Brain Pickings

Posts Tagged ‘Flickr’

26 NOVEMBER, 2008

Photoshop: As Real As It Gets

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Art imitates life imitates art, plus 61 cups of paint and a rubber glove.

Typically, Photoshop design is, in one way or another, a mock-up of visuals that could, or do, exist in the real world. But Jakarta-based agency Bates 141 decided to flip this on its head in a project for client software-asil.com.

In an design-imitates-life-imitates-design twist, the crew literally brought the Photoshop CS4 workspace to life.

Photoshop Sweded

We have to appreciate both the strategic freshness and the supreme craftsmanship behind the work — we can’t help wanting to come in and play with the wonderful world of tools and colors.

You can see the behind-the-scenes details of the extremely laborious process at Art Snob Solutions’ corner of Flickr.

via Scary Ideas

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30 OCTOBER, 2008

Pepsi: Can It?

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How Tim Burton could’ve made $1 million today and why the road to social media is paved with good intentions.

New Pepsi Logo The recent Pepsi redesign produced a new logo, fresh packaging and a slew of mixed response across the social web spanning the entire it-sucks-it-rocks spectrum — not quite the all-around applause last year’s award-winning new Coke identity got, but still an interesting conversation to follow.

The evolution of the logo alone sparked a heated discussion in the design community.

A multi-talented artist friend of ours loved the very first one best, declaring: “It looks like Tim Burton did it.” Which of course gives anything more street cred than any advertising can buy. And the guys at Make The Logo Bigger just launched a Design Your Own Pepsi Logo contest on Flickr for all the naysayers and smart-asses who think they know better than Pepsi’s $1 million design team.

Meanwhile, the ever-eager Steve Rubel of Edelman, Pepsi’s PR firm, got to spreading the word ever which way he could. First, influential social media types got a kit of 10 Pepsi cans showing the evolution of the logo, complete with a teaser note.

Pepsi: Logo Evolution

Pepsi Teaser

Then, a YouTube video popped up tracing Pepsi’s design history. And despite the questionable editing and the cheesy music choice, we found it somewhat endearing.

Rubel even set up a room on FriendFeed called the The Pepsi Cooler where Pepsi is inviting ordinary web users to help shape the company’s media future. An admirable, albeit misguided initiative as it seems that so far, the bulk of room members are professional social media all-stars. Heck, Chris Brogan is on there.

Also from the well-intentioned but misguided front: We came across this cool tag cloud in the FriendFeed room, showing responses to the redesign. No love link and thus no clue where it came from, just a random image hosted on the Amazon cloud server — but pretty neat nonetheless.

It may be smart of Edelman/Pepsi to actually stand behind the Flickr contest and hear what the design community has to say in the only language it speaks. After all, they put themselves on the social media table, so now it’s all fair game. And, sure, it could turn into a food fight — but they’d better be ready to join in and play.

But enough about our take. What’s your 2 cents on Pepsi’s $1 million redesign initiative?

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13 OCTOBER, 2008

Mad Men Illustrated

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What Madison Avenue and Upright Citizens Brigade have in common.

We love Mad Men. We also love illustration. And we’re obsessed with Flickr.

So, naturally, we’re all over the Mad Men Illustrated series by NYC-based freelance illustrator, designer and comedian Dyna Moe.

Mad Men Illustrated

Mad Men Illustrated

If her style seems familiar, it’s because Dyna Moe’s credentials include posters and other work for cult comedy outfit Upright Citizens Brigade, for whom she’s been the “unofficial official house designer” since 1999, plus a ton of album artwork for various indie labels.

Mad Men IllustratedThe illustration look and style are inspired by the work of commercial artwork legends from the Mad Men era, including Aurelius Battaglia, Alice & Martin Provensen, and J. P. Miller. The collection started with a holiday card capturing the Mad Men Christmas party from last season, after which Dyna Moe, um, didn’t stop. Right now, all of the images are available as desktop wallpaper downloads, with the most popular up for sale as custom prints at Zazzle.com.

We, for one, are all the more inspired by the far-reaching resonance of this show, which has revolutionized the scripted drama television genre, rekindled some of history’s most taboo controversies, spurred intense debates on consumer culture, been credited with skewing retail fashion, and now inspired an art following.

We bet it can even do our laundry.

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