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	<title>Brain Pickings &#187; green</title>
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		<title>Independent Film Spotlight: Future Weather</title>
		<link>http://www.brainpickings.org/index.php/2009/06/18/future-weather-film/</link>
		<comments>http://www.brainpickings.org/index.php/2009/06/18/future-weather-film/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 13:22:40 +0000</pubDate>
		<dc:creator>Maria Popova</dc:creator>
				<category><![CDATA[culture]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[activism]]></category>
		<category><![CDATA[green]]></category>

		<guid isPermaLink="false">http://www.brainpickings.org/?p=2762</guid>
		<description><![CDATA[How a 13-year-old is giving Al Gore a run for his money, or why indie is alive and well.<p><em><strong>Brain Pickings takes 450+ hours a month to curate and edit across the different platforms, and remains banner-free. If it brings you any joy and inspiration, please consider a modest <a href="http://www.brainpickings.org/index.php/donate/" target="_blank">donation</a> – it lets me know I'm doing something right.</em></strong>

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			<content:encoded><![CDATA[<p class="intro"><em>How a 13-year-old is giving Al Gore a run for his money, or why indie is alive and well</em>.</p>
<p>Video week continues with something from the depths of indie: <a href="http://www.futureweathermovie.com" target="_blank"><strong><em>Future Weather</em></strong></a>, a sweet coming-of-age film about the relationship between environmentalism and social hardship &#8212; a brilliant addition to our <a href="http://www.brainpickings.org/index.php/2009/04/22/earth-day-the-real-way/" target="_blank">earth-centric essential viewing</a> recommendations.</p>
<p><span style="margin-left: 10px;"><span class="youtube">
<iframe title="YouTube video player" class="youtube-player" type="text/html" width="480" height="360" src="http://www.youtube.com/embed/EZ0HxLQCQgI?color1=d6d6d6&amp;color2=f0f0f0&amp;border=0&amp;fs=1&amp;hl=en&amp;modestbranding=1&amp;loop=&amp;showinfo=0&amp;iv_load_policy=3&amp;showsearch=0&amp;rel=0" frameborder="0" allowfullscreen></iframe>
</span><p><a href="http://www.youtube.com/watch?v=EZ0HxLQCQgI">www.youtube.com/watch?v=EZ0HxLQCQgI</a></p></span></p>
<p>Laduree is a 13-year-old girl who, in the midst of a forestry experiment, realizes she has to take action to save her hometown from global warming. Except in the process of this epiphany, she gets abandoned by her mother. Tossed over to her grandmother, she is thrown into a depressed rural community. </p>
<p>As Laduree faces her uncertain future, she reimagines her life as a public service announcement, translating her own reality of family struggles into our collective one of environmental apocalypse &#8212; a compellingly fresh angle on the sustainability dialogue, if we ever saw one.</p>
<p><span style="margin-left: 10px;"><span class="youtube">
<iframe title="YouTube video player" class="youtube-player" type="text/html" width="480" height="360" src="http://www.youtube.com/embed/2JMioBCQsIA?color1=d6d6d6&amp;color2=f0f0f0&amp;border=0&amp;fs=1&amp;hl=en&amp;modestbranding=1&amp;loop=&amp;showinfo=0&amp;iv_load_policy=3&amp;showsearch=0&amp;rel=0" frameborder="0" allowfullscreen></iframe>
</span><p><a href="http://www.youtube.com/watch?v=2JMioBCQsIA">www.youtube.com/watch?v=2JMioBCQsIA</a></p></span></p>
<p><a href="http://www.futureweathermovie.com" target="_blank"><strong><em>Future Weather</em></strong></a>, from Philadelphia-based duo Jenny Deller and Kristin Fairweather, is a finalist in the <a href="http://www.netflixfindyourvoice.com/" target="_blank">Netflix Find Your Voice</a> competition. It is also the winner of Showtime&#8217;s Tony Cox Screenwriting Award. Production &#8212; sustainable by design &#8212; is slated for this fall, with the film set to hit theaters next year.
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		<title>Earth Hour 2009</title>
		<link>http://www.brainpickings.org/index.php/2009/03/27/earth-hour-2009/</link>
		<comments>http://www.brainpickings.org/index.php/2009/03/27/earth-hour-2009/#comments</comments>
		<pubDate>Fri, 27 Mar 2009 13:54:21 +0000</pubDate>
		<dc:creator>Maria Popova</dc:creator>
				<category><![CDATA[activism]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[word-of-mouth]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[sustainabilty]]></category>

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		<description><![CDATA[Turn off your lights between 8:30 and 9:30PM on March 28 to make your planetary vote count in the fight against climate change. Really, just do it.<p><em><strong>Brain Pickings takes 450+ hours a month to curate and edit across the different platforms, and remains banner-free. If it brings you any joy and inspiration, please consider a modest <a href="http://www.brainpickings.org/index.php/donate/" target="_blank">donation</a> – it lets me know I'm doing something right.</em></strong>

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			<content:encoded><![CDATA[<p class="intro">The only election that matters, or what Linkin Park have to do with the UN Secretary General and your Saturday night.</p>
<p><a title="Earth Hour" href="http://www.earthhour.org/home/" target="_blank"><img class="alignright" style="margin: 3px 0 0 15px;" src="http://farm4.static.flickr.com/3420/3272818761_463433b001.jpg?v=0" alt="" width="147" height="144" /></a>Today&#8217;s edition is really a call to action, one very simple yet very important action &#8212; switching off your lights for an hour tomorrow night. Because tomorrow, March 28, between 8:30PM and 9:30PM local time (whatever your locale), is <a title="Earth Hour" href="http://www.earthhour.org" target="_blank"><strong>Earth Hour</strong></a>.</p>
<p><a title="Earth Hour" href="http://www.earthhour.org" target="_blank"><strong>Earth Hour</strong></a> is a global sustainability movement ignited by <a title="World Wildlife Fund" href="http://wwf.org/" target="_blank">WWF</a>. It began two years ago in Sydney, when 2.2 million homes and offices switched off their lights for one hour in an effort to raise awareness about the urgency of changing our daily habits in order to combat climate change. By 2008, 50 million people had joined the movement. Iconic landmarks like the San Francisco&#8217;s Golden Gate Bridge, Rome’s Colosseum, the Sydney Opera House, and the Coca Cola billboard in Times Square all stood in darkness.</p>
<p><img class="aligncenter" src="http://farm4.static.flickr.com/3155/2372684472_a631f02a09.jpg?v=0" alt="" width="500" /></p>
<p>This year, <strong><a title="Earth Hour" href="http://www.earthhour.org" target="_blank"><strong>Earth Hour</strong></a></strong> stands for something much bigger &#8212; a global vote for change, aiming to draw 1 billion people into the voting booth that is the light switch. Although this is political, it&#8217;s not about national politics &#8212; it&#8217;s about planetary politics.</p>
<p>The propaganda materials for this year&#8217;s event were designed by none other than <a title="Obey Giant" href="http://obeygiant.com/" target="_blank"><strong>Shepard Fairey</strong></a>, whom it&#8217;s <a title="Brain Pickings: Shepard Fairey" href="http://www.brainpickings.org/?s=shepard+fairey" target="_blank">no secret</a> we respect on more levels than we can count.</p>
<p><a title="Shepard Fairey for Earth Hour" href="http://farm4.static.flickr.com/3436/3259590137_3560ac298e_b.jpg" target="_blank"><img class="aligncenter" src="http://farm4.static.flickr.com/3436/3259590137_3560ac298e_b.jpg" alt="" width="500" /></a></p>
<p>The effort, dubbed <strong>VOTE EARTH</strong>, is a global call to action for everyone &#8212; every office, every housewife, every partygoer and bookworm and sheep herder. Over 74 countries and territories have pledged their support to VOTE EARTH, with anyone from the <a title="UN Secretary General Urges Citizens To Join WWF's Earth Hour" href="http://www.earthhour.org/news/default:en/article?id=eh8007717799218311269" target="_blank">UN Secretary General</a> to <a href="http://www.earthhourus.org/celebrities.php" target="_blank">Edward Norton</a> to <a href="http://www.earthhourus.org/celebrities.php" target="_blank">Linkin Park</a> endorsing the effort and urging us to join in.</p>
<p><span style="margin-left: 10px;"><object width="480" height="295" data="http://www.youtube.com/v/zd1BsNvEXqo&amp;hl=en&amp;fs=1" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/zd1BsNvEXqo&amp;hl=en&amp;fs=1" /><param name="allowfullscreen" value="true" /></object></span></p>
<p>So here&#8217;s what to do:</p>
<ul>
<li><a href="http://www.earthhour.org/signup/default:en" target="_blank">Sign up</a> &#8212; commit to make your planetary vote count.</li>
<li>Tell your friends &#8212; darkness is always more fun in company.</li>
<li>Make an <a href="http://www.earthhour.org/files/MakingEarthHourHappenInYourTown.pdf" target="_blank">event</a> of it and, really, have some fun with it &#8212; take <a href="http://www.flickr.com/groups/earthhour2009global/" target="_blank">photos</a>, make a <a href="http://www.youtube.com/group/earthhourglobal" target="_blank">video</a>, follow Earth Hour on <a href="http://twitter.com/earthhour" target="_blank">Twitter</a> and tag any of your related tweets with #earthhour or #voteearth and your #location.</li>
</ul>
<p>That&#8217;s it, it&#8217;s that simple. So, um, just do it, willl ya? We ceartainly will.
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		<title>The Year in Ideas: 8 Best of 2008</title>
		<link>http://www.brainpickings.org/index.php/2008/12/24/best-ideas-of-2008/</link>
		<comments>http://www.brainpickings.org/index.php/2008/12/24/best-ideas-of-2008/#comments</comments>
		<pubDate>Wed, 24 Dec 2008 17:29:52 +0000</pubDate>
		<dc:creator>Maria Popova</dc:creator>
				<category><![CDATA[activism]]></category>
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		<category><![CDATA[partnerships]]></category>
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		<category><![CDATA[software]]></category>
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		<category><![CDATA[omnibus]]></category>
		<category><![CDATA[philanthropy]]></category>

		<guid isPermaLink="false">http://www.brainpickings.org/?p=1266</guid>
		<description><![CDATA[8 things that shaped the year&#8217;s innovation footprint, or what Buckminster Fuller has to do with tap water and Michael Phelps. This being an indiscriminate ideas blog, we&#8217;ve put together a selection of the year&#8217;s best ideas &#8212; big and small, spanning a multitude of categories, and held together by the sole common tangent of [...]<p><em><strong>Brain Pickings takes 450+ hours a month to curate and edit across the different platforms, and remains banner-free. If it brings you any joy and inspiration, please consider a modest <a href="http://www.brainpickings.org/index.php/donate/" target="_blank">donation</a> – it lets me know I'm doing something right.</em></strong>

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			<content:encoded><![CDATA[<p class="intro">8 things that shaped the year&#8217;s innovation footprint, or what Buckminster Fuller has to do with tap water and Michael Phelps.</p>
<p>This being an indiscriminate ideas blog, we&#8217;ve put together a selection of the year&#8217;s best ideas &#8212; big and small, spanning a multitude of categories, and held together by the sole common tangent of being truly, tangibly, future-changingly innovative. Here&#8217;s our shortlist for the 8 most compelling ideas of 2008.</p>
<h5><img class="alignleft" title="8" src="http://www.brainpickings.org/wp-content/uploads/2008/12/graffiti8.png" alt="" height="100" />iTUNES GENIUS</h5>
<p>Music recommendation services have been around for a while, driven by smart algorithms that seem to know your music taste better than your bff. But despite all the Pandoras and Last.fm&#8217;s of the world, the music industry and its business model are falling apart. And digital music leader iTunes may have a win-win solution for both consumers and the industry, thanks to the recently released <strong><a title="iTunes Genius" href="http://www.apple.com/itunes/whatsnew/">Genius</a></strong> feature.</p>
<p><img class="aligncenter" title="genius" src="http://www.brainpickings.org/wp-content/uploads/2008/12/genius.png" alt="genius" width="500" /></p>
<p>So why is <strong>Genius</strong> genius? It works remarkably well &#8212; its recommendations are immaculate and the playlists it builds can rival even the most meticulously compiled mixtape that your 8th-grade sweetheart spent 3 weeks crafting. More importantly, it fights the two deadliest threats to today&#8217;s music industry &#8212; the <a title="Wired: iTunes Crashes Music Recommendation Party; Rivals Rejoice" href="http://blog.wired.com/music/2008/09/steve-jobs-anno.html">failure to monetize</a> &#8220;fandom&#8221; (Last.fm may be great at helping you discover new favorite artists, but not so great at cashing the fandom check) and consumer&#8217;s music library overload. (Anyone with more than a few hundred songs in their iTunes, which is pretty much everyone, is slowly losing track of the tracks and forgetting some of those artists even existed.)</p>
<p>In a world where keeping up with our own music is becoming overwhelming and getting new stuff is anything from burdensome to illegal, <strong>Genius</strong> steps in as a welcome and well-crafted one-two-punch solution.</p>
<h5><img class="alignleft" title="7" src="http://www.brainpickings.org/wp-content/uploads/2008/12/graffiti7.png" alt="" height="100" />LZR RACER</h5>
<h5><img class="alignright size-full wp-image-1285" title="LZR" src="http://www.brainpickings.org/wp-content/uploads/2008/12/lzr.png" alt="LZR" width="200" height="165" /></h5>
<p>No one made more waves in Summer &#8217;08 than wonderboy Michael Phelps. And when a record-breaking 8 Olympic gold medal streak is almost shadowed by another wave-maker, we know there&#8217;s something big going on.</p>
<p>Wave-maker in point: Speedo&#8217;s technologically supreme and ethically controversial <a title="Speedo: LZR Racer" href="www.speedo80.com/lzr-racer/"><strong>LZR Racer Suit</strong></a>. It&#8217;s been called anything from &#8220;<a title="Newsweek: Making a Spalsh" href="http://www.newsweek.com/id/142410/output/print">technological doping</a>&#8221; to downright <a href="http://www.macaudailytimesnews.com/index.php?option=com_content&amp;task=view&amp;id=10558&amp;Itemid=36">incapacitating</a> for non-LZR-wearing swimmers.</p>
<p><span style="margin-left: 10px;"><span class="youtube">
<iframe title="YouTube video player" class="youtube-player" type="text/html" width="480" height="360" src="http://www.youtube.com/embed/r6PyoPaTzks?color1=d6d6d6&amp;color2=f0f0f0&amp;border=0&amp;fs=1&amp;hl=en&amp;modestbranding=1&amp;loop=&amp;showinfo=0&amp;iv_load_policy=3&amp;showsearch=0&amp;rel=0" frameborder="0" allowfullscreen></iframe>
</span><p><a href="http://www.youtube.com/watch?v=r6PyoPaTzks">www.youtube.com/watch?v=r6PyoPaTzks</a></p></span></p>
<p>But here&#8217;s the thing: 3 years of R&#038;D produced technology that&#8217;s utterly groundbreaking and innovative and all those superlatives attached to true progress. So we find it ridiculous to put a &#8220;moral&#8221; label on it. It&#8217;s like saying that cars should&#8217;ve never upgraded to better tires because it would&#8217;ve been unfair to all the lagging manufacturers, or Firefox should&#8217;ve never revolutionized the web browser because it was unfair to Netscape and Internet Explorer.</p>
<p>Progress has to start somewhere, and the laggards better suck it up and learn to keep up.</p>
<h5><img class="alignleft" title="6" src="http://www.brainpickings.org/wp-content/uploads/2008/11/graffiti6.png" alt="" height="100" /><em>YES WE CAN</em> SONG</h5>
<p><img class="alignright" title="HOPE.ACT.CHANGE." src="http://www.brainpickings.org/wp-content/uploads/2008/11/hopeactchange.png" alt="" width="177" height="151" />We&#8217;ve featured it <a title="Brain Pickings | Special: Because It Is" href="http://www.brainpickings.org/index.php/2008/02/05/special-because-it-is/">again</a> and <a title="Brain Pickings | Best of Election Season Innovation" href="http://www.brainpickings.org/index.php/2008/11/04/best-of-election-innovation/">again</a>. And, yep, we&#8217;re doing it yet again. Because  <a href="http://www.youtube.com/user/illwilly" target="_blank">will.i.am</a>&#8216;s deeply moving, celebrity-powered remix of Obama&#8217;s New Hampshire primary speech managed to do something extraordinary, something never before seen in the stiff world of politics: Tap the very emotional chord that makes people so profoundly moved by and connected to music, and translating it to political motivation.</p>
<p>The resulting <a href="http://www.youtube.com/watch?v=2fZHou18Cdk"><em><strong>Song For Change</strong></em></a> became the most-watched election-related video on YouTube and we strongly believe it had a lot to do with getting the President Elect that much-needed, make-or-break youth vote.</p>
<h5><img class="alignleft" title="5" src="http://www.brainpickings.org/wp-content/uploads/2008/10/graffiti5.gif" alt="" height="100" />BUCKYPAPER</h5>
<p>It may be a scientific cliche that the best of discoveries happen by accident, but it&#8217;s exactly the case with <a title="Wikipedia: Buckypaper" href="http://en.wikipedia.org/wiki/Buckypaper"><strong>buckypaper</strong></a> &#8212; a revolutionary material composed of tube-shaped carbon molecules 50,000 times thinner than a human hair.</p>
<p>What makes <strong>buckypaper</strong> unique isn&#8217;t simply its ability to conduct both electricity and heat, but also the fact it&#8217;s 10 times lighter and 500 times stronger than steel.</p>
<p><span style="margin-left: 10px;"><span class="youtube">
<iframe title="YouTube video player" class="youtube-player" type="text/html" width="480" height="360" src="http://www.youtube.com/embed/hkijxr4z_mY?color1=d6d6d6&amp;color2=f0f0f0&amp;border=0&amp;fs=1&amp;hl=en&amp;modestbranding=1&amp;loop=&amp;showinfo=0&amp;iv_load_policy=3&amp;showsearch=0&amp;rel=0" frameborder="0" allowfullscreen></iframe>
</span><p><a href="http://www.youtube.com/watch?v=hkijxr4z_mY">www.youtube.com/watch?v=hkijxr4z_mY</a></p></span></p>
<p>You could say that <strong><span class="nfakPe">buckypaper</span></strong> virtually came from outer space.</p>
<p><img class="alignright" src="http://www.brainpickings.org/wp-content/uploads/2009/09/buckypaper.jpg" style="margin-left: 15px;" width="250" />In 1985, British scientist Harry Kroto tried to simulate the conditions that exist in a stars, the source of all carbon in the universe, to see how they make the element of life. But halfway through the experiment, something unusual happened: A bizarre 60-atom carbon molecule shaped like a soccer ball popped up out of the blue. Kroto thought it looked like iconic architect, inventor and futurist Buckminster Fuller&#8217;s geodesic domes, so he named the new molecule buckminsterfullerene, or &#8220;buckyballs&#8221; for short. (Besides the wacky name, the discovery also landed Kroto and colleagues the Nobel Prize for chemistry in 1996.)</p>
<p>Fast-forward 20-odd years, and you&#8217;ve got a renewed interest in the chemical oddball, resulting in the development of a thin film that forms when the carbon tubes are filtered through a fine mesh and stick together in a liquid suspension &#8212; that&#8217;s <strong>buckypaper</strong>.</p>
<p>So we can sit back and wait for that super light, super fast, thunderstorm-proof <strong>buckypaper</strong> jet plane.</p>
<h5><img class="alignleft" title="4" src="http://www.brainpickings.org/wp-content/uploads/2008/10/graffiti4.gif" alt="" height="100" />RICOH GREEN BILLBOARD</h5>
<p><img class="alignright size-full wp-image-1289" title="ricoh" src="http://www.brainpickings.org/wp-content/uploads/2008/12/ricoh.png" alt="ricoh" width="205" height="139" />Consumerism is the reason why we&#8217;re in our climate pickle, no question there. It&#8217;s wasteful and gratuitous and driven by excess. And the marketing industry is pouring more fuel into its fire than anything else. So it&#8217;s refreshing to see bold, innovative efforts that significantly shrink the carbon footprint of capitalism&#8217;s necessary evil.</p>
<p>Case in point: Times Square&#8217;s <strong><a title="The New York Times: Advertise on NYTimes.com In Times Square, a Company’s Name in (Wind- and Solar-Powered) Lights " href="http://www.nytimes.com/2008/11/15/nyregion/15billboard.html?_r=1&amp;ref=science">first &#8220;green&#8221; billboard</a></strong> for office equipment supplier Ricoh. At $3 million, the board is powered solely by 16 wind turbines and 64 solar panels connected to a bank of batteries. Comapred to a traditional electric billboard, it&#8217;s estimated to save 18 tons of carbon over the course of a year &#8212; enough to light 6 large houses.</p>
<p>And with over 15,000 billboards in New York City alone, do the math. Ok, we&#8217;ll do it for you &#8212; roughly 270,000 tons of carbon spewed into the atmosphere each year just by NYC&#8217;s outdoor advertising, the equivalent of lighting a small 90-house village.</p>
<p><img src="http://graphics8.nytimes.com/images/2008/11/15/nyregion/15billboard02-650.jpg" alt="Times Square's first " width="500" height="324" /></p>
<p>The board took about a year from inception to completion and entailed a whole lot of challenges. Eventually, they were able to find a small California-based company, <a title="PacWind" href="http://www.pacwind.net/">PacWind</a>, that makes very efficient turbine technology that actually works in very little wind.</p>
<p>The best part is how &#8220;real&#8221; <a title="3-Minute Ad Age: Ricoh Interview" href="http://adage.com/video/article?article_id=133068">company executives</a> are about the new technology and its drawbacks. (Like, say, the fact that the billboard will go out on a cloudy day.)</p>
<blockquote><p>An advertisement is not a mission-critical function&#8230; nobody will ever die because our eco-board is lit or is not. So we think that if it goes dark, it&#8217;s actually an even brighter light on the fact that we&#8217;re using alternative energy and that we&#8217;re not wasting carbon in order to advertise.</p></blockquote>
<p>You said it, brother.</p>
<h5><img class="alignleft" title="3" src="http://www.brainpickings.org/wp-content/uploads/2008/10/graffiti3.gif" alt="" height="100" />GOOGLE ANDROID</h5>
<p><img class="alignright" src="http://upload.wikimedia.org/wikipedia/en/thumb/c/c2/Android-logo.svg/180px-Android-logo.svg.png" alt="Android alternative logo" />Granted, <a title="Google Code: Android" href="http://code.google.com/android/"><strong>Android</strong></a> was unveiled in late 2007. But its fundamental &#8220;great ideaness&#8221; lies in its category-defying, industry-revolutionizing open model. And it officially became open-source only a couple of months ago, on October 21, 2008.</p>
<p>Today, the entire <a title="Android: Download the SDK" href="http://code.google.com/android/download.html">source code</a> is available under an Apache license, which allows developers and vendors to add free extensions and toss them right back into the open source community. And open-source evangelists&#8217; <a title="Wired: Some Open-Source Advocates Find Google's Android a Sinister Threat" href="http://www.wired.com/techbiz/it/news/2007/11/android_opensource">nitpicking</a> aside, that&#8217;s something rare and precious in today&#8217;s telecom oligopoly and the stifling proprietariness of everything. (iPhone/AT&amp;T lovenest, we&#8217;re looking at you.)</p>
<h5><img class="alignleft" title="2" src="http://www.brainpickings.org/wp-content/uploads/2008/10/graffiti2.gif" alt="" height="100" />GINA</h5>
<p><img class="alignright" src="http://www.foxnews.com/images/378779/0_61_gina320.jpg" alt="GINA" width="235" height="176" />When BMW&#8217;s <a title="Wikipedia: BMW GINA" href="http://en.wikipedia.org/wiki/BMW_GINA"><strong>GINA</strong></a> concept car fist made the buzz rounds mid-year, many thought it was a hoax or a clever teaser for something a bit more&#8230; real. It turned out, however, to be a no-B.S., totally serious, perfectly real effort by the trend-setting German automaker.</p>
<p>The<strong> GINA Light Visionary Model </strong>is, simply put, a car made out of cloth. Instead of having a metal or plastic body, GINA is draped in a flexible material stretched over a movable wire mesh, making the car a structural chameleon &#8212; the driver can choose to change its shape on a whim.</p>
<p><span style="margin-left: 10px;"><span class="youtube">
<iframe title="YouTube video player" class="youtube-player" type="text/html" width="480" height="360" src="http://www.youtube.com/embed/kTYiEkQYhWY?color1=d6d6d6&amp;color2=f0f0f0&amp;border=0&amp;fs=1&amp;hl=en&amp;modestbranding=1&amp;loop=&amp;showinfo=0&amp;iv_load_policy=3&amp;showsearch=0&amp;rel=0" frameborder="0" allowfullscreen></iframe>
</span><p><a href="http://www.youtube.com/watch?v=kTYiEkQYhWY">www.youtube.com/watch?v=kTYiEkQYhWY</a></p></span></p>
<p>Beyond the sheer cool factor, GINA is also considerably more environmentally reasonable than traditional cars. Not only does the light fabric take much less energy to produce than heavier, more rigid materials, but it also makes the total weight of the car much lower, resulting in significantly better fuel efficiency.</p>
<p>Plus, it&#8217;s fucking badass.</p>
<h5><img class="alignleft" title="1" src="http://www.brainpickings.org/wp-content/uploads/2008/11/graffiti1.gif" alt="" height="100" />THE TAP PROJECT</h5>
<p><img class="alignright" src="http://adage.com/images/bin/image/large/aac20080512p83-TAP_logo.JPG?1210703317" alt="Tap Project logo" width="200" height="156" />You may recall <a title="Brain Pickings: Blue Planet Run" href="http://www.brainpickings.org/index.php/2008/10/24/blue-planet-run/">how seriously</a> we take the drinking water problem around here. Which is why the <a title="The Tap Project" href="http://www.tapproject.org/"><strong>Tap Project</strong></a> is topping our ideas list this year &#8212; a small but incredibly smart, ambitious and inspired project that has the potential to make tremendous difference to the poor by asking ridiculously little of the wealthy.</p>
<p>Here&#8217;s how it works: During World Water Week in March this year,the <strong>Tap Project</strong> launched a nationwide effort, inviting restaurants and their patrons to simply donate $1 (or more) for the tap water they&#8217;d normally get for free. Every dollar raised buys a child in the third world 40 days worth of clean drinking water.</p>
<p>Pause to digest that. Exactly.</p>
<p>So simple. So potent. And so eye-opening, juxtaposing what we in the seat of privilege take for granted with the deadly lack thereof that kills &#8212; literally &#8212; millions.</p>
<p><span style="margin-left: 10px;"><span class="youtube">
<iframe title="YouTube video player" class="youtube-player" type="text/html" width="480" height="360" src="http://www.youtube.com/embed/ZTDy2beYS2M?color1=d6d6d6&amp;color2=f0f0f0&amp;border=0&amp;fs=1&amp;hl=en&amp;modestbranding=1&amp;loop=&amp;showinfo=0&amp;iv_load_policy=3&amp;showsearch=0&amp;rel=0" frameborder="0" allowfullscreen></iframe>
</span><p><a href="http://www.youtube.com/watch?v=ZTDy2beYS2M">www.youtube.com/watch?v=ZTDy2beYS2M</a></p></span></p>
<p>The <strong>Tap Project</strong> is the brain child of creative icon <a title="Creativity Online: David Droga &amp; the Tap Project" href="http://creativity-online.com/?action=news:article&amp;newsId=127040&amp;sectionId=the_creativity_awards">David Droga</a> and was developed in partnership with UNICEF. Over 2,350 restaurants participated in the 2008 push, raising more than $5 million &#8212; the equivalent of 1.7 million days of clean drinking water for children around the world.</p>
<p>With close to 1 million restaurants nationwide (it&#8217;s the second-largest industry outside of government), you can only imagine the project&#8217;s full breadth of potential as it continues to reach critical mass.</p>
<p>Now that&#8217;s an idea.
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		<title>(P)hilly PARK(ing)</title>
		<link>http://www.brainpickings.org/index.php/2008/10/05/philly-parking-day/</link>
		<comments>http://www.brainpickings.org/index.php/2008/10/05/philly-parking-day/#comments</comments>
		<pubDate>Sun, 05 Oct 2008 23:32:25 +0000</pubDate>
		<dc:creator>Maria Popova</dc:creator>
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		<guid isPermaLink="false">http://www.brainpickings.org/?p=623</guid>
		<description><![CDATA[You heard it here first. And now you hear it here second. GREENLIGHTING THE TRAFFIC PROBLEM Remember The PARK(ing) Project? On September 18, Philly finally joined the 50+ cities that partake in the annual phenomenon of National PARK(ing) Day, and now we&#8217;ve got the pics to prove it. All throughout Philly, those mythological entities known [...]<p><em><strong>Brain Pickings takes 450+ hours a month to curate and edit across the different platforms, and remains banner-free. If it brings you any joy and inspiration, please consider a modest <a href="http://www.brainpickings.org/index.php/donate/" target="_blank">donation</a> – it lets me know I'm doing something right.</em></strong>

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			<content:encoded><![CDATA[<p class="intro">You heard it here first. And now you hear it here second.</p>
<h5>GREENLIGHTING THE TRAFFIC PROBLEM</h5>
<p>Remember <a href="http://www.brainpickings.org/index.php/2008/05/05/top-5-urban-design-greenifications/"><strong>The PARK(ing) Project</strong></a>? On September 18, Philly finally joined the 50+ cities that partake in the annual phenomenon of National PARK(ing) Day, and now we&#8217;ve got <a href="http://blog.parkingdayphilly.com/?p=108">the pics</a> to prove it.</p>
<p><img src="http://blog.parkingdayphilly.com/wp-content/uploads/2008/07/pday_poster5.jpg" alt="PARK(ing) Day Poster" width="500" /></p>
<p><img src="http://blog.parkingdayphilly.com/wp-content/uploads/2008/09/19.jpg" alt="Philly PARK(ing): Setting Up" width="500" height="748" /></p>
<p>All throughout Philly, those mythological entities known as parking spots were transformed into mini-parks, complete with grass, benches, and random hipster types hanging out.</p>
<p><img src="http://blog.parkingdayphilly.com/wp-content/uploads/2008/09/lovefromabove2.jpg" alt="PARK(ing) Day: Philly-style" width="500" height="332" /></p>
<p>Over 30 local groups took part in this global event, with art exhibits and educational displays giving the whole thing a distinct Philly-culture twist.</p>
<p><img src="http://blog.parkingdayphilly.com/wp-content/uploads/2008/09/25.jpg" alt="PARK(ing) Day: Political Park" width="500" height="377" /></p>
<p>There&#8217;s even a <a href="http://groups.google.com/group/parkingdayphila?hl=en">Google Group</a> &#8212; we&#8217;ve been drinking the Gool-Aid long enough to know this only bosts street cred. And now that Philly has officially put itself on the proverbial map with a solid urban greenification statement, we would&#8217;ve liked to see the Google vans and satellites swing by that day to put it on the digital one as well.</p>
<p>Because, while street cred is great when it comes to activism and cultural statements, Street View is always better &#8212; nothing gets the word out better than some 1&#8242;s-and-0&#8242;s help from the Big G.</p>
<p><a href="http://www.bicyclecoalition.org"><em>&gt;&gt;&gt; via Bicycle Coalition</em></a>
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		<title>Globe-Trotting Goodness</title>
		<link>http://www.brainpickings.org/index.php/2008/09/18/globe-trotting-goodness/</link>
		<comments>http://www.brainpickings.org/index.php/2008/09/18/globe-trotting-goodness/#comments</comments>
		<pubDate>Thu, 18 Sep 2008 15:58:30 +0000</pubDate>
		<dc:creator>Maria Popova</dc:creator>
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		<guid isPermaLink="false">http://www.brainpickings.org/?p=512</guid>
		<description><![CDATA[The big picture gets bigger, P2P filesharing gets legal, why the Japanese are better smilers than us, what Kentucky and Lithuania have in common, and how to replace the White House with a potato.<p><em><strong>Brain Pickings takes 450+ hours a month to curate and edit across the different platforms, and remains banner-free. If it brings you any joy and inspiration, please consider a modest <a href="http://www.brainpickings.org/index.php/donate/" target="_blank">donation</a> – it lets me know I'm doing something right.</em></strong>

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			<content:encoded><![CDATA[<p class="intro"><a href="#yab">The big picture gets bigger</a>, <a href="#mininova">P2P filesharing gets legal</a>, <a href="#japanese">why the Japanese are better smilers than us</a>, <a href="#accents">what Kentucky and Lithuania have in common</a>, and <a href="#michaelhughes">how to replace the White House with a potato</a>.</p>
<h5><a title="yab" name="yab"></a>EARTH IS IN THE AIR</h5>
<p><a href="https://www.amazon.com/dp/0810934957?tag=braipick-20&#038;camp=213381&#038;creative=390973&#038;linkCode=as4&#038;creativeASIN=0810934957&#038;adid=1J7KVWXCCDGXH9A15NPJ&#reader_0810934957" target="_blank"><img align="right" style="margin: -10px -8px 3px 15px;" src="http://www.brainpickings.org/wp-content/uploads/2008/09/earthfromabove.png" /></a>Today, we tour the world of ideas by touring the world of, well, the world &#8212; and we start our cultural journey in France, with photographer <a href="http://www.yannarthusbertrand.org/"><strong>Yann Arthus-Bertrand</strong></a>.</p>
<p>His entire body of work comes from an incredibly inspired humanistic and planetarian perspective, but we&#8217;re particularly taken with his project <a href="https://www.amazon.com/dp/0810934957?tag=braipick-20&#038;camp=213381&#038;creative=390973&#038;linkCode=as4&#038;creativeASIN=0810934957&#038;adid=1J7KVWXCCDGXH9A15NPJ&#038;" target="_blank"><em><strong>Earth From Above</strong></em></a>, a collection of 500,000 breathtaking aerial photographs shot across 100 countries on 6 continents. (You may recall our fascination with aerial photography from the <a href="http://www.brainpickings.org/index.php/2008/05/23/birdseye-visionaire/">Birdseye Visionaire</a> special issue a while back.)</p>
<p><img class="aligncenter size-full wp-image-513" title="Earth From Above: Montana, US" src="http://www.brainpickings.org/wp-content/uploads/2008/09/yab4.png" alt="" width="500" height="324" /></p>
<p>Each photograph in <a href="https://www.amazon.com/dp/0810934957?tag=braipick-20&#038;camp=213381&#038;creative=390973&#038;linkCode=as4&#038;creativeASIN=0810934957&#038;adid=1J7KVWXCCDGXH9A15NPJ&#038;" target="_blank"><em><strong>Earth From Above</strong></em></a> includes a caption by an expert on sustainable development, making the bigger picture all the clearer: the world is a precious, fragile being whose beauty and heritage we must try our hardest to preserve.</p>
<p><img class="aligncenter size-full wp-image-514" title="Earth From Above: Gulf of Mexico" src="http://www.brainpickings.org/wp-content/uploads/2008/09/yab3.png" alt="" width="500" height="324" /></p>
<p>In Holland, for example, chemicals have seeped into the water and are causing a deterioration of the soil, endangering the 5-century-old tradition of flowering bulbs and The Netherlands&#8217; astonishing crop of over 800 tulip varieties.</p>
<p><img class="aligncenter size-full wp-image-515" title="Earth From Above: Holland" src="http://www.brainpickings.org/wp-content/uploads/2008/09/yab5.png" alt="" width="500" height="324" /><a href="http://www.yannarthusbertrand.org/"><strong></strong></a></p>
<p>In 2005, <a href="http://www.yannarthusbertrand.org/"><strong>Yann Arthus-Bertrand</strong></a> founded <a href="http://www.goodplanet.org/en/">GoodPlanet.org</a>, a nonprofit aimed at promoting and educating about sustainable development across the world through various creative projects.</p>
<p><img class="alignright" style="margin-left: 15px;" title="Alive Exhibition" src="http://www.brainpickings.org/wp-content/uploads/2009/04/alive.png" alt="" width="149" height="96" />Our favorite: the <a href="http://www.flickr.com/photos/kumstik/2784508494/">Alive Exhibition</a>, a collection of stunning photographs that raise awareness about biodiversity and the need to look beyond our own species in caring for the planet.</p>
<h5><a title="mininova" name="mininova"></a>MUSIC GOES DUTCH</h5>
<p><img class="alignright" style="margin-left: 15px; margin-right: 0px;" title="Silence Is Sexy" src="http://www.mininova.org/images/blog/poster_hollywood.jpg" alt="" width="162" height="227" />Next, we move a little north towards those tulip-covered lands of Holland, where we take a look at up-and-coming Dutch indie rock band  <a href="http://www.silenceissexy.nl/"><strong>Silence Is Sexy.</strong></a></p>
<p>Besides loving their sound &#8212; it&#8217;s distinctly unique, yet somehow makes us think of what would happen if Thom Yorke sang to the beats of Coldplay with the lyrical sensibility of Vampire Weekend &#8212; we have tremendous respect for their industry-revolutionizing choice of distribution.</p>
<p><img class="alignright size-full wp-image-517" style="margin-left: 15px; margin-right: 0px;" title="This Ain't Hollywood" src="http://www.brainpickings.org/wp-content/uploads/2008/09/this-aint-hollywood-cover.jpg" alt="" width="160" height="144" />We&#8217;ve <a href="http://www.brainpickings.org/index.php/2008/04/27/down-with-the-man-part-6/">long been singing</a> the same old song about how the music industry&#8217;s business model is undergoing massive tectonic shifts. Now, <a href="http://www.silenceissexy.nl/"><strong>Silence Is Sexy</strong></a><strong> </strong>are joining our choir &#8212; their new album, <a href="http://www.mininova.org/tor/1809685"><em>This Ain&#8217;t Hollywood</em></a>, was just released as a free, legal download on peer-to-peer torrent network <a href="http://www.mininova.org">Mininova</a>.</p>
<p><strong>Mininova</strong> actually has a powerful, free <a href="http://www.mininova.org/apply">Content Distribution</a> service aimed at doing just that: Helping indie artists and filmmakers discover new audiences, and helping musicologists discover up-and-coming acts.</p>
<p>Take that, Steve Jobs.</p>
<p class="via"><a href="http://blog.mininova.org/articles/2008/09/16/silence-is-sexy-joins-mininova-distributing-their-new-album-for-free/"> via Mininova Blog</a></p>
<h5><a title="japanese" name="japanese"></a>KEYBOARD SAYS CHEESE</h5>
<p>In honor of brilliant Japanese director <a href="http://www.partizan.com/partizan/musicvideos/?nagi_noda">Nagi Noda</a>, who passed away at the pitiful age of 35 last week, we bring you a more obscure piece of Japanese culture you probably never knew about:<strong> <a href="http://club.pep.ne.jp/~hiroette/en/facemarks/body.html">Japanese smileys</a></strong>. These little weirdos are Japan&#8217;s answer to the sideways smileys that we all know (and often abuse), invented by Scott Fahlman in 1982.</p>
<p><img class="alignright" style="margin-left: 7px; margin-right: 0px;" title="Japanese Smileys" src="http://blogoscoped.com/files/japanese-smileys.png" alt="Japanese Smileys" />Unlike those, Japanese smileys are read upright and their method of interpretation has a stronger focus on the expression of the eyes &#8212; which makes a lot of sense, since we remember from behavioral psych class that much of human emotion is indicated by the muscles surrounding the eye, just like we&#8217;re wired to distinguish a genuine smile &#8212; also known as a <a href="http://en.wikipedia.org/wiki/Guillaume_Duchenne">Duchenne smile</a> &#8212; from a fake one through the presence (or absence) of those small crows-feet wrinkles in the outer corner of the eyes.</p>
<p>Most Japanese smileys can be created with a Western keyboard and your usual UTF-8 character set. For ones you can start texting to your friends immediately, check out <a href="http://club.pep.ne.jp/~hiroette/en/facemarks/list_index.html">this list</a>. Meanwhile, a few of our favorites:</p>
<p style="padding-left: 30px;"><strong>(^_^)</strong> Hi</p>
<p style="padding-left: 30px;"><strong>(#^_^#)</strong> Blushing</p>
<p style="padding-left: 30px;"><strong>(-¡-)y-~~~~</strong> Smoke a cigarette</p>
<p style="padding-left: 30px;"><strong>((+_+))</strong> Ummmh</p>
<p style="padding-left: 30px;"><strong>o(^-^o)(o^-^)o o(^-^o)(o^-^)o</strong> Dancing</p>
<p style="padding-left: 30px;"><strong>(^_^)/~~ </strong>Bye</p>
<p class="via"><a href="http://blogoscoped.com/archive/2007-08-07-n23.html">via Google Blogoscoped</a></p>
<h5><a title="accents" name="accents"></a>ACCENT ON THE U</h5>
<p><img class="alignright size-full wp-image-521" style="margin-left: 7px; margin-right: 0px;" title="Language Trainers Group" src="http://www.brainpickings.org/wp-content/uploads/2008/09/quiz.png" alt="" width="142" height="166" />Are feeling all worldly and cultured yet? Don&#8217;t let it get to your head &#8212; let the good folks of Language Trainers Group show you who&#8217;s who with the <a href="http://www.languagetrainersgroup.com/accent_game.html"><strong>Accent Game</strong></a>, an interactive quiz that puts your knowledge of different accents to the test: Folks from across the globe read Rudyard Kipling to you, then ask you to guess where they come from.</p>
<p>It&#8217;s harder than you think &#8212; take it from us and our ego-devastating score. Think you know a Finish accent from a Norwegian one, or Lithuanian from Estonian?</p>
<p><img class="alignright size-full wp-image-520" style="margin-left: 7px; margin-right: 0px;" title="Accent Game" src="http://www.brainpickings.org/wp-content/uploads/2008/09/language.png" alt="" width="300" height="204" />Don&#8217;t think you&#8217;ll get away with just the country, either. After each correct guess, you&#8217;re drilled on the country region the person comes from &#8212; Kentucky vs. Chicago may be on the easy side, but let&#8217;s see you do Cape Town vs. Pretoria or York vs. Birmingham.</p>
<p>And if you&#8217;re reaching for the map just reading this, shame on you and your middle school geography teacher.</p>
<p class="via"><a href="http://www.veryshortlist.com/vsl/daily.cfm/review/556/Website/can-you-guess-where-my-accent-is-from/">via Very Short List</a></p>
<h5><a title="michaelhughes" name="michaelhughes"></a>THE WORLD IN THE PALM OF YOUR HAND</h5>
<p><img class="alignright" style="margin-left: 7px; margin-right: 0px;" title="Accent Game" src="http://farm1.static.flickr.com/12/14310671_7676ee0216.jpg?v=0" alt="Eifel Tower" width="286" height="189" />We&#8217;ll wrap up with an ultimate culture-crosser: Since 1999, London-born, Berlin-based photographer <a href="www.hughes-photography.eu/">Michael Hughes</a> has been trekking the world and dabbling in the simple wonders of perception &#8212; his collection <strong><a href="http://www.flickr.com/photos/michael_hughes/sets/346406/">Souvenirs</a></strong> playfully replaces some of the world&#8217;s greatest landmarks with their toy replicas using nothing but a camera and some strategic perspective.</p>
<p>In much of the collection, Hughes&#8217; subtle and not-so-subtle snark comes through &#8212; like the image of the Trabant car model, a brand synonymous with all the ills that lurked behind the Iron Curtain, seemingly bursting through the remains of the Berlin Wall.</p>
<p style="text-align: center;"><img class="aligncenter" title="Accent Game" src="http://farm1.static.flickr.com/87/277167754_ebd8c6c7a5.jpg?v=0" alt="" width="500" height="333" /></p>
<p style="text-align: left;"><strong><a href="http://www.flickr.com/photos/michael_hughes/sets/346406/">Souvenirs</a></strong> is part of an ongoing book project, so we&#8217;ll be sure to keep an eye on Hughes. Meanwhile, we got the sudden urge to go photo-replace the White House with a potato.</p>
<p class="via"><a href="http://www.veryshortlist.com/web/daily.cfm/review/613/Photograph/michael-hughes-souvenirs/">via Very Short List</a></p>
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		<title>Hidden Music Top 3</title>
		<link>http://www.brainpickings.org/index.php/2008/09/15/hidden-music-top-3/</link>
		<comments>http://www.brainpickings.org/index.php/2008/09/15/hidden-music-top-3/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 09:57:35 +0000</pubDate>
		<dc:creator>Maria Popova</dc:creator>
				<category><![CDATA[culture]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[just weird]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[partnerships]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[alternative lifestyle]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[funny]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[weird]]></category>

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		<description><![CDATA[Dr. House gets down, web design goes hip hop, and your salad performs at Carnegie Hall.<p><em><strong>Brain Pickings takes 450+ hours a month to curate and edit across the different platforms, and remains banner-free. If it brings you any joy and inspiration, please consider a modest <a href="http://www.brainpickings.org/index.php/donate/" target="_blank">donation</a> – it lets me know I'm doing something right.</em></strong>

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			<content:encoded><![CDATA[<p class="intro"><a href="#BFTV">Dr. House gets down</a>, <a href="#moserious">web design goes hip hop</a>, and <a href="#vegetableorchestra">your salad performs at Carnegie Hall</a>.</p>
<h5><a title="BFTV" name="BFTV"></a>IT&#8217;S NOT LUPUS, BUT IT&#8217;S GOOD</h5>
<p><!-- google_ad_section_start -->For the most part, we have nothing but contempt for today&#8217;s tabloid-driven, paparazzi-infested, mind-blowingly superficial celebrity culture. So when we stumble across celebrities who surprise us with true talent and unexpected substance, we can&#8217;t help digging.</p>
<p><img class="alignright size-full wp-image-486" style="margin-left: 5px; margin-right: 5px;" title="BFTV logo" src="http://www.brainpickings.org/wp-content/uploads/2008/09/bftv1.png" alt="" width="194" height="172" />Plus, we love <em>House</em>.</p>
<p>We&#8217;re talking, of course, about <a href="http://www.bandfromtv.org/"><strong>The Band from TV</strong></a> &#8212; a multi-talented lineup of Hollywood A-listers (and, okay, some reality show B-listers) including drummer Greg Grunberg (of <em>Heroes</em>, <em>Alias</em> and <em>Felicity</em> fame), guitarist James Denton (<em>Desperate Housewives</em>), vocalists Teri Hatcher (<em>Desperate Housewives</em>), Bonnie Somerville (<em>Cashmere Mafia</em>), and Bob Guiney (<em>The Bachelor</em>), violinist Jesse Spencer (<em>House</em>), plus a few more musically talented actors, and our favorite: Dr. House himself, the <a href="http://www.youtube.com/watch?v=jaKLTN6cc9k">ever-talented, agelessly hot Hugh Laurie on the keyboards</a>.</p>
<p><img class="aligncenter size-full wp-image-487" title="bftv2" src="http://www.brainpickings.org/wp-content/uploads/2008/09/bftv2.png" alt="" width="500" height="151" /></p>
<p>These guys rock it out on stage like you wouldn&#8217;t believe it. And although they don&#8217;t have any full-length studio albums yet, you can catch them on the <em>House</em> soundtrack &#8212; for the ultimate Laurie in all his glorie, you know. </p>
<p>Any profit they make goes to a number of <a href="http://www.bandfromtv.org/connectme/charities.php">charities</a> that hit close to home for some of the band members and their families. (Greg Grunberg&#8217;s son has epilepsy and Teri Hatcher is living with lifelong childhood trauma.)</p>
<p>We recently heard BFTV&#8217;s mean <a href="http://www.coverville.com/archives/2008/07/coverville_489.html">cover</a> of the The Rolling Stones&#8217; &#8220;You Can&#8217;t Always Get What You Want&#8221; &#8212; and we&#8217;re believers.</p>
<h5><a title="moserious" name="moserious"></a>DROP IT LIKE IT&#8217;S CODE</h5>
<p>Musical talent hides where you least expect it. Just ask <a href="http://www.youtube.com/user/m0serious"><strong>Mo Serious,</strong></a> the Poetic Prophet a.k.a. SEO Rapper &#8212; he&#8217;s not your average code-wrangling designer. </p>
<p>He&#8217;ll teach you all about <a href="http://www.amazon.com/gp/product/0321584848/002-2976895-2347243?ie=UTF8&#038;tag=braipick-20&#038;linkCode=xm2&#038;camp=1789&#038;creativeASIN=0321584848">CSS, web standards and proper design practice</a> with lovably cheesy hip-hop beats and rhymes delivered straight from the trenches of your typical cubicle farm.</p>
<p>Because, you know, ain&#8217;t no street cred in rapping about the ghetto if you don&#8217;t live there, yo.</p>
<p><span style="margin-left: 10px;"><span class="youtube">
<iframe title="YouTube video player" class="youtube-player" type="text/html" width="480" height="360" src="http://www.youtube.com/embed/a0qMe7Z3EYg?color1=d6d6d6&amp;color2=f0f0f0&amp;border=0&amp;fs=1&amp;hl=en&amp;modestbranding=1&amp;loop=&amp;showinfo=0&amp;iv_load_policy=3&amp;showsearch=0&amp;rel=0" frameborder="0" allowfullscreen></iframe>
</span><p><a href="http://www.youtube.com/watch?v=a0qMe7Z3EYg">www.youtube.com/watch?v=a0qMe7Z3EYg</a></p></span></p>
<p>Gotta give it to the man for original lyrics like &#8220;<span>Everyone will wanna follow you like Twitter&#8221; and &#8220;</span><span>client satisfied like they eating on a Snicker.&#8221;</span></p>
<p>Also great: the two seemingly unfazed cubicle ladies going about their cubicle day in the background.</p>
<h5><a title="vegetableorchestra" name="vegetableorchestra"></a>THE OTHER CARROT TOP</h5>
<p>Ok, so we&#8217;ve learned music can be in your TV and in your CSS. One more place it can be: your kitchen. Enter the <a href="http://www.gemueseorchester.org/"><strong>Vienna Vegetable Orchestra,</strong></a> a symphony performing solely on vegetables.</p>
<p><a href="http://www.amazon.com/gp/product/B0015G2FNI/002-2976895-2347243?ie=UTF8&amp;tag=braipick-20&amp;linkCode=xm2&amp;camp=1789&amp;creativeASIN=B0015G2FNI"><img class="alignright size-full wp-image-486" style="margin-left: 5px; margin-right: 5px;" title="Vegetable Orchestra: Remixed" src="http://ecx.images-amazon.com/images/I/51%2B804DC3AL._SL500_AA240_.jpg" alt="Vegetable Orchestra: Remixed" width="216" height="191" /></a>Carrot flutes, pumpkin basses, leek violins, leek-zucchini-vibrators, cucumberophones, celery bongos, you name it (and eat it), they play it. The orchestra, founded 10 years ago in &#8212; you guessed it &#8212; Vienna plays across a number of genres: contemporary music, beat-oriented house tracks, experimental electronic, freestyle jazz, noise (we can see that one), dub, and more.</p>
<p><span style="margin-left: 10px;"><object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/hpfYt7vRHuY&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/hpfYt7vRHuY&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object></span></p>
<p>We must say their <a href="http://www.gemueseorchester.org/index.php?option=com_content&amp;task=blogsection&amp;id=4&amp;Itemid=28">music</a> is rather&#8230; interesting. (Just a heads-up: our 8th grade English teacher used to say that &#8220;interesting is what you call an ugly baby&#8221; &#8212; we concur on this one.)</p>
<p>And while we encourage you to <a href="http://www.gemueseorchester.org/index.php?option=com_content&amp;task=view&amp;id=46&amp;Itemid=">look for yourself</a>, we&#8217;ll take our asparagus grilled for now.<!-- google_ad_section_end -->
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		<title>Live Responsible is the New LIVESTRONG</title>
		<link>http://www.brainpickings.org/index.php/2008/08/15/live-responsible-is-the-new-livestrong/</link>
		<comments>http://www.brainpickings.org/index.php/2008/08/15/live-responsible-is-the-new-livestrong/#comments</comments>
		<pubDate>Fri, 15 Aug 2008 20:46:59 +0000</pubDate>
		<dc:creator>Maria Popova</dc:creator>
				<category><![CDATA[activism]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[word-of-mouth]]></category>
		<category><![CDATA[Beijing]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[eco]]></category>
		<category><![CDATA[green]]></category>
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		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.brainpickings.org/?p=465</guid>
		<description><![CDATA[Why a pair of green laces will make you cool and the planet cooler.<p><em><strong>Brain Pickings takes 450+ hours a month to curate and edit across the different platforms, and remains banner-free. If it brings you any joy and inspiration, please consider a modest <a href="http://www.brainpickings.org/index.php/donate/" target="_blank">donation</a> – it lets me know I'm doing something right.</em></strong>

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			<content:encoded><![CDATA[<p class="intro"><em><Why a pair of green laces will make you cool and the planet cooler.</em></p>
<p><img class="alignright" style="float: right;" src="http://blogofherbs.com/wp-content/uploads/2007/12/livestrong.jpg" alt="" width="220" />We&#8217;re still astonished at how Lance and team managed to take a charity and transform it into a cultural badge, a fad of astronomical proportions, through the simple <a href="http://www.livestrong.com/">LIVE<strong>STRONG</strong></a><strong> </strong>yellow wristband back in the day. Say what you will about the questionable motives of those wearing the wristband because of the fad, not because of the charity it stood for, but the fact remains: it all served its fundraising purpose brilliantly.</p>
<p><img class="alignright" style="float: right;" src="http://www.greenlaces.com/wp-content/uploads/2008/03/laces-cropped.bmp" alt="" width="229" height="299" />These days, the cultural concern <em>du jour</em> revolves around sustainability issues &#8212; a concern well-grounded in our increasingly warming reality. Which is why we have high hopes for environmental newcomer <a href="http://www.greenlaces.com/" target="_self"><strong>GreenLaces</strong></a> &#8212; a nonprofit aimed at promoting personal responsibility towards the planet through a simple badge: a pair of green laces.</p>
<p>The idea: you <a href="http://www.greenlaces.com/?p=15">make a personal pledge</a> to make one small, actionable change in your day-to-day MO that will benefit the environment. You then <a href="http://www.greenlaces.com/?page_id=8">get yourself</a> a pair of green laces, which serve as a constant reminder of your pledge and ignite the word-of-mouth engine as friends notice the (rather cool-looking) accessory on your kicks.</p>
<p><a href="http://www.brainpickings.org/wp-content/uploads/2008/08/laces.jpg"><img class="alignnone size-full wp-image-466" style="vertical-align: middle;" title="laces" src="http://www.brainpickings.org/wp-content/uploads/2008/08/laces.jpg" alt="" width="500" height="375" /></a></p>
<p>Founded by Swedish professional soccer players <strong>Joanna Lohman</strong> and <strong>Natalie Spilger</strong>, <a href="http://www.greenlaces.com/" target="_self"><strong>GreenLaces</strong></a> was originally promoted mainly through athletes. The laces and the cause, however, seemed to resonate with &#8220;the general public&#8221; and took on a life of their own. Barely 6 months after it launched, <a href="http://www.greenlaces.com/" target="_self"><strong>GreenLaces</strong></a> already has 1000+ people sporting the laces, plus over 50 Olympic athletes strutting them around Beijing.</p>
<p>Their goal is to get 1 million pairs on people&#8217;s feet by 2009. That&#8217;s 999,999,997 to go &#8212; we just bought 3 and vowed start making the 10-foot trip to the recycling bin instead of trashing everything under the desk. <a href="http://www.greenlaces.com/?page_id=8">Join us</a>, we can be lace buddies. Plus, trendsetting anyone? This has the potential to be the next LIVE<strong>STRONG</strong>, reaching critical mass with hipsters and posers alike.</p>
<p>But, as long as the environmental purpose is served, we won&#8217;t judge. Plus, the laces go great with our new Simples. (And we already know <a href="http://www.brainpickings.org/index.php/2008/08/07/inner-kid-fodder/#ian" target="_self">34</a> scientifically proven ways of tying them.)
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		<title>Carriers Rethought</title>
		<link>http://www.brainpickings.org/index.php/2008/06/30/top-4-repurposed-carriers-and-containers/</link>
		<comments>http://www.brainpickings.org/index.php/2008/06/30/top-4-repurposed-carriers-and-containers/#comments</comments>
		<pubDate>Tue, 01 Jul 2008 03:18:38 +0000</pubDate>
		<dc:creator>Maria Popova</dc:creator>
				<category><![CDATA[activism]]></category>
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		<category><![CDATA[design]]></category>
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		<category><![CDATA[just weird]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[alternative lifestyle]]></category>
		<category><![CDATA[eco]]></category>
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		<guid isPermaLink="false">http://www.brainpickings.org/?p=408</guid>
		<description><![CDATA[4 new ways to look at and use carriers of all varieties, from vehicles to shipping containers to plastic bags to coffins. <p><em><strong>Brain Pickings takes 450+ hours a month to curate and edit across the different platforms, and remains banner-free. If it brings you any joy and inspiration, please consider a modest <a href="http://www.brainpickings.org/index.php/donate/" target="_blank">donation</a> – it lets me know I'm doing something right.</em></strong>

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			<content:encoded><![CDATA[<p class="intro"><a href="#bttv">Groupie paradise,</a> <a href="#quikhouse">FedEx vs. Donald Trump,</a> <a href="#airmuseum">why Earth is getting shrink-wrapped by strangers,</a> and <a href="#coffincouch">what TV show has an official couch.</a></p>
<p>What do vehicles, plastic bags, shipping containers and coffins have in common? They all carry their contents from one place to another. And they can all be rethought in ways that may well outsmart, outcool and outweird the original purpose.</p>
<h5><a title="bttv" name="bttv"></a><img class="alignleft" style="margin-left: 0px; margin-right: 7px;" title="tablecloth1" src="http://www.brainpickings.org/wp-content/uploads/2008/05/tablecloth1.gif" alt="" height="100" />BETTER THAN THE VAN</h5>
<p><img class="alignnone size-medium wp-image-416 alignright" style="float: right;" title="bttv-logo" src="http://www.brainpickings.org/wp-content/uploads/2008/06/bttv-logo.png" alt="" width="178" height="111" /><a href="http://en.wikipedia.org/wiki/CouchSurfing" target="_blank">Couchsurfing</a> has been around for quite some time now. And just like anything that&#8217;s become really, really big really, really fast, it was only a matter of time until it niched out. Enter <a href="http://betterthanthevan.com/" target="_blank"><strong>Better Than The Van</strong></a> &#8212; a niche stay-for-free community designed specifically for bands and artists on tour. Even the <a href="http://betterthanthevan.com/search/">search</a> function is niche-level particular: you can narrow down your results by age range, weekday/weekend preference, and host&#8217;s relationship to music &#8212; consumer (a.k.a. fan) vs. producer (a.k.a. in a band).</p>
<p style="text-align: center;"><img style="vertical-align: middle;" title="Better Than The Van" src="http://www.brainpickings.org/wp-content/uploads/2008/06/bttv.png" alt="" width="500" /></p>
<p>We suspect the majority of couch-offerers would end up being in a band themselves &#8212; simply because nothing breeds empathy like having had the same miserable, sleep-folded-in-half-on-the-back-seat-with-drummer&#8217;s-protein-bar-wrappers experience.</p>
<p>Plus, we think it&#8217;s a great way for up-and-coming bands to make new friends, for up-and-coming music fans to discover new bands they dig, and for artists to meat each other and possibly sprout some killer collaborations.</p>
<h5><a title="quikhouse" name="quikhouse"></a><img class="alignleft" style="margin-left: 0px; margin-right: 7px;" title="tablecloth2" src="http://www.brainpickings.org/wp-content/uploads/2008/05/tablecloth2.gif" alt="" height="100" />QUIK HOUSE</h5>
<p>No matter how many CFL&#8217;s we swap for incandescents, our homes remain environmental Big-Foots. Luckily, going residentially green doesn&#8217;t have to mean settling for a hippie shack in the Ohio outback.</p>
<p>It may, however, mean inheriting the living space of a FedEx box.</p>
<p><img style="vertical-align: middle; margin-left: 55px; margin-right: 55px;" src="http://www.quik-build.com/quikHouse/picQHsouth.gif" alt="" width="390" height="269" /></p>
<p><img align="right" style="margin: 5px 0 3px 15px;" src="http://www.quik-build.com/quikHouse/picPlan1Fslid.gif" alt="" width="240" />Enter<strong> <a href="http://www.quik-build.com/">Quik House</a></strong>. You know those &#8220;bed in a bag&#8221; things at department stores? We&#8217;d call <strong>Quik House</strong> a &#8220;house in a box&#8221;&#8230; except it <em>is</em> the box. It&#8217;s a prefabricated &#8220;house kit&#8221; made from recycled shipping containers. But don&#8217;t be fooled &#8212; the 2,000-square-foot dwelling includes 3 bedrooms and two and a half bathrooms. It assembles in less than a day, so it should be less than 3 months between the time you <a href="http://www.quik-build.com/quikHouse/QH_inquiry.htm">order</a> it online and your housewarming party.</p>
<p>You can further greenify the already super tiny-carbon-footed house with the optional solar and wind energy sourcing available. And speaking of customizing, you even have the <a href="http://www.quik-build.com/quikHouse/QH_whatColors.htm">option</a> of getting your <strong>Quik House</strong> tagged by local graffiti artists.</p>
<p>At $125-$165 per square foot, including everything except the land, this isn&#8217;t just a smart investment in the planet&#8217;s future, it&#8217;s also a pretty good real estate deal.</p>
<h5><a title="airmuseum" name="airmuseum"></a><img class="alignleft" style="margin-left: 0px; margin-right: 7px;" title="tablecloth3" src="http://www.brainpickings.org/wp-content/uploads/2008/05/tablecloth3.gif" alt="" height="100" />MUSEO AERO SOLAR</h5>
<p><img align="right" style="margin: 5px 0 3px 15px;" src="http://lh3.ggpht.com/solar.flying.city/Ro1LR6AeTKI/AAAAAAAAAKI/QSatNiXu2U8/IMG_0768.JPG?imgmax=576" alt="" width="260" />If this kind of static environmental statement isn&#8217;t your thing, how about one in flux? <a href="http://www.air-port-city.org/"><strong>Museo Aero Solar</strong></a> makes you reconsider what you choose to carry your groceries in. Thousands of plastic bags compose the &#8220;flying museum,&#8221; a hot air balloon propelled solely by solar energy. It travels from country to country and whenever it makes a landing, more bags are added, increasing both its size and the next flight distance.</p>
<p>Since its inception several months ago, <a href="http://www.air-port-city.org/"><strong>Museo Aero Solar</strong></a> has toured three continents. Upon each landing, the local community gets to add to the quilt and shape this ever-growing flying canvas.</p>
<p><img style="vertical-align: middle;" src="http://lh5.ggpht.com/solar.flying.city/Rk8Z_WwIQvI/AAAAAAAAAC4/G82sFSwZ-O4/isola%20italia%2016-04-07%20413.jpg?imgmax=640" alt="" width="500" /></p>
<p>We like the idea of calling it a museum: it&#8217;s a visceral exhibition of our excess, constantly growing to reflect our never-ending consume-produce-waste cycle. The irony, of course, is that with an <a href="http://www.reusablebags.com/facts.php">estimated</a> 1 <em>trillion</em> plastic bags consumed annually worldwide, most of which end up in landfills, it&#8217;s virtually impossible for the museum to run out of resources. If the project carries on and continues to increase in size, it could eventually cover earth&#8217;s entire atmosphere.</p>
<p>How&#8217;s that for a global warming wake-up call? We hear shrink-wrap makes things even hotter.</p>
<h5><a title="coffincouch" name="coffincouch"></a><img class="alignleft" style="margin-left: 0px; margin-right: 7px;" title="tablecloth3" src="http://www.brainpickings.org/wp-content/uploads/2008/05/tablecloth4.gif" alt="" height="100" />COFFIN COUCHES</h5>
<p>On a brighter note, <a href="http://coffincouches.com/"><strong>Coffin Couches</strong></a>: corpse carriers repurposed into living room furniture.</p>
<p><img align="right" style="margin: 5px 0 3px 15px;" title="coffincouch" src="http://www.brainpickings.org/wp-content/uploads/2008/06/coffincouch-300x287.png" alt="" width="180" />Apparently, there&#8217;s some sort of government regulation (gotta love those) that prevents funeral homes from reselling unused coffins to the general public. So the guys behind the unorthodox venture approach said funeral homes with a recycling attitude and snag 18-gauge steel coffins with minor flaws, sculpting them into an <a href="http://coffincouches.com/coffin-couches.php" target="_blank">impressive array</a> of leather and vinyl couches.</p>
<p><img style="vertical-align: middle;" src="http://coffincouches.com/tools/local/imageupload/content/MainImage/size2/4f54c8ab5549d0aff8a7480f24baab2a.jpg" alt="" width="500" /></p>
<p>We&#8217;re pretty sure those new media and interactive technology gurus couldn&#8217;t possibly outdo the &#8220;immersive TV experience&#8221; of watching <em>Six Feet Under</em> on one of these babies.</p>
<p class="author"><a target="_blank" href="http://www.brainpickings.org/index.php/newsletter/"><img align="left" style="margin: 5px 7px 3px 0" src="http://www.brainpickings.org/wp-content/themes/BrainPickings/images/email.png" alt="" width="100" /></a><em>We&#8217;ve got a weekly newsletter and people <a target="_blank" href="http://www.brainpickings.org/index.php/newsletter/">say it&#8217;s cool</a>. It comes out on Sundays, offers the week&#8217;s articles, and features five more tasty bites of web-wide interestingness. Here&#8217;s an <a target="_blank" href="http://brainpickingsorg.createsend1.com/T/ViewEmail/r/A84E34BEA9C8C3D3/3BA4AB3871E01938F6A1C87C670A6B9F">example</a>. Like? <a target="_blank" href="http://www.brainpickings.org/index.php/newsletter/">Sign up.</a></em></p>
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		<title>RFID vs. Honor</title>
		<link>http://www.brainpickings.org/index.php/2008/06/02/ubicycle-rfid-bike-share/</link>
		<comments>http://www.brainpickings.org/index.php/2008/06/02/ubicycle-rfid-bike-share/#comments</comments>
		<pubDate>Mon, 02 Jun 2008 17:54:40 +0000</pubDate>
		<dc:creator>Maria Popova</dc:creator>
				<category><![CDATA[culture]]></category>
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		<guid isPermaLink="false">http://www.brainpickings.org/?p=389</guid>
		<description><![CDATA[The design team behind OLPC is out to revolutionize urban transportation with a cool new high-tech public bike share program. <p><em><strong>Brain Pickings takes 450+ hours a month to curate and edit across the different platforms, and remains banner-free. If it brings you any joy and inspiration, please consider a modest <a href="http://www.brainpickings.org/index.php/donate/" target="_blank">donation</a> – it lets me know I'm doing something right.</em></strong>

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			<content:encoded><![CDATA[<p class="intro">What third world children have to do with NYC commuting and why RFID beats honor systems every time.</p>
<h5>YOU BE CYCLIST</h5>
<p>Remember when the <a href="http://laptop.org/" target="_blank">One Laptop Per Child</a> program first made waves and everyone thought a $100 laptop for the third world was anywhere from laughable to plain undoable? Well, two years later OLPC has had the last laugh with its world-changing success, and the design team behind it is after a brand new revolutionary initiative.</p>
<p><img class="alignnone size-medium wp-image-390" style="vertical-align: middle;" title="ubicycle2" src="http://www.brainpickings.org/wp-content/uploads/2008/06/ubicycle2.gif" alt="ubicycle" width="500" /></p>
<p>The guys at <a href="http://www.dcontinuum.com" target="_blank">Continuum</a> have just concepted <a href="http://www.dcontinuum.com/content/concept/33/" target="_blank"><strong>Ubicycle</strong></a>: a high-tech yet brilliantly user-friendly public bike-share system. It&#8217;s simple: you &#8220;rent&#8221; a bike using the same funds-loaded Smart card you use on trains and buses. It&#8217;s RFID-enabled, so whenever you use it to unlock a bike from the rack, the system knows who&#8217;s taking the goodie. (Sure beats a may-or-may-not-honor honor system.)</p>
<p><img class="alignright alignnone size-medium wp-image-391" style="float: right; margin-left: 5px; margin-right: 5px;" title="ubicycle" src="http://www.brainpickings.org/wp-content/uploads/2008/06/ubicycle.png" alt="" width="286" height="196" />And speaking of the rack, each nifty modular station holds 2 bikes and the racks can be stacked horizontally. Seven of them (that&#8217;s 14 bikes for the mathematically- challenged) take as much space as a single parked car. The lock mechanisms are powered by the solar panels coating the kiosks for the ultimate cherry on top.</p>
<p>(Meanwhile, Philly is still trying to get the very, very 1.0 <a href="http://www.brainpickings.org/index.php/2008/01/25/geography-topography-and-everythingography/#phillybikeshare" target="_blank">Philly BikeShare</a> program off the ground. Hey, at least we&#8217;re trying.)</p>
<p class="via"><a href="http://www.psfk.com/2008/05/rfif-enabled-public-bike-service.html" target="_blank">via PSFK</a></p>
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		<title>Birdseye Visionaire</title>
		<link>http://www.brainpickings.org/index.php/2008/05/23/birdseye-visionaire/</link>
		<comments>http://www.brainpickings.org/index.php/2008/05/23/birdseye-visionaire/#comments</comments>
		<pubDate>Fri, 23 May 2008 18:40:24 +0000</pubDate>
		<dc:creator>Maria Popova</dc:creator>
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		<guid isPermaLink="false">http://www.brainpickings.org/?p=374</guid>
		<description><![CDATA[How one Bulgarian photographer's 8-year flight is challenging our relationship with nature and the environment.<p><em><strong>Brain Pickings takes 450+ hours a month to curate and edit across the different platforms, and remains banner-free. If it brings you any joy and inspiration, please consider a modest <a href="http://www.brainpickings.org/index.php/donate/" target="_blank">donation</a> – it lets me know I'm doing something right.</em></strong>

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			<content:encoded><![CDATA[<p class="intro">How a paraglider, a camera, and a blooming field of lavender will change the way you see the world.</p>
<h5>THE WORLD AS WE NEVER SEE IT</h5>
<p>Ecology. Our collective discourse on the subject ranges from hipster t-shirts to scare tactics by various nonprofit apocalypticists. But rarely are we faced with a gripping eye-opener that uses the beautiful rather than the frightening and ugly to challenge how we think about the future of the planet.</p>
<p>Bulgarian photographer <a href="http://www.alexanderivanov.com/" target="_blank">Alexander &#8220;Sasho&#8221; Ivanov</a> does just that in his stunning <a href="http://edno.bg/360_en/" target="_blank"><strong>360° BULGARIA</strong></a> exhibition, a collection of breathtaking aerial photographs taken from a paraglider over the course of 8 years.</p>
<p><img style="vertical-align: middle;" src="http://edno.bg/images/content_pic/546x/pic_gallery7674543075.jpg" alt="" width="500" /></p>
<p><img style="vertical-align: middle;" src="http://edno.bg/images/content_pic/546x/pic_gallery6717384196.jpg" alt="" width="500" /></p>
<p>The project aims to awaken our emotional connection to the environment and remind us what exactly we&#8217;re losing as we&#8217;re squandering our planet.</p>
<p><img style="vertical-align: middle;" src="http://edno.bg/images/content_pic/546x/pic_gallery4515525622.jpg" alt="" width="500" /></p>
<p>The 58-year-old photographer&#8217;s inspiration is movingly honest and raw:</p>
<p style="padding-left: 30px;"><img class="alignleft size-medium wp-image-381" style="float: left; margin-left: 4px; margin-right: 4px;" title="quote_open" src="http://www.brainpickings.org/wp-content/uploads/2008/05/quote_open.gif" alt="" width="50" /><em>I was born here. I grew up here, together with the grasses, the stones, the trees, the rivers and the winds. They taught me who I am, they showed me how to see, hear and feel,</em><em><img class="alignright alignnone size-medium wp-image-382" style="float: right; margin-left: 3px; margin-right: 3px;" title="quote_close" src="http://www.brainpickings.org/wp-content/uploads/2008/05/quote_close.gif" alt="" width="50" /></em><em> but most importantly â€“ what it means to love and be free. This nature is a part of me, a part of my memory of myself.</em></p>
<p><img style="vertical-align: middle;" src="http://edno.bg/images/content_pic/546x/pic_gallery8435050214.jpg" alt="" width="500" /></p>
<p>We find the collection powerfully humbling. The birdseye take reminds us of our own smallness, of what a tiny fraction of the grand natural equation humans are and how full of marvel the world beyond us is &#8212; a world we&#8217;re slowly losing as we continue to stomp our little feet on every fiber of it.</p>
<p><img style="vertical-align: middle;" src="http://edno.bg/images/content_pic/546x/pic_gallery0971792776.jpg" alt="" width="500" /></p>
<p>The message is loud and beautifully clear: it&#8217;s time to rise above our petty sense of entitlement and look &#8212; really look &#8212; at the big picture. Because, unless we do, its magnificent vibrant color will continue to fade into the man-inflicted grayness.</p>
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