Posts Tagged ‘guerrilla’
31
Dec
2008
Catch of the Day
Preservation the surfer way, or why farmers’ markets are now selling condoms.
We’re suckers for clever guerrilla campaigns. We’re also suckers for sustainability. So, naturally, we’re all over this campaign for environmental nonprofit Surfrider Foundation.
From condom “fillets” to styrofoam “bites” packaged like something you’d find at Whole Foods, the Catch of the Day campaign is a visceral reminder of how pollution both stifles wildlife and ultimately ends up on our plates.
The junk is all 100% authentic, hand-picked from various beaches across America, from Galveston to South Padre Island to Venice Beach.
Yep, the condoms too.
The campaign positions littering as the antithesis of the true surfer spirit of bonding with nature, respecting it, and appreciating its raw beauty. Because nothing puts as big a damper on that appreciation as having a cigarette bud stick between your toes while walking on a wild beach.
Best part: Packaged in (we hope post-consumer) plastic to look like seafood, the stuff is offered at real farmers’ markets across the coasts. Talk about authenticity and stride-stopping impact. Genius.
Out of Saatchi & Saatchi, LA.
via TreeHugger (Thanks, Teddy)
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10
Oct
2008
Banksy’s Pet Project
Street art, sausage and social commentary.
DO YOU WANT FRIES WITH THAT?
We’re known here for our love/hate relationship with Banksy. (That, and our sometimes-excessive-always-obsessive hyphenation.) We’ve followed the legendary guerrilla artist through his greatest feats, his most questionable street-cred-dampening moves, and his alleged outing.
But today, we find him in the limbo between all these things, on his first official show in NYC — a part-pet-shop, part-meat-store Frankenstein.
The Village Petstore and Charcoal Grill offers anything from pet supplies to packaged meats to animatronic foodstuffs to monkeys watching primate porn on the Discovery Channel.
We suspect the intentionally paradoxical project is intended as critical commentary on humanity’s extreme egocentricity and our toxic tendency to use the rest of the natural world as props in the grand production of our vanity-driven civilization.
Or, you know, it’s just for shits and giggles.
The most compelling piece in the show has to be the stunningly convincing jaguar napping lazily in the storefront window, swinging its tail oh-so-drowsily. But when the camera turns the corner, it reveals the “jaguar” is actually a fur coat lined with blood-red silk, its “tail” nothing more than a coat belt.
If you find yourself in the Village sometime between now and October 31, stop by 89 Seventh Avenue for an existential reality check or, you know, some monkey porn.
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