Brain Pickings

Posts Tagged ‘guerrilla’

04 NOVEMBER, 2009

Play Me, I’m Yours: Reclaiming Public Space

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What the London Symphony Orchestra has to do with skate parks and the Sydney homeless.

You may recall UK artist Luke Jerram and his brilliant glass microbiology from our Biology-Inspired Art issue. But besides exploring the beautiful intersection of science and art, some of his work transcends aesthetic art, entering into social experiment and anthropology.

Play Me, I’m Yours is a fascinating project, touring the globe since March 2008 and placing street pianos in locations all over the world. From train stations to laundromats to skate parks, the pianos emerge in public spaces, inviting the community to engage and interact with them in a way that creates a playful and vibrant canvas for grassroots cultural self-expression.

Questioning the ownership and rules of public space ‘Play Me I’m Yours’ is a provocation, inviting the public to engage with, activate and take ownership of their urban environment.

Since its launch, the project has received wide media attention from NPR, The New York Times, BBC, and a myriad other culture-purveyors. And the 112 pianos installed so far have been played by anyone from school children in Sao Paolo to the London Symphony Orchestra.

Next year, Play Me, I’m Yours is hitting London, Belfast, Barcelona, Pécs, Cincinnati, San Jose, Medellin, Cartagena, Bogatoa and 17 more cities.

The project is a much better-conceived and more ambitious analogy to Volkswagen’s recent Fun Theory effort, which tests the simple hypothesis that giving people something fun to do will change their behavior and their relationship with public space.

Explore Play Me, I’m Yours and more of Luke’s amazing work for a glimpse of art’s transformative power in human behavior and sociology.

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01 SEPTEMBER, 2009

Kidrobot QR Scavenger Hunt

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Why vinyl is at the cutting edge of technology, or how to scan your way around Manhattan.

Since 2002, designer Paul Budnitz has been pushing the boundaries of what art toys can be in his iconic brand of super-premium vinyl toys, Kidrobot. Now, he is pushing the boundaries of what technology can do. As Android and other mobile platforms make QR codes an increasingly prevalent data tag format, why not have some fun with it? That’s exactly what Kidrobot is doing in Dunny Hunt 09 — a QR-based scavenger hunt around Manhattan, promoting Kidrobot’s Dunny Series 2009, from strategic creative studio WeArePlus.

The five-day hunt kicked off yesterday, offering Kidrobot fans daily clues leading to a promotional displays — posters, stickers, postcards, t-shirts — hidden all around the city. Kidrobot also provides links to free smartphone apps which, once installed, can be used to scan the QR codes embedded in the promotional displays. (Although their choice of iPhone app is BeeTagg Reader, we’d recommend UpCode instead.)

Victorious hunters can collect the day’s Virtual Dunny Collection image, with a chance to win various prizes, including limited-edition Dunny toys. The first person to scan the QR Code from the day’s hidden item wins a special reward. The grand prize is no less than a full set of the Dunny Series 2009 designer toys.

Dunny Series 2009 drops on September 10. Artists behind the collection include Amanda Visell, Mori Chack, Brandt Peters, Gary Taxali, Amy Ruppel, Travis Cain, Thomas Han, and more.

16 JULY, 2009

Neighborhood Design Watch: Cardon Copy

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What an exotic cat and a stellar cleaning lady have to do with visual aestheticism.

Imagine, if you will, the days before Craigslist. Local business was done mostly through neighborhood flyers announcing anything from a yard sale to a lost cat. Today, these dinosaurs of communication still exist, although much rarer, and remain the same visual atrocities they always were.

Enter Cardon Copy — designer Cardon Webb‘s bold mission to hijack these unseemly pieces, redesign them with a powerful visual message, and replace the original with its aesthetically upgraded version.

Part neighborhood Banksy, part Pixelator, part utterly original, the project is pure conceptual genius.

Besides being a noble crusade for everyday visual literacy, Cardon Copy is also the most brilliant self-promotion by a designer we’ve ever encountered.

And we love the extraordinary lengths Cardon has gone to with this, indiscriminately and cleverly redesigning even the most illegible to make it, well, just as illegible but oh-so-much easier on the eyes.

We can’t wait until someone (psst, Cardon, need a new project?) hijacks Craigslist listings, no less visually atrocious than your typical neighborhood flyer, and embarks upon a similar digital mission.

Dev-design geeks, start your engines.

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