Reverse Psychology Halloween Edition
By: Maria PopovaHow to nail the I-don’t-give-a-fuck look by actually not giving a fuck but hopefully getting one.
TRICK OR TRITE
Halloween, that special time when people who should not be roaming the streets half-naked get to roam the streets half-naked, is almost upon us. And if you’re employed by any part of the creative industry and/or consider yourself a “hipster” (despite never admitting to it), so is that tortuous hunt for the right costume. You know, the one that lets you out-hip, out-snark, and out-I’m-too-cool-to-care-about-this-kind-of-stuff everyone else. The one from the comfort of which you can make fun of all the vixens, sluts, bachelors, pimps, and other oh-so-cheesy get-ups out there. The one that inevitably turns out to be much less funny/original/culturally-relevant than you thought.
Well, this year we’re doing a full 180 and refusing to let this whole fuss consume a good two weeks of our lives. So, we’re getting a marginally-out-of-the-box costume that comes in a box. Yep, we’re Amazoning it. Because, seriously, it’s a Catch-22: If you end up on the “most original” list, you’re inevitably slammed with the “trying too hard” stamp. And if you don’t, well, you’re just unoriginal.
So join us in screwing with the system by boxing it all with a few click-ship picks that are sure to set you apart from the cheeseballs and the try-hards by being, well, neither. If only so you can make fun of all your friends who did spend those obsessive two weeks on their costumes.
If you’re hitched, how about the Plug & Socket set? Nothing says “we have great geek sex and like to rub it in your face in a way you can’t exactly call us out on” better. Or, if you’re on the not-wanting-to-look-desperate-so-broadcasting-desperation-hoping-it-would-appear-snarky side, just don the One Night Stand costume — sure, you’ll go home alone again, but at least you won’t wake up next to one of those much-less-attractive-in-the-morning French maids, vixens or naughty nurses.
And although it’s so 2007, we’re yet to have someone take us up on our Borat mankini dare. Plus, nothing says “I’m too cool to care about impressing people with my time-relevant wit” like a has-been costume that your rock out with your… oh, never mind.
Lately, we’ve been getting hung up on the lack of a culture of appreciation. Whatever happened to pats on the back? Where did the random nicely-done’s go? It all seems to have died with the last gold star sticker we got from Mrs. Johnson in the 4th grade.
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This virtual warehouse of coolness tickles our mischief bone with goodies that inspire anything from a hearty chuckle to asking-for-trouble prank ideas. Some of our favorites:
Unlike most kids, we used to love tying our shoelaces. We had our own technique we still use to this day, which frequently receives comments and eyebrow-raises from friends. (Seriously, people: tying the laces behind the tongue makes more sense on so many levels.)
The methods range from the expected, like the 








