Brain Pickings

Posts Tagged ‘innovation’

28 JUNE, 2011

7 Platforms Changing the Future of Publishing and Storytelling

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Cutting out the middleman, or what the Nobel Peace Prize has to do with harnessing the potential of tablets.

Depending on whom you ask, these are either the best or the worst of times for the written word. As with every other branch of traditional media, the Internet has pushed the publishing industry to a critical inflection point, something we’ve previously discussed. Disrupting the mainstream marketplaces for journalism, literature, and the fundamental conventions of reading and writing themselves, here are seven startups that promise to reshape the way we create and consume ideas.

BYLINER

Byliner, whose beautifully designed site officially launched last week, is easily the most ambitious of the initiatives featured here. The startup is both a publisher, via its Byliner Originals subsidiary, and a discovery platform for longform nonfiction, offering Pandora-like recommendation functionality. The site is already loaded with more than 30,000 pieces, is searchable by author, publication, or topic, and allows writers to create their own pages and interact with audiences.

The startup’s first original offering, Three Cups of Deceit, tells the story of the now-disgraced Nobel Peace Prize nominee and bestselling author Greg Mortenson. National Book Award winner William T. Vollman penned Into the Forbidden Zone, a gripping, Gonzo-style report that had the author venture into Fukushima, Japan with only rubber kitchen gloves, a face mask and a self-procured radiation detector. Other longform exclusives from marquee names like Mary Roach, Mark Bittman, and Buzz Bissinger are forthcoming.

THE ATAVIST

With the tagline, “longer than an article, shorter than a book,” The Atavist considers itself a “boutique publishing house” that turns out bespoke nonfiction and narrative journalism for digital devices. It launched at the end of January with Lifted, a piece by founder and editor (and regular Wired contributor) Evan Ratliff, about one of the most elaborate bank heists in history. The Atavist‘s angle is to present “a new genre of nonfiction, a digital form that lies in the space between long narrative magazine articles and traditional books and e-books.”

Offering original content from well-established journalists and reporters, The Atavist also adds supplementary audio, video, and other contextual info to its selections, which are specifically designed for iPad, iPhone, Kindle and Nook.

UNBOUND

Bringing a crowdfunded model to books, the U.K.-based Unbound has been called the Kickstarter for publishing. Launched at the beginning of June, its idea is straightforward: “Publishing without middlemen. No gatekeepers. Just authors and readers deciding between them what books get to see the light of day.”

Currently only offering a curated selection of both fiction and nonfiction projects, Unbound hopes eventually to open its platform for other authors looking to self-publish. Most exciting for us at Brain Pickings among Unbound‘s first six selections: a potential iPad version of a gem we featured just a month back, The Cloud Collectors Handbook. With only 22 days left to earn funding for production, you can give to author Gavin Pretor-Pinney’s project here.

RED LEMONADE

Bringing the social networking paradigm to publishing, Red Lemonade aims to create a community of writers and readers around fiction and narrative nonfiction. The site’s mission statement stakes out an editorial position, as well:

We avoid labeling what we do but it tends to be risky, socially charged, misbehaving stuff. Red Lemonade is for the writers other publishers are afraid of.

Although Red Lemonade features titles by established (and excellent) authors Lynne Tillman and Matthew Battles, anyone can create an author profile and then annotate existing work. While it remains to be seen whether the website will reach the kind of critical mass necessary for sustained critical input, we’re excited by the works on display so far.

40K BOOKS

So called because its e-titles take 40 minutes to just over an hour to read, 40K Books presents a series of original novellas and nonfiction essays in English, French, Italian, Portuguese, and Spanish. The Milan, Italy-based startup impressed us early on both with its price points — 99 cents per purchase — and its strong selection of sci-fi and speculative fiction — including a few fantastic stories by Bruce Sterling — and practical pieces on publishing and the creative process.

Read our full feature on 40K Books here.

THE DOMINO PROJECT

Partnering with Amazon’s Kindle Singles initiative, marketing guru Seth Godin started The Domino Project in early 2011 as a series of manifestos on changemaking. The stand-out so far is author Steven Pressfield’s Do the Work, a powerful instruction manual on how to break through your creative blocks. We’re also totally revved for tomorrow’s release of Derek Sivers’s Anything You Want.

Read our full review of Do the Work here.

TED BOOKS

Of course Brain Pickings was first to the birthday party for TED Books, a nonfiction flash publishing imprint with an editorial vision matching TED’s world-class lecture series. All titles are under 20,000 words, and for $2.99 you can collect Cindy Gallop on sex, Nic Marks on happiness, and Gever Tulley on the dangers of dangerism.

Read our full feature on TED Books here.

Although these seven startups are thrilling, they barely touch on self-publishing, a phenomenon undergoing its own sea changes and seismic shifts. Regardless, for now we’re excited to follow the words, wherever we can find them.

Kirstin Butler is writing an adaptation of Gogol for the Google era called Dead SULs, but when not working spends far, far too much time on Twitter. She currently lives in Cambridge, MA.

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27 JUNE, 2011

Happy 5th Birthday, TED Talks: 5 All-Time Favorite Talks

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Democratizing knowledge, the meaning of life, and why everything we know about creativity is wrong.

Today marks the fifth anniversary of TED talks becoming available to the world. As of this week, there are 1000 TED talks online in 81 languages, and they’ve been seen a cumulative half billion times.

I can’t overstate how much TED has changed my life personally, and what a tour de force it has been culturally. I’ve previously said that my first month of watching TED talks in 2006 gave me more — more insight, more knowledge, more inspiration, more creative restlessness to do something with my life — than four years of “Ivy League education” combined, and I’ll say it again. In more ways than I can count, TED has changed my outlook on the world, vastly expanded my scope of curiosity, and infinitely enriched my life with the tremendously interesting, generous and kind people I’ve been fortunate to meet in the TED community, online and off.

Some time ago, I channeled my love for TED in a remix project called TEDify, collaging and animating soundbites from TED talks into narratives along different themes. Here’s one, exploring the evolution of storytelling:

Today, to celebrate the big occasion, I’ve tried to curate my five favorite TED talks of all time — operative word being “tried,” since it felt a bit like asking a parent to pick out her favorite child.

ELIZABETH GILBERT ON GENIUS

When Elizabeth Gilbert took the TED stage in 2009, it didn’t take long to realize her talk would be among TED’s finest. Unlike other author talks, hers followed what I consider to be the perfect formula for a stellar TED talk: Take the experience or craft you are best known for and draw from it a universal metaphor for some great truth about the human condition. Gilbert’s assertion that we use concepts like “genius” and “muse” to shield ourselves from the results of our own work hits home for just about anyone in a “creative” field, bringing into question some of our most fundamental assumptions about creativity.

Above all, Gilbert makes a powerful case for the tremendous importance of showing up — of good old-fashioned hard work — in the creative process, something we all intuitively understand but often roll our eyes at because it isn’t as exciting and glamorous and alluring as the prospect of a Eureka moment or a single flash of insight that magically transforms our mediocrity into genius.

Don’t be daunted. Just do your job. Continue to show up for your piece of it, whatever that might be. If your job is to dance, do your dance. If the divine, cockeyed genius assigned to your case decides to let some sort of wonderment be glimpsed, for just one moment through your efforts, then ‘Ole!’ And if not, do your dance anyhow. And ‘Ole!’ to you, nonetheless. I believe this and I feel that we must teach it. ‘Ole!’ to you, nonetheless,just for having the sheer human love and stubbornness to keep showing up.” ~ Elizabeth Gilbert

Gilbert is the author Eat, Pray, Love: One Woman’s Search for Everything Across Italy, India and Indonesia, which, despite the awful Hollywood adaptation, remains an excellent read.

MATTHIEU RICARD ON HAPPINESS

In 2004, French neuroscientist-turned-Buddhist monk Matthieu Ricard delivered a layered, thoughtful and thought-provoking talk on happiness and its cultural conceits, much of which I used in the TEDify remix on happiness.

The whole point of that is not, sort of, to make, like, a circus thing of showing exceptional beings who can jump, or whatever. It’s more to say that mind training matters. That this is not just a luxury.This is not a supplementary vitamin for the soul; this is something that’s going to determine the quality of every instant of our lives. We are ready to spend 15 years achieving education. We love to do jogging, fitness. We do all kinds of things to remain beautiful. Yet we spend surprisingly little time taking care of what matters most: the way our mind functions.” ~ Matthieu Ricard

Besides his fantastic Happiness: A Guide to Developing Life’s Most Important Skill, one of the 7 most essential books on the art and science of happiness, Ricard is also the author of The Monk and the Philosopher: A Father and Son Discuss the Meaning of Life — a remarkable record of a 10-day conversation between Ricard and his father, renowned French intellectual and philosopher Jean-Francois Revel.

PHILIPPE STARCK ON DESIGN

Eccentric and brilliant and French as ever, Philippe Starck weaves a remarkable story of design, existentialism and moral philosophy in his 2007 talk, injecting an oh-so-needed shot of humility into the buttocks of our generational and civilizational arrogance.

That is our poetry. That is our beautiful story. It’s our romanticism. Mu-ta-tion. We are mutants. And if we don’t deeply understand, if we don’t integrate that we are mutants, we completely miss the story. Because every generation thinks we are the final one. We have a way to look at Earth like that, you know, ‘I am the man. The final man. You know, we mutate during four billion years before, but now, because it’s me, we stop. Fin. For the end, for the eternity, it is one with a red jacket.’” ~ Philippe Starck

For more of Starck’s design genius, don’t miss the equally provocative Starck, capturing over three decades of his work, eccentricity and cultural insight.

JANINE BENYUS ON BIOMIMICRY

Biomimicry is one of the most promising frontiers of innovation at the intersection of design, engineering and sustainability. In 2009, Kirstin Butler wrote about AskNature — an ambitious biomimicry portal by Janine Benyus connecting designers, engineers and scientists to collaborate on biomimetic innovation. Benyus set the stage for the project in 2005 with a showcase of 12 brilliant, sustainable designs inspired by nature, then followed up in 2009 by showing these concept in action, implemented in real-life design and engineering products — concepts so simple yet so brilliant it makes one wonder why we aren’t implementing nature’s age-old, time-tested systems in every aspect of modern life.

If I could reveal anything that is hidden from us, at least in modern cultures, it would be to reveal something that we’ve forgotten, that we used to know as well as we knew our own names. And that is that we live in a competent universe, that we are part of a brilliant planet. And that we are surrounded by genius. Biomimicry is a new discipline that tries to learn from those geniuses, and take advice from them, design advice. ” ~ Janine Benyus

Find even more in Benyus’s excellent Biomimicry: Innovation Inspired by Nature.

STEVEN JOHNSON ON INNOVATION

Steven Johnson is easily my favorite nonfiction writer. Last year, he delivered a fantastic talk at TED Global, based on his book Where Good Ideas Come From: A Natural History of Innovation, exploring the cross-pollination essential to ideation and revealing the combinatorial nature of creativity. The talk was later animated by the RSA for an even more delicious treat.

That is how innovation happens. Chance favors the connected mind.” ~ Steven Johnson

Where Good Ideas Come From topped my list of 2010′s 10 best books in business, life and mind.

BONUS

The TEDx program, a series of self-organized TED-like events around the world, has been one of TED’s great successes, with some 2,000 events to date in more than 80 countries worldwide. Many of them are produced and curated with a formidable level of quality, delivering talks that could’ve easily been given on main-stage TED. My favorite TEDx gem has to be Brené Brown’s moving TEDxHouston talk on wholeheartedness and vulnerability, sitting at the intersection of science, storytelling and philosophy:

In order for connection to happen, we have to allow ourselves to be seen — really seen.” ~ Brené Brown

Brown is the author of the fantastic The Gifts of Imperfection: Let Go of Who You Think You’re Supposed to Be and Embrace Who You Are.

What TED talks changed your worldview, your priorities or your life, in ways big or small?

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20 JUNE, 2011

Everything is a Remix, Part 3: The Elements of Creativity

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What Gutenberg has to do with Thomas Edison and the secret sauce of Apple.

Kirby Ferguson’s excellent Everything is a Remix project is, as I’ve previously written, one of the most important efforts to illuminate the mechanisms, paradoxes and central principles of creative culture in modern history — an ambitious four-part documentary on the history and cultural significance of sampling and collaborative creation, reflecting my own deep held belief that creativity is combinatorial. Today, Kirby releases the highly anticipated third installment in the series, titled The Elements of Creativity.

Enjoy — this is a cultural treasure:

The most dramatic results can happen when ideas are combined. By connecting ideas together, creative leaps can be made, producing some of history’s biggest breakthroughs.” ~ Kirby Ferguson

From derivative work in art to incremental innovation in technology, Kirby tells the lesser-known stories of history’s greatest innovators to illustrate the point that creativity builds on what came before rather than crystallizing from thin air under the touch of a mythical muse.

Thomas Edison did not invent the light bulb — his first patent was “Improvement in Electric Lamps,” but he did conduct trials with 6,000 materials for the filament until he created the first commercially viable bulb. Apple didn’t invent the first desktop computer — it copied Xerox (oh, the irony…), but was the first to combine the computer with the household appliance, sparking the personal computing revolution.

What started it all was the graphical interface merged with the idea of the computer as household appliance. The Mac is a demonstration of the explosive potential of combinations.” ~ Kirby Ferguson

Creativity isn’t magic: it happens by applying ordinary tools of thought to existing materials. And the soil from which we grow our creations is something we scorn and misunderstand even though it gives us so much — and that’s… copying.” ~ Kirby Ferguson

The fourth and final episode, coming this fall, will tackle the most complex question of all: How our legal, ethical and artistic burdens are hindering our collective ability to embrace technology as a true enabler of creativity. You can support the project here — I happily did.

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