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Posts Tagged ‘interview’

25 JUNE, 2013

Bill Moggridge, Designer of the First Laptop, on Human-Centered Design

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“It doesn’t occur to most people that everything is designed — that every building and everything they touch in the world is designed.”

Legendary British industrial designer and educator Bill Moggridge (June 25, 1943–September 8, 2012) championed interaction design, co-founded IDEO, served as Director the Cooper-Hewitt National Design Museum, and designed the very first laptop. In Brand Thinking and Other Noble Pursuits (public library) — the same compendium of fascinating interviews on life in a material world with such celebrated thinkers as Daniel Pink, Seth Godin, Malcolm Gladwell, and Wally OlinsDebbie Millman sat down with Moggridge in 2010 to peel the curtain on the extraordinary mind that heralded the modern movement of human-centered design and brought into focus the relationship between people and objects.

Of his fascination with what people want from everyday things, Moggridge says:

If there is a simple, easy principle that binds together everything I’ve done, it’s my interest in people and their relationship to things. … I’m interested in why people like things, and what gives them a feeling of long-term reward, what gives them pleasure, and what excites them. Ultimately, my interest centers on the effect that design has on someone.

Brands, Moggridge argues, are the vehicle for precisely those relationships:

DM: Why do you think people like certain brands or certain things? What is the primary reason someone will choose one thing over another?

BM: I think you build a relationship with something that you know and use. At the moment you buy it, you may not be quite certain about it. But as you get to know it better, if your relationship gets better, then you enjoy it more. You may not notice the change, but after a time, a sort of satisfactory relationship between you and that thing emerges. That is the foundation for a brand relationship.

More than a mere relationship, however, Moggridge sees the brand as a sensemaking and navigation tool that eases our cognitive load amidst the paradox of choice that is modern life:

DM: I recently read that the average supermarket has about thirty-five thousand different products in it, and that— believe it or not— there are over one hundred brands of nationally advertised water.

BM: When you do a Google search, it’s very tempting to go for the “I’m feeling lucky” option, so you get the single page that comes up. Similarly, the brand is the thing that allows you to recognize that particular kind of water that you had before, and that you probably don’t mind having again.

So it simplifies your relationship to this confusing morass of possibilities. And although I wish that water wasn’t bottled, the fact that there’s a choice of brand helps us get through that confusion.

Turning to the heart of his philosophy, Moggridge defines what he means by “human-centered design”:

If you think of innovation as being depicted by a Venn diagram, human- centered design is the overlap between technology, business, and people. If you look at people who are going to business schools, they tend to start with a business proposition, but in order to innovate successfully, they have to find the right technology and the right customers. If you look at people in science and technology, they tend to start with a new technology, which is true of many Silicon Valley companies. Then they go to a venture capitalist and try to get some money, and they think about what kind of customer is right for the product. We were interested in the “people first” point of view.

In fact, one of the greatest affronts to the social value of design is the solipsism with which many of its practitioners approach it, placing ego over empathy:

[A]s designers and engineers in general, we’re guilty of designing for ourselves too often. One of the things that we have to be careful to remember is the very simple principle that not everybody is like us. For example, if you’re designing something like a chair, you’re not going to design the height of the seat only for the average person, are you? You’re going to design it for an adjustment, so that it can accommodate the smallest person that might sit in it, or the tallest, as well as the heaviest person and the lightest person. So, we’re always looking at a range that accommodates extremes, and for that reason, looking at the extremes is usually very useful.

One of Moggridge’s most timeless and timely insights has to do with that peculiar way in which new technology can flounder, only to flourish once reintroduced at a later time — proof that “successful innovation requires the meeting of the right people at the right place with just the right problem.” He observes:

This is often the case with new technologies. They seem as if they’re about to work, and somebody creates an experimental version that looks great. But then nothing happens. And then the right time comes along, and the right set of attributes come together, and suddenly the new technology flourishes.

Among Moggridge’s greatest accomplishments, however, is his remarkable legacy as an educator and the persistence with which he invited the general public to understand the profound value of design as a cross-pollinator of art, science, and everyday life. He tells Millman:

The important characteristic of design is that it creates a bridge between the sciences and the arts. People understand the necessity of education for the sciences, and there is a renewed movement to bring that back into education. They understand something about the arts. But I don’t think many people understand the power of design to join these two things together. Why do you think that there is such a barrier to the public’s understanding of design? I don’t think that anyone has really told them what design is. It doesn’t occur to most people that everything is designed — that every building and everything they touch in the world is designed. Even foods are designed now.

[…]
… So in the process of helping people understand this, making them more aware of the fact that the world around us is something that somebody has control of, perhaps they can feel some sense of control too. That’s a nice ambition.

At the crux of interaction design, which Moggridge helped pioneer, lies a deep understanding how necessary cross-disciplinary collaboration is to innovation and creative progress. Moggridge reflects on the crucial role of leadership in fostering that:

I’d like everyone to have the mind-set that whenever you have a challenging, seemingly intractable problem, then you need to solve that problem with an interdisciplinary team. No individual can succeed alone. In order to help business leaders succeed, we need to put together those interdisciplinary teams, and they need to use design processes. We can help explain that and help make leadership aware of it.

Referencing Moggridge’s oft-cited assertion from his groundbreaking Design Interactions“What makes humans special first and foremost is that we can model the world, and we can predict the future. Then we can imagine the future.” — Millman inquires about his own vision for the future, to which he responds with a beautiful model for design’s concentric circles of cultural relevance:

I think the context of design is changing and expanding. And you can think of that in three concentric circles.

Think of the inside circle as the individual. The second circle is the built environment, and the one around that is the overall, holistic environment. Each concentric circle is changing and moving in a design context that is itself expanding.

In the past, we thought about designing things for the circle at the center. So your PDA, for example, is something that you use as an individual.

The slightly more expansive context is to think about the health and well-being of the individual, rather than the specific things the individual uses. This more comprehensive view requires broader thinking about people. Rather than thinking about the things in isolation, we’re thinking about the whole person.

Similarly, when you think about the built environment, we historically have thought about architecture. But as we move towards an expanding context for design, we find that we’re thinking more about social interactions and innovations as well as buildings. It’s not that one is replacing the other — it’s that the context is simply expanding. Now we’re thinking about social connections as well as the built environment we’re living in.

And then when we think about the larger circle, sustainability is the big issue. In the past, we thought of sustainability as being about materials: choosing the best material and designing for disassembly. But now it’s absolutely clear that a sustainable planet is one that’s completely connected.

Globalization has shown us that the effect of industrialization on the world is of planetary concern. We can’t just think about designing materials, we have to include a consideration of the entire planet. And that, again, is an expansion of context.

Brand Thinking and Other Noble Pursuits, the follow-up to the equally fantastic 2007 anthology How to Think Like a Great Graphic Designer, is indispensable in its entirety. Pair it with Moggridge on design, knowledge, and human intelligence and his fantastic final book, Designing Media.

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14 JUNE, 2013

Maya Angelou on Freedom: A 1973 Conversation with Bill Moyers

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“You only are free when you realize you belong no place — you belong every place — no place at all.”

In the early 1970s, revered interviewer Bill Moyers met reconstructionist Maya Angelou — beloved poet, memoirist, dramatist, actor, producer, filmmaker, civil rights activist, and one of the most influential literary voices of our time — at a dinner party in New York. As the two began talking, they realized they had grown up only a hundred miles apart in the South — he, a white boy in “the gentle and neighborly white world that opened generously to ambition and luck”; she, a black girl “in the tight and hounded other world of the South, whose boundaries black children crossed only in their imagination, and even then at intolerable risk”; “two strangers from the same but different place.”

This is what Moyers recalls as he sits down with Angelou on November 21, 1973 and proceeds to shepherd one of his legendary interviews, found in the altogether fantastic 1989 collection Conversations with Maya Angelou (public library).

After Moyers, a true celebrator of his guests, enumerates Angelou’s many accomplishments and accolades in a short biographical introduction, he smoothly glides into the uncomfortable but necessary, asking the author about the parallel struggles of being both black and female “in a society that doesn’t know who you are.” Her answer comes as a vital reminder that “identity is something that you are constantly earning … a process that you must be active in”:

Well, one works at it, certainly. Being free is as difficult and as perpetual — or rather fighting for one’s freedom, struggling towards being free, is like struggling to be a poet or a good Christian or a good jew or a good Moslem or a good Zen Buddhist. You work all day long and achieve some kind of level of success by nightfall, go to sleep and wake up in the next morning with the job still to be done. So you start all over again.

President Barack Obama awards Dr. Maya Angelou the Medal of Freedom, the nation's highest civilian honor, on February 15, 2011, in Washington, D.C. (AP photo via NPR)

She addresses the laziness of stereotypes:

All you have to do is put a label on somebody. And then you don’t have to deal with the physical fact. You don’t have to wonder if they are waiting for the Easter bunny or love Christmas, or, you know, love their parents and hate small kids and are fearful of dogs. If you say, oh, that’s a junkie, that’s a nigger, that’s a kike, that’s a Jew, that’s a honkie, that’s a — you just — that’s the end of it.

When Moyers asks Angelou whether she sees the women’s liberation movement, reaching its most critical zenith at the time, as “a white woman’s fantasy,” she replies with a meditation on sociocultural history:

No, certainly not a fantasy. … A necessity. … They definitely need it. … [But it says] very little [to black women], I’m afraid. You see, white women have been made to feel in this society that they are superfluous. A white man can run his society.

[…]

The white American man makes the white American woman maybe not superfluous but just a little kind of decoration. Not really important to the turning around of the wheels.

Well, the black American woman has never been able to feel that way. No black American man at any time in our history in the United States has been able to feel that he didn’t need that black woman right against him, shoulder to shoulder — in that cotton field, on the auction block, in the ghetto, wherever. That black woman is an integral if not a most important part of the family unit. There is a kind of strength that is almost frightening in black women. It’s as if a steel rod runs right through the head down to the feet. And I believe that we have to thank black women not only for keeping the black family alive but the white family.

Later in the conversation, Angelou makes the curious assertion that Watergate is “the most positive thing that is happening in this country” (and it’s interesting to revisit her rationale four decades later, with a movement like Occupy), explaining:

I believe so. Because white Americans — you see, there was a period when white Americans were marching in Selma and marching to Washington, for the blacks they thought, you see. But the struggle due to Watergate is for the whites. It’s for their morality, for their integrity. It’s the first time since the early part of the nineteenth century that a great mass of whites have really been concerned about their own morality. In the early part of the nineteenth century there were whites who became Abolitionists and supported the Underground railroad, not because they loved blacks but because they loved truth. And not since that time — I mean all the World War II business, where we all got together and balled up string, and so forth, was for somebody else. It was for the Jews and Europe.

But suddenly — not so suddenly — in the United States the people are concerned about their own morality, their own continuation. … And that, I believe, will reflect in turn and in time on the black American struggle.

Presaging her timeless wisdom on home and belonging penned 35 years later, Angelou once again returns to the subject of freedom:

You only are free when you realize you belong no place — you belong every place — no place at all. The price is high. The reward is great.

When Moyers asks Angelou what wisdom she’d share with a hypothetical young daughter — a question that would sprout the wonderful Letter to My Daughter more than three decades later — she offers:

I would say you might encounter many defeats but you must never be defeated, ever. In fact, it might even be necessary to confront defeat. It might be necessary, to get over it, all the way through it, and go on. I would teach her to laugh a lot. Laugh a lot at the — and the silliest things and be very, very serious. I’d teach her to love life, I can bet you that.

Moyers asks Angelou how, despite the devastating events of her life, she managed to “stay open to the world, open to hope,” and she reflects:

Well, I think you get to a place where you realize you have nothing to lose. Nothing at all. Then you have no reason to bind yourself. I had no reason to hold on. I found it stupid to hold on, to close myself up and hold within me nothing. So I decided to try everything, to keep myself wide open to human beings, all human beings — seeing them as I understand them to be, not as they wish they were, but as I understand them to be. Very truthfully — not idealistically, but realistically. And seeing that if this person knew better he would do better. That doesn’t mean that I don’t protect myself from his actions, you know.

(Exactly twenty years later, Angelou would come to capture this ethos in her wonderful children’s book, Life Doesn’t Frighten Me, illustrated by the great Jean-Michel Basquiat.)

The interview closes by coming full-circle to the question of freedom, on which Angelou offers one final, poignant, counterintuitive but profound meditation:

Being free is being able to accept people for what they are, and not try to understand all they are or be what they are. … I think one of the most dangerous statements made in the United States, or descriptive phrases, is that it’s a melting pot. And look at the goo it’s produced.

Find more of Angelou’s enduring wisdom in the rest of Conversations with Maya Angelou, which features thirty-one more remarkable and revealing interviews with the celebrated author and modern sage.

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24 MAY, 2013

The Philosophy of Immortality

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“Millions long for immortality who don’t know what to do with themselves on a rainy Sunday afternoon.”

“If we are continually inadequate in love, uncertain in decision and impotent in the face of death, how is it possible to exist?,” Rilke famously asked. “The idea that you’d have to say ‘goodbye’ to all this — even though it’s infuriating and maddening and frightening and horrible, some of the time — is even more infuriating and maddening and horrible: How do you spend this time without perpetually being so broken-hearted about saying the eventual goodbye?,” Maira Kalman pondered.

In this short interview for Brain Pickings, pop-philosophy hunter-gatherer Filip Matous sits down with Cambridge University philosopher Stephen Cave to crack open some of the insights from his fascinating book, Immortality: The Quest to Live Forever and How It Drives Civilization (public library) — which also gave us this stimulating, if unsettling meditation on the mortality paradox.

The crux of Cave’s argument falls somewhere between Montaigne’s reflections on death and the art of living and John Cage’s affinity for Zen Buddhism.

We, like all living things, want to live on — we want to project ourselves into the future, we have this will to live. And yet, unlike other living things, we have to live in a knowledge that this will is going to be thwarted, that we’re going to die. And so we might have to live with this sense of personal apocalypse — the worst thing that could possibly happen, will. This is what it means to be mortal.

But this very sense of our inevitable mortality might also be a steering wheel for life: Cave reminds us that “busy is a choice” and that how we spend our time shapes who we become:

The American novelist Susan Ertz says, “Millions long for immortality who don’t know what to do with themselves on a rainy Sunday afternoon.” I think there’s a lot of truth in that: Actually, it’s the fear of death rather than the love of life, often, that’s motivating us. If people complain that they don’t have enough time, why do they watch so much TV? It doesn’t seem, actually, when we look at the way people behave, that lack of time is their problem. On the contrary … when you look at how much time we waste, [it seems] that life is already too long — so long that we become complacent and we waste great swathes, so many hours. And, in fact, being conscious of the fact that our time is limited is what makes us really value and appreciate the time that we have.

Cave touches on Tolstoy’s wisdom, observing:

There’s a kind of conspiracy of silence… We, culturally, don’t like to talk about death. I think we need to talk about death because only by talking about our mortality can we understand the lives we’re leading and why we’re leading them the way we’re leading them.

Immortality remains a must-read, and the Ernest Becker book mentioned in the conversation, The Denial of Death, is also very much worth a read.

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