With its bold, playful interplay of words and pictures, the book encourages an understanding of the relationship between language and image, shape and sound, thought and expression, a lens we’ve also seen when Italian novelist and philosopher Umberto Eco introduced young readers to semiotics in the same period.
Though the cover of the 2006 reprint, with its all too literal glitter gimmick, would have likely sent Rand into a vapid fury, the book is an absolute treasure, one I’m happy to see survive the out-of-print fate of all too many mid-century gems.
Sparkle and Spin is part of a Rand trilogy, including Little 1 (1962) and the out-of-print, incredibly hard to find Listen! Listen! (1970).
Our cultural inheritance is something we take for granted today, but its invention forever altered the course of evolution and our world. This is because knowledge could accumulate as good ideas were retained, combined, and improved upon, and others were discarded. And, being able to jump from mind to mind granted the elements of culture a pace of change that stood in relation to genetical evolution something like an animal’s behavior does to the more leisurely movement of a plant.
Having culture means we are the only species that acquires the rules of its daily living from the accumulated knowledge of our ancestors rather than from the genes they pass to us. Our cultures and not our genes supply the solutions we use to survive and prosper in the society of our birth; they provide the instructions for what we eat, how we live, the gods we believe in, the tools we make and use, the language we speak, the people we cooperate with and marry, and whom we fight or even kill in a war.”
But how did “culture” develop, exactly? Language, says Pagel, was instrumental in enabling social learning — our ability to acquire evolutionarily beneficial new behaviors by watching and imitating others, which in turn accelerated our species on a trajectory of what anthropologists call “cumulative cultural evolution,” a bustling of ideas successively building and improving on others. (How’s that for bio-anthropological evidence that everything is indeed a remix?) It enabled what Pagel calls “visual theft” — the practice of stealing the best ideas of others without having to invest the energy and time they did in developing those.
It might seem, then, that protecting our ideas would have been the best evolutionary strategy. Yet that’s not what happened — instead, we embraced this “theft,” a cornerstone of remix culture, and propelled ourselves into a collaboratively crafted future of exponential innovation. Pagel explains:
Social learning is really visual theft, and in a species that has it, it would become positively advantageous for you to hide your best ideas from others, lest they steal them. This not only would bring cumulative cultural adaptation to a halt, but our societies might have collapsed as we strained under the weight of suspicion and rancor.
So, beginning about 200,000 years ago, our fledgling species, newly equipped with the capacity for social learning had to confront two options for managing the conflicts of interest social learning would bring. One is that these new human societies could have fragmented into small family groups so that the benefits of any knowledge would flow only to one’s relatives. Had we adopted this solution we might still be living like the Neanderthals, and the world might not be so different from the way it was 40,000 years ago, when our species first entered Europe. This is because these smaller family groups would have produced fewer ideas to copy and they would have been more vulnerable to chance and bad luck.
The other option was for our species to acquire a system of cooperation that could make our knowledge available to other members of our tribe or society even though they might be people we are not closely related to — in short, to work out the rules that made it possible for us to share goods and ideas cooperatively. Taking this option would mean that a vastly greater fund of accumulated wisdom and talent would become available than any one individual or even family could ever hope to produce. That is the option we followed, and our cultural survival vehicles that we traveled around the the world in were the result.”
“Steal like an artist” might then become “Steal like an early Homo sapiens,” and, as Pagel suggests, it is precisely this “theft” that enabled the origination of art itself.
How symbols become symbols, or what keeping atoms in harmony has to do with language acquisition.
Novelist and philosopher Umberto Eco once said that the list is the origin of culture. But his fascination with lists and organization grew out of his longtime love affair with semiotics, the study of signs and symbols as an anthropological sensemaking mechanism for the world. In bridging semiotics with literature, Eco proposed a dichotomy of “open texts,” which allow multiple interpretations, and “closed texts,” defined by a single possible interpretation. Since semiotics is so closely related to language, one of its central inquiries deals with language acquisition — when, why, and how children begin to associate objects with the words that designate those objects. Most children’s picture books, with their simple messages and unequivocal moral lessons, fall within the category of “closed texts.”
In 1966, Eco published The Bomb and the General — a children’s book that, unlike the “open texts” of his adult novels with their infinite interpretations, followed the “closed text” format of the picture book genre to deliver a cautionary tale of the Atomic Age wrapped in a clear message of peace, environmentalism, and tolerance. But what makes the project extraordinary is the parallel visual and textual narrative reinforcing the message — the beautiful abstract illustrations by Italian artist Eugenio Carmi contain recurring symbols that reiterate the story in a visceral way as the child learns to draw connections between the meaning of the images with the meaning of the words.
This particular page presents a lovely wink at Brian Cox’s The Quantum Universe, featured here earlier today:
Mom is made of atoms.
Milk is made of atoms.
Women are made of atoms.
Air is made of atoms.
Fire is made of atoms.
We are made of atoms.
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