Brain Pickings

Posts Tagged ‘media’

01 SEPTEMBER, 2014

Click Like You Give a Damn: The Politics of Linkbait and How Feeding on Buzz Ensures a Malnourished Soul

By:

“We have to start shaping the world we want with our clicks, because clicking is a public act.”

When we feed on buzz, are we really nourishing our souls?

Most intelligent, motivated people believe that we shape the world with our choices — that subverting our convictions to some this-is-just-the-way-it-is ideology is unacceptable, disempowering resignation. And yet even the best-intentioned people often get caught in believing this on an abstract level, while making passive, semi-automatic choices in our daily lives that float us further from rather than closer to the world we say we desire. Just like all drivers think that traffic is other people, we tend to consider our culture’s questionable products the result of other people’s questionable choices, forgetting that culture is always an aggregate of which we are invariably a part.

In this excellent and urgently necessary short TED talk, journalist, community organizer and political commentator Sally Kohn takes on the epidemic of clickbait, reminding us with equal parts wit and wisdom that our mindless media gluttony, which Alan Watts aptly termed “orgasm without release” more than half a century ago, is shaping the very culture we so readily sneer at — because, lest we forget, clickbait is to culture what cliché is to language and its cumulative eradication is just as much the sum total of our individual choices.

We all say we hate this crap. The question is whether you’re willing to make a personal sacrifice to change it. I don’t mean giving up the Internet. I mean changing the way you click, because clicking is a public act. It’s no longer the case that a few powerful elites control all the media and the rest of us are just passive receivers. Increasingly, we’re all the media. I used to think, oh, okay, I get dressed up, I put on a lot of makeup, I go on television, I talk about the news. That is a public act of making media. And then I go home and I browse the web and I’m reading Twitter, and that’s a private act of consuming media. I mean, of course it is. I’m in my pajamas.

Wrong.

Everything we blog, everything we Tweet, and everything we click is a public act of making media. We are the new editors. We decide what gets attention based on what we give our attention to. That’s how the media works now. There’s all these hidden algorithms that decide what you see more of and what we all see more of based on what you click on, and that in turn shapes our whole culture.

[...]

In an increasingly noisy media landscape, the incentive is to make more noise to be heard, and that tyranny of the loud encourages the tyranny of the nasty.

It does not have to be that way. It does not. We can change the incentive. For starters, there are two things we can all do. First, don’t just stand by the sidelines when you see someone getting hurt. If someone is being abused online, do something. Be a hero. This is your chance. Speak up. Speak out. Be a good person. Drown out the negative with the positive. And second, we’ve got to stop clicking on the lowest-common-denominator, bottom-feeding linkbait.

[...]

If what gets the most clicks wins, then we have to start shaping the world we want with our clicks, because clicking is a public act. So click responsibly.

You can, and should, follow Kahn on Twitter and support her work here.

Donating = Loving

Bringing you (ad-free) Brain Pickings takes hundreds of hours each month. If you find any joy and stimulation here, please consider becoming a Supporting Member with a recurring monthly donation of your choosing, between a cup of tea and a good dinner:





You can also become a one-time patron with a single donation in any amount:





Brain Pickings has a free weekly newsletter. It comes out on Sundays and offers the week’s best articles. Here’s what to expect. Like? Sign up.

19 AUGUST, 2014

“Don’t Read Books!” A 12th-Century Zen Poem

By:

“It’s annoying for others to have to hear you.”

We live in a culture that often romanticizes books as the tender and exhilarating love-making to the “orgasm without release” of Alan Watts’s admonition against our media gluttony — an antidote to the frantic multitasking of modern media, refuge from the alleged evils of technology, an invitation for slow, reflective thinking in a fast-paced age obsessed with productivity. Books, Kafka memorably asserted, are “the axe for the frozen sea inside us.”

Given I spend the majority of my waking hours reading and writing about books, I have certainly bought into that romantic notion. But everything, it turns out, is a matter of context: Imagine my amusement in chancing upon a poem titled “Don’t Read Books!” in the altogether wonderful slim volume Zen Poems: Everyman’s Library Pocket Poets (public library).

Penned by Chinese poet Yang Wanli in the 12th century, the poem, translated by Jonathan Chaves, is a renunciation of books as a distraction from the core Buddhist virtue of mindful presence:

Don’t read books!
Don’t chant poems!
When you read books your eyeballs wither away
leaving the bare sockets.
When you chant poems your heart leaks out slowly
with each word.
People say reading books is enjoyable.
People say chanting poems is fun.
But if your lips constantly make a sound
like an insect chirping in autumn,
you will only turn into a haggard old man.
And even if you don’t turn into a haggard old man,
it’s annoying for others to have to hear you.

It’s so much better
to close your eyes, sit in your study,
lower the curtains, sweep the floor,
burn incense.
It’s beautiful to listen to the wind,
listen to the rain,
take a walk when you feel energetic,
and when you’re tired go to sleep.

It might seem like a ridiculous notion to us today, loaded with heavy cultural irony, but it offers a poignant reminder that if books, which we presently worship as the most meditative form of media, were in the twelfth century what videogames or Twitter are in the twenty-first, then a few dozen generations into the future — provided humanity still exists — the very forms we dismiss as spiritually worthless distractions today may come to be seen as the strongest anchors to the fabric of cultural history.

Zen Poems — which, I should add, features an elegant cover design by the great Barbara deWilde — is a delight in its entirety. Complement it with some thoughts on how to live with presence in the age of productivity.

Donating = Loving

Bringing you (ad-free) Brain Pickings takes hundreds of hours each month. If you find any joy and stimulation here, please consider becoming a Supporting Member with a recurring monthly donation of your choosing, between a cup of tea and a good dinner:





You can also become a one-time patron with a single donation in any amount:





Brain Pickings has a free weekly newsletter. It comes out on Sundays and offers the week’s best articles. Here’s what to expect. Like? Sign up.

06 MARCH, 2014

Italo Calvino on Distraction, Procrastination, and Newspapers as the Proto-Time-Waster

By:

“Every day I tell myself that reading newspapers is a waste of time, but then … I cannot do without them. They are like a drug.”

In the early 1980s, shortly before Saul Bellow lamented “the distracted public,” another literary titan, Italo Calvino — a sage of the written word, feminist, keen critic of America, man of heartening New Year’s resolutions — considered the role of distraction in his own life. In his short meditation titled “Thoughts Before an Interview,” prompted by his 1982 Paris Review interview, Calvino contemplates the art of procrastination in his day, adding to the peculiar habits of famous writers:

Every morning I tell myself, Today has to be productive — and then something happens that prevents me from writing… Something always happens. Each morning I already know I will be able to waste the whole day. There is always something to do: go to the bank, the post office, pay some bills … always some bureaucratic tangle I have to deal with.

But what’s most interesting is how much the role of the newspaper in Calvino’s life — a medium intended to inform but in this case used to distract — resembles how we tend to use the internet today, down to its addictive nature and our many failed resolutions to wean ourselves off of it:

While I am out I also do errands such as the daily shopping: buying bread, meat, or fruit. First thing, I buy newspapers. Once one has bought them, one starts reading as soon as one is back home — or at least looking at the headlines to persuade oneself that there is nothing worth reading. Every day I tell myself that reading newspapers is a waste of time, but then … I cannot do without them. They are like a drug. In short, only in the afternoon do I sit at my desk, which is always submerged in letters that have been awaiting answers for I do not even know how long, and that is another obstacle to be overcome.

What’s most poignant, of course, isn’t the mere parallel but also the fact that, today, newspapers struggle for their survival precisely because of the internet, which has proven to be an even more unforgiving “drug” for our collective attention. Calvino considers how this has impacted his daily routine:

In theory I would like to work every day. But in the morning I invent every possible excuse not to work: I have to go out, make some purchases, buy the newspaper. As a rule, I manage to waste the morning, so I end up sitting down to write in the afternoon. I’m a daytime writer, but since I waste the morning I’ve become an afternoon writer. I could write at night, but when I do, I don’t sleep. So I try to avoid that.

Complement with Calvino on writing and the meaning of life, then procrastinate with five perspectives on the psychology of procrastination and the science of why we do it.

Donating = Loving

Bringing you (ad-free) Brain Pickings takes hundreds of hours each month. If you find any joy and stimulation here, please consider becoming a Supporting Member with a recurring monthly donation of your choosing, between a cup of tea and a good dinner.





You can also become a one-time patron with a single donation in any amount.





Brain Pickings has a free weekly newsletter. It comes out on Sundays and offers the week’s best articles. Here’s what to expect. Like? Sign up.