The world’s most international passport, why cassettes are the new Buddhism, and what Thom Yorke has to do with motion typography.
We love music. We love art. Naturally, we love seeing the two meet and make out. After last week’s Meta-Vinyl Creativity, we’re on a mission to dig up creative projects that pay visual tribute to everything music stands for, both aesthetically and conceptually. Here are our top three finds.
To celebrate the culture-crossing, border-blind power of music, Palestinian and Israeli radio station RAM FM channeled its slogan, Music has no boundaries, through a brilliant visual metaphor — artist portraits “painted” with travel stamps.
It’s one of those rare concepts that you instantly get — not merely because the campaign creative captures the positioning brief so wonderfully, but also because you can simply relate to it on a personal level. We certainly can — what better way to live vicariously, to connect and converse, than through music?
RAM FM is actually known as Peace Radio and serves a greater social purpose — to serve as a cultural bridge between the people of Israel and Palestine, through the most universal social glue there is: Music. Which makes us love the campaign on yet another level.
Out of Gitam BBDO, Tel-Aviv.
Non-traditional media artist iri5 works with old books, playing cards, magazines, credit cards and other everyday miscellany to create compelling, double-take-requiring artwork. Her Ghost in the Machine series uses recycled cassette tapes to create phenomenal portraits of musicians from their original cassettes.
The project is inspired by the philosophical sentiment that the body is but a package for the spirit.
I imagine we are all, like cassettes, thoughts wrapped up in awkward packaging.
MUSIC MAKES US
The GRAMMYs. What a cultural icon. While it’s easy to dismiss them as an entertainment industry popularity contest, we like to think of them as a way of honoring the music that inspires, impacts and moves the greatest number of people.
This year, The Recording Academy wanted to capture this very sentiment in a fully integrated campaign that asks a simple yet profound question: Do we make great music or does great music make us?
It’s no secret we’re big fans of motion typography, so we love both the concept and the brilliant execution.
Out of TBWA\Chiat\Day.