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	<title>Brain Pickings &#187; philanthropy</title>
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		<title>Jacqueline Novogratz on the Life of Immersion</title>
		<link>http://www.brainpickings.org/index.php/2011/02/17/jacqueline-novogratz-ted/</link>
		<comments>http://www.brainpickings.org/index.php/2011/02/17/jacqueline-novogratz-ted/#comments</comments>
		<pubDate>Thu, 17 Feb 2011 13:30:09 +0000</pubDate>
		<dc:creator>Maria Popova</dc:creator>
				<category><![CDATA[activism]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[PICKED]]></category>
		<category><![CDATA[psychology]]></category>
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		<category><![CDATA[TED]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.brainpickings.org/?p=9251</guid>
		<description><![CDATA[Social justice and anti-poverty crusader Jacqueline Novogratz on how to live "the life of immersion" – a brilliant TED talk.<p><em><strong>Brain Pickings takes 450+ hours a month to curate and edit across the different platforms, and remains banner-free. If it brings you any joy and inspiration, please consider a modest <a href="http://www.brainpickings.org/index.php/donate/" target="_blank">donation</a> – it lets me know I'm doing something right.</em></strong>

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			<content:encoded><![CDATA[<p style="margin-top: 20px;"><a href="https://www.amazon.com/dp/1594869154?tag=braipick-20&#038;camp=213381&#038;creative=390973&#038;linkCode=as4&#038;creativeASIN=1594869154&#038;adid=0BHB9SB6ZPY3M6XJ1W4M&#038;" target="_blank"><img align="right" style="margin: 5px 0 3px 15px;" src="http://www.brainpickings.org/wp-content/uploads/2011/02/thebluesweater.jpg" width="170" /></a>Patient capital pioneer and <a href="http://www.acumenfund.org/" target="_blank">Acumen Fund</a> founder <a href="http://www.ted.com/speakers/jacqueline_novogratz.html" target="_blank">Jacqueline Novogratz</a> is one of our biggest heroes, an inspired social justice and anti-poverty crusader marrying rigorous investing with pure human kindness in a way that, literally, changes lives. Her book, <a href="https://www.amazon.com/dp/1594869154?tag=braipick-20&#038;camp=213381&#038;creative=390973&#038;linkCode=as4&#038;creativeASIN=1594869154&#038;adid=0BHB9SB6ZPY3M6XJ1W4M&#038;" target="_blank"><em>The Blue Sweater: Bridging the Gap Between Rich and Poor in an Interconnected World</em></a>, is one of the most important books published in the past decade and should be on every academic curriculum and every self-respecting global citizen&#8217;s nightstand.</p>
<p>In this excellent new TED <a href="http://www.brainpickings.org/index.php/2011/02/17/jacqueline-novogratz-ted/">talk</a> on &#8220;the life of immersion,&#8221; Novogratz talks about the practical components of the greatest human aspiration: Living a life of purpose. From understanding the tender vulnerabilities we all cary, which demagogues exploit to create monsters, to finding inspiration in the powerful stories of human spirit and kindness, her talk is as much a window into the complex duality of human nature as it is a rousing call for moral leadership. It&#8217;s the most important thing you&#8217;ll watch this week &#8212; so do.</p>
<blockquote><p>What we really yearn for as human beings is to be visible to each other.&#8221; ~ <strong>Jacqueline Novogratz</strong></p></blockquote>
<p><span style="margin-left: 27px;"><object width="446" height="326"><param name="movie" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf"></param><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always"/><param name="wmode" value="transparent"></param><param name="bgColor" value="#ffffff"></param><param name="flashvars" value="vu=http://video.ted.com/talks/dynamic/JacquelineNovogratz_2010W-medium.flv&#038;su=http://images.ted.com/images/ted/tedindex/embed-posters/JacquelineNovogratz-2010W.embed_thumbnail.jpg&#038;vw=432&#038;vh=240&#038;ap=0&#038;ti=1076&#038;introDuration=15330&#038;adDuration=4000&#038;postAdDuration=830&#038;adKeys=talk=jacqueline_novogratz_inspiring_a_life_of_immersion;year=2010;theme=rethinking_poverty;theme=master_storytellers;theme=new_on_ted_com;theme=celebrating_tedwomen;event=TEDWomen;&#038;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><embed src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" pluginspace="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" wmode="transparent" bgColor="#ffffff" width="446" height="326" allowFullScreen="true" allowScriptAccess="always" flashvars="vu=http://video.ted.com/talks/dynamic/JacquelineNovogratz_2010W-medium.flv&#038;su=http://images.ted.com/images/ted/tedindex/embed-posters/JacquelineNovogratz-2010W.embed_thumbnail.jpg&#038;vw=432&#038;vh=240&#038;ap=0&#038;ti=1076&#038;introDuration=15330&#038;adDuration=4000&#038;postAdDuration=830&#038;adKeys=talk=jacqueline_novogratz_inspiring_a_life_of_immersion;year=2010;theme=rethinking_poverty;theme=master_storytellers;theme=new_on_ted_com;theme=celebrating_tedwomen;event=TEDWomen;"></embed></object></span></p>
<blockquote><p>Your job is not to be perfect. Your job is only to be human.&#8221; ~ <strong>Jacqueline Novogratz</strong></p></blockquote>
<p class="author" style="background: #f8f8f8;margin: 15px 0;padding: 10px 15px;color: #000;"><a target="_blank" href="http://www.brainpickings.org/index.php/newsletter/"><img align="left" style="margin: 3px 7px 3px 0" src="http://www.brainpickings.org/wp-content/themes/BrainPickings/images/email.png" alt="" width="50" /></a>Brain Pickings has a free weekly newsletter and people <a target="_blank" href="http://www.brainpickings.org/index.php/newsletter/">say it&#8217;s cool</a>. It comes out on Sundays and offers the week&#8217;s best articles. Here&#8217;s an <a target="_blank" href="http://us2.campaign-archive2.com/?u=13eb080d8a315477042e0d5b1&#038;id=a86f42380e&#038;e=6a91382173">example</a>. Like? <a target="_blank" href="http://www.brainpickings.org/index.php/newsletter/">Sign up.</a></p>
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		<title>Street Artist JR Wins 2011 TED Prize</title>
		<link>http://www.brainpickings.org/index.php/2010/10/20/jr-ted-prize-2011/</link>
		<comments>http://www.brainpickings.org/index.php/2010/10/20/jr-ted-prize-2011/#comments</comments>
		<pubDate>Wed, 20 Oct 2010 12:30:03 +0000</pubDate>
		<dc:creator>Maria Popova</dc:creator>
				<category><![CDATA[activism]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[culture]]></category>
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		<guid isPermaLink="false">http://www.brainpickings.org/?p=7391</guid>
		<description><![CDATA[In a highly unusual move, TED awards the annual $100,000 TED Prize to anonymous Parisian street artist JR.<p><em><strong>Brain Pickings takes 450+ hours a month to curate and edit across the different platforms, and remains banner-free. If it brings you any joy and inspiration, please consider a modest <a href="http://www.brainpickings.org/index.php/donate/" target="_blank">donation</a> – it lets me know I'm doing something right.</em></strong>

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			<content:encoded><![CDATA[<p style="margin-top: 20px;"><img align="right" style="margin: 5px 0 3px 15px;" src="http://www.tedprize.org/wp-content/uploads/2010/10/portrait_JR_.jpg" width="240" />In a highly unusual yet utterly inspirational move, TED has awarded the <a href="http://www.tedprize.org/congratulations-to-the-2011-ted-prize-winner-jr/" target="_blank">2011 TED Prize</a> of $100,000 to one of our favorite street artists, the shadowy Parisian <a href="http://jr-art.net/" target="_blank">JR</a>. Known for his large-scale graffiti murals touching on subjects like freedom, identity and limit, the anonymous 27-year-old artist has recently entered filmmaking &#8212; his powerful documentary debut, <a href="http://www.womenareheroes.be/" target="_blank"><em>Women Are Heroes</em></a>, based on the 2009 <a href="http://www.womenareheroes-paris.net/en/" target="_blank">exhibition</a> of the same name, premiered to astounding acclaim at Cannes this year.</p>
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<blockquote><p>JR creates &#8220;Pervasive Art&#8221; that spreads uninvited on the buildings of the slums around Paris, on the walls in the Middle-East, on the broken bridges in Africa or the favelas in Brazil. People who often live with the bare minimum discover something absolutely unnecessary. And they don&#8217;t just see it, they make it. Some elderly women become models for a day; some kids turn artists for a week. In that Art scene, there is no stage to separate the actors from the spectators.&#8221;</p></blockquote>
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<p>Previous TED Prize winners have included Bill Clinton, marine biologist Sylvia Earle, educational entrepreneur Dave Eggers, and chef and nutrition activist Jamie Oliver.</p>
<p>We&#8217;re thrilled to see TED further expand its celebration of creativity and philanthropy with work that lives outside the world of traditional high culture and even the law, yet touches millions of lives in a very human and powerful way, injecting joy, pride and humility where they are needed the most.</p>
<p class="author" style="background: #f8f8f8;margin: 15px 0;padding: 10px 15px;color: #000;"><a target="_blank" href="http://www.brainpickings.org/index.php/newsletter/"><img align="left" style="margin: 3px 7px 3px 0" src="http://www.brainpickings.org/wp-content/themes/BrainPickings/images/email.png" alt="" width="50" /></a>Brain Pickings has a free weekly newsletter and people <a target="_blank" href="http://www.brainpickings.org/index.php/newsletter/">say it&#8217;s cool</a>. It comes out on Sundays and offers the week&#8217;s best articles. Here&#8217;s an <a target="_blank" href="http://us2.campaign-archive2.com/?u=13eb080d8a315477042e0d5b1&#038;id=bd40172c28">example</a>. Like? <a target="_blank" href="http://www.brainpickings.org/index.php/newsletter/">Sign up.</a></p>
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		<title>Pencils of Promise: Grassroots School-Building</title>
		<link>http://www.brainpickings.org/index.php/2010/01/18/pencils-of-promise/</link>
		<comments>http://www.brainpickings.org/index.php/2010/01/18/pencils-of-promise/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 16:12:46 +0000</pubDate>
		<dc:creator>Maria Popova</dc:creator>
				<category><![CDATA[activism]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[social web]]></category>
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		<category><![CDATA[education]]></category>
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		<description><![CDATA[A powerful grassroots movement seeks to solve the global education crisis from the bottom up and inside out. <p><em><strong>Brain Pickings takes 450+ hours a month to curate and edit across the different platforms, and remains banner-free. If it brings you any joy and inspiration, please consider a modest <a href="http://www.brainpickings.org/index.php/donate/" target="_blank">donation</a> – it lets me know I'm doing something right.</em></strong>

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			<content:encoded><![CDATA[<p class="intro"><em>How to give and own at the same time, or why Facebook is the new Peace Core.</em></p>
<p><img align="right" style="margin: 5px 0 3px 15px" src="http://www.brainpickings.org/wp-content/uploads/2010/01/pencilsofpromise_logo.png" />In an ideal world, an invisible hand would be balancing the supply-demand ratio of help for humanity&#8217;s problems. The world, however, is far from ideal and we&#8217;re faced with more challenges than help is readily available for. And when help does present itself, it&#8217;s mostly in the form of donations &#8212; which often lack the immediacy of more hands-on approaches that give the help-giver a sense of ownership over the problem, in turn infecting the helpee with this we-can-solve-it resolve and unleashing a chain reaction of empowerment.</p>
<p><img align="right" style="margin: 5px 0 3px 15px" src="http://www.brainpickings.org/wp-content/uploads/2010/01/pencilsofpromise1.png" width="240" />That&#8217;s exactly the kind of thinking that inspired <a href="http://www.pencilsofpromise.org" target="_blank"><strong>Pencils of Promise</strong></a> &#8212; a powerful grassroots movement that seeks to solve the global education crisis from the bottom up and inside out. The nonprofit is 100% volunteer and its primary goal is to build schools and related facilites across the developing world, but it also embodies something we celebrate here at <em>Brain Pickings</em> &#8212; the cross-pollination of skills and perspectives &#8212; by empowering people to contribute whatever they are best at and cover different facets of the problem, rather than merely making impersonal and distanced donations.</p>
<p><span style="margin-left: 10px;"><object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/A6kCkkLo6Rw&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/A6kCkkLo6Rw&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object></span></p>
<p>The project began in 2008, when founder Adam Braun, fresh out of college himself, set out to build a single school in Laos. He put $25 into a bank account and asked friends to contribute however much they could. Little did he anticipate that in a little over a year, they would&#8217;ve raised $200,000 through the donations of thousands of individuals and over 150 volunteers would&#8217;ve joined the movement. </p>
<blockquote><p>Our biggest commitment is to sustainability, which means PoP schools aren&#8217;t gifted but instead created by the community itself. The entire village helps builds their own school, leading to true ownership and a lasting commitment to their children&#8217;s educational future. ~ Adam Braun, Founder, Executive Director</p></blockquote>
<p><span style="margin-left: 10px;"><object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/7IRC9QiOUNs&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/7IRC9QiOUNs&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object></span></p>
<p>Granted, as much as we&#8217;d want to, not all of us can drop our responsibilities and head East to build schools. But here&#8217;s how you can help:</p>
<p><a href="http://bit.ly/4DYKIV" target="_blank"><img align="right" style="margin: 5px 0 3px 15px" src="http://www.brainpickings.org/wp-content/uploads/2010/01/chasegiving.png" width="240" /></a>Last December, <a href="http://www.pencilsofpromise.org" target="_blank"><strong>Pencils of Promise</strong></a> won $25,000 through the <a href="http://apps.facebook.com/chasecommunitygiving/" target="_blank">Chase Community Giving Campaign</a> on Facebook, which made them eligible for the million-dollar grand grant. And because the competition is user-driven, <a href="http://bit.ly/4DYKIV" target="_blank">your vote</a> can help tip the scale in the winning direction.</p>
<p>To sweeten the deal, <a href="http://www.pencilsofpromise.org" target="_blank"><strong>Pencils of Promise</strong></a> is also using a voting system to decide which country to build schools in next &#8212; a little something they call &#8220;democratic social giving.&#8221; And in light of last week&#8217;s Haiti colossal earthquake disaster, PoP have just vouched to donate at least $100,000 towards youth-oriented initiatives in Haiti if they win the $1MM grant &#8212; a massive gesture of karmic kindness.</p>
<p>So go ahead and <a href="http://bit.ly/4DYKIV" target="_blank">cast your vote</a> for PoP in the Chase competition before Friday, when the voting closes &#8212; it&#8217;s a small effort on your part that can have momentous impact on entire communities. Which certainly beats another mindless round of FarmVille. </p>
<p class="author"><a target="_blank" href="http://www.brainpickings.org/index.php/newsletter/" target="_blank"><img class="alignleft" style="margin: 5px 7px 3px 0;" src="http://www.brainpickings.org/wp-content/themes/BrainPickings/images/email.png" alt="" width="100" /></a><em>Psst, we&#8217;ve launched a fancy weekly newsletter. It comes out on Sundays, offers the week&#8217;s articles, and features five more tasty bites of web-wide interestingness. Here&#8217;s an <a target="_blank" href="http://brainpickingsorg.createsend.com/T/ViewEmail/r/4EF31EBD35196376/881D05DF085C1E49D9767B6002735221" target="_blank">example</a>. Like? <a target="_blank" href="http://www.brainpickings.org/index.php/newsletter/">Sign up.</a></em></p>
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		<title>Last Day to Vote for Google&#8217;s Project 10^100</title>
		<link>http://www.brainpickings.org/index.php/2009/10/08/google-project-10-100/</link>
		<comments>http://www.brainpickings.org/index.php/2009/10/08/google-project-10-100/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 09:26:05 +0000</pubDate>
		<dc:creator>Maria Popova</dc:creator>
				<category><![CDATA[activism]]></category>
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		<guid isPermaLink="false">http://www.brainpickings.org/?p=3795</guid>
		<description><![CDATA[Last day to vote for Google's 10^100 global competition, soliciting ideas for a better world.<p><em><strong>Brain Pickings takes 450+ hours a month to curate and edit across the different platforms, and remains banner-free. If it brings you any joy and inspiration, please consider a modest <a href="http://www.brainpickings.org/index.php/donate/" target="_blank">donation</a> – it lets me know I'm doing something right.</em></strong>

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			<content:encoded><![CDATA[<p class="intro"><em>What tsunamis have to do with online banking, public transit and better street cred for geeks.</em></p>
<p><img class="alignright" style="margin-left: 10px;" src="http://www.brainpickings.org/wp-content/uploads/2009/10/socialentrepreneurs.gif" />Last fall, Google launched <strong><a href="http://www.project10tothe100.com/" target="_blank">Project 10^100</a></strong> &#8212; a global call for world-changing ideas that help as many people as possible. After over 150,000 submissions from more than 170 countries, 16 inspired finalists emerged and The Big G handed it over to us the people to cull the top 5 who will enter an RFP process and hash it out for the grand funding.</p>
<p><span style="margin-left: 10px;"><object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/JUf1zxjR_Qw&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/JUf1zxjR_Qw&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object></span></p>
<p><a href="http://www.project10tothe100.com/vote.html" target="_blank"><img class="alignright" style="margin-left: 15px;" src="http://www.brainpickings.org/wp-content/uploads/2009/10/project10100.png" width="220" /></a>And today, October 8, is the last chance we the people have to <a href="http://www.project10tothe100.com/vote.html" target="_blank">cast our votes</a> for ideas that range from fighting for a positive media depiction of scientists, to free online education, to a global genocide monitoring and alert system. </p>
<p>So go ahead, take a look at the contenders and make yourself heard. It may sound like a pageant line, but we are indeed the world &#8212; our actions and choices drive its direction, so if Google is willing to put some money into something good, we better make sure it&#8217;s the best possible. <a href="http://www.project10tothe100.com/vote.html" target="_blank">Vote now.</a></p>
<p class="author"><img class="alignleft" style="margin: 5px 7px 3px 0;" src="http://www.brainpickings.org/wp-content/themes/BrainPickings/images/email.png" /><em>We&#8217;re launching a newsletter, published on Sundays and featuring the week&#8217;s articles, plus an exclusive curation of 5 more Brain-Pickings-worthy things from across the web. To sign up, simply <a href="mailto:brainpicker@brainpickings.org?subject=Newsletter%20Signup"><strong>send us</strong></a> a blank email from the address at which you&#8217;d like to receive it. Although optional, we&#8217;d really appreciate including your occupation and where you live.</em></p>
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		<title>Philanthropy Spotlight: 100 Girls Back to School</title>
		<link>http://www.brainpickings.org/index.php/2009/06/12/100-girls-back-to-school/</link>
		<comments>http://www.brainpickings.org/index.php/2009/06/12/100-girls-back-to-school/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 17:56:21 +0000</pubDate>
		<dc:creator>Maria Popova</dc:creator>
				<category><![CDATA[activism]]></category>
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		<guid isPermaLink="false">http://www.brainpickings.org/?p=2730</guid>
		<description><![CDATA[What 100 girls in Asia have to do with Copa Cabana beaches, or why private-sector philanthropy is the real global game-changer.<p><em><strong>Brain Pickings takes 450+ hours a month to curate and edit across the different platforms, and remains banner-free. If it brings you any joy and inspiration, please consider a modest <a href="http://www.brainpickings.org/index.php/donate/" target="_blank">donation</a> – it lets me know I'm doing something right.</em></strong>

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			<content:encoded><![CDATA[<p class="intro"><em>What 100 girls in Asia have to do with Copa Cabana beaches, or why private-sector philanthropy is the real global game-changer.</em></p>
<p><img class="alignright" style="margin: 5px 0 3px 13px;" src="http://viktoriaorizarska.com/yahoo_site_admin/assets/images/Welcome.70174107.jpg" width="200">In October 2007, <a href="http://viktoriaorizarska.com" target="_blank">Victoria Orizarska</a>, a successful thirtysomething finance professional with a fantastic career, riveting social life and enviable wardrobe, decided to trade it all in for something completely irrational and unmarketable &#8212; the pursuit of a lifelong dream. So she armed herself with a backpack and a camera, and set out to travel the world.</p>
<p>But besides the incredible richness of experiencing new cultures, Victoria was struck with something else &#8212; the devastating poverty stifling certain regions of the world. So instead of tossing some spare change at some charity to alleviate her privileged guilt, she decided to start a philanthropic effort of her own &#8212; the <strong><a href="http://viktoriaorizarska.com/100_girls_back_to_school" target="_blank">100 Girls Back to School Appeal</a></strong> was born.</p>
<blockquote><p>Sitting at the beach at Copa Cabana, it was very difficult to ignore the kids that rush to collect my beer can as soon as I empty it, so they can make 1/20 of a $1 on it.</p>
</blockquote>
<p><img class="alignright" style="margin: 5px 0 3px 13px;" src="http://www.viktoriaorizarska.com/yahoo_site_admin/assets/images/11.30681147.JPG" width="220">The effort aims to to raise funds for at least 100 school scholarships for girls in South East Asia, India and Nepal &#8212; some of the least-developed areas, where cultural bias and economic constraint prevent girls from getting the education needed to break the cycle. To put this in the context of numbers, it will take roughly $250,000 to achieve the project&#8217;s goal &#8212; $250 per girl per year, for 10 years. </p>
<p><img src="http://viktoriaorizarska.com/yahoo_site_admin/assets/images/DSC_4054.306132411_large.JPG" width="500" /></p>
<p> <img class="alignright" style="margin: 5px 0 3px 13px;" src="http://viktoriaorizarska.com/yahoo_site_admin/assets/images/DSC_1358.30694610_large.JPG" width="200"> But heartwarmingness aside, the effort oozes one very important takeaway &#8212; you don&#8217;t have to be, or work for, an NGO to make a tangible difference. The private sector holds formidable potential for solving global problems &#8212; just ask Acumen Fund&#8217;s <a href="http://www.mckinseyquarterly.com/The_state_of_philanthropy_A_conversation_with_Acumen_Funds_CEO_2329" target="_blank">Jacqueline Novogratz</a>.</p>
<p>So far, the effort has amassed over $28,000. <a href="http://viktoriaorizarska.com/100_girls_back_to_school#Next" target="_blank">Learn more</a> about it, <a href="http://viktoriaorizarska.com/photo_gallery" target="_blank">see</a> the other side like you never have before (did me mention Victoria&#8217;s photography goes well beyond her self-described hobbyist level?), and <a href="http://www.justgiving.com/100GirlsBacktoSchool" target="_blank">contribute</a> to one of the best grassroots causes we&#8217;ve come across in a while.</p>
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		<title>LBB + OLPC = GOOD</title>
		<link>http://www.brainpickings.org/index.php/2009/04/10/lbb-olpc-good/</link>
		<comments>http://www.brainpickings.org/index.php/2009/04/10/lbb-olpc-good/#comments</comments>
		<pubDate>Fri, 10 Apr 2009 12:02:07 +0000</pubDate>
		<dc:creator>Maria Popova</dc:creator>
				<category><![CDATA[advertising]]></category>
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		<category><![CDATA[partnerships]]></category>
		<category><![CDATA[word-of-mouth]]></category>
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		<description><![CDATA[Why egocentricity is the new philanthropy, or how your city know-how can be a child's bright future.<p><em><strong>Brain Pickings takes 450+ hours a month to curate and edit across the different platforms, and remains banner-free. If it brings you any joy and inspiration, please consider a modest <a href="http://www.brainpickings.org/index.php/donate/" target="_blank">donation</a> – it lets me know I'm doing something right.</em></strong>

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			<content:encoded><![CDATA[<p class="intro"><em>Why egocentricity is the new philanthropy, or how to turn your city know-how into a child&#8217;s bright future.</em></p>
<p>It&#8217;s a well-known fact that the advertising industry is a self-revolving beehive that buzzes solely about itself, glorifying and aggrandizing every effort that leads to awards meaning nothing to anyone else. Or so the stereotype goes.</p>
<p>But regardless of its veracity, we applaud it when someone takes a perceived fault and turns it into something that benefits others.</p>
<p><img class="alignright" style="margin-left: 15px;" title="lbb" src="http://www.brainpickings.org/wp-content/uploads/2009/04/lbb.png" alt="lbb" width="246" height="62" />That&#8217;s exactly what <a title="LBB Online" href="The publisher of guide books and online city directories for ad folks " target="_blank"><strong>Little Black Book</strong></a>, the publisher of guide books and online city directories for ad folk, is doing in their charity partnership with <a href="http://www.amazon.com/b?ie=UTF8&amp;marketplaceID=ATVPDKIKX0DER&amp;redirect=true&amp;me=A34NLXJLC88VVS" target="_blank">One Laptop Per Child</a>. (Which, as we all know, we&#8217;re <a title="Brain Pickings archive: Giving Design" href="http://www.brainpickings.org/index.php/2008/12/08/yves-behar-xo-laptop/" target="_blank">big proponents</a> of.) All you have to do is recommend a restaurant, bar, hotel, squash club &#8212; any good place to take a client &#8212; in a major advertising city. LBB has pledged to donate £1 for every new recommendation, up to £20,000.</p>
<p><span style="margin-left: 10px;"><object width="480" height="295" data="http://www.youtube.com/v/yfhzxC1E-9w&amp;hl=en&amp;fs=1" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/yfhzxC1E-9w&amp;hl=en&amp;fs=1" /><param name="allowfullscreen" value="true" /></object></span></p>
<p>In essence, all you&#8217;re donating is your time, and a child in the developing world gets a shot at a life of knowledge and self-sufficiency. You&#8217;ll never feel better about your bar-hopping expertise.</p>
<p class="via"><a href="http://creativity-online.com/work/view?seed=4016eaa4" target="_blank">via Creativity Online</a></p>
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		<title>Brain Food: Hungry Planet</title>
		<link>http://www.brainpickings.org/index.php/2009/03/10/hungry-planet/</link>
		<comments>http://www.brainpickings.org/index.php/2009/03/10/hungry-planet/#comments</comments>
		<pubDate>Tue, 10 Mar 2009 12:28:35 +0000</pubDate>
		<dc:creator>Teddy Zareva</dc:creator>
				<category><![CDATA[activism]]></category>
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		<category><![CDATA[africa]]></category>
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		<guid isPermaLink="false">http://www.brainpickings.org/?p=1944</guid>
		<description><![CDATA[What $347.98 and $1.23 have in common, or why we should be embarrassed to even worry about "the recession" – a book about the global food economy. <p><em><strong>Brain Pickings takes 450+ hours a month to curate and edit across the different platforms, and remains banner-free. If it brings you any joy and inspiration, please consider a modest <a href="http://www.brainpickings.org/index.php/donate/" target="_blank">donation</a> – it lets me know I'm doing something right.</em></strong>

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			<content:encoded><![CDATA[<p class="intro">What $347.98 and $1.23 have in common, or why we should be embarrassed to even worry about &#8220;the recession.&#8221;</p>
<p><a title="Amazon: Hungry Planet" href="https://www.amazon.com/dp/1580088694?tag=braipick-20&#038;camp=0&#038;creative=0&#038;linkCode=as4&#038;creativeASIN=1580088694&#038;adid=0A5WXWRMF5NA5TFPQ76B&#038;" target="_blank"><img class="alignright" style="margin: -15px -10px 3px 15px;" src="http://www.brainpickings.org/wp-content/uploads/2010/03/hungryplanet.png" width="250" alt="" /></a>It&#8217;s no secret that we&#8217;re fans of <a href="http://www.brainpickings.org/index.php/tag/data-visualization/" target="_blank">data visualization</a>. But even the most original ways of presenting data  may fail to make that eye-opening, visceral impact on us &#8212; what usually remains in the heart are not scientific analyses and cold facts but emblematic events (Woodstock), inspiring words (Martin Luther King) or riveting photographs (D-day bombing).</p>
<p>Which is why we love Peter Menzel and Faith D’Alusio’s <a title="Amazon: Hungry Planet" href="https://www.amazon.com/dp/1580088694?tag=braipick-20&amp;camp=0&amp;creative=0&amp;linkCode=as4&amp;creativeASIN=1580088694&amp;adid=0A5WXWRMF5NA5TFPQ76B&amp;" target="_blank"><em><strong>Hungry Planet: What the World Eats</strong></em></a>, a photographic journey to 24 countries, where the authors stayed with 30 different families for a week each, documenting on paper and film what these families ate and how much it cost.</p>
<p>Each photograph depicts all the family members in their home environment, surrounded by a week’s worth of groceries.</p>
<div class="wp-caption alignnone" style="width: 510px"><a href="https://www.amazon.com/dp/1580088694?tag=braipick-20&#038;camp=0&#038;creative=0&#038;linkCode=as4&#038;creativeASIN=1580088694&#038;adid=0A5WXWRMF5NA5TFPQ76B&#038;" target="_blank"><img class="aligncenter" src="http://www.brainpickings.org/wp-content/uploads/2011/05/hungryplanet1.jpg" alt="" width="480" /></a><p class="wp-caption-text">
<p><strong>United States:</strong> The Revis family of North Carolina</p>
<p><strong>Food expenditure for one week</strong>: $341.98</p>
<p>Image copyright Peter Menzel, menzelphoto.com</p>
<p></p></div>
<div class="wp-caption alignnone" style="width: 510px"><a href="https://www.amazon.com/dp/1580088694?tag=braipick-20&#038;camp=0&#038;creative=0&#038;linkCode=as4&#038;creativeASIN=1580088694&#038;adid=0A5WXWRMF5NA5TFPQ76B&#038;" target="_blank"><img class="aligncenter" src="http://ursispaltenstein.ch/blog/images/uploads_img/hungry_planet_what_the_world_eats_part_ii.jpg" alt="" width="480" /></a><p class="wp-caption-text">
<p><strong>Guatemala</strong>: The Mendozas of Todos Santos</p>
<p><strong>Food expenditure per week</strong>: 573 Quetzales ($75.70)</p>
<p>Image copyright Peter Menzel, menzelphoto.com</p>
<p></p></div>
<p>There&#8217;s something very special about the photograph and its ability to encapsulate the time’s vibe, condensing big amounts of information &#8212; cultural, political, economic &#8212; in a commentary that engages us emotionally. The student standing in front of a tank on <a href="http://www.asianamericans.com/TiananmenSquareJune51989.jpg" target="_blank">Tiananmen Square</a>. The Pulitzer-Prize-winning <a href="http://lifewithhammy.files.wordpress.com/2008/01/starvation.jpg" target="_blank">photo</a> of a vulture stalking a starved child. National Geographic’s iconic <a href="http://photosthatchangedtheworld.com/wp-content/uploads/2008/07/afgangirl.jpg" target="_blank">Afghan girl</a>. Even without the full contextual facts about these photos, they somehow make us get “it.” And <a title="Amazon: Hungry Planet" href="https://www.amazon.com/dp/1580088694?tag=braipick-20&amp;camp=0&amp;creative=0&amp;linkCode=as4&amp;creativeASIN=1580088694&amp;adid=0A5WXWRMF5NA5TFPQ76B&amp;" target="_blank"><em><strong>Hungry Planet</strong></em></a> does just that.</p>
<p>Comparing these images makes for some shocking conclusions, both funny and sad &#8212; prolific fodder for sociology, economics, and anthropology college papers alike. But to stick to our point here, we&#8217;ll seize elaboration and let the photographs speak.</p>
<div class="wp-caption alignnone" style="width: 510px"><a href="https://www.amazon.com/dp/1580088694?tag=braipick-20&#038;camp=0&#038;creative=0&#038;linkCode=as4&#038;creativeASIN=1580088694&#038;adid=0A5WXWRMF5NA5TFPQ76B&#038;" target="_blank"><img class="aligncenter" src="http://img.timeinc.net/time/photoessays/2007/hungry_planet/second_ed/hungry_planet_01.jpg" alt="" width="480" /></a><p class="wp-caption-text">
<p><strong>Australia</strong>: The Browns of River View</p>
<p><strong>Food expenditure per week</strong>: 481.14 Australian dollars ($376.45)</p>
<p>Image copyright Peter Menzel, menzelphoto.com</p>
<p></p></div>
<div class="wp-caption alignnone" style="width: 510px"><a href="https://www.amazon.com/dp/1580088694?tag=braipick-20&#038;camp=0&#038;creative=0&#038;linkCode=as4&#038;creativeASIN=1580088694&#038;adid=0A5WXWRMF5NA5TFPQ76B&#038;" target="_blank"><img class="aligncenter" src="http://images.teamsugar.com/files/users/1/15259/23_2007/eats01.preview_0.jpg" alt="" width="480" /></a><p class="wp-caption-text">
<p><strong>Japan</strong>: The Ukita family of Kodaira City</p>
<p><strong>Food expenditure per week:</strong> 37,699 Yen ($317.25)</p>
<p>Image copyright Peter Menzel, menzelphoto.com</p>
<p></p></div>
<div class="wp-caption alignnone" style="width: 510px"><a href="https://www.amazon.com/dp/1580088694?tag=braipick-20&#038;camp=0&#038;creative=0&#038;linkCode=as4&#038;creativeASIN=1580088694&#038;adid=0A5WXWRMF5NA5TFPQ76B&#038;" target="_blank"><img class="aligncenter" src="http://pantrypermitting.typepad.com/photos/uncategorized/2008/01/10/egypt.jpg" alt="" width="480" /></a><p class="wp-caption-text">
<p><strong>Egypt</strong>: The Ahmed family of Cairo</p>
<p><strong>Food expenditure per week</strong>: 387.85 Egyptian Pounds ($68.53)</p>
<p>Image copyright Peter Menzel, menzelphoto.com</p>
<p></p></div>
<div class="wp-caption alignnone" style="width: 510px"><a href="https://www.amazon.com/dp/1580088694?tag=braipick-20&#038;camp=0&#038;creative=0&#038;linkCode=as4&#038;creativeASIN=1580088694&#038;adid=0A5WXWRMF5NA5TFPQ76B&#038;" target="_blank"><img src="http://presbyterian.typepad.com/photos/uncategorized/2008/05/24/chad.jpg" alt="" width="480" height="331" /></a><p class="wp-caption-text">
<p><strong>Chad</strong>: The Aboubakar family of Breidjing Camp</p>
<p><strong>Food expenditure per week</strong>: 685 CFA Francs ($1.23)</p>
<p>Image copyright Peter Menzel, menzelphoto.com</p>
<p></p></div>
<p>Grab a copy of <a title="Amazon: Hungry Planet" href="https://www.amazon.com/dp/1580088694?tag=braipick-20&amp;camp=0&amp;creative=0&amp;linkCode=as4&amp;creativeASIN=1580088694&amp;adid=0A5WXWRMF5NA5TFPQ76B&amp;" target="_blank"><em><strong>Hungry Planet</strong></em></a> for a truly revelational journey into something we take for tragically granted.</p>
<p class="author" style="background: #f8f8f8;margin: 15px 0;padding: 10px 15px;color: #000;"><a target="_blank" href="http://www.brainpickings.org/index.php/newsletter/"><img align="left" style="margin: 3px 7px 3px 0" src="http://www.brainpickings.org/wp-content/themes/BrainPickings/images/email.png" alt="" width="50" /></a>Brain Pickings has a free weekly newsletter and people <a target="_blank" href="http://www.brainpickings.org/index.php/newsletter/">say it&#8217;s cool</a>. It comes out on Sundays and offers the week&#8217;s best articles. Here&#8217;s an <a target="_blank" href="http://us2.campaign-archive2.com/?u=13eb080d8a315477042e0d5b1&#038;id=a86f42380e&#038;e=6a91382173">example</a>. Like? <a target="_blank" href="http://www.brainpickings.org/index.php/newsletter/">Sign up.</a></p>
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		<title>GOOD Magazine: The Real Stimulus Package</title>
		<link>http://www.brainpickings.org/index.php/2009/02/25/good-pay-what-you-want/</link>
		<comments>http://www.brainpickings.org/index.php/2009/02/25/good-pay-what-you-want/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 11:28:04 +0000</pubDate>
		<dc:creator>Maria Popova</dc:creator>
				<category><![CDATA[activism]]></category>
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		<description><![CDATA[How the best magazine around got better, or what you can do to grow slightly poorer financially and greatly richer intellectually.<p><em><strong>Brain Pickings takes 450+ hours a month to curate and edit across the different platforms, and remains banner-free. If it brings you any joy and inspiration, please consider a modest <a href="http://www.brainpickings.org/index.php/donate/" target="_blank">donation</a> – it lets me know I'm doing something right.</em></strong>

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			<content:encoded><![CDATA[<p class="intro">How the best magazine around got better, or why taking a slight financial hit can get you an intellectual grand slam.</p>
<p>We love <a title="GOOD Magazine" href="http://www.good.is/" target="_blank"><strong>GOOD Magazine</strong></a>. Always have (well, at least since their launch party in Philly&#8217;s Reading Terminal in 2007), always will. And now we have yet another reason to.</p>
<p><img class="alignright" style="margin-right:15px;" title="goodsub" src="http://www.brainpickings.org/wp-content/uploads/2009/02/goodsub.png" alt="goodsub" width="164" height="92" />Initially, an annual subscription to GOOD used to cost $20, all of which went to your choice of charity from their list of nonprofit partners &#8212; great already. (Ours went to WWF.) But imagine our delight to discover that GOOD is now pushing the innovation front with a <a title="GOOD: Subscribe" href="https://w1.buysub.com/pubs/GD/GDM/newSubsUS.jsp?cds_page_id=52173&amp;cds_mag_code=GDM&amp;id=1235558016931&amp;lsid=90560433369017761&amp;vid=1" target="_blank">pay-what-you-want</a> model – you can subscribe for anything from $1 to $1,000, all of which still goes to a charity of your choice.</p>
<p><img class="alignright" style="margin: 5px 0 0 15px;" title="GOOD" src="http://www.jewishjournal.com/images/thegodblog_images/GOOD-Cover-NovDec-07-749466.jpg" alt="" width="190" />Your <a title="Choose GOOD" href="http://www.good.is/?p=15810#/about/choose_good" target="_blank">choice</a> of subscription also gets you various tiers of perks: Anything over $20 gets free admission to Choose GOOD parties (and good they are, take our work for it), $10o or more gets your name immortalized in the magazine, and if you have the good will and appropriate pocket depth to afford the $1,000 subscription, we&#8217;re talking lifetime subscription to the magazine, lifetime free admission to Choose GOOD parties, your name printed in the magazine, and a signed, limited edition bound copy of GOOD.</p>
<p>Genius.</p>
<p>We&#8217;ve <a title="Brain Pickings: Down With The Man | Part 6" href="http://www.brainpickings.org/index.php/2008/04/27/down-with-the-man-part-6/" target="_blank">seen</a> this sort of approach in the music industry, with acts big and small, from <strong>Radiohead</strong> to <strong>Jill Sobule</strong>, redefining the traditional business model. But we&#8217;re all the more excited to see it in print publishing, an industry struggling to stay afloat in the digital ocean of content.</p>
<p class="intro">More importantly, it&#8217;s a particularly good metaphor for the broader concepts GOOD stands for: Cultural contribution. Empowerment. Freedom of choice.</p>
<p><img class="alignright" style="margin-right:15px;" title="Choose GOOD" src="http://www.brainpickings.org/wp-content/uploads/2009/02/choosegood.png" alt="choosegood" width="210" height="118" />We can&#8217;t recommend GOOD enough &#8212; they go so far beyond &#8220;good enough&#8221; in every respect, from the compelling content, to the fantstic design and art direction, to their sustainable choice of paper stock. So go ahead and <a title="GOOD: Subscribe" href="https://w1.buysub.com/pubs/GD/GDM/newSubsUS.jsp?cds_page_id=52173&amp;cds_mag_code=GDM&amp;id=1235558016931&amp;lsid=90560433369017761&amp;vid=1" target="_blank">get your subscription</a> to GOOD &#8212; it&#8217;s a solid investment, in both your personal growth and in your contribution to causes larger than yourself.
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		<title>Illustration Showcase: 5 Artists to Watch</title>
		<link>http://www.brainpickings.org/index.php/2009/01/12/5-illustration-artists-to-watc/</link>
		<comments>http://www.brainpickings.org/index.php/2009/01/12/5-illustration-artists-to-watc/#comments</comments>
		<pubDate>Mon, 12 Jan 2009 12:48:14 +0000</pubDate>
		<dc:creator>Maria Popova</dc:creator>
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		<description><![CDATA[5 incredible illustration artists to watch.<p><em><strong>Brain Pickings takes 450+ hours a month to curate and edit across the different platforms, and remains banner-free. If it brings you any joy and inspiration, please consider a modest <a href="http://www.brainpickings.org/index.php/donate/" target="_blank">donation</a> – it lets me know I'm doing something right.</em></strong>

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			<content:encoded><![CDATA[<p class="intro">Shapes, colors, textures, and a whole lotta lovable monsters.</p>
<p>We love illustration. We love innovation. And we love these 5 incredibly innovative illustrators.</p>
<h5><img class="alignleft" title="1" src="http://www.brainpickings.org/wp-content/uploads/2008/11/graffiti1.gif" alt="" height="100" />TAD CARPENTER</h5>
<p>Kansas City designer <strong><a href="http://www.tadcarpenter.com/">Tad Carpenter</a></strong>&#8216;s character illustrations are what one would call &#8220;unique&#8221; &#8212; the bold colors, crisp lines and subtle 2D texture, combined with the expressive minimalism of the characters&#8217; faces, make for a signature style you couldn&#8217;t mistake for another.</p>
<p><a title="TadCarpenter.com" href="http://www.tadcarpenter.com/"><img class="aligncenter size-full wp-image-1433" title="Tad Carpenter" src="http://www.brainpickings.org/wp-content/uploads/2009/01/tadcarpenter.png" alt="Tad Carpenter" width="500" height="339" /></a></p>
<p><img class="alignright" src="http://www.tadcarpenter.com/images/work/main/tad_carpenter2h_monsters-top.png" alt="Monster Mix-Ups" width="152" height="192" />Tad&#8217;s work spans across posters, identity, installations, packaging, painting, and more. Between his day job at <a href="http://www.design-ranch.com/">Design Ranch</a> and his personal work, Tad also co-runs <a href="http://www.vahallastudios.com/">Vahalla Studios</a>, a top-notch screen-printing shop.</p>
<p>Tad recently collaborated with a few other artists on a philanthropic project &#8212; after visiting 9 orphanages in Vietnam to help paint some murals, they got inspired by the kids&#8217; drawings and paired each kid with one of the artists, who later did his own version of the kid&#8217;s drawing. (Remember <a title="Brain Pickings: Child Art for Grown-Ups" href="http://www.brainpickings.org/index.php/2008/11/11/child-art-for-grownups/"><em>Child Art for Grown-Ups</em></a>?)</p>
<p>They then set up an <a title="Tad Carpenter: Giving It Back to Kids" href="http://www.tadcarpenter.com/work/illustration-1/giving-it-back-to-kids/">auction for the work</a>, benefiting, of course, the orphanages.</p>
<p><img class="aligncenter" src="http://www.tadcarpenter.com/images/work/main/tad_carpenter1-5_kidsprint.png" alt="Giving It Back to Kids" /></p>
<p>Check out <a href="http://www.tadcarpenter.com/blog/">Tad’s blog</a> for more about his work, his inspiration, and his rather exciting artist life.</p>
<p class="via"><a title="grain edit: Tad Carpenter" href="http://grainedit.com/2009/01/09/tad-carpenter/">via grain edit</a></p>
<h5><img class="alignleft" title="2" src="http://www.brainpickings.org/wp-content/uploads/2008/10/graffiti2.gif" alt="" height="100" />CHRISTOPHER LEE</h5>
<p>Designer and motion graphics artist <a title="The Work of Christopher Lee" href="http://www.thebeastisback.com/"><strong>Christopher Lee</strong></a>, a.k.a. &#8220;The Best Is Back,&#8221; has some pretty impressive commercial gigs to his credit: Lucas Arts, TBWA, Disney Consumer Products, Vodafone and Honda, to name but a few.</p>
<p><img class="aligncenter" title="TBWA: Carbon Fighters" src="http://www.brainpickings.org/wp-content/uploads/2009/01/carbonfighters.png" alt="TBWA: Carbon Figthers" width="500" /></p>
<p>In 2004, Christopher started a conceptual pet project dubbed <strong>The Urbanites</strong> &#8212; a friendly bunch of characters that are almost like the rest of us:</p>
<blockquote><p>Populated together in that tight knit community you&#8217;ve grown to love and hate. Filled with best friends, mortal enemies, summer popsicles, freshly cut lawn, gossip, laughs and the obligatory robot factory.</p></blockquote>
<p>Except they&#8217;re monsters.</p>
<p><img class="aligncenter" title="The Urbanites: Sketches" src="http://www.brainpickings.org/wp-content/uploads/2009/01/urbanites1.png" alt="The Urbanites: Sketches" width="500" /></p>
<p>Eventually, Christopher developed The Urbanites into lovable characters, each with a unique personality and back story.</p>
<p><img class="aligncenter" title="The Urbanites" src="http://www.brainpickings.org/wp-content/uploads/2009/01/urbanites2.png" alt="The Urbanites" width="500" /></p>
<p>In 2006, Christopher moved to Southern California to look for new inspiration. And we think he&#8217;s more than found it.</p>
<p><img class="aligncenter" title="Beast" src="http://www.brainpickings.org/wp-content/uploads/2009/01/beast.png" alt="Beast" width="500" height="496" /></p>
<p>Christopher now lives in Sacramento and works as an Art Director at motion graphics get-up <a title="Buck.tv" href="http://buck.tv">Buck</a>.</p>
<h5><img class="alignleft" title="3" src="http://www.brainpickings.org/wp-content/uploads/2008/10/graffiti3.gif" alt="" height="100" />MATTHEW WOODSON</h5>
<p>Chicago-based artist <a href="http://ghostco.org/">Matthew Woodson</a> is the kind of illustrator who doesn&#8217;t fall for the latest grunge or &#8220;2.0&#8243; or magna fad. His minimalistic traditionalism of simple, meticulous pen and brush work somehow creates rather powerfl, almost haunting images.</p>
<p><img class="aligncenter" title="Matthew Woodson" src="http://www.brainpickings.org/wp-content/uploads/2009/01/matthewwoodson.png" alt="" width="500" /></p>
<p>Something about his ghostly illustration seems to strike a chord with the cultural and commercial A-listers &#8212; from nonprofits like <strong>UNICEF</strong>, to for-as-much-as-possible-profits like <strong>American Express</strong>, to an impressive lineup of media powerhouses: <em><strong>BusinessWeek</strong></em>, <strong>ESPN Magazine</strong>, <em><strong>Glamour</strong></em>, <strong>Randomhouse</strong>, and <em><strong>Wired</strong></em> (which, as you probably know by now, we&#8217;re completely <a title="Brain Pickings: Wired" href="http://www.brainpickings.org/?s=wired">obsessed with</a>.)</p>
<p><img class="aligncenter" title="Matthew Woodson" src="http://www.brainpickings.org/wp-content/uploads/2009/01/44.jpg" alt="" width="500" height="417" /></p>
<p>Check out Matthew&#8217;s <a href="http://blog.ghostco.org/">blog</a> for a glimpse into his creative process.</p>
<h5><img class="alignleft" title="4" src="http://www.brainpickings.org/wp-content/uploads/2008/10/graffiti4.gif" alt="" height="100" />ALBERTO CERRITEÑO</h5>
<p>Designer <a href="http://www.albertocerriteno.com/"><strong>Alberto Cerriteño</strong></a> is an enviable master of texture, shape and color, whatever medium they dwell in.</p>
<p><img class="aligncenter" src="http://www.albertocerriteno.com/illustration/work/helium01.jpg" alt="The Helium Adventure" /></p>
<p>His artwork creates nothing short of a whimsical alternate reality, sucking you in one lovable monster at a time.</p>
<p><img class="aligncenter" src="http://www.albertocerriteno.com/illustration/work/tres01.jpg" alt="Dream" width="500" height="664" /></p>
<p>Born in Mexico City, Alberto is now a Senior Art Director at a Portland-based design shop. His work spans nearly every frontier of design imaginable, from print to motion graphics to apparel and more.</p>
<p><img class="aligncenter" src="http://www.albertocerriteno.com/illustration/work/shoes03.jpg" alt="Shoes" width="500"/></p>
<p>Follow Alberto&#8217;s global adventures on his <a href="http://www.albertocerriteno.blogspot.com/">blog</a> for some insight into the fuel of that incredibly imaginative mind.</p>
<h5><img class="alignleft" title="5" src="http://www.brainpickings.org/wp-content/uploads/2008/10/graffiti5.gif" alt="" height="100" />WILMER MURILLO</h5>
<p>Honduras-based freelance illustrator <a title="Wilmer Murillo" href="http://wilmermurillo.com/"><strong>Wilmer Murillo</strong></a>&#8216;s artwork is brimming with that rare blend of the bizarre, the delightful and the introspective, all tied with a bow of fantastic aesthetic execution.</p>
<p><img class="aligncenter" title="Don Pedro Buenaventura" src="http://www.brainpickings.org/wp-content/uploads/2009/01/wilmermurillo2.png" alt="Don Pedro Buenaventura" width="499" height="365" /></p>
<p>His latest collection, <em><strong>The Messenger of Love Is Old and Tired</strong></em>, juxtaposes the endearing, almost cartoonish nature of the characters with the profound sadness of the conceptual message.</p>
<p><img class="aligncenter" title="A Walk With a Hot Dog" src="http://www.brainpickings.org/wp-content/uploads/2009/01/wilmermurillo.png" alt="A Walk With a Hot Dog" width="499" height="365" /></p>
<p>Wilmer is only 21, which absolutely floors us. Keep your eyes peeled for this guy as he takes the design world by storm in the next couple of years.</p>
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		<title>The Year in Ideas: 8 Best of 2008</title>
		<link>http://www.brainpickings.org/index.php/2008/12/24/best-ideas-of-2008/</link>
		<comments>http://www.brainpickings.org/index.php/2008/12/24/best-ideas-of-2008/#comments</comments>
		<pubDate>Wed, 24 Dec 2008 17:29:52 +0000</pubDate>
		<dc:creator>Maria Popova</dc:creator>
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		<description><![CDATA[8 things that shaped the year&#8217;s innovation footprint, or what Buckminster Fuller has to do with tap water and Michael Phelps. This being an indiscriminate ideas blog, we&#8217;ve put together a selection of the year&#8217;s best ideas &#8212; big and small, spanning a multitude of categories, and held together by the sole common tangent of [...]<p><em><strong>Brain Pickings takes 450+ hours a month to curate and edit across the different platforms, and remains banner-free. If it brings you any joy and inspiration, please consider a modest <a href="http://www.brainpickings.org/index.php/donate/" target="_blank">donation</a> – it lets me know I'm doing something right.</em></strong>

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			<content:encoded><![CDATA[<p class="intro">8 things that shaped the year&#8217;s innovation footprint, or what Buckminster Fuller has to do with tap water and Michael Phelps.</p>
<p>This being an indiscriminate ideas blog, we&#8217;ve put together a selection of the year&#8217;s best ideas &#8212; big and small, spanning a multitude of categories, and held together by the sole common tangent of being truly, tangibly, future-changingly innovative. Here&#8217;s our shortlist for the 8 most compelling ideas of 2008.</p>
<h5><img class="alignleft" title="8" src="http://www.brainpickings.org/wp-content/uploads/2008/12/graffiti8.png" alt="" height="100" />iTUNES GENIUS</h5>
<p>Music recommendation services have been around for a while, driven by smart algorithms that seem to know your music taste better than your bff. But despite all the Pandoras and Last.fm&#8217;s of the world, the music industry and its business model are falling apart. And digital music leader iTunes may have a win-win solution for both consumers and the industry, thanks to the recently released <strong><a title="iTunes Genius" href="http://www.apple.com/itunes/whatsnew/">Genius</a></strong> feature.</p>
<p><img class="aligncenter" title="genius" src="http://www.brainpickings.org/wp-content/uploads/2008/12/genius.png" alt="genius" width="500" /></p>
<p>So why is <strong>Genius</strong> genius? It works remarkably well &#8212; its recommendations are immaculate and the playlists it builds can rival even the most meticulously compiled mixtape that your 8th-grade sweetheart spent 3 weeks crafting. More importantly, it fights the two deadliest threats to today&#8217;s music industry &#8212; the <a title="Wired: iTunes Crashes Music Recommendation Party; Rivals Rejoice" href="http://blog.wired.com/music/2008/09/steve-jobs-anno.html">failure to monetize</a> &#8220;fandom&#8221; (Last.fm may be great at helping you discover new favorite artists, but not so great at cashing the fandom check) and consumer&#8217;s music library overload. (Anyone with more than a few hundred songs in their iTunes, which is pretty much everyone, is slowly losing track of the tracks and forgetting some of those artists even existed.)</p>
<p>In a world where keeping up with our own music is becoming overwhelming and getting new stuff is anything from burdensome to illegal, <strong>Genius</strong> steps in as a welcome and well-crafted one-two-punch solution.</p>
<h5><img class="alignleft" title="7" src="http://www.brainpickings.org/wp-content/uploads/2008/12/graffiti7.png" alt="" height="100" />LZR RACER</h5>
<h5><img class="alignright size-full wp-image-1285" title="LZR" src="http://www.brainpickings.org/wp-content/uploads/2008/12/lzr.png" alt="LZR" width="200" height="165" /></h5>
<p>No one made more waves in Summer &#8217;08 than wonderboy Michael Phelps. And when a record-breaking 8 Olympic gold medal streak is almost shadowed by another wave-maker, we know there&#8217;s something big going on.</p>
<p>Wave-maker in point: Speedo&#8217;s technologically supreme and ethically controversial <a title="Speedo: LZR Racer" href="www.speedo80.com/lzr-racer/"><strong>LZR Racer Suit</strong></a>. It&#8217;s been called anything from &#8220;<a title="Newsweek: Making a Spalsh" href="http://www.newsweek.com/id/142410/output/print">technological doping</a>&#8221; to downright <a href="http://www.macaudailytimesnews.com/index.php?option=com_content&amp;task=view&amp;id=10558&amp;Itemid=36">incapacitating</a> for non-LZR-wearing swimmers.</p>
<p><span style="margin-left: 10px;"><span class="youtube">
<iframe title="YouTube video player" class="youtube-player" type="text/html" width="480" height="360" src="http://www.youtube.com/embed/r6PyoPaTzks?color1=d6d6d6&amp;color2=f0f0f0&amp;border=0&amp;fs=1&amp;hl=en&amp;modestbranding=1&amp;loop=&amp;showinfo=0&amp;iv_load_policy=3&amp;showsearch=0&amp;rel=0" frameborder="0" allowfullscreen></iframe>
</span><p><a href="http://www.youtube.com/watch?v=r6PyoPaTzks">www.youtube.com/watch?v=r6PyoPaTzks</a></p></span></p>
<p>But here&#8217;s the thing: 3 years of R&#038;D produced technology that&#8217;s utterly groundbreaking and innovative and all those superlatives attached to true progress. So we find it ridiculous to put a &#8220;moral&#8221; label on it. It&#8217;s like saying that cars should&#8217;ve never upgraded to better tires because it would&#8217;ve been unfair to all the lagging manufacturers, or Firefox should&#8217;ve never revolutionized the web browser because it was unfair to Netscape and Internet Explorer.</p>
<p>Progress has to start somewhere, and the laggards better suck it up and learn to keep up.</p>
<h5><img class="alignleft" title="6" src="http://www.brainpickings.org/wp-content/uploads/2008/11/graffiti6.png" alt="" height="100" /><em>YES WE CAN</em> SONG</h5>
<p><img class="alignright" title="HOPE.ACT.CHANGE." src="http://www.brainpickings.org/wp-content/uploads/2008/11/hopeactchange.png" alt="" width="177" height="151" />We&#8217;ve featured it <a title="Brain Pickings | Special: Because It Is" href="http://www.brainpickings.org/index.php/2008/02/05/special-because-it-is/">again</a> and <a title="Brain Pickings | Best of Election Season Innovation" href="http://www.brainpickings.org/index.php/2008/11/04/best-of-election-innovation/">again</a>. And, yep, we&#8217;re doing it yet again. Because  <a href="http://www.youtube.com/user/illwilly" target="_blank">will.i.am</a>&#8216;s deeply moving, celebrity-powered remix of Obama&#8217;s New Hampshire primary speech managed to do something extraordinary, something never before seen in the stiff world of politics: Tap the very emotional chord that makes people so profoundly moved by and connected to music, and translating it to political motivation.</p>
<p>The resulting <a href="http://www.youtube.com/watch?v=2fZHou18Cdk"><em><strong>Song For Change</strong></em></a> became the most-watched election-related video on YouTube and we strongly believe it had a lot to do with getting the President Elect that much-needed, make-or-break youth vote.</p>
<h5><img class="alignleft" title="5" src="http://www.brainpickings.org/wp-content/uploads/2008/10/graffiti5.gif" alt="" height="100" />BUCKYPAPER</h5>
<p>It may be a scientific cliche that the best of discoveries happen by accident, but it&#8217;s exactly the case with <a title="Wikipedia: Buckypaper" href="http://en.wikipedia.org/wiki/Buckypaper"><strong>buckypaper</strong></a> &#8212; a revolutionary material composed of tube-shaped carbon molecules 50,000 times thinner than a human hair.</p>
<p>What makes <strong>buckypaper</strong> unique isn&#8217;t simply its ability to conduct both electricity and heat, but also the fact it&#8217;s 10 times lighter and 500 times stronger than steel.</p>
<p><span style="margin-left: 10px;"><span class="youtube">
<iframe title="YouTube video player" class="youtube-player" type="text/html" width="480" height="360" src="http://www.youtube.com/embed/hkijxr4z_mY?color1=d6d6d6&amp;color2=f0f0f0&amp;border=0&amp;fs=1&amp;hl=en&amp;modestbranding=1&amp;loop=&amp;showinfo=0&amp;iv_load_policy=3&amp;showsearch=0&amp;rel=0" frameborder="0" allowfullscreen></iframe>
</span><p><a href="http://www.youtube.com/watch?v=hkijxr4z_mY">www.youtube.com/watch?v=hkijxr4z_mY</a></p></span></p>
<p>You could say that <strong><span class="nfakPe">buckypaper</span></strong> virtually came from outer space.</p>
<p><img class="alignright" src="http://www.brainpickings.org/wp-content/uploads/2009/09/buckypaper.jpg" style="margin-left: 15px;" width="250" />In 1985, British scientist Harry Kroto tried to simulate the conditions that exist in a stars, the source of all carbon in the universe, to see how they make the element of life. But halfway through the experiment, something unusual happened: A bizarre 60-atom carbon molecule shaped like a soccer ball popped up out of the blue. Kroto thought it looked like iconic architect, inventor and futurist Buckminster Fuller&#8217;s geodesic domes, so he named the new molecule buckminsterfullerene, or &#8220;buckyballs&#8221; for short. (Besides the wacky name, the discovery also landed Kroto and colleagues the Nobel Prize for chemistry in 1996.)</p>
<p>Fast-forward 20-odd years, and you&#8217;ve got a renewed interest in the chemical oddball, resulting in the development of a thin film that forms when the carbon tubes are filtered through a fine mesh and stick together in a liquid suspension &#8212; that&#8217;s <strong>buckypaper</strong>.</p>
<p>So we can sit back and wait for that super light, super fast, thunderstorm-proof <strong>buckypaper</strong> jet plane.</p>
<h5><img class="alignleft" title="4" src="http://www.brainpickings.org/wp-content/uploads/2008/10/graffiti4.gif" alt="" height="100" />RICOH GREEN BILLBOARD</h5>
<p><img class="alignright size-full wp-image-1289" title="ricoh" src="http://www.brainpickings.org/wp-content/uploads/2008/12/ricoh.png" alt="ricoh" width="205" height="139" />Consumerism is the reason why we&#8217;re in our climate pickle, no question there. It&#8217;s wasteful and gratuitous and driven by excess. And the marketing industry is pouring more fuel into its fire than anything else. So it&#8217;s refreshing to see bold, innovative efforts that significantly shrink the carbon footprint of capitalism&#8217;s necessary evil.</p>
<p>Case in point: Times Square&#8217;s <strong><a title="The New York Times: Advertise on NYTimes.com In Times Square, a Company’s Name in (Wind- and Solar-Powered) Lights " href="http://www.nytimes.com/2008/11/15/nyregion/15billboard.html?_r=1&amp;ref=science">first &#8220;green&#8221; billboard</a></strong> for office equipment supplier Ricoh. At $3 million, the board is powered solely by 16 wind turbines and 64 solar panels connected to a bank of batteries. Comapred to a traditional electric billboard, it&#8217;s estimated to save 18 tons of carbon over the course of a year &#8212; enough to light 6 large houses.</p>
<p>And with over 15,000 billboards in New York City alone, do the math. Ok, we&#8217;ll do it for you &#8212; roughly 270,000 tons of carbon spewed into the atmosphere each year just by NYC&#8217;s outdoor advertising, the equivalent of lighting a small 90-house village.</p>
<p><img src="http://graphics8.nytimes.com/images/2008/11/15/nyregion/15billboard02-650.jpg" alt="Times Square's first " width="500" height="324" /></p>
<p>The board took about a year from inception to completion and entailed a whole lot of challenges. Eventually, they were able to find a small California-based company, <a title="PacWind" href="http://www.pacwind.net/">PacWind</a>, that makes very efficient turbine technology that actually works in very little wind.</p>
<p>The best part is how &#8220;real&#8221; <a title="3-Minute Ad Age: Ricoh Interview" href="http://adage.com/video/article?article_id=133068">company executives</a> are about the new technology and its drawbacks. (Like, say, the fact that the billboard will go out on a cloudy day.)</p>
<blockquote><p>An advertisement is not a mission-critical function&#8230; nobody will ever die because our eco-board is lit or is not. So we think that if it goes dark, it&#8217;s actually an even brighter light on the fact that we&#8217;re using alternative energy and that we&#8217;re not wasting carbon in order to advertise.</p></blockquote>
<p>You said it, brother.</p>
<h5><img class="alignleft" title="3" src="http://www.brainpickings.org/wp-content/uploads/2008/10/graffiti3.gif" alt="" height="100" />GOOGLE ANDROID</h5>
<p><img class="alignright" src="http://upload.wikimedia.org/wikipedia/en/thumb/c/c2/Android-logo.svg/180px-Android-logo.svg.png" alt="Android alternative logo" />Granted, <a title="Google Code: Android" href="http://code.google.com/android/"><strong>Android</strong></a> was unveiled in late 2007. But its fundamental &#8220;great ideaness&#8221; lies in its category-defying, industry-revolutionizing open model. And it officially became open-source only a couple of months ago, on October 21, 2008.</p>
<p>Today, the entire <a title="Android: Download the SDK" href="http://code.google.com/android/download.html">source code</a> is available under an Apache license, which allows developers and vendors to add free extensions and toss them right back into the open source community. And open-source evangelists&#8217; <a title="Wired: Some Open-Source Advocates Find Google's Android a Sinister Threat" href="http://www.wired.com/techbiz/it/news/2007/11/android_opensource">nitpicking</a> aside, that&#8217;s something rare and precious in today&#8217;s telecom oligopoly and the stifling proprietariness of everything. (iPhone/AT&amp;T lovenest, we&#8217;re looking at you.)</p>
<h5><img class="alignleft" title="2" src="http://www.brainpickings.org/wp-content/uploads/2008/10/graffiti2.gif" alt="" height="100" />GINA</h5>
<p><img class="alignright" src="http://www.foxnews.com/images/378779/0_61_gina320.jpg" alt="GINA" width="235" height="176" />When BMW&#8217;s <a title="Wikipedia: BMW GINA" href="http://en.wikipedia.org/wiki/BMW_GINA"><strong>GINA</strong></a> concept car fist made the buzz rounds mid-year, many thought it was a hoax or a clever teaser for something a bit more&#8230; real. It turned out, however, to be a no-B.S., totally serious, perfectly real effort by the trend-setting German automaker.</p>
<p>The<strong> GINA Light Visionary Model </strong>is, simply put, a car made out of cloth. Instead of having a metal or plastic body, GINA is draped in a flexible material stretched over a movable wire mesh, making the car a structural chameleon &#8212; the driver can choose to change its shape on a whim.</p>
<p><span style="margin-left: 10px;"><span class="youtube">
<iframe title="YouTube video player" class="youtube-player" type="text/html" width="480" height="360" src="http://www.youtube.com/embed/kTYiEkQYhWY?color1=d6d6d6&amp;color2=f0f0f0&amp;border=0&amp;fs=1&amp;hl=en&amp;modestbranding=1&amp;loop=&amp;showinfo=0&amp;iv_load_policy=3&amp;showsearch=0&amp;rel=0" frameborder="0" allowfullscreen></iframe>
</span><p><a href="http://www.youtube.com/watch?v=kTYiEkQYhWY">www.youtube.com/watch?v=kTYiEkQYhWY</a></p></span></p>
<p>Beyond the sheer cool factor, GINA is also considerably more environmentally reasonable than traditional cars. Not only does the light fabric take much less energy to produce than heavier, more rigid materials, but it also makes the total weight of the car much lower, resulting in significantly better fuel efficiency.</p>
<p>Plus, it&#8217;s fucking badass.</p>
<h5><img class="alignleft" title="1" src="http://www.brainpickings.org/wp-content/uploads/2008/11/graffiti1.gif" alt="" height="100" />THE TAP PROJECT</h5>
<p><img class="alignright" src="http://adage.com/images/bin/image/large/aac20080512p83-TAP_logo.JPG?1210703317" alt="Tap Project logo" width="200" height="156" />You may recall <a title="Brain Pickings: Blue Planet Run" href="http://www.brainpickings.org/index.php/2008/10/24/blue-planet-run/">how seriously</a> we take the drinking water problem around here. Which is why the <a title="The Tap Project" href="http://www.tapproject.org/"><strong>Tap Project</strong></a> is topping our ideas list this year &#8212; a small but incredibly smart, ambitious and inspired project that has the potential to make tremendous difference to the poor by asking ridiculously little of the wealthy.</p>
<p>Here&#8217;s how it works: During World Water Week in March this year,the <strong>Tap Project</strong> launched a nationwide effort, inviting restaurants and their patrons to simply donate $1 (or more) for the tap water they&#8217;d normally get for free. Every dollar raised buys a child in the third world 40 days worth of clean drinking water.</p>
<p>Pause to digest that. Exactly.</p>
<p>So simple. So potent. And so eye-opening, juxtaposing what we in the seat of privilege take for granted with the deadly lack thereof that kills &#8212; literally &#8212; millions.</p>
<p><span style="margin-left: 10px;"><span class="youtube">
<iframe title="YouTube video player" class="youtube-player" type="text/html" width="480" height="360" src="http://www.youtube.com/embed/ZTDy2beYS2M?color1=d6d6d6&amp;color2=f0f0f0&amp;border=0&amp;fs=1&amp;hl=en&amp;modestbranding=1&amp;loop=&amp;showinfo=0&amp;iv_load_policy=3&amp;showsearch=0&amp;rel=0" frameborder="0" allowfullscreen></iframe>
</span><p><a href="http://www.youtube.com/watch?v=ZTDy2beYS2M">www.youtube.com/watch?v=ZTDy2beYS2M</a></p></span></p>
<p>The <strong>Tap Project</strong> is the brain child of creative icon <a title="Creativity Online: David Droga &amp; the Tap Project" href="http://creativity-online.com/?action=news:article&amp;newsId=127040&amp;sectionId=the_creativity_awards">David Droga</a> and was developed in partnership with UNICEF. Over 2,350 restaurants participated in the 2008 push, raising more than $5 million &#8212; the equivalent of 1.7 million days of clean drinking water for children around the world.</p>
<p>With close to 1 million restaurants nationwide (it&#8217;s the second-largest industry outside of government), you can only imagine the project&#8217;s full breadth of potential as it continues to reach critical mass.</p>
<p>Now that&#8217;s an idea.
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