Brain Pickings

Posts Tagged ‘science’

10 NOVEMBER, 2010

A Short Illustrated History of Nearly Everything

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What charcoal has to do with democracy, equality and the cultural necessity for absurdity.

A couple of weeks ago, after raving about one of our all-time favorite books, Bill Bryson’s A Short History of Nearly Everything, reader Ian Shepherd alerted us to the recent publication of an illustrated version of the book. Needless to say, A Short History of Nearly Everything: Special Illustrated Edition is just as fantastic as you’d expect.

Today, courtesy of Ian’s photographic skills, we take a peek inside as we await our copy in the mail:

For the uninitiated, the book is a captivating exploration of how life evolved and how we humans came to make sense of it all. In 600 pages, Bryson offers a manifesto for scientific thought, written in a way that non-scientists can not merely understand but be swept away by, absorbing the author’s keen insight and chuckling at his well-timed wryness.

“This is a book about how it happened. In particular how we went from there being nothing at all to there being something, and then how a little of that something turned into us, and also what happened in between and since.” ~ Bill Bryson

A Short History of Nearly Everything: Special Illustrated Edition is currently 34% off on Amazon but wherever you choose to grab it, the important thing is that you do — it’s eye and brain candy of the best kind.

Images by Ian Shepherd

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09 NOVEMBER, 2010

The Cassiopeia Project: Free Science Education Online

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What a mysterious retired physicist has to do with the future of learning.

In 2008, The Cassiopeia Project began quietly publishing high-definition videos exploring in an intelligent yet digestible manner nearly every corner of the science spectrum, and releasing them online for free. With more than 100 videos to date available on iTunesU and YouTube, the project offers an invaluable resource on everything from quantum mechanics to evolution to the theory of relativity — another wonderful piece in the ever-expanding puzzle of free educational content online that is changing how we think about learning.

We believe that if you can visualize it, then understanding it is not far behind.”

The project, operating under the slogan “No science teacher left behind,” is funded by an adamantly anonymous retired scientist who, after weighing the benefits of helping academic institutions versus helping teachers, he chose the latter and made it his mission to champion science literacy in the US.

All the content is open-source and educators are encouraged to edit, remix and otherwise customize the footage. While all videos are self-contained, a companion sci-fi / romance novel, CounterClockWise, is used as a contextualizing plot vehicle to pique interest in the project.

The project is named after the Cassiopeia Constellation at the edge of the Milky Way, known for its wayfinding capcaity; once you find Cassiopeia, you can easily locate all other constellations in the Northern hemisphere — a beautiful metaphor for the illuminating mission of the project.

Sadly, the effort appears to be in stagnation since 2009, but we sincerely hope to see it resurface with more fantastic content. Meanwhile, explore the existing video library and appreciate the wonders of grassroots, web-enabled education.

via MeFi

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05 NOVEMBER, 2010

5 Essential Books and Talks on the Psychology of Choice

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The psychology of spaghetti sauce and why too many jams make you lose your appetite.

Why are you reading this? How did you decide to click the link, load the page and stay? How do we decide to do anything at all and, out of the myriad choices we face each day, what makes one option more preferable over another? This is one of the most fundamental questions of the social sciences, from consumer psychology to economic theory to behavioral science.

Today, at the risk of meta-irony, we look at not one but five fantastic books and talks that explore the subject. Take your pick(s) — if you can, that is.

JONAH LEHRER HOW WE DECIDE

Among other things, Jonah Lehrer writes the excellent Frontal Cortex blog for Wired, one of our favorites. He is the Malcolm Gladwell of science writing — only with better hair and more meticulous fact-checking — distilling for the common man the complexities and fascinations of university labs and obscure research papers. In his latest book, How We Decide, Lehrer explores how the unexpected discoveries of neuroscience can help us make better everyday decisions.

Amazon has a nice Q&A with Lehrer on the book page, in which he addresses everything from neuroscience to how he handles the cereal aisle.

BARRY SCHWARTZ THE PARADOX OF CHOICE

Barry Schwartz studies the relationship between economics and psychology. In The Paradox of Choice: Why More Is Less, he debunks one of the great myths of modern civilization: That abundance makes us happier and greater choice equals greater good. Through solid behavioral economics, cognitive psychology and neuroscience, Schwartz makes a compelling case that abundance exhausts the human psyche, sprouts unreasonable expectations and ultimately makes us feel unfulfilled. Alongside the research, he offers simple yet effective strategies for curbing the disappointment consumerism has set us up for and living lives that feel more complete.

MALCOLM GLADWELL BLINK

We may have had our public disagreements with the king of pop psychology, but Malcolm Gladwell does have a penchant for synthesizing diverse research, connecting the dots, and distilling the gist for the laymen of the land. In Blink: The Power of Thinking Without Thinking, he does just that, translating research on snap judgements into captivating storytelling about our “adaptive unconscious” — the always-on mental system the processes danger and reacts to new information. From assessing a stranger’s trustworthiness to choosing a mate during speed-dating to orchestrating military maneuvers, the book explores the deeper science of what’s commonly known as “first impressions,” kindling a new level of awareness of our own behavior and that of others.

DAN ARIELY PREDICTABLY IRRATIONAL

Behavioral economist Dan Ariely has dedicated his career to expoloring the curious ways in which people make choices through odd, unorthodox and often amusing experiments. Predictably Irrational: The Hidden Forces That Shape Our Decisions is a densely insightful yet entertaining read, recounting Ariely’s ingenious experiments in how irrational impulses drive our economic behavior and substantiating them with additional evidence for what we all suspect but don’t want to hear: We’re emotional beings swayed by the winds of irrationality even as we attempt to make the most logical and rational of chocies. Intelligent and accessible, the book will change the way you think of yourself and the world around you.

The book’s sequel, The Upside of Irrationality, is also a fascinating read and highly recommended.

SHEENA IYENGAR THE ART OF CHOOSING

Columbia Business School social psychologist Sheena Iyengar. The Art of Choosing begins with the story of a man who survived stranded in the middle of the ocean for 76 days because he chose to live, just as Iyengar herself has chosen not to let her blindness prevent her from being a fierce researcher and acclaimed academic. This fascinating piece of pop-psychology offers a fascinating journey into the web of consumerism, woven out of our biological need for choice and control, drawing on everything from the pensées of Albert Camus to The Matrix.

In this compelling BigThink interview, Iyengar reveals how she came to study choice and how her own biological limits affect the way she makes choices.

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