Brain Pickings

Posts Tagged ‘Seth Godin’

04 FEBRUARY, 2015

Happy Birthday, Design Matters: 10 Years of Intelligent and Inspiring Interviews with Creative Icons

By:

Stimulating, ennobling, deeply human conversations with Maira Kalman, Seth Godin, Dani Shapiro, Malcolm Gladwell, Chris Ware, Shepard Fairey, and more.

A decade before the so-called golden age of podcasting and exactly a year after the word “podcast” itself was timidly coined by The Guardian’s Ben Hammersley, Debbie Millman launched the world’s first podcast about design, armed with nothing more than an idea, a telephone line, and ample doggedness. Design Matters premiered on February 4, 2005. Over the years that followed, it evolved beyond design into the broader world of creative culture, featuring wide-ranging and deep conversations with celebrated designers, artists, writers, musicians, and other luminaries, including Chris Ware, Seth Godin, Maira Kalman, Dave Eggers, Kurt Andersen, Paola Antonelli, Malcolm Gladwell, John Maeda, Milton Glaser, Massimo Vignelli, Jonathan Harris, Chip Kidd, Dani Shapiro, Terry Teachout, Wendy MacNaughton, Jason Kottke, Ze Frank, Steven Heller, Grace Bonney, Marian Bantjes, Christoph Niemann, Dominique Browning, John Hockenberry, Barbara Kruger, and hundreds more. In 2011, the show received the People’s Choice Cooper Hewitt National Design Award. One of the most downloaded podcasts in the world today, it has shaped the public discourse on design and has inspired such newer projects as 99% Invisible and The Great Discontent.

Propelled at once by Moore’s Law and the pioneer spirit of exploring any new territory, the show’s early days were marked by that distinct blend of endearing technical embarrassments and visionary creative bravery. There is the bad audio quality, the atrocious commercial breaks, and the fact that Millman had to pay the network to put her show on the air — a pause-giving reminder of how low the barriers of entry have fallen, and how much we’ve come to take for granted.

But there are also boundlessly emboldening moments reminding us that the best kind of genius is one backed by goodwill, generosity, and pure human goodness. In an admirable antidote to our cancellation culture, graphic artist Shepard Fairey keeps his interview date despite having just had emergency eye surgery; he actually takes the call from his hospital bed to discuss, among other things, how having a baby daughter opened his eyes to the patriarchy’s oppressive impact and profoundly changed the kind of art he wanted to put into the world. In an uncommonly heartening conversation marking the fourth season premiere, mother-son writer duo Malcolm and Joyce Gladwell share the airwaves; when asked whether she was surprised by her son’s success in looking at what everyone looks at but seeing what no one sees, Joyce’s answer emanates the deep and disarming warmth of motherly love:

I was not [occupied with] fame and fortune… I wasn’t looking ahead very far — I was just enjoying the delightful child that had come into our life. He provoked mirth just by being who he was — by the way he moved, by the way he was made, by his eyes and his hair… Am I surprised? Yes and no. I can see the strands that contribute to Malcolm’s success, and to the way he thinks, the way he expresses himself. But I also am surprised at what it is he says and how he says it, and at how he got there — because there is no precedent for that.

Collected below are ten of my favorite episodes from the past ten years, along with my favorite highlights from each. You can subscribe to Design Matters here and catch up on the archive here.

DANI SHAPIRO (2014)

Dani Shapiro — whose memoir Still Writing: The Pleasures and Perils of a Creative Life is one of the very finest books on writing and the creative experience ever published — discusses our chronic flight from presence, how she wrote her way out of an existential crisis, and why vulnerability is the wellspring of all meaningful creative work. Listen on iTunes or below:

Deep inside, we are all so much the same — our details might be different, but we are all kind of walking the same internal path. And when I allow myself to be vulnerable, I am allowing myself to connect. I’m allowing people to connect to me.

[…]

How do we actually be right here, right now? Not leaning toward the future, not leaning backwards into the past… How do we find a way to inhabit the moment more often than not?

[…]

It’s the feeling of something becoming heightened in just a moment where … I know that it’s going into a place where it’s like it’s storing itself somewhere inside of me… It is unmistakable when it happens. And then sometimes … it requires a lot of patience to make sense of it. It’s not like that shimmer happens and, Eureka!, you have a story — it’s like that shimmer happens and, sometimes, it can be years before it connects to something else that then makes the story clearer, or makes clear why it shimmered.

MILTON GLASER (2010)

Legendary graphic designer Milton Glaser, creator of the iconic I♥NY logo and cofounder of the equally iconic New York Magazine, builds on his conversation with Millman from the 2007 book How to Think Like a Great Graphic Designer and discusses idealism, community, aging, the moral duties of the imagination, and what it takes to sustain one’s creative vitality over a long life. Listen on iTunes or below:

No one has the ability to understand our path until it is over, and if you can sustain your interest in what you are doing in your later years, you are very lucky. Many people get tired, indifferent, and defensive, and lose their capacity for astonishment…

Daily life astonishes me. I’m looking through the door here, at the little table-and-chairs that was painted a light green and yellow, and there’s a plant on the table — a little pussy willow — and the combination is totally astonishing… Shadows in the night astonish me. And when you’re working, and you’re putting forms out on paper, every once in a while you’ll be astonished by what happens… The great thing about the work, and particularly work later in your life, is that you can still maintain the sense of possibility that at the end of the day you’ll know something that you didn’t know at the beginning of the day. And I just find that an extraordinary gift.

SETH GODIN (2014)

In this Design Matters Live conversation — occasional interviews recorded not in the studio but at various public events — the wise and wonderful Seth Godin discusses creative courage, the art of dancing with the Resistance, what defines great design, and his “children’s book for grownups” about vulnerability. See more transcribed excerpts and commentary here, then hear Millman’s 2007 studio interview with Godin here.

That is what [artists] do for a living — we dance with the Resistance, we don’t make it go away. You cannot make it go away — you cannot make the voice go away, you cannot make the fear go away, because it’s built in. What you can do is when it shows up, you say “Welcome! I’m glad you’re here. Let’s dance about this.”

[…]

What we need to do is say, “What’s the smallest, tiniest thing that I can master and what’s the scariest thing I can do in front of the smallest number of people that can teach me how to dance with the fear?” Once we get good at that, we just realize that it’s not fatal. And it’s not intellectually realize — we’ve lived something that wasn’t fatal. And that idea is what’s so key — because then you can do it a little bit more.

[…]

For the [creative person], what’s going on outside is trivial compared to what is going on inside… Don’t try to change the structure of the outside world [hoping that] then you’ll be fine, then you’ll be creative and then you’ll be brave. No. First, figure out how to be creative and brave and courageous, and the outside world will change on your behalf…

It’s always the same case — it’s always the case of you’re a human, trying to connect to another human. And if you just pick one human that you can change for the better, with work that might not work — that’s what art is.

MALCOLM GLADWELL & JOYCE GLADWELL (2007)

Prolific author Malcolm Gladwell and his mother, Jamaican-born psychotherapist and writer Joyce Gladwell, discuss success, luck, racism, why we treat enduring ideas as disposable by letting timeless books go out of print (something I encounter regularly and find particularly unsettling), and more. Listen on iTunes or below:

When I think about my family, I think of us as being “serial outsiders”… I have a mother who moved from Jamaica to England — [and] the cultural distance between those two points is greater than the physical difference between those two points — then married an Englishman and moved to Canada (and not just to Canada — to a little rural corner of Ontario filled with Mennonites), and then I went from there and moved to the United States, to New York City.

So when I say we’re “serial outsiders” I mean we’ve replicated the role of the outsider over and over again. And my writing is the writing of an outsider — it’s the writing of an observer… The outsider always has an enormous advantage in terms of seeing things in a different way… It doesn’t have to do, necessarily, with any particular gift of the outsider him- or herself — it’s the gift of the position of being on the outside. You literally see something differently when you look from outside the house than when you look from inside the house. So, in that sense, I’m the lucky recipient of that series of circumstances.

[…]

What I like to do in my writing is combat the feeling one has of bafflement, which I think is a disconcerting feeling… I don’t think I can promise in my writing the answers to problems, but I can promise something which is probably more important in … combatting the sense of unease we have in the world… I can help people to understand how to think about things. That’s what we really want. We’re not unhappy with the fact that the world presents lots of different, difficult-to-answer problems — we’re unhappy about the fact that we don’t even know how to start to think about all these things, what kind of framework to use, what questions to ask, where the beginning point is and where the end point is to any kind of process of analysis. My writing is really intended to be that kind of a roadmap — and I find those kinds of roadmaps to be enormously comforting.

RACHEL SUSSMAN (2014)

Artist Rachel Sussman discusses her decade-long project The Oldest Living Things in the World — which produced one of the best books of 2014 — and its underlying questions about permanence, impermanence, deep time, and how we orient ourselves to the universe. Listen on iTunes or below:

It’s hard to answer [whether any of these ancient organisms have consciousness]. I mean, no, I don’t literally think that they have a consciousness. But at the same time I think there is a sort of “world spirit” — which I say to you as an atheist. Nature is a system, and these organisms are part of that — and I think there is a strong will to live.

And [yet], these are all terms that we just impose upon these things.

PAOLA ANTONELLI (2006)

Curator extraordinaire Paola Antonelli offers a behind-the-scenes look at her uncommonly visionary MoMA shows exploring safety, the humble masterpieces of everyday life, and the intersection of design and technology, and discusses the glories of living in New York City, the tyranny of the corporate world on our inner lives, and what we can do to create degrees of freedom even within limiting systems. Listen on iTunes or below:

Designers’ humility will change the world… Designers just sit and think about how to make people’s lives better. And to do so, you have to strip yourself of your ego for a moment and put yourself in other people’s shoes — the first act of real humanity. And it takes humility.

SHEPARD FAIREY (2007)

Graphic artist Shepard Fairey — who has used the raw materials of capitalism and freedom to continually challenge our social, political, and personal assumptions about how the world works and to offer sometimes subtle, sometimes provocative ideas on how it can work better — discusses how he went from covering his neighborhood in stickers to being one of the world’s most prominent street artists, how the notion of “selling out” impoverishes our understanding of creative culture, and what his daughter’s birth taught him about our world. Listen on iTunes or below:

Here’s how having a child has affected my art: I think that in society, much of the time, the male, dominant, aggressive, I’m-gonna-make-my-way-and-rule-things mentality is rewarded, and the maternal side of things is definitely not valued as much… It’s a patriarchal society. But seeing how my wife is with our daughter and realizing how much work it is … and that it’s our yin and yang that allows the family unit to function in a really amazingly positive way, I really tapped into more of my feminine side, appreciating more the maternal side of things…

A lot of the work that I’ve been doing is dealing with peace and using a lot of female figures. One of the things I’ve thought about was [that] it’s usually men that perpetuate injustice, and they take up arms to do so. And when women take up arms, I think they do it to correct an injustice. (This is a generalization, of course… There are people like Margaret Thatcher out there.) … A lot of the work that I was doing [was] as agitational and provocative as possible. Now, I still try to make the work really engaging and provocative, but also allow beauty, the merit of beauty and the maternal side of things to show through in some of the elements in my work.

SOPHIE BLACKALL (2012)

Artist, author, and children’s book illustrator Sophie Blackall — creator of such wondrous treasures as The Mighty Lalouche and The Baby Tree — discusses the necessary balance of optimism and subversiveness in children’s books, her immeasurably charming Missed Connections project, and the challenges and rewards of illustrating Aldous Huxley’s only children’s book. See more highlights here and listen on iTunes or below:

SB: I think children are pretty subversive creatures.

DM: It’s interesting: It’s subversive in the way that The Wizard of Oz is subversive — there’s a subtext. And that subtext has to do with love, and longing, and loss, and pain. But I guess, for me, there seems to be an innate optimism that doesn’t feel dark — yes, there’s darkness in the work, but I always get the sense that the light overcomes that darkness. … You can create a brush stroke that somehow defines wistfulness. But in that ability to see that wistfulness, I can’t help but feel understood — which … then gives me a great sense of joy.

CHRIS WARE (2012)

Chris Ware — one of the finest cartoonists of our time and a frequent New Yorker cover artist — discusses his intricate and immensely brilliant book-in-a-box Building Stories, why it’s necessary to make room for sadness in the fabric of life, and how storytelling gives shape to the human experience. Find more highlights here and listen on iTunes or below:

When I was in school, some of my teachers told me, “Oh, you can’t write about this or that, you can’t write about women, because then you’re colonizing them with your eyes”… And that seems ridiculous to me… That’s what writing is about — it’s about trying to understand other people.

[…]

It really all comes down to empathy… If you feel empathy for a group of people or a nation, you’re less likely to attack them. And I just feel like it’s what being human is — that’s the most important thing you can learn, it’s the most important thing you can impart to a child.

MAIRA KALMAN (2007)

The ceaselessly prolific and imaginative artist and author Maira Kalman — whose spectacular recent memoir of sorts, My Favorite Things, was among last year’s best books — discusses the essential role of boredom in creativity (something eloquently expounded by Søren Kierkegaard, Bertrand Russell, and Adam Phillips) and why storytelling for children shouldn’t be approached as a special species of storytelling different from that for adults (something memorably asserted by J.R.R. Tolkien, C.S. Lewis, Maurice Sendak, and Neil Gaiman). Listen on iTunes or below:

Boredom and impatience are real motivators. I don’t want to do one thing all the time — I’m “multi-curious.” And, really, not knowing how to do something and then not being afraid to do it is a nice combination — because you just try new things. If you’re open to whatever serendipity of inspiration is around, sometimes you find yourself sewing and sometimes you find yourself playing imaginary viola.

But I don’t like having a different mindset for children than I do for adults. I just would like to tell the story that’s around me, and just kind of chronicle what I see — and it shouldn’t matter if it’s an adult or a child… What’s the worst that can happen is you can fail — or it can be bad. (Which has happened.) And yet, somehow, the world doesn’t come to an end. So I’m ultimately very brave and terrified… It’s the human condition.

WENDY MACNAUGHTON & CAROLINE PAUL (2013)

Artist Wendy MacNaughton — a Brain Pickings regular — and writer Caroline Paul discuss their endlessly wonderful and layered book Lost Cat, how they balance their romantic relationship with their creative collaboration, our chronic compulsion for control, and what true love really means. See more highlights here and on iTunes or below:

You cannot know everything about the creature that you love, and you also can’t control that relationship. And maybe that’s okay — because we can’t control relationships. In fact, if we did control them to the degree that we want, it would probably provide us with nothing. Relationships are probably our greatest learning experiences.

To see what the next decade of stimulating and ennobling conversations brings, subscribe to Design Matters here, then explore the archive here.

Donating = Loving

Bringing you (ad-free) Brain Pickings takes hundreds of hours each month. If you find any joy and stimulation here, please consider becoming a Supporting Member with a recurring monthly donation of your choosing, between a cup of tea and a good dinner.





You can also become a one-time patron with a single donation in any amount.





Brain Pickings has a free weekly newsletter. It comes out on Sundays and offers the week’s best articles. Here’s what to expect. Like? Sign up.

20 MAY, 2014

Seth Godin on Vulnerability, Creative Courage, and How to Dance with the Fear: A Children’s Book for Grownups

By:

“If you just pick one human you can change for the better, with work that might not work — that’s what art is.”

At the 2014 HOW conference, Debbie Millman, host of the excellent interview show Design Matters and a remarkable mind, sat down with the prolific Seth Godin to discuss courage, anxiety, change, creative integrity, and why he got thrown out of Milton Glaser’s class. She used an unusual book of Godin’s as the springboard for their wide-ranging conversation: V is for Vulnerable: Life Outside the Comfort Zone (public library) — an alphabet book for grownups illustrated by Hugh MacLeod with a serious and rather urgent message about what it means and what it takes to dream, to live with joy, to find our purpose and do fulfilling work.

I had the pleasure of seeing and recording the conversation — transcribed highlights below.

On how moving away from the economy of scarcity is changing the motives for making books:

[You used to] create an item that is scarce, and that thing that you created that is scarce has value because it’s scarce and you can sell it. In the world we live in now, none of those things are true — we don’t know the people that made the internet, we don’t have to pay them. And we type something, or we design something, and it can be seen by hundreds of thousands or millions of people, if it spreads. That’s a whole new way to think about how we make things. So why bother making a book, ever again? What’s the point, if can reach ten times as many people with a blog post as will ever read one of my books? … If I’m going to make a book, there’d better be a reason experientially.

On why he used the format of a children’s book to shake grownups into absorbing a serious message:

I wanted to capture the way [that] I felt as a three-year-old when my mom read me a book. I wanted to capture the way, as a parent, I felt when I read a book to my kids. And that feeling isn’t something we get when we hand a kid an iPad in a restaurant and say, “Don’t bother me.” Something magical happens when we read a book to a kid, when we’re read a book.

So I wanted to steal that feeling — that’s why the format looks like a kids’ book, so that I could get to that part of your head that’s pre-cynical, the part of your head that isn’t yet afraid of what other people are going to think of you, the part of your head that has the bravery to do this work that matters. If I can steal that and get in, that’s my goal.

Anxiety is experiencing failure in advance. Tell yourself enough vivid stories about the worst possible outcome of your work and you'll soon come to believe them. Worry is not preparation, and anxiety doesn't make you better.

On what telling ourselves that we’re limited in our work by faulty others — crappy clients, bad bosses — is really about:

My thesis of humanity is that we are not squirrels. If you watch squirrels in the fall, they all do the same thing — they hide the acorns and stuff, they never help each other out, and they don’t do anything non-squirrel-like. They’re just squirrels — that’s their job. We’re beyond that, I would hope. And if we’re spending a lot of time in squirrel-like behavior, we’re selling ourselves short.

There are so many people in this world that don’t have the leverage and the trust and the promise that we’re lucky enough to be born with. With got this huge head-start, and to use it just to hide acorns feels to me like a cop-out.

When we see the designers that we admire and the people that we look up to, they also have lousy clients. They also have bosses that are pushing them to fit in — but they refuse. Because it’s hard to refuse, and that’s the work. The work isn’t kerning — everyone here knows how to kern… Kerning just gets done for you — that’s not the craft. The craft is looking the client in the eye and saying “No” — that’s the part that computers are never going to be able to do for us.

Vulnerable is the only way we can feel when we truly share the art we've made. When we share it, when we connect, we have shifted all the power and made ourselves naked in front of the person we've given the gift of our art to. We have no excuses, no manual to point to, no standard operating procedure to protect us. And that is part of our gift.

On anxiety and Steven Pressfield’s notion of the Resistance in creative work and the value of being disagreeable — for the right reasons — in the client business:

The discipline … is to first understand that “No” might mean you want to make art, but “no” might also mean you’re hiding — that being disagreeable is a perfect way to hide from criticism, because if you’re disagreeable enough, you won’t have any customers, you won’t have to do anything scary… I think we have to be disagreeable in the service of the client, not disagreeable in the service of the Resistance — that when we’re being disagreeable, we’re doing it on behalf of the client achieving more — not our ego achieving more, not us being more famous, but the client getting more of what he or she wants. That means you have to pick clients not who pay, but who want the things that you want.

Quality, like feedback, is a trap. To focus on reliably meeting specifications (a fine definition of quality) is to surrender the real work, which is to matter. Quality of performance is a given, it's not the point.

A beautiful definition of design:

Design, at its core, thrives when a human being cares enough to do work that touches another — it doesn’t thrive when it gets more “efficient.”

On how what to do, as creative people, when our amphibian brain begins to whisper into our mind’s ear every possible disaster scenario and assuring us of our prospective failure:

That is what we do for a living — we dance with the Resistance, we don’t make it go away. You cannot make it go away — you cannot make the voice go away, you cannot make the fear go away, because it’s built in. What you can do is when it shows up, you say “Welcome! I’m glad you’re here. Let’s dance about this.”

[…]

What we need to do is say, “What’s the smallest, tiniest thing that I can master and what’s the scariest thing I can do in front of the smallest number of people that can teach me how to dance with the fear?” Once we get good at that, we just realize that it’s not fatal. And it’s not intellectually realize — we’ve lived something that wasn’t fatal. And that idea is what’s so key — because then you can do it a little bit more.

On reconciling making art with making a living and how the sacrifices that art necessitates clash with our chronic discomfort with uncertainty, using Patti Smith’s time as a starving artist as a humbling example:

There’s a collision of the cultural and the Resistance and many other things, which is: “I would like to make art, but I’d like to do it while making a steady income, and I want to make sure that steady income is respected by everyone around me and has no uncertainty associated with it.” Well, there’s a good reason not a lot of people make art, and that’s one of them. If you read Patti Smith’s book about her and Robert [Mapplethorpe] called Just Kids … she was homeless for years — HOMELESS! — living on bread from the garbage can, sleeping in the park, to make her art. And what’s fascinating about the first third of the book is never once does she say, “I’m a homeless person.” She says, “I’m an artist who hasn’t found her muse yet.” She’s on her way to being an artist and the homelessness is a temporary moment…

But what the industrial economy seduced us into believing is that the deal was simple: You work your day doing something you’re not proud of, and you decompress at night with television and whisky, and on weekends you can go for a run. Right? Do that forever, and forty years from now you’re dead — that’s the deal. And we sold that deal to a lot of people.

Gifts are the essence of art. Art isn't made as part of an even exchange, it is your chance to create imbalance, which leads to connection. To share your art is a requirement of making it.

On the difference between those who want more and aren’t getting it and those who want more and do get it:

It’s back to this idea of what are we truly afraid of. I am more afraid of settling — I am more afraid of not giving what I can give — than I am afraid of doing it. And so when we’re sitting quietly, there’s a debate we have to have with ourselves all the time, which is: “What is my work?” And if “My work is to have more impact,” I don’t think we start by asking — I think we start by giving… Once you get hooked on that, culturally, then doors open — doors open because your work precedes you. You are your work — not your resume, but the ruckus you have made before, the people you have touched before…

Can you name someone who has built a life around that who’s a failure? I can’t!

Zabaglione is a delightful Italian dessert consisting mostly of well-whipped foam. It takes a lot of effort to make by hand. Each batch comes out a little different from the previous one. It's often delicious. It doesn't last long. It's evanescent. And then you have to (get to) make another batch.

On creative courage — something Millman herself has addressed beautifully — culminating with an exquisite addition to history’s finest definitions of art:

For the [creative person], what’s going on outside is trivial compared to what is going on inside… Don’t try to change the structure of the outside world [hoping that] then you’ll be fine, then you’ll be creative and then you’ll be brave. No. First, figure out how to be creative and brave and courageous, and the outside world will change on your behalf…

It’s always the same case — it’s always the case of you’re a human, trying to connect to another human. And if you just pick one human that you can change for the better, with work that might not work — that’s what art is.

The full conversation is well worth listening to, and V is for Vulnerable is an unusual delight in its entirety.

Donating = Loving

Bringing you (ad-free) Brain Pickings takes hundreds of hours each month. If you find any joy and stimulation here, please consider becoming a Supporting Member with a recurring monthly donation of your choosing, between a cup of tea and a good dinner.





You can also become a one-time patron with a single donation in any amount.





Brain Pickings has a free weekly newsletter. It comes out on Sundays and offers the week’s best articles. Here’s what to expect. Like? Sign up.

22 MAY, 2013

How to Hone Your Creative Routine and Master the Pace of Productivity

By:

“When you work regularly, inspiration strikes regularly.”

We seem to have a strange but all too human cultural fixation on the daily routines and daily rituals of famous creators, from Vonnegut to Burroughs to Darwin — as if a glimpse of their day-to-day would somehow magically infuse ours with equal potency, or replicating it would allow us to replicate their genius in turn. And though much of this is mere cultural voyeurism, there is something to be said for the value of a well-engineered daily routine to anchor the creative process. Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind (public library), edited by Behance’s 99U editor-in-chief Jocelyn Glei and featuring contributions from a twenty of today’s most celebrated thinkers and doers, delves into the secrets of this holy grail of creativity.

Reflecting Thomas Edison’s oft-cited proclamation that “genius is one percent inspiration, ninety-nine percent perspiration,” after which 99U is named, the crucial importance of consistent application is a running theme. (Though I prefer to paraphrase Edison to “Genius is one percent inspiration, ninety-nine percent aspiration” — since true aspiration produces effort that feels gratifying rather than merely grueling, enhancing the grit of perspiration with the gift of gratification.)

In the foreword to the book, Behance founder Scott Belsky, author of the indispensable Making Ideas Happen, points to “reactionary workflow” — our tendency to respond to requests and other stimuli rather than create meaningful work — as today’s biggest problem and propounds a call to arms:

It’s time to stop blaming our surroundings and start taking responsibility. While no workplace is perfect, it turns out that our gravest challenges are a lot more primal and personal. Our individual practices ultimately determine what we do and how well we do it. Specifically, it’s our routine (or lack thereof), our capacity to work proactively rather than reactively, and our ability to systematically optimize our work habits over time that determine our ability to make ideas happen.

[…]

Only by taking charge of your day-to-day can you truly make an impact in what matters most to you. I urge you to build a better routine by stepping outside of it, find your focus by rising above the constant cacophony, and sharpen your creative prowess by analyzing what really matters most when it comes to making your ideas happen.

One of the book’s strongest insights comes from Gretchen Rubin — author of The Happiness Project: Or, Why I Spent a Year Trying to Sing in the Morning, Clean My Closets, Fight Right, Read Aristotle, and Generally Have More Fun, one of these 7 essential books on the art and science of happiness, titled after her fantastic blog of the same name — who points to frequency as the key to creative accomplishment:

We tend to overestimate what we can do in a short period, and underestimate what we can do over a long period, provided we work slowly and consistently. Anthony Trollope, the nineteenth-century writer who managed to be a prolific novelist while also revolutionizing the British postal system, observed, “A small daily task, if it be really daily, will beat the labours of a spasmodic Hercules.” Over the long run, the unglamorous habit of frequency fosters both productivity and creativity.

Frequency, she argues, helps facilitate what Arthur Koestler has famously termed “bisociation” — the crucial ability to link the seemingly unlinkable, which is the defining characteristic of the creative mind. Rubin writes:

You’re much more likely to spot surprising relationships and to see fresh connections among ideas, if your mind is constantly humming with issues related to your work. When I’m deep in a project, everything I experience seems to relate to it in a way that’s absolutely exhilarating. The entire world becomes more interesting. That’s critical, because I have a voracious need for material, and as I become hyperaware of potential fodder, ideas pour in. By contrast, working sporadically makes it hard to keep your focus. It’s easy to become blocked, confused, or distracted, or to forget what you were aiming to accomplish.

[…]

Creativity arises from a constant churn of ideas, and one of the easiest ways to encourage that fertile froth is to keep your mind engaged with your project. When you work regularly, inspiration strikes regularly.

Echoing Alexander Graham Bell, who memorably wrote that “it is the man who carefully advances step by step … who is bound to succeed in the greatest degree,” and Virginia Woolf, who extolled the creative benefits of keeping a diary, Rubin writes:

Step by step, you make your way forward. That’s why practices such as daily writing exercises or keeping a daily blog can be so helpful. You see yourself do the work, which shows you that you can do the work. Progress is reassuring and inspiring; panic and then despair set in when you find yourself getting nothing done day after day. One of the painful ironies of work life is that the anxiety of procrastination often makes people even less likely to buckle down in the future.

Riffing on wisdom from her latest book, Happier at Home: Kiss More, Jump More, Abandon a Project, Read Samuel Johnson, and My Other Experiments in the Practice of Everyday Life, Rubin offers:

I have a long list of “Secrets of Adulthood,” the lessons I’ve learned as I’ve grown up, such as: “It’s the task that’s never started that’s more tiresome,” “The days are long, but the years are short,” and “Always leave plenty of room in the suitcase.” One of my most helpful Secrets is, “What I do every day matters more than what I do once in a while.”

With a sentiment reminiscent of William James’s timeless words on habit, she concludes:

Day by day, we build our lives, and day by day, we can take steps toward making real the magnificent creations of our imaginations.

Entrepreneurship guru and culture-sage Seth Godin seconds Rubin and admonishes against confusing vacant ritualization with creative rituals that actually spur productivity:

Everybody who does creative work has figured out how to deal with their own demons to get their work done. There is no evidence that setting up your easel like Van Gogh makes you paint better. Tactics are idiosyncratic. But strategies are universal, and there are a lot of talented folks who are not succeeding the way they want to because their strategies are broken.

The strategy is simple, I think. The strategy is to have a practice, and what it means to have a practice is to regularly and reliably do the work in a habitual way.

There are many ways you can signify to yourself that you are doing your practice. For example, some people wear a white lab coat or a particular pair of glasses, or always work in a specific place — in doing these things, they are professionalizing their art.

He echoes Chuck Close (“Inspiration is for amateurs — the rest of us just show up and get to work.”), Tchaikovsky (“a self-respecting artist must not fold his hands on the pretext that he is not in the mood.”) E. B. White (“A writer who waits for ideal conditions under which to work will die without putting a word on paper.”), and Isabel Allende (“Show up, show up, show up, and after a while the muse shows up, too.”), observing:

The notion that I do my work here, now, like this, even when I do not feel like it, and especially when I do not feel like it, is very important. Because lots and lots of people are creative when they feel like it, but you are only going to become a professional if you do it when you don’t feel like it. And that emotional waiver is why this is your work and not your hobby.

Manage Your Day-to-Day goes on to explore such facets of the creative life as optimizing your idea-generation, defying the demons of perfectionism, managing procrastination, and breaking through your creative blocks, with insights from magnificent minds ranging from behavioral economist Dan Ariely to beloved graphic designer Stefan Sagmeister.

Donating = Loving

Bringing you (ad-free) Brain Pickings takes hundreds of hours each month. If you find any joy and stimulation here, please consider becoming a Supporting Member with a recurring monthly donation of your choosing, between a cup of tea and a good dinner.





You can also become a one-time patron with a single donation in any amount:





Brain Pickings has a free weekly newsletter. It comes out on Sundays and offers the week’s best articles. Here’s what to expect. Like? Sign up.