Brain Pickings

Posts Tagged ‘social web’

29 DECEMBER, 2008

A Little Awkward

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How to socialize the hipster way and get a discount at Starbucks along the way.

iPod earbuds on, passing people by without eye contact, drifting through the metropolitan maze in your own little bubble. Sound familiar? It’s the Large City Syndrome, and we’ve all got it to some extent. So how do you de-strangerize and rekindle that “social being” side of your existence?

A Little Awkward logoA little awkward is a quirky, inspired, distinctly hipster project that aims to encourage interaction between strangers in the city, coordinating low-key meetings between those who want to meet new people in urban environments.

The project is the work of two students at NYU’s Tisch School of the Arts, Alex Abreu and Stella Kim, for the annual students’ ITP (Interactive Telecommunications Program) show.

The way it works is brilliantly simple: To create a meet-up event, you specify the expiration time — could be 30 minutes, could be 3 days — and give a quick clothing description. Then, the system matches you up with someone else in your area who’s looking for an encounter at that time and each of you gets a text message with the nearby location of the meet-up (which the system picks out for you), the time you have to get there, and the other person’s clothing description so you can spot them right away.

How It Works

Besides the undeniable cool factor and good times potential of the project, the founders are also contemplating some interesting marketing partnerships — namely, hooking up with specific venues in an area to sponsor the project. In return, A little awkward would push people to those venues for meet-ups, offering users perks like coupons or other exclusive discounts at the local partner hangouts.

50% off a Starbucks Chai Latte in good company doesn’t sound like a bad plan for a Sunday afternoon.

We just dig the idea of jolting people out of their urban routine and allowing them to surrender to chance and uncomplicated fun and all those things that somehow gave way the grown-up reality of work and rent and mandatory Friday night dinner parties.

via 3-Minute AdAge

24 NOVEMBER, 2008

6 Signs the Apocalypse Cometh

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Shortcuts to obesity, paid shamelessness, D.C.’s constitutional right to bitch-slapping, and a potent antidote to it all.

It’s been the year of tectonic shifts, good and bad. A very real recession is upon us, a presidential election just made history in more ways than we can count, and the climate crisis has reached catastrophic proportions. It seems like (almost) everything good and holy is falling apart.

But because the devil’s in the details, we’re seeing the signs of the apocalypse in all sorts of places — some serious, some not, but all a what-have-we-lived-to-see cultural forehead-slapper.

NO NEED TO GET OFF THE COUCH FOR PIZZA

You can now order it from your TiVo or right inside Facebook.

Domino's on TiVo

Because picking up the phone or typing a URL into your browser is too much work.

GUY KAWASAKI SWITCHES TO COMCAST

@guykawasakiCheck.

Yep, we don’t get it either.

POLITICIANS OUTDUMB THEIR ELECTORATE

Elected U.S. officials score 44% on a simple civic knowledge test.

The uninformed commonfolk who elected them score 49%.

PAYPERPOST INFESTS TWITTER

Check.

It’s not how we roll.

POLYGAMISTS BAN GAY MARRIAGE

Chief Proposition 8 strategist Frank SchubertCheck.

Don’t get us wrong, we have a couple of Mormon friends who are among the coolest people we’ve ever met. Which makes it all the harder to reconcile why their kind would try to deny others the basic human right to happiness they’ve been afforded themselves. Some, ahem, multiple times.

BEGGARS FLY PRIVATE JETS

The Big Three CEO'sBig Three auto execs fly private jets — 3 separate ones — from Detroit to D.C. for their hearings before the Senate and House to beg for an additional $25 billion of taxpayer money, get bitch-slapped for ridiculously timed display of corporate excess.

Oh snap.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Yep, the world has gone mad. But we like to think that for every preposterous, shameless, or downright idiotic drop of apocalyptic poison, there’s an even more powerful antidote.

6 SIGNS THE APOCALYPSE GOETH AWAY

  1. Yes We Can.
  2. Yes We Can.
  3. Yes We Can.
  4. Yes We Can.
  5. Yes We Can.
  6. Yes We Can.

06 NOVEMBER, 2008

Blooper Troopers

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Droops, bloopers and what geeks, babies and whales have in common.

Coolness often comes down to how well you handle the uncool stuff that inevitably happens. On the intertubes, that stuff is known by one infamous, universally hated number: 404. Today, we look at those coolest error pages that manage to inject some irreverent fun into all the frustration.

SMASHING MAGAZINE

SMASHING MAGAZINE 404

This lovable big droop extracts an “awww” from even the most cynical and web-raged of us, making us wanna hug him and tell him it’s okay.

GEEK SQUAD

GEEK SQUAD 404

Who can get mad at an awkward know-it-all geek? Okay, plenty of people. But this one aptly walks the fine line between know-it-all self-righteousness and it’s-all-in-good-fun self-derision.

MIXX

In terms of “personality,” Mixx has long been our favorite of the social bookmarking platforms. Their irreverent humor comes through here with both the clever pun and the sheer hilarity of the video.

TWITTER

Twitter Error Page

Most of us have been hit with the dreaded “Twitter down” message. And, come SXSW time or another major live blogging event, we’ll no doubt be hit again. (And again. And again.) But nothing softens the “Grrr!” like a simple image of serene empathy. Bonus points for using pastels to dampen the reds and yellows you’re feeling.

LOOK IT’S ME

This one goes all the way with a flash animation. Watch this little guy as he jumps around, wiggles a reprimanding finger at you, then finally gives up on your obvious idiocy and stomps away.

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There you have it, a cool error page can make the difference between “ugh” and “heh,” and works wonders for fostering that elusive devil’s-in-the-details emotional connection we have with our favorite sites.

We’re actually quite disappointed with the lack of clever 404 pages in some of our favorite, should-know-better web dwellings. (Wired, PSFK and Creativity, we’re looking at you.)

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