Brain Pickings

Posts Tagged ‘Tara Books’

03 OCTOBER, 2013

Alone in the Forest: Exploring Fear & Courage in Stunning Illustrations Based on Indian Folk Art

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Exquisite visual storytelling that speaks both to our crippling fear of the unfamiliar and our ability to transcend it, emerging enriched by the experience.

For nearly two decades, Indian independent publisher Tara Books has been giving voice to marginalized art and literature through a commune of artists, writers, and designers collaborating on beautiful books based on Indian folk art traditions, including some extraordinary handmade gems that made it into my recent collaboration with the New York Public Library. Now comes Alone in the Forest (public library), illustrated by the celebrated Gond tribal artist Bhajju Shyam. It tells the tale of Musa, a young Indian boy, and his frightening foray into the dark forest to fetch firewood after his mother falls sick. Somewhere between Lemony Snicket’s The Dark and Tara’s magnificent The Night Life of Trees — in which Shyam’s expressive illustrations also appear — this exquisite piece of storytelling speaks both to our crippling fear of the unfamiliar and our ability to transcend it and emerge somehow enriched by that experience.

The Gonds of central India, among whom Shyam came of age, are a community of exceptionally visual people with a heritage of forest-dwellers. Though their art tradition originates from the decorative patterns painted on the mud floors and walls of their homes — a medium widely used across rural India and also employed by the Warli and Meena tribes — it has blossomed over the centuries into a visual language of extraordinary richness and storytelling capacity.

Complement Alone in the Forest with more of Tara’s treasures, including their two crown jewels, The Night Life of Trees and Waterlife, their homage to cats, and my personal favorite, the ever-empowering Drawing from the City.

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07 FEBRUARY, 2013

Pictures from Italy: A Whimsical Early Travelogue by Dickens, Newly Illustrated

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A beautiful modern resurrection of the author’s lesser-known early work.

In the 1840s, young Charles Dickens — born on this day in 1812 — traveled to Italy and France with his family, recording the experience in a lesser-known early work that was part travelogue, part imaginative fairy tale. Now, Indian independent publisher Tara Books — whose exquisite handmade gems and whimsical children’s picture-books you might recall — has brought Pictures from Italy (public library; UK) back to life in a beautiful new edition, illustrated by Italian artist Livia Signorini in 11 striking full-color gatefolds inspired by Dickens’s impressions, complemented by beautiful full-page black-and-white closeups.

And let us not remember Italy the less regardfully, because, in every fragment of her fallen Temples, and every stone of her deserted palaces and prisons, she helps to inculcate the lesson that the wheel of Time is rolling for an end, and that the world is, in all great essentials, better, gentler, more forbearing, and more hopeful, as it rolls!

Images courtesy Tara Books

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19 OCTOBER, 2012

Vintage Indian Matchbook Labels

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A vibrant tale of cultural history and brand power.

Matchbook (public library), from the wonderful Tara Books, collects more than 500 striking Indian matchbox labels gathered by Shahid Datawala over the course of several decades, at once reminiscent of vintage Soviet propaganda in their visual language and of mid-century American travel posters in their vibrant colors, and yet entirely singular and culturally distinctive in overall sensibility. The designs, which advertise everything from guns to violins and inhabit the curious space between culture and commerce, do more than brand the product — with their animated, loud identity, they demand attention as standalone objects of fixation, almost fetishistic in their seductive boldness. At the same time, the avalanche of imitation that the most popular designs sparked — often comic in its complete disregard for and oblivion to modern intellectual property norms — bespeaks a key characteristic of any powerful brand: the hunger for imitation.

The history of the Indian match industry has a fascinating history itself — from its roots in Swedish capital, to the boom of local production in the 1920s that propelled self-made Indian entrepreneurs from the lower castes into newfound independence, to its Golden Age following the Indian liberation from British rule. At once a tool of state economic planning, actively incentivizing local jobs, and a mecca of child labor employing kids as young as six, the story of the matchbox industry parallels the evolution of Indian society in the twentieth century. V. Geetha writes in a short essay contextualizing the images:

More generally, in the Indian context, labels came to circulate as tokens of shared culture and connoted commercial goodwill. … Ultimately, the charm of match labels, even for those that commission them, must be linked to visual pleasure, renewed on an everyday basis. And through these images, the humble matchstick resonates — in a convoluted, barely recognized fashion — with mythic and historical memory, valorized icons and images, an fantasies of consumption.

Matchbook is itself shaped like a matchbox and comes in a beautiful matt-laminated slipcase.

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