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ted.com
Posts Tagged ‘TED’

23

Aug

2010

7 Must-See What’s My Line Episodes

TED, Marilyn Monroe, and what girdles have to do with civic activism.

In the 1950’s, the popular TV gameshow What’s My Line? cemented America’s relationship with television as an entertainment medium and a voyeuristic window into celebrity culture. The premise of the show was simple: In each episode, a contestant would appear in front of a panel of blindfolded culture pundits — with few exceptions, a regular lineup of columnist Dorothy Kilgallen, actress Arlene Francis, Random House founder Bennett Cerf, and a fourth guest panelist — who would try to guess his or her “line” of work or, in the case of famous “mystery guests,” the person’s identity, by asking exactly 10 yes-or-no questions. A contestant won if he or she presented the panel with 10 “no” answers.

Over the 17-year run of the show, nearly every iconic cultural luminary of the era, from presidents to pop stars, appeared as a mystery guest. Today, we’ve curated 7 must-see What’s My Line? appearances by some of history’s sharpest minds and most compelling creators.

SALVADOR DALI

In a WML episode that aired on January 20, 1952, Salvador Dalí is assigned the line “artist” and identified as “self-employed.” But the real comedic genius of the footage is that the great creative cross-pollinator answers nearly all questions in the affirmative, to the audience’s exponential amusement, not with the intention of misleading the panelists but merely as a reflection of his vast intellectual curiosity and creative output — our kind of character.

There’s nothing this man doesn’t do! What we have to guess is an all-around man.”

WALT DISNEY

On November 11, 1956 — just a few months after the grand opening of Disneyland — Walt Disney appeared as the mystery guest on WML. One particularly interesting piece of the conversation unfolds when Daly asks Disney’s opinion of television, which he had just recently begun dabbling in.

Well, it’s wonderful. You get to reach people in a sort of an immediate way. With pictures, you work for years and then it’s quite a while before you know how what you’re working on is going to come out, how it’s going to be received, but with television you know, well, in a very short time.”

We’re left wondering what Disney would make of the Internet, with its even more instant gratification yet ever-harder to decipher impact.

ALFRED HITCHCOCK

From the impressive pretend-accents and speech impediments to the priceless facial expressions to the facetious disregard for the show’s rules by dodging yes/no questions with lengthy, Yoda-esque answers, Hitchcock’s performance on WML is just that — a performance, and an outstanding one at that.

I was hoping to see Marilyn Monroe here tonight, but I didn’t hear any ooh’s and ahh’s, so I take it you are not Marilyn Monroe. Is this correct?” Hitchcock: “It is impossible.”

Hitchcock’s humor is unparalleled and particularly fascinating in contrast with the dark, often grim undertones of his films.

Daly: “Did you ever make a picture in which you haven’t appeared, in one time or another?” Hitchcock: “The indignity of being a ham is thrust upon me.”

ELEANOR ROOSEVELT

In 1954, an elderly yet razor-sharp Eleanor Roosevelt took her seat at WML for a near-silent performance.

Are you now or have you ever been associated with politics?” “The answer to that would have to be a ‘yes’ … but that is also to advise you that, in one way or another, almost every good citizen in this country is associated with politics.”

Well said, Mr. Daly, well said. A powerful statement on civic engagement, delivered with a wink, is just the kind of commentary that made WML as much an entertainment brand as it was a pipeline for the social, political and cultural ideas that moved the era forward.

JEAN DESMOND, GIRDLE TESTER

To step away from the celebrity focus of WML for a moment, let’s return to the show’s original roots — having panelists guess an ordinary person’s occupation, or “line.” To keep things interesting, WML would invite contestants with unusual, bizarre and downright wildcard occupations, from Marilyn Monroe’s calendar salesman to this professional girdle-tester, who actually wins the game by getting all 10 “no” answers.

Judging by that answer, may I assume that this product is not edible?” Desmond: “You’re right, not edible.”

Oh, dear sir, if only you had lived to see the advances in… materials innovation.

LUCILLE BALL

Lucille Ball, the woman who arguably single-handedly catapulted the sitcom genre into its pop culture pedestal, is both witty and charming in her

Perhaps the most priceless moment of this clip, however, is a subtle one that becomes a living hallmark of the medium’s technological deficiency: The telling question, which exposes Ball’s identity, asked on black-and-white national television:

Are you a dazzling redhead?”

JOHN DALY

The final episode of WML aired on September 3, 1967. Besides its grand-finale status, what makes is particularly notable is that on it, host John Daly himself is the mystery guest, an exercise in meta-comedy long before meta was the hottest hipster humor.

The heritage of WML poses one interesting question: In its heyday, the show was essentially the only media property that could “have” any celebrity or cultural figure. The one entity no one said “no” to. And much of this was due to the involvement of Random House founder Bennett Cerf who, through his deep connections in the journalism and media world, was within a few degrees of separation from just about any public figure.

Nearly half a century later, after an epidemic of media fragmentation and audience erosion, we’re left wondering what contemporary culture’s version of WML is, this can’t-say-no-to platform for ideas. The closest thing that comes to mind is TED, spearheaded by Chris Anderson who also rose to status as a publishing entrepreneur. So is TED this generation’s WML, the potent mix of cultural commentary and smart entertainment that frames for its audience the people and ideas that matter in the world? If not, who is? Or are those shoes even fillable in today’s fragmented media landscape? We’d love your thoughts.

We’ve got a weekly newsletter and people say it’s cool. It comes out on Sundays, offers the week’s articles, and features five more tasty bites of web-wide interestingness. Here’s an example. Like? Sign up.

19

Jul

2010

7 Must-Read Books by TED Global Speakers

Design imperialism, what gender equality has to do with military spending, and where 185 pig parts go.

Last week, reported from this year’s TEDGlobalfour grueling days of cerebral stimulation and idea orgy spectatorship. Today, we spotlight 7 must-read books by some of this year’s speakers, litmus-tested for brilliance in the world’s most reliable quality-control lab: the TED stage.

PIG O5049

Dutch designer Christien Meindertsma set out to explore the increasing difficulty with which we can trace the origin of the products we consume in this age of globalization, labor specialization and outsourcing.

In PIG O5049, she hunts down the astounding number of different products — 185, to be exact — made from parts of a specific pig, owned by a farmer friend and tagged with the identification number 05049.

The book is a photographic anthology of these items — ranging from — complete with infographic charts and diagrams outlining the production destiny of the various pig parts.

Beautifully bound and visually stunning, the book takes an unusual, non-preachy approach to an issue of ever-growing importance, leaving you the reader to draw your own conclusions — a task more challenging than it sounds in an age of information overload and prescriptive ideology.

WHERE GOOD IDEAS COME FROM

We’ve had a longtime brain crush on cultural theorist and author Steven Johnson, one of the sharpest thinkers and most compelling writers in the broader world of creative culture and intellectual property. His latest book, Where Good Ideas Come From: The Natural History of Innovation, explores exactly what the title promises — and, based on his instant-hit TED talk, it does so in a brilliant way that treks across anthropology, sociology, philosophy, behavioral psychology, cognitive science and copyright law, breezing through the cross-pollination of these diverse disciplines with an ease and humor that promise a read not fit for putting down.

The book comes out in October and is now available for pre-order.

THE VISUAL MISCELLANEUM

The Visual Miscellaneum, which we reviewed in full last October, is one of our all-time favorite books, so we were delighted to see its author, David McCandless take the TED stage. (And even more delighted to chat with him about infoviz and Britishness over wine.)

If you haven’t already, do yourself a favor and grab a copy of this visualization gem, a brilliantly curated anthology of infographic whimsy on anything from military spending to the most pleasurable guilty pleasures.

THE ACORN HOUSE COOKBOOK

Chef and entrepreneur Arthur Potts Dawson has set out to revolutionize the restaurant industry, the world’s most wasteful, second only to war. His Waterhouse restaurant, for instance, is the world’s first fully non-carbon eatery, running entirely on hydroelectricity from kitchen to table — a true walk-the-walk manifestation of his principles.

In The Acorn House Cookbook: Good Food from Field to Fork, with a foreword by TEDPrize winner and food activism celebrity Jamie Oliver, Dawson intersects great food with environmental sensibility in a recipe arsenal that makes for the most refined kind of moral and gustatory palate.

HALF THE SKY

At TED, women’s rights crusader Sheryl WuDunn made a convincing case for the idea that gender inequality is the greatest moral challenge of the 21st century.

Her bestselling book, Half the Sky: Turning Oppression into Opportunity for Women Worldwide, is as much a necessary course in cultural anthropology and gender politics as it is a manifesto for intercepting a vicious cycle of raging abuse and quiet oppression. She points to local women as the most powerful change agents without which it is impossible for a country to raise itself from poverty.

THE FORTY RULES OF LOVE

In The Forty Rules of Love: A Novel of Rumi, Turkish novelist Elif Shafak weaves a fascinating story-within-a-story involving a Bostonian suburban housewife, literary infatuation, and 13th-century mysticism.

The novel exudes Shafak’s characteristic East-West narrative, a cross-cultural bridge of eloquence and captivating storytelling, and links nicely to her excellent TED talk about how fiction can overcome identity politics.

Stories help us get a glimpse of each other and, sometimes, maybe even like what we see.”

DESIGN REVOLUTION

Last year, we reviewed Emily Pilloton’s fantastic humanitarian design anthology, Design Revolution: 100 Products That Empower People. Since then, Pilloton and her partner have moved the Project H Design headquarters to Bernie County, North Carolina — one of rural America’s poorest areas, where 13% of children live below the poverty line. There, Pilloton has set out to revolutionize a broken education system from the ground up, founding the country’s first high school design/building program. She lives and breathes the Project H Design manifesto: There is no design without action; design WITH, not FOR; document, share and measure; start locally and scale globally; design systems, not stuff.

Design Revolution remains a powerful reminder of why humanitarian design matters — not to egos but to communities, not to award committees but to human ecosystems. It’s a particularly interesting read in the context of the recent epic kerfuffle in the design community, initiated by Bruce Nussbaum as he called designers the new imperialists, unleashing a deluge of responses by some of today’s most arduous in-the-field humanitarian designers, including Architecture for Humanity’s Cameron Sinclair, FrogDesign’s Robert Fabricant, and Pilloton herself.

We’ve got a weekly newsletter and people say it’s cool. It comes out on Sundays, offers the week’s articles, and features five more tasty bites of web-wide interestingness. Here’s an example. Like? Sign up.