Brain Pickings

Posts Tagged ‘typography’

02 APRIL, 2014

From the Gold Rush to Silicon Valley: How Mark Twain Became the Steve Jobs of His Day

By:

The power of mischief, timing, and typography.

Mark Twain has no shortage of cultural credits — celebrated humorist, irreverent adviser to little girls, opinionated critic and cultural commentator, underappreciated poet, recipient of some outrageous requests from his fans. But perhaps his greatest feat was his own becoming — how he transformed Samuel Clemens into Mark Twain, “the Lincoln of Literature.”

In The Bohemians: Mark Twain and the San Francisco Writers Who Reinvented American Literature (public library), Ben Tarnoff chronicles that becoming alongside the rise of the singular “vanguard of democracy” that shaped the course of the Western written word, a course largely steered by Twain. Embedded in the altogether fascinating story, on a closer read, is a testament to history’s cyclical nature as a parallel emerges between San Francisco in the Gold Rush era and Silicon Valley today, and between the respective patron saints of those worlds — Mark Twain and Steve Jobs.

Born in 1835, Twain came of age “at the best possible time,” as the country was on the cusp of a remarkable cultural change, driven in large part by the discovery of gold in California in 1848 — the spark for the famous Gold Rush, which drew risk-takers, pioneers, and enterprising vagabonds from all over the world and elevated San Francisco as a gateway to the era’s El Dorado. Twain, born in the west and raised in Missouri, found in San Francisco what many entrepreneurs today find in Silicon Valley — like many other young men, he “hadn’t come to stay, but to get rich and get out.” The confluence of all these cultural and personal factors created a unique backdrop:

They erected tents and wooden hovels, makeshift structures that made easy kindling for the city’s frequent fires. They built gambling dens and saloons and brothels. They lived among the cultures of five continents, often condensed into the space of a single street: Cantonese stir-fry competing with German wurst, Chilean whores with Australian. On the far margin of the continent, they created a complex urban society virtually overnight.

By the time Twain got there, San Francisco still roared. It was densely urban, yet unmistakably western; isolated yet cosmopolitan; crude yet cultured. The city craved spectacle, whether on the gaslit stages of its many theaters or in the ornately costumed pageantry of its streets. Its wide-open atmosphere endeared it to the young and the odd, to anyone seeking refuge from the overcivilized East. It had an acute sense of its own history, and a paganish appetite for mythmaking and ritual.

Mark Twain in 1863, taken on his first visit to San Francisco. He was twenty-seven.

It’s unsurprising, then, that the city quickly sprouted a thriving literary scene — a “band of outsiders” known as the Bohemians — for writers are a culture’s foremost mythmakers. Tarnoff captures their spirit:

The Bohemians were nonconformists by choice or by circumstance, and they eased their isolation by forming intense friendships with one another. San Francisco was where their story began, but it would continue in Boston, New York, and London; in the palace and the poorhouse; in success and humiliation, fame and poverty.

Two concurrent and seemingly opposite cultural forces contributed to the rise of the Bohemians: On the one hand, the Civil War disrupted America’s moral and aesthetic tradition, creating “rifts in the culture wide enough for new voices to be heard”; on the other, the technological advances brought on by the war had also shrunk the country, bringing East and West closer together with the advent of the railroad and the telegraph. San Francisco was in a unique position to reap the fruits of both developments, and “its writers found a wider readership at a moment when the nation sorely needed new storytellers.

In joining the Bohemians, Twain forever changed the course of both his own life and American literature. Tarnoff writes:

No Bohemian made better art than Twain. San Francisco gave him his education as a writer, nurturing the literary powers he would later use to transform American literature. He would help steer the country through its newfangled nationhood, and become the supreme cultural icon of the postwar age. But first, he would spend his formative years on the Far Western fringe, in the company of other young Bohemians struggling to reinvent American writing.

Artwork by Debbie Millman. Click image for more.

Tarnoff’s enchanting portrait of young Twain is remarkable in several ways — it is exquisitely written, it paints a somewhat timeless picture of the eccentric entrepreneur archetype, but perhaps most of all it reveals details about the beloved author of which most of us are unaware, for seemingly trivial reasons related to the trajectory of recording technology: left with only black-and-white photographs as sensory documentation of his life, we are deaf-blind to details like his striking carrot-colored hair or the peculiar drawl and even more peculiar rhythm of his speech. Tarnoff brings young Twain to life:

What people remembered best about him, aside from his brambly red brows and rambling gait, was his strange way of speaking: a drawl that spun syllables slowly, like fallen branches on the surface of a stream. Printers transcribed it with hyphens and dashes, trying to render rhythms so complex they could’ve been scored as sheet music. He rasped and droned, lapsed into long silences, soared in the swaying tenor inherited from the slave songs of his childhood. He made people laugh while remaining dreadfully, imperially serious. He mixed the sincere and the satiric, the factual and the fictitious, in proportions too obscure for even his closest friends to decipher. He was prickly, irreverent, ambitious, vindictive — a personality as impenetrably vast as the American West, and as prone to seismic outbursts. He was Samuel Clemens before he became Mark Twain, and in the spring of 1863, he made a decision that brought him one step closer to the fame he craved.

Cover of 'Advice to Little Girls,' which Twain wrote at the age of thirty in 1865. Click image for more.

So on May 2, 1863, Samuel Clemens boarded a stagecoach headed to Mark Twain via a rocky two-hundred-mile journey to San Francisco. At age 27, he was already extraordinary before he had even arrived:

The young Twain … already had more interesting memories than most men twice his age. He had piloted steamboats on the Mississippi, roamed his native Missouri with a band of Confederate guerrillas, and as the Civil War began in earnest, taken the overland route to the Territory of Nevada — or Washoe, as westerners called it, after a local Indian tribe.

Originally, Twain hadn’t planned to stay long, but he found himself entranced by the city’s perpetual cycle of eating, drinking, sailing, and socializing. In a letter to his mother and sister from mid-May, he announced he was only going to stay a little while longer — ten days or so, and no more than two weeks. But San Francisco’s bountiful buffet of saloons, dance halls, and gambling dens sang to him a siren song he could not resist. By June, he was still there, living “to the hilt” (to borrow Anne Sexton’s term) and estimating that he knew at least a thousand of San Francisco’s 115,000 citizens — “knew” in the pre-Facebook sense, which makes the scale of his social life all the more impressive.

He eventually left in July, but the spell had been cast:

Over the course of the next year he would find many reasons to return: first to visit, then to live. He would chronicle its quirks, and hurt the feelings of not a few of its citizens. In exchange, San Francisco would mold him to literary maturity. It would inspire his evolution from a provincial scribbler into a great American writer, from Hannibal’s Samuel Clemens into America’s Mark Twain.

One particular detail about Twain made me consider a curious parallel between him and Steve Jobs beyond their similar cultural legacy of revolutionizing their respective fields: Twain, like Jobs, was a disobedient boy (his mother described him as “very wild and mischievous”) who hated school. But perhaps most importantly, he was a typesetter by trade and dropped out of school (as did Jobs) to become “a printer’s devil,” as type apprentices were called at the time. It was through typesetting that he entered into literature, and through typesetting that he found his irreverent voice. Tarnoff writes:

The shop became his schoolroom. He put other people’s lines into print and composed a few of his own. He learned to think of words as things, as slivers of ink-stained metal that, if strung in the right sequence, could make more mischief than any schoolboy prank. At fifteen he began typesetting for his brother Orion’s newspaper, the Western Union, and wrote the occasional sketch. When Orion left on a business trip and put his sibling in charge, the teenager lost no time in testing the incendiary potential of the medium. He ignited a feud with the editor of a rival newspaper, scorching the poor man so thoroughly that when Orion returned, he was forced to run an apology.

This sounds remarkably like the story of Steve Jobs, whose era-defining design vision was first tickled by a typography class that he serendipitous wandered into, out of academic mischief and boredom with his prescribed course. Type led Jobs to design innovation and Twain to literary innovation. Both men also came of age at a time of incredible technological progress — for Jobs, the golden age of modern computing, and for Twain, the momentum of the Industrial Revolution. As a young man, Twain saw steamboats and trains and telegraphs transform the diffusion of the printed word across the country. He witnessed America’s booming love affair with newspapers — a century before he was born, the country had 37 newspapers. By the time he entered typesetting, there were more than a thousand.

Tarnoff contextualizes the significance of this shift, and the particular fertility of Twain’s locale of choice:

The newspaper revolution created America’s first popular culture. Twain belonged wholly to this revolution, and the world he discovered in the Far West was its most fertile staging ground… By 1870, California had one of the highest literacy rates in the nation: only 7.3 percent of its residents over the age of ten couldn’t write, compared with 20 percent nationwide. The region’s wealth financed a range of publications and gave people the leisure to read them. As Twain observed, there was no surer sign of “flush times” in a Far Western boomtown than the founding of a “literary paper.” Poetry and fiction mattered to miners and farmers, merchants and bankers. For them the printed word wasn’t a luxury — it was a lifeline. It fostered a sense of place, a feeling of community, in a frontier far from home.

The Bohemians is fantastic read in its entirety. Complement it with Twain on religion and our human egotism, morality vs. intelligence, and his mischievous advice to little girls.

Donating = Loving

Bringing you (ad-free) Brain Pickings takes hundreds of hours each month. If you find any joy and stimulation here, please consider becoming a Supporting Member with a recurring monthly donation of your choosing, between a cup of tea and a good dinner.





You can also become a one-time patron with a single donation in any amount.





Brain Pickings has a free weekly newsletter. It comes out on Sundays and offers the week’s best articles. Here’s what to expect. Like? Sign up.

01 APRIL, 2014

Whatever You Are, Be a Good One

By:

From Tolstoy to Tumblr, a compendium of timeless wisdom on life.

In March of 1884, Leo Tolstoy resolved in his diary to create a “circle of reading” for himself, probing “the great philosophers of all time and all people” for wisdom on how to live well. This was the birth of his famous Calendar of Wisdom, which he spent the remaining seventeen years of his life piecing together.

Now comes a wonderful modern-day counterpart that falls partway between Tolstoy and Tumblr: Whatever You Are, Be a Good One (public library) — an impossibly charming compendium of 100 wise and timeless thoughts from some of history’s greatest minds, hand-lettered by illustrator and Brain Pickings collaborator Lisa Congdon. The common thread underpinning these quotes — which include such beloved luminaries as Albert Camus, Simone de Beauvoir, Henry James, Anne Lamott, Søren Kierkegaard, and Leo Tolstoy himself — is Congdon’s own sensibility about what it means to live with kindness and integrity, to cherish beauty and the creative spirit, and ultimately to be a good human being.

Here are a few favorites:

From Willa Cather comes this essential reminder of what psychologists have confirmed:

As an enormous admirer of Anne Lamott’s magnificent mind and spirit, I was especially delighted to see this one:

I was also thrilled to see our collaboration, based on my obsessive highlights of Anaïs Nin’s diaries, included:

But perhaps best of all is this simple, monumental reminder from Henry James:

(Jack Kerouac would’ve heartily agreed — indeed, he did, implicitly, in writing: “Practice kindness all day to everybody and you will realize you’re already in heaven now.”)

Whatever You Are, Be a Good One is a treat in its entirety, of which you get out exactly what you put in — when approached lightly and superficially, it is simply a beautiful “gift book” of hand-lettered art; when considered with care, it becomes an existential anchor of timeless wisdom on the art of living.

Donating = Loving

Bringing you (ad-free) Brain Pickings takes hundreds of hours each month. If you find any joy and stimulation here, please consider becoming a Supporting Member with a recurring monthly donation of your choosing, between a cup of tea and a good dinner.





You can also become a one-time patron with a single donation in any amount.





Brain Pickings has a free weekly newsletter. It comes out on Sundays and offers the week’s best articles. Here’s what to expect. Like? Sign up.

17 FEBRUARY, 2014

David Foster Wallace on Leadership, Illustrated and Read by Debbie Millman

By:

“A leader’s real ‘authority’ is a power you voluntarily give him, and you grant him this authority not with resentment or resignation but happily.”

“Leadership” is one of those buzzwords — like “curation” — whose meaning has been forcibly squeezed out of them by regurgitative overuse and relentless overapplication to things that increasingly dilute the essence of the concept the word once used to capture. In a culture that calls pop culture celebrities “thought-leaders” and looks for “leadership ability” in kindergartners, we’re left wondering what leadership actually means and questioning what makes a great leader.

The best definition of the essence beneath the buzzword comes from David Foster Wallace, who would’ve been 52 this week and who, even amidst heartbreaking and ultimately fatal personal turmoil, was able to distill the meaning of life with crystalline poignancy. In his 2000 essay “Up, Simba: Seven Days on the Trail of an Anticandidate,” found in the altogether fantastic Consider the Lobster and Other Essays (public library), Wallace considers the leader.

In this beautiful addition to the Brain Pickings artist series, Debbie Millman — who has previously illustrated memorable words by Anaïs Nin, Edith Windsor, Herman Melville, and other beloved writers — captures an abridged version of Wallace’s timeless wisdom in a painstakingly handcrafted felt-on-felt typographic art piece, created as a poster for the 2014 How Design Live conference. The artwork is available as a print, with 100% of proceeds benefiting the National Suicide Prevention Lifeline.

It is just about impossible to talk about the really important stuff in politics without using terms that have become such awful clichés they make your eyes glaze over and are hard to even hear. One such term is “leader,” which all the big candidates use all the time — as in e.g. “providing leadership,” “a proven leader,” “a new leader for a new century,” etc. — and have reduced to such a platitude that it’s hard to try to think about what “leader” really means and whether indeed what today’s Young Voters want is a leader. The weird thing is that the word “leader” itself is cliché and boring, but when you come across somebody who actually is a real leader, that person isn’t cliché or boring at all; in fact he’s sort of the opposite of cliché and boring.

Obviously, a real leader isn’t just somebody who has ideas you agree with, nor is it just somebody you happen to believe is a good guy. Think about it. A real leader is somebody who, because of his own particular power and charisma and example, is able to inspire people, with “inspire” being used here in a serious and non-cliché way. A real leader can somehow get us to do certain things that deep down we think are good and want to be able to do but usually can’t get ourselves to do on our own. It’s a mysterious quality, hard to define, but we always know it when we see it, even as kids. You can probably remember seeing it in certain really great coaches, or teachers, or some extremely cool older kid you “looked up to” (interesting phrase) and wanted to be just like. Some of us remember seeing the quality as kids in a minister or rabbi, or a scoutmaster, or a parent, or a friend’s parent, or a supervisor in a summer job. And yes, all these are “authority figures,” but it’s a special kind of authority. If you’ve ever spent time in the military, you know how incredibly easy it is to tell which of your superiors are real leaders and which aren’t, and how little rank has to do with it. A leader’s real “authority” is a power you voluntarily give him, and you grant him this authority not with resentment or resignation but happily; it feels right. Deep down, you almost always like how a real leader makes you feel, the way you find yourself working harder and pushing yourself and thinking in ways you couldn’t ever get to on your own.

In other words, a real leader is somebody who can help us overcome the limitations of our own individual laziness and selfishness and weakness and fear and get us to do better things than we can get ourselves to do on our own.

As the host of the National-Design-Award-winning podcast Design Matters, it is only fitting that Millman would bring Wallace’s words to life in this gorgeous reading, recorded exclusively for Brain Pickings:

Get the print here. Consider the Lobster and Other Essays is a remarkable read in its entirety. For more of Millman’s own illustrated typographic essays, treat yourself to her Self-Portrait as Your Traitor, one of the best art and design books of 2013.

Donating = Loving

Bringing you (ad-free) Brain Pickings takes hundreds of hours each month. If you find any joy and stimulation here, please consider becoming a Supporting Member with a recurring monthly donation of your choosing, between a cup of tea and a good dinner.





You can also become a one-time patron with a single donation in any amount.





Brain Pickings has a free weekly newsletter. It comes out on Sundays and offers the week’s best articles. Here’s what to expect. Like? Sign up.