Brain Pickings

Posts Tagged ‘typography’

21 JULY, 2011

RIP Alex Steinweiss, Design Pioneer and Father of the Album Cover

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A brief history of music for the eyes, or how to go from brown paper to design revolution in 7 pounds.

This week, the world lost the great Alex Steinweiss at the age of 94, father of the album cover. The record sleeves and album artwork we know and love, and have come to take for granted, owe their existence to the iconic designer, who in 1940 created the first illustrated 78 rpm album package as a young art director at Columbia Records. The company took a chance on his idea — to replace the standard plain brown wrapper with an eye-catching poster-like illustration — and increased its record sales eightfold in mere months. His covers, blending bold typography with elegant, graphically ambitious artwork, forever changed not only the way albums were sold, but also the way audiences related to recorded music. He made, as critics now frequently say, “music for the eyes.”

I love music so much and I had such ambition that I was willing to go way beyond what the hell they paid me for. I wanted people to look at the artwork and hear the music.” ~ Alex Steinweiss

Steinweiss’ extraordinary work and legacy live on in Alex Steinweiss: The Inventor of the Modern Album Cover — a lavish Taschen volume by triple Grammy Award-winning art director Kevin Reagan and prolific design writer Steven Heller (yes, him again), cataloguing three decades’ worth of Steinweiss’s magnificent classical, jazz and popular records, as well as logos, labels, advertising ephemera and even his very own typeface, contextualized with essays that illuminate their historical importance, visual innovation and cultural legacy.

And because it’s Taschen, the 420-page tome weighs in at 7 pounds and is also available as a lust-worthy ultra-limited-edition of 1,500 copies, each signed by the artist and including a serigraph print, for $700. (Cue in donation prompt…)

Promotional card sent to Steinweiss' clients, ca. 1952.

Image courtesy of Taschen

Equal parts visual poetry, music and design history, and blueprint for creative entrepreneurship, Alex Steinweiss: The Inventor of the Modern Album Cover is an absolute treat from cover to glorious cover. For more on Steinweiss, you can explore the remarkable range of his work in Columbia Records’ Birka Jazz Archive.

Hat tip to studiomate Rob Weychert; images courtesy of Taschen

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18 JULY, 2011

A Brief Visual History of Vintage Typographic Scripts

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From Victorian letters to modernist lettering, or what Venice has to do with children’s penmanship.

Iconic design writer Steven Heller has previously delighted us with a peek inside the sketchbooks of famous graphic designers and a fascinating look at the design and branding of dictatorships. Now, he and his partner of 28 years, acclaimed designer Louise Fili, are back with Scripts: Elegant Lettering from Design’s Golden Age — a treasure chest of typographic gems culled from advertising, street signage, type-specimen books, wedding invitations, restaurant menus and personal letters from the 19th to the mid-20th century. Ranging from the classic to the quirky, the 350 stunning images are unified by a common thread: All the typefaces featured are derived from handwriting or symbolic of the handwritten form, and the letters in each touch each other. And in a day and age when pundits are lamenting the death of handwriting as a much deeper cultural death, there’s a special kind of magic about the celebration of beautiful scripts.

We started gathering materials for the book by just going through the shelves of my studio: the stunningly timeless black, white and red St. Raphael enamel sign, French button cards, type specimen books and of course my albums of sign photos. While many of the selections were obvious, some were serendipitous: For example, while teaching a summer masters workshop in Venice, two of my students gave me a composition book they had unearthed from a recycling bin on the Grand Canal. It was from 1923 with verses written in perfect Italian school children’s penmanship.” ~ Louise Fili

At once sentimental and visionary, Scripts is a living capsule of the near-forgotten beauty and allure of vintage lettering, but also of books themselves — lavish, vibrant, tactile, with lush typography winking at you from the page in come-hither seduction unlike the screen ever could.

Images courtesy of Felt & Wire

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13 JULY, 2011

From Old Books: Heaven for the Visual Bibliophile

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Making good use of geocentric models of the universe, or how to brush up on 18th-century British slang.

Thanks to the tireless curators behind brilliant sites such as 50 Watts, BibliOdyssey, Paleofuture, and How to Be a Retronaut, to name just a few of the Internet’s treasure troves, we now have collections of archival material that would have been unthinkable even a decade ago.

A newcomer to this stable of gems, From Old Books is similarly fueled by an individual’s passion for preserving graphics, and so also the culture, of bygone eras. Its creator, a British web developer named Liam Quin, has assembled a stellar selection of over 3,000 images from — and of — more than 180 rare antique books.

From fantastically creepy momento mori, to beautiful children’s book illustrations, and enough examples of typography that you could take up whole days just browsing, From Old Books is a fantastic place to look for royalty-free inspiration. We’ve gathered a small handful of the site’s weird and wonderful objects for your viewing pleasure.

Armillary Sphere

From Ebenezer Sibly's Astrology: A New and Complete Illustration of the Occult Sciences (1806)

I have subjoined a plate of the Armillary Sphere, which is an artificial contrivance, representing the several circles proper to the theory of the mundane world, put together in their natural order, to ease and assist the imagination in conceiving the constitution of the spheres, and the vairous phenomena of the celestial bodies. For this purpose the Earth is placed at the center, pierced by a line supposed to be its axis”

Strange Machine

From T. Antisell's Handbook of the Useful Arts (1852)

Hour Glass

From William Andrews's Curiosities of the Church: Studies of Curious Customs, Services and Records (1891)

Of the few remaining specimens of the hour-glass, a fine one is preserved in the church of St. Alban’s Wood Street, London. It is mounted on a spiral column near the pulpit, and the minister can conveniently reach it when preaching.”

Machines for Boring Holes in Castle Walls

From Charles Knight's Old England: A Pictorial Museum (1845)

Switchboard

From Sydney F. Walker's Electric Lighting for Marine Engineers (1892)

It will be understood, of course, that there should be an ampère meter on each circuit, so that the engineer can see what is going on. This, however, is not always done. In many “tramps” not even one ampère meter is to be found.”

The Sun Typewriter

Advertisement from Charles Scribner's Scribner's Magazine No. 11 (1903)

Enjoy more gems on From Old Books — but don’t say we didn’t warn you: bibliophilia takes hold quickly, and as far as we know, there’s no cure.

Kirstin Butler is writing an adaptation of Gogol for the Google era called Dead SULs, but when not working spends far, far too much time on Twitter. She currently lives in Cambridge, MA.

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