Brain Pickings

Posts Tagged ‘vintage’

10 NOVEMBER, 2011

The Extraordinary Catalog of Peculiar Inventions: Vintage Arsenal of Masonic Pranksters

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What Elks, Moose, and Shriners have to do with a fake guillotine and a goat on wheels.

Freemasonry was born out of medieval craft guilds — working men distinguished by their freedom, not bonded into serfdom, indenture, or slavery. Their ceremonies and regalia were legendary, and their initiations mimicked harsh entries into religious order, initiations which might involve ritual humiliation, pain, or fear. Masons were primarily aristocratic, and if not wealthy, then at least refined. The fraternal lodges of the Elks, the Shriners, the Woodsmen, and the Moose, to name a few, offered a more casual form of brotherhood. Developed with masonic screeds in mind, they populated small towns and suburbs and its provided its members with a reason to get together once or twice a week. What they did each week was up to the members, sometimes they provided food and drink, more often they would debate bylaws and initiation fees (the lodges were originally developed to provide insurance for injured workers). Things could get a little sleepy.

Enter the DeMoulin brothers and their wonderfully strange DeMoulin Brothers catalogs, collected by New Yorker cartoonist Julia Suits in her new book, The Extraordinary Catalog of Peculiar Inventions. In 1892, a Woodsman lodge member asked his friend Ed DeMoulin to make him something that would really shake up dull lodge meetings. DeMoulin owned a local factory that manufactured uniforms, flags, patches, hats, seating, upholstery, and regalia of all kinds, and he was also at heart a trickster. When the Woodmen asked him to come up with a set piece that would really impress and scare the newly initiated, he delivered something darkly delightful: The Molten Lead Test, a flaming pot of seemingly boiling metal that turned out to be nothing more than mecurine powder dissolved in water (an element still not without its hazards). The pledge was convinced he was being burnt with hot lead, and the lodge would laugh uproariously at his misfortune.

The Wireless Trick Telephone

As a gag, the trick telephone was potentially quite dangerous. A 32-calibre blank cartridge was designed to go off in the face of anyone who tried to use the phone.

The Fuzzy Wonder

It was a lodge tradition to have a goat present at initiations, and the introduction of a mechanical goat meant that a live goat would be spared the experience. The wheeled goat was also ridden by lodge members in local parades.

The Ferris Wheel Goat

This version of the mechanical goat was supposed to stimulate a thrilling goat ride. The candidate is strapped in and wheeled upside down, all while remaining astride the goat.

The Electric Branding Iron

The magneto was an electric hand cranked battery that created a spark that could actually be quite painful. Similar batteries were actually used a New York state prison as a form of torture.

The catalogs were only published for thirty years, from the 1890s to the 1930s, but in that time the DeMoulins developed hundreds of patents for some of the most popular and bizarre lodge gags. With membership of nearly 35 million at its peak, almost every fraternal lodge in America, from the Elks to the Shriners to the Moose, ordered from the DeMoulin catalog. Members kept their activities a secret, especially when it came to the two rowdiest forms of lodge fun: initiations and side-work, which were pranks carried out for no reason in particular.

The Throne of Honor

After the candidate was blindfolded, led up and stairs and seated, he was expected to confess his 'moral transgressions.' When finished, the chair and the stairs would collapse and the candidate would slide down to the floor.

The Guillotine

Perhaps the most frightening of the lodge gags, the guillotine blade was designed to stop a few inches from the neck. The catalog suggested spattering it with blood and human hair for a greater effect.

The Saw Mill

Similar to the guillotine, the blade of the saw mill also stops just inches from its intended victim. 'This machine looks real and very dangerous but it is also absolutely harmless.'

The motives were the same as any college fraternity hazing: to scare, humiliate, and confuse the pledge. A lodge could order any number of devices to humiliate, including spanking machines, trick telephones, wobbly floors, and something called Throne of Honor, in which a pledge is led up a set of stairs transformed into an embarrassing slide. Lodges also enjoyed scaring the initiated half to death with trick coffins, fake guillotines, and dangerous-looking saw mills, as well as inflicting some real pain by zapping him with all manner of electric devices: the electric cane, the electric tunnel, the electric bench, or the electric shovel. Some of the offerings were just plain weird, including several variations on a wheeled goat, a lodge favorite that would be ridden in parades.

Electric Carpets

'There are no normal carpets in the DeMoulin fraternal world. As soon as the candidate's feet touch it he wishes he were standing on the hottest sands of the desert.'

Human Centipede

This four person costume was also wired with a jump spark battery which was controlled by the rider at the front, making the other three members of the centipede very unhappy.

Hulu Hula Bull Dance

This costume is for several candidates to perform at once and consists of bells for the wrists, waits, and feet, along with an inexplicable grass skirt. 'There are ten bells representing ten notes including F sharp and B Flat, making it possible to play simple airs.'

As good-natured as most of the pranks were, sometimes they went too far, injuring the initiated. The New York Times reported a prank gone wrong at a 1898 Woodmen meeting:

Plaintiff was blindfolded and subjected to several slight electric shocks. He was thrown off balance and fell hands down upon the magneto battery itself, receiving a shock which rendered him unconscious.”

A treasure chest of curiosity and a history lesson in dark humor, The Extraordinary Catalog of Peculiar Inventions is equal parts bizarre and delightfully bemusing, an essential piece of pop culture’s ritualistic paradigm and a rare glimpse of twentieth-century Americana.

Michelle Legro is an associate editor at Lapham’s Quarterly. You can find her on Twitter.

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08 NOVEMBER, 2011

A Manifesto for the Spirit of Journalism circa 1940

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Recentering lessons in idealism for journalism 2.0 from the golden age of journalism 1.0.

As we ponder the future of journalism and grapple with its declining ethical standards, it’s as good a time as any to revisit the history and heart of journalism. This 1940 film from Encyclopedia Britannica Films’ (remember them?) Your Life Work series is as much a fascinating time-capsule of bygone publishing practicalities as it is a timeless, charmingly idealistic manifesto for the deeper ethos of journalism as a calling.

…there’s a real thrill in seeing your own byline over a story when it’s in print, and there’s always the feeling that you’ll try to make the next story just a little better.”

My favorite part is this bit on the qualities and responsibilities of the editorial writer which, despite the era’s near-comic gender bias, remains a powerful reminder of all those things the lack of which accounts for most of today’s Bad Journalism — clarity, curiosity, conviction, and networked knowledge.

The editorial writer must be able to write on many subjects. But instead of merely reporting news, he analyzes it and explains its meaning, often expressing his personal opinions. He must reason accurately and fairly, and write in an interesting manner. To understand and interpret problems of the day, he must read and study continually, in addition to having a great amount of knowledge and experience.”

The film is also available as part of a fantastic though somewhat hard to hunt down DVD compilation, also featuring a fascinating newspaper reporter interview with animation pioneer Max Fleischer.

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07 NOVEMBER, 2011

Leonard Weisgard’s Stunning 1949 Alice in Wonderland Illustrations

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A vibrant mid-century homage to one of the most beloved children’s books of all time.

It’s no secret I have a soft spot for obscure vintage children’s book illustration, especially by famous artists or of famous works. Spotted on the lovely Vintage Kids’ Books My Kids Love, here’s a beautiful 1949 edition of Alice’s Adventures in Wonderland and Through the Looking Glass, illustrated by Leonard Weisgardonly the second version of the Lewis Carroll classic, and the first with color illustrations UPDATE: Reader Mark Burstein, an avid Alice collector, kindly points out there have been multiple editions before Weisgard’s, including some in color.

The vibrant, textured artwork exudes a certain mid-century boldness that makes it as much a timeless celebration of the beloved children’s book as it is a time-capsule of bygone aesthetic from the golden age of illustration and graphic design.

Alice was beginning to get tired of sitting by her sister on the bank, and having nothing to do; once or twice she had peeped into the book her sister was reading, but it had no pictures or conversation in it, ‘and what is the use of a book’ thought Alice, ‘without pictures or conversations?’”

HT Flavorpill

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