Blog-Turned-Book Success Stories: Part One

Maps of Utopia, posh Brooklynites, and what Whole Foods has to do with high school mixtapes.

The web may have its share of questionable content and lowest-common-denominator taste, but it has also democratized the content industry in a powerful way — with its low barrier of entry, anyone with a smart idea and excellent content can draw an audience and become the go-to authority in a niche or a publishing superstar of eclectic interestingness. And just like every waitress in LA dreams of being discovered by Hollywood, most superstar bloggers dream of getting the coveted and tangible acclaim that is a book deal.

We love nothing more than to see well-written, meticulously curated and brilliantly conceived content get the credit it deserves. And we’ve gathered proof that it is indeed possible. Here are five of our ten favorite blogs-turned-books.

BOX BOTTLE BAG

It’s no secret we’re big package design geeks — because, let’s face it, framing is everything; ideas are only as powerful as their presentation, and what are packages but presentation vehicles for the products that come in them?

For years, The Dieline has been our favorite go-to for packaging goodness. This month, they’re finally releasing the much-anticipated anthology of said goodness — Box Bottle Bag: The World’s Best Package Designs from TheDieline.com.

The book features 224 pages of richly visual, meticulously curated package design gems, including the site’s biggest hits as well as a handful of never-before-seen projects from legendary designers.

CASSETTE FROM MY EX

We’ve featured Cassette From My Ex: Stories and Soundtracks of Lost Loves before, and we even included it in our curated gift guide for books, so we won’t overelaborate.

Suffice it to say this lovely mixtape revivalist project takes the cheesiest parts of nostalgia and turns them into a wonderful celebration of youthful creative romanticism.

STUFF WHITE PEOPLE LIKE

It’s been nearly two years since Christian Lander’s brilliant, relentlessly funny-cause-it’s-true Stuff White People Like first drew critical acclaim from hipster pundits alike. The blog was so brilliant, in fact, that it got a book deal a mere three months after its launch, a pace of success that’s practically unheard of.

Wittily written and often surprisingly insightful beneath its surface humor, Stuff White People Like: A Definitive Guide to the Unique Taste of Millions is as much a cultural portrait of a certain Obama-loving, New-Yorker-reading, Whole-Foods-shopping, Scandinavian-furniture-admiring socioeconomic subset as it is a diagnostic tool for your own chronic white-clicheness.

STRANGE MAPS

We love the geeky art-science world of cartography. So when our favorite maps blog,
Strange Maps, got a book deal, we covered it promptly.

Strange Maps: An Atlas of Cartographic Curiosities features 138 of the most fascinating, absorbing and remarkable maps from the blog’s 3-year history of culling the world’s forgotten, little-known and niche cartographic treasures. And it too made our book guide last year.

From the world as depicted in Orwell’s 1984, to a color map of Thomas More’s Utopia, to the 16th-century portrayal of California as an island where people live like the Amazons, the book is brim-full of priceless anecdotes from our collective conception of the world over the centuries.

THE SARTORIALIST

In 2005, Scott Schuman set out to photograph stylish people on the street, then began uploading these photos to a no-frills blog.

Little did Schuman, a.k.a. The Sartorialist, know that over the next few years, his blog would gain such enormous cultural traction that it would elevate him to the most influential observer of street style. TIME Magazine even named him one of the Top 100 Design Influencers.

Last year, the blog put its money where its mouth is, releasing the sleek, stylish and all-around gorgeous The Sartorialist: (Bespoke Edition). (Sure, you could settle for the paperback, but that would be like watching the Macy’s Thanksgiving parade on TV — you still get it, but half its glamor and beauty are lost.)

From Milan to Miami, Beijing to Brooklyn, the book is a global portrait of exquisite taste, an addictive and indulgent intersection of voyeurism and aesthetic appreciation.

UPDATE: Here’s Part 2, with 5 more

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Wayfinding in Wittgenstein’s World: 88 Constellations

A non-linear tour of philosophy, or what Carmen Miranda has to do with the Vienna Circle.

How do you represent one of history’s famous philosophers, a man who wrote abstruse texts about the nature of representation itself? If you’re Canadian artist David Clark, you create the ambitious online art piece 88 Constellations for Wittgenstein (to be played with the Left Hand).

Clark wrote, produced, and directed the Flash-based site 88 Constellations, a kind of stream-of-consciousness narrative-as-game and an ingenious treatment of some of the 20th century’s greatest cultural touchstones, from the highs to the lows. Navigating its universe is like playing a Choose Your Own Adventure with one of history’s greatest philosophers as the protagonist. The best part is that you can play without any prior knowledge of Ludwig Wittgenstein, which makes the work a bravura feat and great fun all at once.

You start out with the introductory animation, which invites you to “join the dots together; make pictures in the sky. Connect the muddle of our thinking to these drawings in the sky. This story is about a man named Wittgenstein. He was a philosopher. His life was a series of moments, and our story is a series of constellations.” From there, you’re presented with a celestial map and an intricately interlocking set of ideas and images that unfold from the central point, Orion, the constellation chosen to symbolize the philosopher himself.

“Who is Ludwig Wittgenstein?” asks the narrator in a voiceover.

There were so many… He was a boy who didn’t talk until he was four years old. he was an engineer who designed propellors. He was a schoolteacher in rural Austria. He was an architect who designed an elaborate modernist house for his wealthy sister. He was one of the richest men in Europe after his father died but he gave all his money away and lived off of his wages. He was a whistler and a lover of music. He was an aesthete. He was a homosexual; he was an exile…”

All that and we haven’t even gotten to the philosophy yet.

Like its subject, 88 Constellations is in fact many things: an interactive online film, a biography of the Austrian-British philosopher Ludwig Wittgenstein, and a selective history of Europe over a period spanning both World Wars. Whatever you call it, it’s a satisfyingly rich, fully realized experience that could be used as a case study in maximizing the web’s narrative capacity.

From Orion, you can branch out in any order to other stellar clusters on topics ranging from Godard to the Twin Towers. Each constellation launches a short animated film, from which point you can connect to other stars along the same vector. This is how, on one particular journey, we learned such arcana as the fact that Psycho was the first film ever to show a toilet flushing, and that the widow of the film’s lead actor, Anthony Perkins, perished on American Airlines flight 11 when it crashed into the north tower of the World Trade Center.

Such a seemingly random connection is typical of 88 Constellations, a quality that makes it a very clever conspiracy theorist’s dream; because the cumulative effect of these pieces is the feeling of a system that’s not so random after all. Perhaps, we found ourselves at one point thinking, there was some heuristic as rigorous as Wittgenstein’s philosophical logic that could illuminate all of the connections — if only we could figure it out. Clark skillfully plays to this sensation of mastery just beyond our reach.

For example, on the significance of the number 88: the number of constellations in the night sky; the number of keys on a piano; a component of the year 1889, in which Wittgenstein, Charlie Chaplin, and Adolf Hitler were born within days of each other; the age at which Chaplin died; and an integer no longer found on the back of German athletic jerseys (the eighth letter of the alphabet is H, and so the number 88 could be taken to symbolize “HH,” or “Heil Hitler”).

Sometimes the revelations provide pure entertainment. On constellation number 55, Leo, the narrator tells us the following:

[A] lion appears on the screen and roars. if lions could talk then we wouldn’t understand them,’ Wittgenstein wrote. ‘Language is about sharing a view of the world. A lion and a man could never share their world view.’ Leo, the mascot of Metro-Goldwyn-Mayer got this name from Samuel Leo Goldwyn, one of the founders of the studio. Goldwyn, a Polish emigre, was famous for his propensity to mangle the English language in paradoxical ways, something that became known as Goldwynisms. ‘A verbal agreement isn’t worth the paper it’s written on.’

The piece, which was started in 2004 and finished in 2008, brings the ideas and life of a commanding intellectual figure from another era into our own digital one, while retaining all of his complexity. You can learn more about 88 Constellations on the project’s blog, including the meaning of its ambiguous southpaw-referencing subtitle.

Take a trip down the rabbit hole that is 88 Constellations — and find out why the rabbit itself was an important part of the philosopher’s seminal treatise, Tractatus Logico-Philosophicus.

Thanks, @melissa_djohnst

Kirstin Butler has a Bachelor’s in art & architectural history and a Master’s in public policy from Harvard University. She currently lives and works in Brooklyn as a freelance editor and researcher, where she also spends way too much time on Twitter. For more of her thoughts, check out her videoblog.

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World Beats: CitySounds.fm

Auditory voyeurism, globe-trotting musicology, and why New York and Brooklyn are different cities altogether.

The city is a living organism with distinct character, taste, smell, sound. Its thriving music scene offers a special kind of storytelling about the city’s personality quirks and cultural passions — an auditory window into the soul of the city.

CitySounds.fm opens a dozen such fascinating windows by delivering the latest music from some of the world’s most interesting cities, from Sydney to Stockholm to San Francisco.

Developed by Swedish digital geek duo Henrik Berggren and David Kjelkerud for London’s Music Hack Day, the project uses professional audio platform SoundCloud‘s API to fetch the music and streams it to build an immersive global soundscape.

CitySounds.fm comes on the trails of The Present Sounds of London, an audio tour of the iconic city’s distinct urban onomatopoeias — perhaps a trend towards a newfound fascination with the auditory “brands” of urban epicenters?