Brain Pickings

The Curse of Meh: Why Being Extraordinary Is Not a Matter of Being Universally Liked but of Being Polarizing

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“To be universally liked is to be relatively ignored.”

After spending the entirety of my adult life as a noncitizen immigrant in America, perpetually toiling at the mercy of various visas, I am currently applying for something known as an “extraordinary ability green card” — a document granted to people whose contributions to culture the government deems valuable enough to offer them a slice of the American Dream or, at the very least, to make their lives a little easier by letting them stay in the country and continue to make said contributions with a little more dignity and peace of mind.

“Currently,” of course, is a relative term in any government system — it has been more than two years since I got on this hamster wheel of violent and violating bureaucracy. In the meantime, I have grown intimately familiar with the phrase itself — extraordinary ability. Any phrase turned over and over in one’s mind eventually becomes a sort of semantic puree vacant of meaning, almost nonsensical. As cognitive scientist Alexandra Horowitz elegantly put it, “when you look closely at anything familiar, it transmogrifies into something unfamiliar.”

I’ve become particularly fascinated by the extraordinary part of “extraordinary ability.” At first glance, it implies exceptional, above-and-beyond-the-ordinary ability. But it seems to also mean, rather, the very opposite — extra-ordinary as in possessing an extra helping of ordinary.

The two most important components of the “extraordinary ability green card” application are a body of articles by and about the applicant in the “popular press” and a pile of reference letters from people whose names and respective letterhead-organizations are, as my lawyer put it, “household names.” Household names, of course, are by definition people and entities well known by the populace — and, in this context, they ought to be well known and esteemed, even beloved by the populace. It’s suddenly striking how being extraordinary becomes a matter of being maximally endorsed by popular opinion — by the norm, the average, the most ordinary bulk of society.

To qualify as extraordinary, it seems that you’re required to be diligently, verifiably ordinary.

This would be little more than a personally frustrating curiosity if it only applied to the limited case of “extraordinary ability green card” aspirants — but we also apply this paradoxical understanding of “extraordinary” to just about every aspect of life, from work to life.

Why that happens and how it limits our potential for truly extraordinary lives is one of the many revelatory insights writer, musician, and entrepreneur Christian Rudder explores in Dataclysm: Who We Are (When We Think No One’s Looking) (public library | IndieBound) — a remarkable look at how person-to-person interaction from just about every major online data source of our time reveal human truths “deeper and more varied than anything held by any other private individual,” and how the tension “between the continuity of the human condition and the fracture of the database” actually sheds light on some of humanity’s most immutable mysteries.

Rudder is the co-founder of the dating site OKCupid and the data scientist behind its now-legendary trend analyses, but he is also — as it becomes immediately clear from his elegant writing and wildly cross-disciplinary references — a lover of literature, philosophy, anthropology, and all the other humanities that make us human and that, importantly in this case, enhance and ennoble the hard data with dimensional insight into the richness of the human experience. Rudder writes:

I don’t come here with more hype or reportage on the data phenomenon. I come with the thing itself: the data, phenomenon stripped away. I come with a large store of the actual information that’s being collected, which luck, work, wheedling, and more luck have put me in the unique position to possess and analyze.

For the reflexively skeptical, Rudder offers assurance by way of his own self-professed “luddite sympathies”:

I’ve never been on an online date in my life and neither have any of the other founders, and if it’s not for you, believe me, I get that. Tech evangelism is one of my least favorite things, and I’m not here to trade my blinking digital beads for anyone’s precious island. I still subscribe to magazines. I get the Times on the weekend. Tweeting embarrasses me. I can’t convince you to use, respect, or “believe in” the Internet or social media any more than you already do—or don’t. By all means, keep right on thinking what you’ve been thinking about the online universe. But if there’s one thing I sincerely hope this book might get you to reconsider, it’s what you think about yourself. Because that’s what this book is really about. OkCupid is just how I arrived at the story.

Part of that story is our paradoxical relationship with the notion of the “extraordinary.” Unlike hot-or-not evaluations or Facebook’s unimodal “Like” function, OKCupid asks its users to rank one another based on a five-star rating system. (In one of his many perceptive asides, Rudder notes: “Websites ask you to vote because that vote turns something fluid and idiosyncratic — your opinion — into something they can understand and use.”) With five points of reference, there are suddenly degrees of opinion, which offer far more depth and dimension than a simple “yes”/”no” rating. To get three stars, it would seem, is to be rated “average.”

But this is where it gets interesting.

It is a simple mathematical reality that there are two ways of getting an average rating — either most people give you an average rating, or some people rate you really high and others rate you really low, yielding a cumulative middle ground. In mathematics, this concept is known as variance — the more spread out a set of numbers, the greater the variance.

What Rudder and his team found was that not all averages are created equal in terms of actual romantic opportunities — greater variance means greater opportunity. Based on the data on heterosexual females, women who were rated average overall but arrived there via polarizing rankings — lots of 1’s, lots of 5’s — got exponentially more messages (“the precursor to outcomes like in-depth conversations, the exchange of contact information, and eventually in-person meetings”) than women whom most men rated a 3.

Noting that OKCupid doesn’t publish these raw attractiveness scores and so no one’s ratings are being influenced by how others perceive the person being rated, Rudder writes:

In any group of women who are all equally good-looking, the number of messages they get is highly correlated to the variance: from the pageant queens to the most homely women to the people right in between, the individuals who get the most affection will be the polarizing ones. And the effect isn’t small—being highly polarizing will in fact get you about 70 percent more messages. That means variance allows you to effectively jump several “leagues” up in the dating pecking order— for example, a very low-rated woman (20th percentile) with high variance in her votes gets hit on about as much as a typical woman in the 70th percentile.

[…]

Having haters somehow induces everyone else to want you more. People not liking you somehow brings you more attention entirely on its own.

In other words, being extraordinarily attractive is a matter of receiving, as Rudder puts it, “lots of Yes, lots of No, but very little Meh.”

This pattern recurs in a more subtle way in another chapter, poetically titled “The Beauty Myth in Apotheosis” (after Naomi Wolf’s seminal book). Though Rudder discusses the below graph in a different context, I couldn’t help noticing the palpable “Meh” dip around the middle:

Men and women might experience beauty differently, but this “Meh” dip holds up even when the above data is broken down by gender:

The tyranny of “Meh,” it seems, is a counterintuitive curse — those whose appearance is slightly below average are equally attractive as those of slightly above-average beauty, and both groups are more attractive than the people of average appearance.

Rudder poignantly captures the deeper repercussions:

Even at the person-to-person level, to be universally liked is to be relatively ignored. To be disliked by some is to be loved all the more by others. And, specifically, a woman’s overall sex appeal is enhanced when some men find her ugly.

A man interested in such a polarizing woman is, as Rudder puts it, “into her for her quirks, not in spite of them” — another manifestation of Chris Anderson’s Long Tail Theory.

Indeed, the implications extend far beyond online dating and touch on the broader trap of public opinion. To play to public opinion or seek to please everyone is to aim at precisely that uncontested average, the undisputed and indisputable 3, obtaining which is a matter of being extra-ordinary rather than extraordinary. As soon as you aspire to be truly extraordinary, you begin aiming for those extremes of opinion, the coveted 5’s, and implicitly invite the opposite extremes, the burning 1’s — you make a tacit contract to be polarizing and must bear that cross.

The bitter irony of the human experience is that while most of us celebrate nonconformity, we tend to conform even in our nonconformity. In order to succeed in a mass-market business — perhaps the ultimate enterprise of catering to popular opinion — we’re encouraged to be “ambiverts,” smack in the middle of the introversion-extraversion spectrum.

But the notion that variance is a good thing holds out across nearly every field of endeavor as well as in science. (Smell, the most direct of our senses, is best triggered by dissonant input.) In social science, it is known as “the pratfall effect.” Rudder explains:

As long as you’re generally competent, making a small, occasional mistake makes people think you’re more competent. Flaws call out the good stuff all the more.

In a sentiment that calls to mind Anne Lamott’s beautifully argued case against perfection, Rudder adds:

This need for imperfection might just be how our brains are put together.

Rudder’s conclusion might come off as a platitude, were it not for the hard data and profound insight behind it:

At the end of it, given that everyone on Earth has some kind of flaw, the real moral here is: be yourself and be brave about it. Certainly trying to fit in, just for its own sake, is counterproductive… It also sounds a lot like the advice a mother gives, along with a pat on the head, to her big-nosed and brace-faced son when he’s fourteen and can’t figure out why he isn’t more popular. But either way, there it is, in the numbers.

Rudder’s numbers shed invaluable insight on the original conundrum of “extraordinary.”

To be in the middle by consensus is to be mediocre, verifiably extra-ordinary; to be in the middle by polarization is to be exceptional, truly extraordinary.

Dataclysm is a trove of insight in its entirety, equal parts intelligent and irreverent — an extraordinarily unusual and dimensional lens on what Carl Sagan memorably called “the aggregate of our joy and suffering,” shedding light on such delicate questions as the psychological underbelly of anger, why some gay people stay in the closet, how writing has changed in the past decade, and what your social network reveals about the stability of your primary romantic relationship.

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Self-Scrutiny Applied with Kindness: Epictetus’s Enduring Wisdom on Happiness and How Philosophy Helps Us Answer the Soul’s Cry

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“Spirited curiosity is an emblem of the flourishing life.”

Marcus Aurelius’s Meditations remains one of humanity’s most significant and influential packets of thought on what it means to live a meaningful life. And yet Aurelius’s ideas were profoundly shaped, if not heavily borrowed, from those of his most formative mentor, the great Stoic philosopher Epictetus — an ordinary man of extraordinary intellect and self-discipline, who was born in the outskirts of the Roman Empire in 55 AD, grew up as a slave, and went on to lay the foundations of Western thought. The centerpiece of his teachings is at least as urgently valuable today as it was in Ancient Rome — an insistence on gradual self-refinement and the disciplined, systematic cultivation of good character and virtuous behavior.

In her slim but infinitely enriching 1995 book The Art of Living: The Classical Manual on Virtue, Happiness, and Effectiveness (public library), philosophical writer and performing musician Sharon Lebell distills Epictetus’s enduring ideas on how to be a good person and live a happy, fulfilling life.

What made Epictetus so popular and influential in his day, Lebell asserts, is also the reason he matters enormously today:

Part of Epictetus’s enduring appeal and widespread influence is that he wasn’t fussy about distinguishing between professional philosophers and ordinary people. He expressed his message clearly and zealously to all people interested in living a morally awake life.

[…]

Inner confusion and evil itself spring from ambiguity. Epictetus coaches us to call forth the best we have by making our personal moral code explicit to ourselves. Freedom, ease, and confidence are won as our outward actions gradually conform to this code. He asks us to minimize the importance we would place on “external” choices, what we might today call “lifestyle choices,” and to concentrate on the small but significant inner moral choices we make in the course of any day.

[…]

Epictetus’s philosophy speaks to anyone who has hassles, longings, problems, soul-withering sorrows, vanities, outsized ambition, and one hopes, visitations of ineffable joy, moments of sweet triumph, and marvelous wind-at-your-back sorts of days. Epictetus is for all of us.

Epictetus

Epictetus, Lebell argues, lives up to the greatest purpose of philosophy itself:

Philosophy’s main task is to respond to the soul’s cry; to make sense of and thereby free ourselves from the hold of our griefs and fears.

Philosophy calls us when we’ve reached the end of our rope. The insistent feeling that something is not right with our lives and the longing to be restored to our better selves will not go away. Our fears of death and being alone, our confusion about love and sex, and our sense of impotence in the face of our anger and outsized ambitions bring us to ask our first sincere philosophical questions.

[…]

When the soul cries out, it is a sign that we have arrived at a necessary, mature stage of self-reflection. The secret is not to get stuck there dithering or wringing your hands, but to move forward by resolving to heal yourself. Philosophy asks us to move into courage. Its remedy is the unblinking excavation of the faulty and specious premises on which we base our lives and our personal identity.

As such, she argues, philosophy isn’t reserved for academics or spiritual gurus or “professional philosophers” — rather, it is a tool for all of us, a way to ennoble our lives, a notion Epictetus himself championed tirelessly. Emanating from is particular teachings is a broader belief in the power of philosophy itself, which Lebell captures beautifully:

Philosophy’s purpose is to illuminate the ways our soul has been infected by unsound beliefs, untrained tumultuous desires, and dubious life choices and preferences that are unworthy of us. Self-scrutiny applied with kindness is the main antidote.

Philosophy in general, as Epictetus in particular, directs this self-scrutiny at one supreme goal — that of true happiness. Lebell writes:

Skilled use of logic, disputation, and the developed ability to name things correctly are some of the instruments philosophy gives us to achieve abiding clear-sightedness and inner tranquility, which is true happiness. This happiness, which is our aim, must be correctly understood. Happiness is commonly mistaken for passively experienced pleasure or leisure. That conception of happiness is good only as far as it goes. The only worthy object of all our efforts is a flourishing life.

True happiness is a verb. It’s the ongoing dynamic performance of worthy deeds. The flourishing life, whose foundation is virtuous intention, is something we continually improvise, and in doing so our souls mature. Our life has usefulness to ourselves and to the people we touch.

The disciplined introspection that philosophy affords us, Lebell suggests, also helps us cultivate the uncomfortable luxury of not-knowing and discern wisdom from here information — something even more important in our data-driven age than it was in Epictetus’s time:

The wisest among us appreciate the natural limits of our knowledge and have the mettle to preserve their naiveté. They understand how little all of us really know about anything. There is no such thing as conclusive, once-and-for-all knowledge. The wise do not confuse information or data, however prodigious or cleverly deployed, with comprehensive knowledge or transcendent wisdom. They say things like “Hmmm” or “Is that so!” a lot. Once you realize how little we do know, you are not so easily duped by fast-talkers, splashy gladhanders, and demagogues. Spirited curiosity is an emblem of the flourishing life.

In a remark that calls to mind philosopher Daniel Dennett’s spectacular meditation on the art of making good mistakes, Lebell adds:

Arrogance is the banal mask for cowardice; but far more important, it is the most potent impediment to the flourishing life. Clear thinking and self-importance cannot logically coexist.

And yet:

The legitimate glow of satisfaction at accomplishing a hard-won worthy goal should not be confused with arrogance, which is characterized by self-preoccupation and lack of interest in the feelings or affairs of others.

The acquisition of wisdom, Lebell argues, is like the acquisition of any skill — we must overcome our instinctive resistance to the unfamiliar and fear of our own incompetence before it begins to get easier, then fluid, then automatic. Eventually, we stop keeping ourselves small by people-pleasing become attuned to that increasingly clear inner voice:

The first steps toward wisdom are the most strenuous, because our weak and stubborn souls dread exertion (without absolute guarantee of reward) and the unfamiliar. As you progress in your efforts, your resolve is fortified and self-improvement progressively comes easier. By and by it actually becomes difficult to work counter to your own best interest.

By the steady but patient commitment to removing unsound beliefs from our souls, we become increasingly adept at seeing through our flimsy fears, our bewilderment in love, and our lack of self control. We stop trying to look good to others. One day, we contentedly realize we’ve stopped playing to the crowd.

In one of her most potent asides, Lebell adds to this notion of playing to the crowd and comments on the trap of popular opinion:

We are only enraged at the foolish because we make idols of those things which such people take from us.

'Stoicism' from Philographics by Genis Carreras, a visual dictionary of major schools of thought. Click image for more.

Lebell goes on to synthesize Epictetus’s philosophy into several enduring pieces of advice, beginning with one that Bertrand Russell echoed in his ten timeless commandments for learning and life.

BE SUSPICIOUS OF CONVENTION

Popular perceptions, values, and ways of doing things are rarely the wisest. Many pervasive beliefs would not pass appropriate tests of rationality. Conventional thinking — its means and ends — is essentially uncreative and uninteresting. Its job is to preserve the status quo for overly self-defended individuals and institutions.

On the other hand, there is no inherent virtue in new ideas. Judge ideas and opportunities on the basis of whether they are life-giving. Give your assent to that which promotes humaneness, justice, beneficial growth, kindness, possibility, and benefit to the human community.

[…]

Just as we must clean, order, and maintain our homes to move forward with anything; we need to do the same with our minds. For not only do we risk inefficiency by failing to do so, we invite our soul’s very corruption. A disorganized, foggy soul is dangerous, for it is vulnerable to the influence of better organized but unsavory influences.

BE A CITIZEN OF THE WORLD

One cannot pursue one’s own highest good without at the same time necessarily promoting the good of others. A life based on narrow self-interest cannot be esteemed by any honorable measurement. Seeking the very best in ourselves means actively caring for the welfare of other human beings.

FORGIVE OVER AND OVER AND OVER

Generally, we’re all doing the best we can.

[…]

We are not privy to the stories behind people’s actions, so we should be patient with others and suspend our judgment of them, recognizing the limits of our understanding. This does not mean we condone evil deeds or endorse the idea that different actions carry the same moral weight.

[…]

Human betterment is a gradual, two-steps-forward, one-step-back effort.

Forgive others for their misdeeds over and over again. This gesture fosters inner ease.

Forgive yourself over and over and over again. Then try to do better next time.

Ledell considers the central paradox of living a virtuous life:

This is our predicament: Over and over again, we lose sight of what is important and what isn’t.

We crave things over which we have no control, and are not satisfied by the things within our control.

We need to regularly stop and take stock; to sit down and determine within ourselves which things are worth valuing and which things are not; which risks are worth the cost and which are not. Even the most confusing or hurtful aspects of life can be made more tolerable by clear seeing and by choice.

She returns to the essential object of philosophy and of Epictetus’s teachings — a pursuit of virtue and happiness that isn’t about compulsive self-actualization to about learning to live with presence and dignity:

Virtue is our aim and purpose. The virtue that leads to enduring happiness is not a quid pro quo goodness. (I’ll be good “in order to” get something.) Goodness in and of itself is the practice and the reward.

Goodness isn’t ostentatious piety or showy good manners. It’s a lifelong series of subtle readjustments of our character. We fine-tune our thoughts, words, and deeds in a progressively wholesome direction. The virtue inheres in our intentions and our deeds, not in the results.

Why should we bother being good? To be good is to be happy; to be tranquil and worry-free. When you actively engage in gradually refining yourself, you retreat from your lazy ways of covering yourself or making excuses. Instead of feeling a persistent current of low-level shame, you move forward by using the creative possibilities of this moment, your current situation. You begin to fully inhabit this moment, instead of seeking escape or wishing that what is going on were otherwise. You move through your life by being thoroughly in it.

The Art of Living is a wonderful read in its entirety, at once grounding and elevating. Complement it with Montaigne’s lessons on how to live and Marcus Aurelius on what his father taught him about humility, honor, kindness, and integrity.

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The Sense of Style: Psycholinguist Steven Pinker on the Art and Science of Beautiful Writing

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“Every generation believes that the kids today are degrading the language and taking civilization down with it.”

“Man has an instinctive tendency to speak, as we see in the babble of our young children,” Charles Darwin wrote in The Descent of Man, “whereas no child has an instinctive tendency to bake, brew, or write.” While baking and brewing undoubtedly have their place in culture, it is writing that has emerged as the defining record of our civilization — our most enduring and expansive catalog of thought, of discourse, of human imagination. And yet our insatiable hunger for advice on writing suggests that it remains an unnatural act — even legendary Mad Man David Ogilvy knew this when he penned his ten commandments of writing a century after Darwin, prefacing them with this simple statement: “Good writing is not a natural gift. You have to learn to write well.”

But even as we master this rather unnatural human application, the difference between good writing and great writing is vast, bridged only by the miraculous mastery of style. “Style is the physiognomy of the mind,” wrote Schopenhauer. “It is a more reliable key to character than the physiognomy of the body.”

Nearly a century after Strunk and White’s The Elements of Style — a book of such legendary status that it has even germinated a rap — Harvard’s Steven Pinker steps in to alleviate Darwin’s lament with The Sense of Style: The Thinking Person’s Guide to Writing in the 21st Century (public library).

Pinker writes in the prologue:

I like to read style manuals for another reason, the one that sends botanists to the garden and chemists to the kitchen: it’s a practical application of our science. I am a psycholinguist and a cognitive scientist, and what is style, after all, but the effective use of words to engage the human mind? It’s all the more captivating to someone who seeks to explain these fields to a wide readership. I think about how language works so that I can best explain how language works.

Indeed, Pinker — arguably today’s most prominent and prolific psycholinguist — approaches the question of style not only as an aesthete who cherishes the written word, but also as a scientist, applying the findings of his field to debunking a number of longstanding, blindly followed dogmas about writing:

We now know that telling writers to avoid the passive is bad advice. Linguistic research has shown that the passive construction has a number of indispensable functions because of the way it engages a reader’s attention and memory. A skilled writer should know what those functions are and push back against copy editors who, under the influence of grammatically naïve style guides, blue-pencil every passive construction they spot into an active one.

Pinker’s broader point echoes the caveat John Steinbeck issued alongside his six rules of writing, as well as Virginia Woolf’s admonition about honoring the aliveness of language — an assurance that language is not a set of static doctrines but a dynamic interaction between writer and reader, speaker and listener, and as such renders any rigid rules limiting and unnecessary:

Although some of the rules can make prose better, many of them make it worse, and writers are better off flouting them. The rules often mash together issues of grammatical correctness, logical coherence, formal style, and standard dialect, but a skilled writer needs to keep them straight. And the orthodox stylebooks are ill equipped to deal with an inescapable fact about language: it changes over time. Language is not a protocol legislated by an authority but rather a wiki that pools the contributions of millions of writers and speakers, who ceaselessly bend the language to their needs and who inexorably age, die, and get replaced by their children, who adapt the language in their turn.

To that, Pinker adds a gladdening aside about “the illusion of the good old days” and writes:

Every generation believes that the kids today are degrading the language and taking civilization down with it.

[…]

You remember those days, don’t you? Back in the 1980s, when teenagers spoke in fluent paragraphs, bureaucrats wrote in plain English, and every academic paper was a masterpiece in the art of the essay? (Or was it the 1970s?) The problem with the Internet-is-making-us-illiterate theory, of course, is that bad prose has burdened readers in every era.

His own intention, then, is to “distinguish the rules that enhance clarity, grace, and emotional resonance from those that are based on myths and misunderstandings” and to supplant “dogma about usage with reason and evidence,” so that we can learn to apply these insights mindfully rather than robotically and begin to counter the mindless momentum of language George Orwell lamented. He enumerates the three main reasons style matters, and matters today:

First, it ensures that writers will get their messages across, sparing readers from squandering their precious moments on earth deciphering opaque prose…

Second, style earns trust. If readers can see that a writer cares about consistency and accuracy in her prose, they will be reassured that the writer cares about those virtues in conduct they cannot see as easily…

Style, not least, adds beauty to the world. To a literate reader, a crisp sentence, an arresting metaphor, a witty aside, an elegant turn of phrase are among life’s greatest pleasures… This thoroughly impractical virtue of good writing is where the practical effort of mastering good writing must begin.

Contrary to Oscar Wilde’s famous quip that “nothing that is worth knowing can be taught,” Pinker believes that one can learn to write beautifully — by instruction, yes, but mostly by absorption of example. Like Susan Sontag, who became a writer by becoming a reader, and like David Foster Wallace, who urged his writing students to read a lot and read attentively, Pinker advocates for the immeasurable value of reading in learning to write:

Good writers are avid readers. They have absorbed a vast inventory of words, idioms, constructions, tropes, and rhetorical tricks, and with them a sensitivity to how they mesh and how they clash… The starting point for becoming a good writer is to be a good reader. Writers acquire their technique by spotting, savoring, and reverse-engineering examples of good prose.

He offers some words of assurance to those entering the craft:

An aspiring writer could be forgiven for thinking that learning to write is like negotiating an obstacle course in boot camp, with a sergeant barking at you for every errant footfall. Why not think of it instead as a form of pleasurable mastery, like cooking or photography? Perfecting the craft is a lifelong calling, and mistakes are part of the game. Though the quest for improvement may be informed by lessons and honed by practice, it must first be kindled by a delight in the best work of the masters and a desire to approach their excellence.

A significant part of that excellence, Pinker suggests, is learning to resist the siren call of clichés:

Every writer faces the challenge of finding a superlative in the English word-hoard that has not been inflated by hyperbole and overuse… Good writing can flip the way the world is perceived, like the silhouette in psychology textbooks which oscillates between a goblet and two faces.

In championing the importance of honoring such a dedication to finding the perfect word, Pinker offers some witty and wise advice on the best use of the dictionary:

Readers who want to become writers should read with a dictionary at hand (several are available as smartphone apps), and writers should not hesitate to send their readers there if the word is dead-on in meaning, evocative in sound, and not so obscure that the reader will never see it again. (You can probably do without maieutic, propaedeutic, and subdoxastic.) I write with a thesaurus, mindful of the advice I once read in a bicycle repair manual on how to squeeze a dent out of a rim with Vise-Grip pliers: “Do not get carried away with the destructive potential of this tool.”

Donning his psycholinguist hat, Pinker considers the difference between speaking and writing, and what that reveals about the secret of style:

Speaking and writing involve very different kinds of human relationship, and only the one associated with speech comes naturally to us. Spoken conversation is instinctive because social interaction is instinctive: we speak to those with whom we are on speaking terms.

[…]

We enjoy none of this give-and-take when we cast our bread upon the waters by sending a written missive out into the world. The recipients are invisible and inscrutable, and we have to get through to them without knowing much about them or seeing their reactions. At the time that we write, the reader exists only in our imaginations. Writing is above all an act of pretense. We have to visualize ourselves in some kind of conversation, or correspondence, or oration, or soliloquy, and put words into the mouth of the little avatar who represents us in this simulated world.

The key to good style, far more than obeying any list of commandments, is to have a clear conception of the make-believe world in which you’re pretending to communicate.

The Sense of Style is not only a thoughtful and illuminating guide to the grace of the written word, but also an elegant paragon of its own advice and thus an immeasurably pleasurable read. Complement it with some first-hand wisdom on the art and craft of language from celebrated authors, including Elmore Leonard’s ten tips on writing, Neil Gaiman’s eight pointers, Nietzsche’s ten rules, Walter Benjamin’s thirteen doctrines, Henry Miller’s eleven commandments, and Kurt Vonnegut’s eight tips for writing with style, Zadie Smith on the two psychologies for writing, and Vladimir Nabokov on the three qualities of a great storyteller.

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