Brain Pickings

Milton Glaser: To Inform & Delight

By:

What Bob Dylan has to do with civic pride and Ancient Rome’s views on the purpose of art.

Milton Glaser is one of the greatest graphic designers alive today, and a longtime favorite around here. From his iconic I ♥ NY logo to his prolific newspaper and magazine designs, logos, brand identities, posters and other celebrated visual ephemera, Glaser is as revered for his exceptional visual output as he is for his thoughtful reflections on the role of design at large. His work, equal parts playful and poignant, explores the intersection of form and light to inform and delight, these being the purpose of art as defined by Ancient Roman poet Horace.

That’s the inspiration behind the title of the fantastic 2008 documentary Milton Glaser: To Inform & Delight, a remarkable debut by first-time filmmaker Wendy Keys. The film, now out on DVD, iTunes and Amazon Instant Video (free for Amazon Prime members, bless), offers an unprecedented glimpse of the ordinary moments of Glaser’s personal life, his creative process and the cross-pollination between the two, revealing the genuine humility, warmth and extraordinary intelligence of a modern-day Renaissance man.

I have made nothing on I [heart] New York, ever. There’ve been no cash rewards as a consequence of doing it. On the other hand, it really makes me feel very, very proud to have taken part in that shift in the city’s consciousness from being indifferent to itself to realizing, ‘We love this place.'” ~ Milton Glaser

As the creator of I ♥ NY and the moving sequel that followed 9/11, he may be the best-known graphic designer in the world. But they don’t begin to even hint at the impact and significance of Milton Glaser’s work. He’s taken the gifts he had to start with and developed them along a dazzling variety of lines that have influenced every serious designer I can think of, and that have materially affected the way we get information, the way we buy things and, in fact, the things that we buy.” ~ Ralph Caplan, Design Writer

With reflections from some of today’s most acclaimed design critics and direct footage of Glaser himself talking about everything from humorous anecdotes pf the 1960s to the problem-solving capacity of the brain to the profound impact music has had on his life and process, To Inform & Delight is an essential piece of creative history and will inform and will delight. (Amazon also has the beautiful poster for the film, based on Glaser’s iconic 1967 Bob Dylan poster, at 90% off.)

I [internalized] this idea that it didn’t matter whether I was called an artist or a designer or an illustrator or whatever else it was. The core value was always the act of making things, and the transformation of an idea that you hold in your mind that becomes real or material. That, to me, still is the glory of any creative activity.” ~ Milton Glaser

Thanks, Ruth Ann

Brain Pickings has a free weekly newsletter and people say it’s cool. It comes out on Sundays and offers the week’s best articles. Here’s an example. Like? Sign up.

Aftercrimes, Geoslavery & Thermogeddon: Lexicographer Erin McKean’s TEDBook on New Words

By:

How to spot wordishness when you see it, or what serendipity has to do with digital publishing.

As a hopeless language lover with a soft spot for words, I was thrilled by this week’s release of a new book by lexicographer Erin McKean of Wordnik fame. Aftercrimes, Geoslavery, and Thermogeddon: Thought-Provoking Words from a Lexicographer’s Notebook comes from TEDBooks, the ambitious low-cost imprint we featured as one of 7 platforms changing the future of publishing, and, for just $2.99, offers a wonderfully fascinating look at a slew of a new words and phrases across science, politics, technology, social life and other facets of our ever-changing cultural landscape.

And, in the year when neo-words like “lifehack” and “unfollow” were officially inducted into the Oxford English Dictionary, it’s safe to say the techno-tangle of formal language is so pervasive it might necessitate professional untangling. McKean does this with equal parts wit and rigor, making the understanding of emergent language as exciting as it is necessary.

Why these words? I haven’t picked the newest words (or the older), the funniest words, or the most scientifically advanced words. Instead, these are all words that have struck me with their ‘wordishness’ — that quality a word or phrase has of packing up an idea into a handy carrying case, making it portable, accessible, and (most important) transmissible — among speakers of English. Wordishness doesn’t imply elegance, grace or even clarity, but we know it when we see it.” Erin McKean

Sample McKean’s linguistic genius and charisma with her excellent 2007 TED talk, in which she redefined the dictionary:

Online dictionaries replicate almost all the problems of print, except for searchability. And when you improve searchability, you actually take away the one advantage of print, which is serendipity. Serendipity is when you find things you weren’t looking for because finding what you are looking for is so damned difficult.” ~ Erin McKean

Aftercrimes, Geoslavery, and Thermogeddon is an absolute treat of insight at the intersection of linguistic timeliness and timelessness, served with the kind of passion that makes TED TED.

Brain Pickings has a free weekly newsletter and people say it’s cool. It comes out on Sundays and offers the week’s best articles. Here’s an example. Like? Sign up.

The Man of Numbers: How Fibonacci Changed the World

By:

What Medieval mathematics have to do with remix culture, publishing entrepreneurship, and gamification.

Imagine a day without numbers — how would you know when to wake up, how to call your mother, how the stock market is doing, or even how old you are? We live our lives by numbers. They’re so fundamental to our understanding of the world that we’ve grown to take them for granted. And yet it wasn’t always so. Until the 13th century, even simple arithmetic was mostly accessible to European scholars. Merchants kept track of quantifiables using Roman numerals, performing calculations either by an elaborate yet widespread fingers procedure or with a clumsy mechanical abacus. But in 1202, a young Italian man named Leonardo da Pisa — known today as Fibonacci — changed everything when he wrote Liber Abbaci, Latin for Book of Calculation, the first arithmetic textbook of the West.

Keith Devlin tells his incredible and important story in The Man of Numbers: Fibonacci’s Arithmetic Revolution, tracing how Fibonacci revolutionized everything from education to economics by making arithmetic available to the masses. If you think the personal computing revolution of the 1980s was a milestone of our civilization, consider the personal computation revolution. And yet, Leonardo’s cultural contribution is hardly common knowledge.

The change in society brought about by the teaching of modern arithmetic was so pervasive and all-powerful that within a few generations people simply took it for granted. There was no longer any recognition of the magnitude of the revolution that took the subject from an obscure object of scholarly interest to an everyday mental tool. Compared with Copernicus’s conclusions about the position of Earth in the solar system and Galileo’s discovery of the pendulum as a basis for telling time, Leonardo’s showing people how to multiply 193 by 27 simply lacks drama.” ~ Keith Devlin

The Latin phrase 'filius bonacci,' in the first line of the Liber Abbaci manuscript, gave rise to Leonardo da Pisa's modern nickname, Fibonacci

Image courtesy of The Library of Florence via NPR

Though “about” mathematics, Fibonacci’s story is really about a great number of remarkably timely topics: gamification for good (Liber abbaci brimmed with puzzles and riddles like the rabbit problem to alleviate the tedium of calculation and engage readers with learning); modern finance (Fibonacci was the first to develop an early form of present-value analysis, a method for calculating the time value of money perfected by iconic economist Irving Fisher in the 1930s); publishing entrepreneurship (the first edition of Liber Abbaci was too dense for the average person to grasp, so da Pisa released — bear in mind, before the invention of the printing press — a simplified version accessible to the ordinary traders of Pisa, which allowed the text to spread around the world); abstract symbolism (because numbers, as objective as we’ve come to perceive them as, are actually mere commonly agreed upon abstractions); and even remix culture (Liber Abbaci was assumed to be the initial source for a great deal of arithmetic bestsellers released after the invention of the printing press.)

Above all, however, Fibonacci’s feat was one of storytelling — much like TED, he took existing ideas that were far above the average person’s competence and grasp, and used his remarkable expository skills to make them accessible and attractive to the common man, allowing these ideas to spread far beyond the small and self-selected circles of the scholarly elite.

A page from the Liber abbaci manuscript. Leonardo da Pisa wrote symbolic calculations in the margin to illustrate the methods described in the text.

Image courtesy of Siena Public Library via NPR

A book about Leonardo must focus on his great contribution and his intellectual legacy. Having recognized that numbers, and in particular powerful and efficient ways to compute with them, could change the world, he set about making that happen at a time when Europe was poised for major advances in science, technology, and commercial practice. Through Liber Abbaci he showed that an abstract symbolism and a collection of seemingly obscure procedures for manipulating those symbols had huge practical applications.” ~ Keith Devlin

NPR has an excerpt, or you can sample The Man of Numbers on your Kindle:

UPDATE: Per Devlin’s comment below, there’s a complementary ebook titled Leonardo and Steve, drawing a compelling parallel between Fibonacci and Steve Jobs. If that isn’t already irresistible, the title goes for just $2.99 — now could one resist?

Brain Pickings has a free weekly newsletter and people say it’s cool. It comes out on Sundays and offers the week’s best articles. Here’s an example. Like? Sign up.