And, in the year when neo-words like “lifehack” and “unfollow” were officially inducted into the Oxford English Dictionary, it’s safe to say the techno-tangle of formal language is so pervasive it might necessitate professional untangling. McKean does this with equal parts wit and rigor, making the understanding of emergent language as exciting as it is necessary.
Why these words? I haven’t picked the newest words (or the older), the funniest words, or the most scientifically advanced words. Instead, these are all words that have struck me with their ‘wordishness’ — that quality a word or phrase has of packing up an idea into a handy carrying case, making it portable, accessible, and (most important) transmissible — among speakers of English. Wordishness doesn’t imply elegance, grace or even clarity, but we know it when we see it.” Erin McKean
Sample McKean’s linguistic genius and charisma with her excellent 2007 TED talk, in which she redefined the dictionary:
Online dictionaries replicate almost all the problems of print, except for searchability. And when you improve searchability, you actually take away the one advantage of print, which is serendipity. Serendipity is when you find things you weren’t looking for because finding what you are looking for is so damned difficult.” ~ Erin McKean
What Medieval mathematics have to do with remix culture, publishing entrepreneurship, and gamification.
Imagine a day without numbers — how would you know when to wake up, how to call your mother, how the stock market is doing, or even how old you are? We live our lives by numbers. They’re so fundamental to our understanding of the world that we’ve grown to take them for granted. And yet it wasn’t always so. Until the 13th century, even simple arithmetic was mostly accessible to European scholars. Merchants kept track of quantifiables using Roman numerals, performing calculations either by an elaborate yet widespread fingers procedure or with a clumsy mechanical abacus. But in 1202, a young Italian man named Leonardo da Pisa — known today as Fibonacci — changed everything when he wrote Liber Abbaci, Latin for Book of Calculation, the first arithmetic textbook of the West.
Keith Devlin tells his incredible and important story in The Man of Numbers: Fibonacci’s Arithmetic Revolution, tracing how Fibonacci revolutionized everything from education to economics by making arithmetic available to the masses. If you think the personal computing revolution of the 1980s was a milestone of our civilization, consider the personal computation revolution. And yet, Leonardo’s cultural contribution is hardly common knowledge.
The change in society brought about by the teaching of modern arithmetic was so pervasive and all-powerful that within a few generations people simply took it for granted. There was no longer any recognition of the magnitude of the revolution that took the subject from an obscure object of scholarly interest to an everyday mental tool. Compared with Copernicus’s conclusions about the position of Earth in the solar system and Galileo’s discovery of the pendulum as a basis for telling time, Leonardo’s showing people how to multiply 193 by 27 simply lacks drama.” ~ Keith Devlin
The Latin phrase 'filius bonacci,' in the first line of the Liber Abbaci manuscript, gave rise to Leonardo da Pisa's modern nickname, Fibonacci
Image courtesy of The Library of Florence via NPR
Though “about” mathematics, Fibonacci’s story is really about a great number of remarkably timely topics: gamification for good (Liber abbaci brimmed with puzzles and riddles like the rabbit problem to alleviate the tedium of calculation and engage readers with learning); modern finance (Fibonacci was the first to develop an early form of present-value analysis, a method for calculating the time value of money perfected by iconic economist Irving Fisher in the 1930s); publishing entrepreneurship (the first edition of Liber Abbaci was too dense for the average person to grasp, so da Pisa released — bear in mind, before the invention of the printing press — a simplified version accessible to the ordinary traders of Pisa, which allowed the text to spread around the world); abstract symbolism (because numbers, as objective as we’ve come to perceive them as, are actually mere commonly agreed upon abstractions); and even remix culture (Liber Abbaci was assumed to be the initial source for a great deal of arithmetic bestsellers released after the invention of the printing press.)
Above all, however, Fibonacci’s feat was one of storytelling — much like TED, he took existing ideas that were far above the average person’s competence and grasp, and used his remarkable expository skills to make them accessible and attractive to the common man, allowing these ideas to spread far beyond the small and self-selected circles of the scholarly elite.
A page from the Liber abbaci manuscript. Leonardo da Pisa wrote symbolic calculations in the margin to illustrate the methods described in the text.
Image courtesy of Siena Public Library via NPR
A book about Leonardo must focus on his great contribution and his intellectual legacy. Having recognized that numbers, and in particular powerful and efficient ways to compute with them, could change the world, he set about making that happen at a time when Europe was poised for major advances in science, technology, and commercial practice. Through Liber Abbaci he showed that an abstract symbolism and a collection of seemingly obscure procedures for manipulating those symbols had huge practical applications.” ~ Keith Devlin
UPDATE: Per Devlin’s comment below, there’s a complementary ebook titled Leonardo and Steve, drawing a compelling parallel between Fibonacci and Steve Jobs. If that isn’t already irresistible, the title goes for just $2.99 — now could one resist?
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A brief history of music for the eyes, or how to go from brown paper to design revolution in 7 pounds.
Alex Steinweiss, father of the album cover, lived to be ninety-four, but his legacy will endure for centuries to come. The record sleeves and album artwork we know and love, and have come to take for granted, owe their existence to the iconic designer, who in 1940 created the first illustrated 78 rpm album package as a young art director at Columbia Records. The company took a chance on his idea — to replace the standard plain brown wrapper with an eye-catching poster-like illustration — and increased its record sales eightfold in mere months. His covers, blending bold typography with elegant, graphically ambitious artwork, forever changed not only the way albums were sold, but also the way audiences related to recorded music. He made, as critics now frequently say, “music for the eyes.”
I love music so much and I had such ambition that I was willing to go way beyond what the hell they paid me for. I wanted people to look at the artwork and hear the music.” ~ Alex Steinweiss
Steinweiss’ extraordinary work and legacy live on in Alex Steinweiss: The Inventor of the Modern Album Cover — a lavish Taschen volume by triple Grammy Award-winning art director Kevin Reagan and prolific design writer Steven Heller (yes, himagain), cataloguing three decades’ worth of Steinweiss’s magnificent classical, jazz and popular records, as well as logos, labels, advertising ephemera and even his very own typeface, contextualized with essays that illuminate their historical importance, visual innovation and cultural legacy.
And because it’s Taschen, the 420-page tome weighs in at 7 pounds and is also available as a lust-worthy ultra-limited-edition of 1,500 copies, each signed by the artist and including a serigraph print, for $700. (Cue in donation prompt…)
Promotional card sent to Steinweiss' clients, ca. 1952.
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