Brain Pickings

5 Must-Read Books on the Psychology of Being Wrong

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What Ronald Reagan has to do with gorilla costumes, Shakespeare and fake pennies.

The intricate mechanisms of the human mind are endlessly fascinating. We’ve previously explored various facets of how the mind works — from how we decide to what makes us happy to why music affects us so deeply — and today we’re turning to when it doesn’t: Here are five fantastic reads on why we err, what it means to be wrong, and how to make cognitive lemonade out of wrongness’s lemons.

BEING WRONG

The pleasure of being right is one of the most universal human addictions and most of us spend an extraordinary amount of effort on avoiding or concealing wrongness. But error, it turns out, isn’t wrong. In fact, it’s not only what makes us human but also what enhances our capacity for empathy, optimism, courage and conviction. In Being Wrong: Adventures in the Margin of Error, which we featured as one of the 5 must-read books by TED 2011 speakers, Kathryn Schulz examines wrongology with the rigorous lens of a researcher and the cunning wit of a cultural commentator to reveal how the mind works through the eloquent convergence of cognitive science, social psychology and philosophical inquiry.

However disorienting, difficult, or humbling our mistakes might be, it is ultimately wrongness, not rightness, that can teach us who we are.” ~ Kathryn Schulz

From Shakespeare to Freud, Schulz examines some of history’s greatest thinkers’ perspectives on being wrong and emerges with a compelling counterpoint to our collective cultural aversion to wrongness, arguing instead that error is a precious gift that fuels everything from art to humor to scientific discovery and, perhaps most importantly, a transformative force of personal growth that to be embraced, not extinguished.

To err is to wander, and wandering is the way we discover the world; and, lost in thought, it is also the way we discover ourselves. Being right might be gratifying, but in the end it is static, a mere statement. Being wrong is hard and humbling, and sometimes even dangerous, but in the end it is a journey, and a story.” ~ Kathryn Schulz

WHY WE MAKE MISTAKES

In 2005, Joseph Hallinan wrote a front-page story for The Wall Street Journal, investigating the safety record of anesthesiologists with a dreadful track record in the operating room, letting patients turn blue and suffocate before their eyes. These mistakes, Hallinan found, were often attributed to “human error,” which assumes inevitability. Yet a closer analysis of these anesthesiologists’ process and practice revealed much could be done to avoid these deadliest of errors. So Hallinan spent nearly three years translating the insight from this particular story into the general world of human psychology, where error abounds in a multitude of realms.

Why We Make Mistakes: How We Look Without Seeing, Forget Things in Seconds, and Are All Pretty Sure We Are Way Above Average explores the cognitive mechanisms behind everything from forgetting our passwords to believing we can multitask (which we already know we can’t) to overestimating the impact of various environmental factors on our happiness. It’s essentially a study of human design flaws, examining our propensity for mistakes through a fascinating cross-section of psychology, neuroscience and behavioral economics.

We don’t think our perception is economical; we think it’s perfect. When we look at something, we think we see everything. But we don’t. Same with memory: we might think we remember everything, especially commonly encountered things like the words to the National Anthem, or the details on the surface of a penny—but we don’t. Our brains are wired to give us the most bang for the buck; they strip out all sorts of stuff that seems unimportant at the time. But we don’t know what’s been stripped out. One of the consequences of this is that we tend to be overconfident about the things we think we do know. And overconfidence is a huge cause of human error.” ~ Joseph Hallinan

Can you pick out the real penny? Check your answer here.

THE INVISIBLE GORILLA

In 1999, Harvard researchers Christopher Chabris and Daniel Simons conducted a now-iconic selective attention experiment. Chances are, you’ve seen it, as the video made the viral rounds 10 years after the original experiment, but on the off-chance you haven’t, we won’t spoil it for you: Just watch this video in which 6 people — 3 in white shirts and 3 in black — pass basketballs around; you must keep a silent count of the number of passes made by the people in white shirts. Ready?

Now, be honest: Did you notice the gorilla that nonchalantly strolled through the middle of the action at one point? If you answered “yes,” you’re pretty exceptional. Chabris and Simons found that more than half of people didn’t notice it so, astounded, they set out to investigate the curious cognitive glitches that made the gorilla invisible — what is it that makes us so tragicomically susceptible to missing valuable information and misperceiving reality?

Published 11 years after the original experiment, The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us encapsulates Chabris and Simons’ findings on the mechanisms behind this “inattentional blindness” and how they translate into fundamental human behavior. Through six compelling everyday illusions of perception, they swiftly and eloquently debunk conventional wisdom on everything from the accuracy of memory to the correlation between confidence and competence. The book, much to our delight, is written with the subtext of being an antidote to Malcolm Gladwell’s Blink: The Power of Thinking Without Thinking which, for all its praises, is tragically plagued by out-of-context “research,” wishful dot-connecting and other classic Gladwellisms.

MISTAKES WERE MADE (BUT NOT BY ME)

In 1987, Ronald Reagan stood up in front of the nation in the wake of the Iran contra-scandal to deliver his State of the Union address, in which he famously declared, “Mistakes were made.” The phrase became an infamous hallmark of diffusion of responsibility and the failure to own our mistakes, which inspired the title of social psychologists Carol Tavris and Elliot Aronson‘s excellent Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts — an ambitious quest to unravel the underpinnings of self-justification and, in the process, make us better human beings.

As fallible human beings, all of us share the impulse to justify ourselves and avoid taking responsibility for any actions that turn out to be harmful, immoral or stupid. Most of us will never be in a position to make decisions affecting the lives and deaths of millions of people, but whether the consequences of our mistakes are trivial or tragic, on a small scale or a national canvas, most of us find it difficult, if not impossible, to say, ‘I was wrong; I made a terrible mistake.’ The higher the stakes — emotional, financial, moral — the greater the difficulty.”

Tavris and Aronson examine the root cause of these self-righteous yet erroneous behaviors: Cognitive dissonance — the mental anguish that results from trying to reconcile two conflicting ideas, such as a belief we hold and a circumstantial fact that contradicts it. In our deep-seated need to see ourselves as honorable, competent and consistent, we often bend reality to confirm this self-perception, which in turn results in a domino effect of errors. Mistakes Were Made (But Not by Me) holds up an uncomfortable but profoundly illuminating mirror that not only exposes the engine of self-justification but also offers rich insight into the behavioral tactics that prevent and mediate it.

HOW WE KNOW WHAT ISN’T SO

Written 20 years ago, How We Know What Isn’t So: The Fallibility of Human Reason in Everyday Life by Cornell psychologist Thomas Gilovich is arguably the most important critique on the biases of human reason ever published. It’s as much a throughly researched investigation into the science of mind as it is a compelling — and increasingly timely — treatise on the importance of not letting superstition and sloppy thinking cloud our judgement on a cultural and sociopolitical level.

Gilovich uses classic psychology experiments to extract practical insight and offer a recipe for using logical principles to predict and avoid our natural biases, from seeking confirmatory information to misattributing causality to random events and a wealth in between.

People do not hold questionable beliefs simply because they have not been exposed to the relevant evidence. Nor do people hold questionable beliefs simply because they are stupid or gullible. Quite the contrary. Evolution has given us powerful intellectual tools for processing vast amounts of information with accuracy and dispatch, and our questionable beliefs derive primarily from the misapplication or overutilization of generally valid and effective strategies for knowing. Just as we are subject to perceptual illusions in spite of, and largely because of, our extraordinary perceptual capacities, so too are many of our cognitive shortcomings closely related to, or even an unavoidable cost of, our greatest strengths.” ~ Thomas Gilovich

If this isn’t enough wrongology for you, we’ve compiled a complementary list of additional reading — take a look.

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5 Questions x 8 Interesting People x SXSW 2011

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This year, we went to SXSW and decided to ask 8 of the most interesting people we know — including The New York Times’ David Carr, Behance founder Scott Belsky, and Fast Company’s Alissa Walker — 5 questions about technology, innovation and the information economy. We photographed them with their answers and used projeqt, the wonderful storytelling platform we introduced a few months ago, to share their answers.

The questions:

Go ahead and explore this visual micro-portrait of today’s tech landscape. And we’d love to hear what you — yes, you — would’ve said, so drop us a comment below if you’d like to share your 5 answers.

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Moby-Duck: A Quest for the Story Behind Bathtime

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How a student assignment led to an around-the-world adventure, or what Eric Carle has to do with environmentalism.

Ever really stopped to wonder where rubber duckies come from? Neither had we, until reading an utterly engrossing and unusual account of the ubiquitous yellow bath icons. Donovan Hohn’s Moby-Duck: The True Story of 28,800 Bath Toys Lost at Sea and of the Beachcombers, Oceanographers, Environmentalists, and Fools, Including the Author, Who Went in Search of Them, out this week, is a paragon of longform non-fiction journalism. (And, at 27 words, the book’s subtitle sells its contents but only hints at the absorbing exploits contained within its pages.)

Hohn was a New York City-based English teacher and self-proclaimed “would-be archaeologist of the ordinary” when, one semester, a student’s assignment presented him with an impossible-to-resist tale: In 1992, several cargo ship containers were lost at sea, snapping free during a violent storm during their charted course from China to the U.S. The resulting spill sent a haul of floating ducks, beavers, frogs, and turtles cascading into the Arctic, with the survivors washing up on Maine shores as much as a decade later. Hohn’s spark of interest would lead him to follow an obsessive oceanographer to Alaska, Hawaii, and eventually back to its origin in Guangdong province to satisfy his initial curiosity.

[Q]uestions, I’ve learned since, can be like ocean currents. Wade in a little too far and they can carry you away. Follow one line of inquiry and it will lead you to another, and another. Spot a yellow duck dropped atop the seaweed at the tide line, ask yourself where it came from, and the next thing you know you’re way out at sea, no land in sight, dog-paddling around in mysteries four miles deep.

Hohn has a dramatist’s feel for pacing that left us breathless despite knowing, from the outset, how the story ends — or so we thought. Seamlessly interweaving reflections on his impending fatherhood with lessons about global supply chain economics, Moby-Duck pulls off an increasingly difficult feat: getting us to care about the impact of our consumption on our planet. We were thoroughly entertained by Hohn’s portrayals of the eccentric cast of characters surrounding the wayward bath toys, and hypnotized by his great storytelling gifts.

I pictured the ducks afloat like yellow pixels on the vast, gray acreage of the waves, or skiing down the glassy slopes of fifty-foot swells, or coasting through the Arctic on floes of ice. I imagined standing on a beach somewhere in Newfoundland or Maine–places I had never visited or given much thought. I imagined looking out and seeing a thousand tiny nodding yellow faces, white triangles glinting in their cartoon eyes, insipid smiles molded into the orange rubber of their clownish bills.

We hope that Moby-Duck makes a splash — pun fully intended — in proportion to its sweeping exploration of contemporary life’s complexities.

Kirstin Butler is writing an adaptation of Gogol for the Google era called Dead SULs, but when not working spends far, far too much time on Twitter. She currently lives in Cambridge, MA.

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