Reclaiming Urban Landscape | Part 4
By: Maria PopovaThis week, we’re looking at ideas that claim our urban space back from the gruesome grip of commercialization, concrete and the general ugly of the city, or what grannies and Major League Baseball have in common.
MONKEY SEE MONKEY REDO
After we gave props to groundbreaking graffiti executions, it’s only fitting that we also honor non-graffiti urban guerrilla art — especially the kind that makes a social statement. Because, after all, if we’re gonna be claiming our streets back from the grip of modern indifference, we’d better have something to say.
PIXELATOR
Yeah, yeah, we’re into advertising. Fine. But here’s the thing: we’re into good, smart advertising. Which means we’re all the more eager and willing to call out the really, really bad stuff — and root for the rebels out to take it down.
Like Pixelator: an outlaw guerrilla project that uses NYC subway entrances as its canvas, covering those eye-stabbingly ugly video billboards with a lit-up panel of 45 color- changing blinking squares. We love the extreme euphemism with which the team behind it, Jason Eppink and Jen Small, talks about the work, calling that ultimate bottom-of-the-barrel advertising “exhibitions” and the suits behind it “artists,” as if only to draw our attention to the point: our aesthetic sensibility is being relentlessly polluted by the visual atrocities of the corporate world.
Pixelator is about taking a stance against it all, a stance they invite you to join them in: here’s how you too can pixelate some public ugly.
Next, let’s take on those hideous in-train subway ads — now that’s something you’re forced to stare at for quite some time, because it’s usually between them and the smelly dude talking to himself… although we’re always far more intrigued by the latter. (Draw you own conclusions, bad ad people.)
IMPROV EVERYWHERE
The concept of “guerrilla art” is by definition undefined. Which means it’s not confined to any medium or dimension. Sure, a lot of it is static, physical art. But some of it is dynamic, complex, and mobile. Which makes it all the more impressive.
We’re talking about guerrilla get-up Improv Everywhere — a group of comedy-minded citizens who cause carefully orchestrated “scenes of chaos and joy in public places.” The NYC-based group, founded in 2001, has amassed an enormous following of unofficial national and global chapters. They’ve done over 70 such stealth comedy missions, recently making major waves with the Frozen Grand Central one.
Besides being a wildly impressive stroke of such large-scale genius, the stunt got major mainstream love: not only did it land in the latest episode of Law & Order: SVU , but it was also cool enough for R.E.M. to blatantly rip off. (Nicely done, Gestalt — lost your creative bone along with your hair?)
Improv Everywhere’s founders met through the infamous Upright Citizens Brigade and much of their improv is inspired by the teachings of the cult group that brought us ass pennies.
We just dig the entire concept because IE’s missions jolt pedestrians out of the private zombie bubbles we mindlessly walk around in all day. They remind us to come to and pay attention — because when you look at how long it took the Grand Central passersby to notice the extreme and obvious bizarrerie, those Orwellian drone-filled scenes seem frighteningly nonfictional.
SECRET WALL TATTOOS
Guerrilla statements are all the more indulgent when they mess with institutions that take themselves a bit too seriously. Especially if the messing is kinda hidden, producing even more of a jaw-drop when accidentally discovered.
Case in point: you may remember the “secret wall tattoos” of pickings past — drawings in spaces normally covered by hotel furniture only revealed when said furniture is moved. Word on the street is the movement was started by Queens of the Stone Age frontman Josh Homme, who compares the idea to the delightful discovery of the toy hidden in a box of Cracker Jacks.
Today, there’s a whole following of independent artists spreading the hospitality mischief. And curiously enough, hotels hungry for street cred are actually paying artists to do that stuff. But street- cred-for-sale discussions aside, we love the idea — what better form of social art protest than taking some of that mind-numbingly bland space back?
So here’s to injecting a bit of scavenger-huntish excitement into the otherwise bland hotel experience. Next time you check in, make sure you peek behind the paintings… and maybe pack a Sharpie of your very own.
MARK JENKINS ART
We’ve been obsessed with Mark Jenkins for quite some time, so it’s no surprise we honor him here. His street art installations are an exquisite hybrid of playful and unsettling, from the human- legged shopping cart to his Storker Project
But besides the gotta-love-it shock value of his brilliantly cast and positioned sculptures, we love what his art stands for. In a rather compelling interview with The Morning News, the artist shares what drives him: a certain outrage at how stagnant institutionally authorized public art is — monuments, memorials and the like seem to cling to the past rather than push the city into the future or challenge its present.
And that’s a pretty big social statement — how come our culture chooses to glorify the works of the past rather than celebrate the artistic vision of the present?
Plus, we just can’t stop laughing at the wall-diver.
BANKSY
Okay, okay, Banksy fans: relax. Here it comes… although we’ll preface it by saying we’re a bit ambivalent about the “social statement” quotient of Banksy’s art: somehow, it always seems to be a bit too ego-gratifying (a.k.a. “Oooh, look at what I can get away with!”) as opposed to challenging ordinary folk to stand for something.
But despite selling his works at auctions, we have to hand it to Banksy for smuggling his own art into the MoMA, The Met, The Museum of National History, The Brooklyn Museum, the Tate Gallery, and…wait for it… the Louvre. Sure, this may be the ultimate ego-driven prank — but it also challenges our relationship with art and makes us question. What belongs in this museum? Why? What makes it better than that?
And, really, while we may admire his exquisite technique (and his ability to sneak a live red elephant into a gallery), we find that all- important social perception shuffle is what really makes him a guerrilla maverick.
Because it’s not about what you can get away with, it’s about what you let people take away from it.
CANSTRUCTION
Guerrilla art doesn’t always have to be unauthorized. In fact, the more people are on board, the more of a difference the effort can make. And when it’s about solving a really, really serious social problem, then it’s really worth noting.
We found out about Canstruction by fluke, stumbling upon a bizarre public installation downtown — several gigantic sculptures of anything from the Philly Phanatic to an iPod, all made entirely out of food cans. Turns out, Philly was just one stop on the Canstruction national circuit — an operation of the Society for Design Administration, the design/build competition travels the country, challenging teams of engineers, architects and students to construct enormous sculptures out of full cans of food.
Here’s the social kick: after the competition, all the cans are donated to local food banks and distributed in emergency hunger relief programs. Since Canstruction was founded in the early 90’s, 10 million pounds of food have been donated — sodium overdose aside, that’s one massive stab at the poverty monster.
Check out the gallery of work to get amazed, inspired, and even fired up to participate. And, hey, if your city isn’t on the tour map, you can always host a competition. Talk about grassroots initiative.
KNITTA PLEASE
Here’s another blast from the Brain Pickings past. “Guerrilla knitting” may sound like a laughable oxymoron (visuals of prankster grannies materialize), but it’s actually a brilliant form of public art that blasts the urban grayness away with a bold splash of color.
Heading the movement is Houston-based Knitta Please, a group of 11 men and women out to reimagine the cityscape. Since 2005, the crew has been wrapping ordinary city staples like lamp posts, bike racks, parking meters and other random personality- deprived objects in colorful hand-knitted sleeves.
The yarn ninjas have since color-bombed their way around the world, knit-blasting places like Seattle, Harlem, Paris, El Salvador, The Great Wall of China and the Notre Dame Cathedral.
And we love the statement they’re making — what better way to wrap up our week-long tribute to guerrilla work that claims the city back from the gray grip of faceless concrete?
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Turns out, when China promised to kick up human rights for the 2008 Olympics, they went ahead and made a bunch of minor touch-ups to the death penalty system (a.k.a. itsy-blitzy change) and vouched to give foreign reporters more freedoms.
The wonderful people of the Red Cross bring all kinds of aid to those in need. Including the linguistic kind. Overheard in a shared restroom, we bring you this uncovered vocab gem of the week, courtesy of the lovely women of the American Red Cross:
The college set. A small (18 million) and often annoying (ah, the swollen sense of entitlement) demo. But one with enormous market influence: a combined power of their own disposable income and what they puppy-eye their parents into buying, a solid, opinionated word-of-mouth network, a tendency to be early adopters of, well, pretty much anything, and a lifetime of consumption ahead of them. Their relationship with the marketing world, to say the least, matters.
Here’s 
