Brain Pickings

Posts Tagged ‘advertising’

14 APRIL, 2009

Creative Pause: Todd St. John & HunterGatherer

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What preschoolers have to do with a dancing robot and Jack Johnson.

They had us at the brilliant Buckminster Fuller portrait for Mined Magazine.

In 2000, NYC-based designer, animator and filmmaker Todd St. John founded HunterGatherer — a bleeding-edge design, illustration, animation and production studio. Their shtick is combining experimental and hand-built techniques with more complex methods. And they do it brilliantly.

From a phenomenal stop-motion music video for preschoolers, to an incredible visual interpretation of Nike’s “Considered” manifesto of sustainability, to a delightful poster for Jack Johnson’s music label, their work is nothing short of stride-stopping.

They even collaborated with our favorite magazine in the educational Transparency series.

Take a look at the entirety of HunterGatherer‘s portoflio or quick-sample their showreel, and be sure to check out Todd St. John‘s personal site for some compellint experimental and noncommercial work.

You’re bound to find radically new ways of doing — of combining materials and techniques, of animating, of visualizing the expected in unexpected ways.

10 APRIL, 2009

LBB + OLPC = GOOD

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Why egocentricity is the new philanthropy, or how to turn your city know-how into a child’s bright future.

It’s a well-known fact that the advertising industry is a self-revolving beehive that buzzes solely about itself, glorifying and aggrandizing every effort that leads to awards meaning nothing to anyone else. Or so the stereotype goes.

But regardless of its veracity, we applaud it when someone takes a perceived fault and turns it into something that benefits others.

lbb That’s exactly what Little Black Book, the publisher of guide books and online city directories for ad folk, is doing in their charity partnership with One Laptop Per Child. (Which, as we all know, we’re big proponents of.) All you have to do is recommend a restaurant, bar, hotel, squash club — any good place to take a client — in a major advertising city. LBB has pledged to donate £1 for every new recommendation, up to £20,000.

In essence, all you’re donating is your time, and a child in the developing world gets a shot at a life of knowledge and self-sufficiency. You’ll never feel better about your bar-hopping expertise.

via Creativity Online

31 MARCH, 2009

Sound Meets Image: Visual Tributes to Music

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The world’s most international passport, why cassettes are the new Buddhism, and what Thom Yorke has to do with motion typography.

We love music. We love art. Naturally, we love seeing the two meet and make out. After last week’s Meta-Vinyl Creativity, we’re on a mission to dig up creative projects that pay visual tribute to everything music stands for, both aesthetically and conceptually. Here are our top three finds.

RAM FM

To celebrate the culture-crossing, border-blind power of music, Palestinian and Israeli radio station RAM FM channeled its slogan, Music has no boundaries, through a brilliant visual metaphor — artist portraits “painted” with travel stamps.

It’s one of those rare concepts that you instantly get — not merely because the campaign creative captures the positioning brief so wonderfully, but also because you can simply relate to it on a personal level. We certainly can — what better way to live vicariously, to connect and converse, than through music?

RAM FM is actually known as Peace Radio and serves a greater social purpose — to serve as a cultural bridge between the people of Israel and Palestine, through the most universal social glue there is: Music. Which makes us love the campaign on yet another level.

Out of Gitam BBDO, Tel-Aviv.

via Abduzeedo

GHOST IN THE MACHINE

Non-traditional media artist iri5 works with old books, playing cards, magazines, credit cards and other everyday miscellany to create compelling, double-take-requiring artwork. Her Ghost in the Machine series uses recycled cassette tapes to create phenomenal portraits of musicians from their original cassettes.

Bob Dylan

The project is inspired by the philosophical sentiment that the body is but a package for the spirit.

Robert Smith

I imagine we are all, like cassettes, thoughts wrapped up in awkward packaging.

Jimi Hendrix

via NoiseAddicts

MUSIC MAKES US

The GRAMMYs. What a cultural icon. While it’s easy to dismiss them as an entertainment industry popularity contest, we like to think of them as a way of honoring the music that inspires, impacts and moves the greatest number of people.

This year, The Recording Academy wanted to capture this very sentiment in a fully integrated campaign that asks a simple yet profound question: Do we make great music or does great music make us?

It’s no secret we’re big fans of motion typography, so we love both the concept and the brilliant execution.

Out of TBWA\Chiat\Day.

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