Brain Pickings

Posts Tagged ‘advertising’

30 OCTOBER, 2008

Pepsi: Can It?

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How Tim Burton could’ve made $1 million today and why the road to social media is paved with good intentions.

New Pepsi Logo The recent Pepsi redesign produced a new logo, fresh packaging and a slew of mixed response across the social web spanning the entire it-sucks-it-rocks spectrum — not quite the all-around applause last year’s award-winning new Coke identity got, but still an interesting conversation to follow.

The evolution of the logo alone sparked a heated discussion in the design community.

A multi-talented artist friend of ours loved the very first one best, declaring: “It looks like Tim Burton did it.” Which of course gives anything more street cred than any advertising can buy. And the guys at Make The Logo Bigger just launched a Design Your Own Pepsi Logo contest on Flickr for all the naysayers and smart-asses who think they know better than Pepsi’s $1 million design team.

Meanwhile, the ever-eager Steve Rubel of Edelman, Pepsi’s PR firm, got to spreading the word ever which way he could. First, influential social media types got a kit of 10 Pepsi cans showing the evolution of the logo, complete with a teaser note.

Pepsi: Logo Evolution

Pepsi Teaser

Then, a YouTube video popped up tracing Pepsi’s design history. And despite the questionable editing and the cheesy music choice, we found it somewhat endearing.

Rubel even set up a room on FriendFeed called the The Pepsi Cooler where Pepsi is inviting ordinary web users to help shape the company’s media future. An admirable, albeit misguided initiative as it seems that so far, the bulk of room members are professional social media all-stars. Heck, Chris Brogan is on there.

Also from the well-intentioned but misguided front: We came across this cool tag cloud in the FriendFeed room, showing responses to the redesign. No love link and thus no clue where it came from, just a random image hosted on the Amazon cloud server — but pretty neat nonetheless.

It may be smart of Edelman/Pepsi to actually stand behind the Flickr contest and hear what the design community has to say in the only language it speaks. After all, they put themselves on the social media table, so now it’s all fair game. And, sure, it could turn into a food fight — but they’d better be ready to join in and play.

But enough about our take. What’s your 2 cents on Pepsi’s $1 million redesign initiative?

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21 OCTOBER, 2008

Creative Clockwork

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What Flavor Flav, wildlife preservation and Dali have in common.

We love clocks. And we love creative communication that technically falls within the advertising industry, but is actually oh-so-much-more. Today, we look at five supremely creative executions involving clocks.

UNIVERSITY OF GENT: DARE TO THINK

Agency: Saatchi & Saatchi, Brussels
Creative Director: Jan Teulingkx

University of Gent: Dare to Think

Brilliantly captures the very point of a liberal arts education: Studying the traditional and universal, then challenging it.

HAMBURG DALI EXHIBITION

Agency: Jung von Matt, Hamburg
Creative Director:
Deneke von Weltzien

Dali Clock

To bring the great artist to life, Hamburg agency Jung von Matt replaced a number of public clocks with the iconic melted Dali clock for the duration of the exhibition.

WWF: IT’S TIME TO SAVE THEM

Agency: Asatsu Thailand, Bangkok
Art Director: Romerun Chueawongprom

The recognizable WWF logo, reconceived with a new sense of urgency. So simple, but it gets the point across so powerfully

LG TIME MACHINE TV

Agency: Y&R, Dubai
Creative Directors: Shahir Ahmed, Guilherme Rangel

LG Time Machine TV

Creative visual translation of the basic product proposition: 24-hour live recording that makes TV run on your own time.

VOLKSWAGEN: CUCKOO CLOCK

Agency: DDB, Berlin
Creative Directors: Bert Peulecke, Amir Kassaei, Stefan Schulte


Knocking down knock-off culture one hum-drum old couple at a time. Winner at the New York Television & Radio Advertising Festival.

13 OCTOBER, 2008

Mad Men Illustrated

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What Madison Avenue and Upright Citizens Brigade have in common.

We love Mad Men. We also love illustration. And we’re obsessed with Flickr.

So, naturally, we’re all over the Mad Men Illustrated series by NYC-based freelance illustrator, designer and comedian Dyna Moe.

Mad Men Illustrated

Mad Men Illustrated

If her style seems familiar, it’s because Dyna Moe’s credentials include posters and other work for cult comedy outfit Upright Citizens Brigade, for whom she’s been the “unofficial official house designer” since 1999, plus a ton of album artwork for various indie labels.

Mad Men IllustratedThe illustration look and style are inspired by the work of commercial artwork legends from the Mad Men era, including Aurelius Battaglia, Alice & Martin Provensen, and J. P. Miller. The collection started with a holiday card capturing the Mad Men Christmas party from last season, after which Dyna Moe, um, didn’t stop. Right now, all of the images are available as desktop wallpaper downloads, with the most popular up for sale as custom prints at Zazzle.com.

We, for one, are all the more inspired by the far-reaching resonance of this show, which has revolutionized the scripted drama television genre, rekindled some of history’s most taboo controversies, spurred intense debates on consumer culture, been credited with skewing retail fashion, and now inspired an art following.

We bet it can even do our laundry.

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