Brain Pickings

Posts Tagged ‘advice’

01 NOVEMBER, 2013

Naomi Wolf’s Spectacular, No-Bullshit Letter of Advice to Her Younger Self

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“Don’t gossip; it makes you untrustworthy. . . . Kindness is everything.”

Naomi Wolf was only twenty-six when she began writing the cult-classic The Beauty Myth: How Images of Beauty Are Used Against Women, which went on to become a bestseller that shaped the cultural narrative on beauty and identity. Confronted with her sudden success, Wolf had to face the demon of “Fear of Having Too Much” — that peculiar ghoul of private self-doubt in the face of public affirmation and material rewards, which so often manifests itself in our conflicted relationship with money. Two years after the publication of The Beauty Myth, Wolf reflected on this demon, a downside of success to which she believes women are particularly susceptible, in her meditation on female power in the 21st century, Fire with Fire:

I reacted by moving further into the elaborate complex of stupidity about money that I had begun to pick up in college. Like many women, I went into a numbers-induced fog that enveloped me whenever I had to discuss my income. I was embarrassed talking to the woman who helped me with my taxes. I thought it was inappropriate for me to learn the least detail about handling my income.

In What I Know Now: Letters to My Younger Self (public library) — a heartening collection of 41 extraordinary women’s life-tested learnings, including contributions from Maya Angelou, Madeleine Albright, and Roz Chast — Wolf looks back on her early experience with success and money, offering some sage, succinct, no-bullshit advice on life that, while directed at her twenty-something self, holds refreshing and timeless wisdom for all ages and genders:

Dear Younger Self,

INVEST FIFTY BUCKS IN THE STOCK MARKET EVERY MONTH!! You don’t need to eat out so much. Think of all that compound interest!

If they don’t have beards and aren’t clean-shaven either, they make good short-term but bad long-term boyfriends. Beware.

Stop worrying about making people happy or getting people’s approval.

Forget trends; go for the classics.

Don’t gossip; it makes you untrustworthy.

Condoms, condoms, condoms.

Kindness is everything.

(For some reflections in a similar spirit from yours truly, see 7 things I’ve learned in 7 years of Brain Pickings.)

Complement What I Know Now: Letters to My Younger Self with Dear Me, which features luminaries’ letters to their 16-year-old selves, and The Letter Q, queer writers’ wise and wonderful letters to their young selves, then revisit Wolf’s most recent work, exploring the science of stress and orgasm.

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21 AUGUST, 2013

Feeding the Mind: Lewis Carroll’s Rules for a Fine Information Diet and Healthy Intellectual Digestion

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“Mental gluttony, or over-reading, is a dangerous propensity, tending to weakness of digestive power, and in some cases to loss of appetite.”

Included in the altogether fantastic Alice in Wonderland Cookbook: A Culinary Diversion (public library) — which also gave us some delicious recipes inspired by the Carroll classic and the author’s tips on dining etiquette — is Carroll’s essay titled Feeding the Mind, originally written in 1907, which enlists the power of metaphor to make a prescient case for minding our intellectual diet and aims to make you “see that it is one’s duty no less than one’s interest to ‘read, mark, learn, and inwardly digest’ the good books that fall in your way.”

He begins:

Breakfast, dinner, tea; in extreme cases, breakfast, luncheon, dinner, tea, supper, and a glass of something hot at bedtime. What care we take about feeding the lucky body! Which of us does as much for his mind? And what causes the difference? Is the body so much the more important of the two? By no means: but life depends on the body being fed, whereas we can continue to exist as animals (scarcely[Pg 16] as men) though the mind be utterly starved and neglected. Therefore Nature provides that, in case of serious neglect of the body, such terrible consequences of discomfort and pain shall ensue, as will soon bring us back to a sense of our duty: and some of the functions necessary to life she does for us altogether, leaving us no choice in the matter. It would fare but ill with many of us if we were left to superintend our own digestion and circulation. . . . The consequences of neglecting the body can be clearly seen and felt; and it might be well for some if the mind were equally visible and tangible—if we could take it, say, to the doctor, and have its pulse felt.

In a sentiment Clay Johnson would come to echo more than a century later in his prescription for a healthy information diet, Carroll notes the “painful experience many of us have had in feeding and dosing the body” and proposes that we extrapolate from the rules of food a set of rules for thought taking into account four key factors in what we “consume” intellectually: type, amount, variety, and frequency:

First, then, we should set ourselves to provide for our mind its proper kind of food. We very soon learn what will, and what will not, agree with the body, and find little difficulty in refusing a piece of the tempting pudding or pie which is associated in our memory with that terrible attack of indigestion, and whose very name irresistibly recalls rhubarb and magnesia; but it takes a great many lessons to convince us how indigestible some of our favorite lines of reading are, and again and again we make a meal of the unwholesome novel, sure to be followed by its usual train of low spirits, unwillingness to work, weariness of existence — in fact, by mental nightmare.

Carroll reminds us that non-reading is as much an intellectual choice as reading as he admonishes against the perils of “over-reading”:

Then we should be careful to provide this wholesome food in proper amount. Mental gluttony, or over-reading, is a dangerous propensity, tending to weakness of digestive power, and in some cases to loss of appetite: we know that bread is a good and wholesome food, but who would like to try the experiment of eating two or three loaves at a sitting?

I have heard a physician telling his patient — whose complaint was merely gluttony and want of exercise — that “the earliest symptom of hyper-nutrition is a deposition of adipose tissue,” and no doubt the fine long words greatly consoled the poor man under his increasing load of fat.

I wonder if there is such a thing in nature as a FAT MIND? I really think I have met with one or two: minds which could not keep up with the slowest trot in conversation; could not jump over a logical fence, to save their lives; always got stuck fast in a narrow argument; and, in short, were fit for nothing but to waddle helplessly through the world.

Then, again, though the food be wholesome and in proper amount, we know that we must not consume too many kinds at once. Take the thirsty a quart of beer, or a quart of cider, or even a quart of cold tea, and he will probably thank you (though not so heartily in the last case!). But what think you his feelings would be if you offered him a tray containing a little mug of beer, a little mug of cider, another of cold tea, one of hot tea, one of coffee, one of cocoa, and corresponding vessels of milk, water, brandy-and-water, and butter-milk? The sum total might be a quart, but would it be the same thing to the haymaker?

Having settled the proper kind, amount, and variety of our mental food, it remains that we should be careful to allow proper intervals between meal and meal, and not swallow the food hastily without mastication, so that it may be thoroughly digested; both which rules, for the body, are also applicable at once to the mind.

First, as to the intervals: these are as really necessary as they are for the body, with this difference only, that while the body requires three or four hours’ rest before it is ready for another meal, the mind will in many cases do with three or four minutes.

Here, Carroll turns to a concept we’ve seen articulated by many a famous creator — the power of unconscious processing in productive work, a sort of creative idling the value of which scientists have since proven. French polymath Henri Poincaré ascribed it to the vital workings of the subliminal self and T. S. Eliot argued it allowed for “idea incubation”. Carroll, too, speaks to its power:

I believe that the interval required is much shorter than is generally supposed, and from personal experience, I would recommend anyone, who has to devote several hours together to one subject of thought, to try the effect of such a break, say once an hour, leaving off for five minutes only each time, but taking care to throw the mind absolutely ‘out of gear’ for those five minutes, and to turn it entirely to other subjects. It is astonishing what an amount of impetus and elasticity the mind recovers during those short periods of rest.

He then turns to the “mastication” portion of the process, in which we make sense of what we’ve “ingested,” and stresses the importance of cataloging new ideas via associative trails that affirm connection-making as the key to effective thought:

And then, as to the mastication of the food, the mental process answering to this is simply thinking over what we read. This is a very much greater exertion of mind than the mere passive taking in the contents of our Author. So much greater an exertion is it, that, as Coleridge says, the mind often ‘angrily refuses’ to put itself to such trouble—so much greater, that we are far too apt to neglect it altogether, and go on pouring in fresh food on the top of the undigested masses already lying there, till the unfortunate mind is fairly swamped under the flood. But the greater the exertion the more valuable, we may be sure, is the effect. One hour of steady thinking over a subject (a solitary walk is as good an opportunity for the process as any other) is worth two or three of reading only. And just consider another effect of this thorough digestion of the books we read; I mean the arranging and ‘ticketing,’ so to speak, of the subjects in our minds, so that we can readily refer to them when we want them.

This “bundling” and “ticketing” of information, rather than its mere retainment and rote memorization, is what Carroll believes distinguishes the truly knowledgeable from the flatly “well-read” — or, to use wholly different metaphor, the dynamic library from the static storage facility:

You turn to the thoroughly well-read man. You ask him a question, say, in English history. . . . He smiles good-naturedly, tries to look as if he knew all about it, and proceeds to dive into his mind for the answer. Up comes a handful of very promising facts, but on examination they turn out to belong to the wrong century, and are pitched in again. A second haul brings up a fact much more like the real thing, but, unfortunately, along with it comes a tangle of other things—a fact in political economy, a rule in arithmetic, the ages of his brother’s children, and a stanza of Gray’s ‘Elegy,’ and among all these, the fact he wants has got hopelessly twisted up and entangled. Meanwhile, every one is waiting for his reply, and, as the silence is getting more and more awkward, our well-read friend has to stammer out some half-answer at last, not nearly so clear or so satisfactory as an ordinary schoolboy would have given. And all this for want of making up his knowledge into proper bundles and ticketing them.

Carroll ends with an entertaining “test” for healthy mental digestion:

To ascertain the healthiness of the mental appetite of a human animal, place in its hands a short, well-written, but not exciting treatise on some popular subject — a mental bun, in fact. If it is read with eager interest and perfect attention, and if the reader can answer questions on the subject afterwards, the mind is in first-rate working order. If it be politely laid down again, or perhaps lounged over for a few minutes, and then, ‘I can’t read this stupid book! Would you hand me the second volume of “The Mysterious Murder”?’ you may be equally sure that there is something wrong in the mental digestion.

Follow this feast with a delicious dessert of Carroll’s heartily amusing letter of apology for standing a young friend up, then revisit Henry Miller on reading and Virginia Woolf on how to devour a book.

Thanks, Kaye!

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16 AUGUST, 2013

Patti Smith’s Advice to the Young, by Way of William S. Burroughs

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“To be an artist — actually, to be a human being in these times — it’s all difficult. … What matters is to know what you want and pursue it.”

In this short video from the Louisiana Museum of Modern Art, legendary performer, poet, lettuce-soup maker, and beloved reconstructionist Patti Smith offers her life’s wisdom to the young. Highlights below.

On finding your purpose and doing what you love:

A writer, or any artist, can’t expect to be embraced by the people [but] you just keep doing your work — because you have to, because it’s your calling.

On maintaining creative integrity and not compromising — the best advice she ever got, from none other than William S. Burroughs (who typically offered the young advice of a more politically incorrect nature), which stayed with her all along:

Build a good name. Keep your name clean. Don’t make compromises, don’t worry about making a bunch of money or being successful — be concerned with doing good work and make the right choices and protect your work. And if you build a good name, eventually, that name will be its own currency.

On relinquishing the false god of perfection and instead learning to ride with life’s ebb and flow:

To be an artist — actually, to be a human being in these times — it’s all difficult. … What matters is to know what you want and pursue it.

[…]

[Life] is like a roller coaster. It’s never going to be perfect — it is going to have perfect moments, and then rough spots, but it’s all worth it.

In her superb 2010 memoir, Just Kids (public library), Smith traces her own journey to that first spark of creative calling after a trip to the Philadelphia Museum of Art as a “moping twelve-year-old, all arms and legs.” The visit left her profoundly mesmerized by the world of art and its alluring promise:

Secretly I knew I had been transformed, moved by the revelation that human beings create art, that to be an artist was to see what others could not.

In the book, she also paints a colorful portrait of the notoriously eccentric Burroughs:

William Burroughs was simultaneously old and young. Part sheriff, part gumshoe. All writer. He had a medicine chest he kept locked, but if you were in pain he would open it. He did not like to see his loved ones suffer. If you were infirm he would feed you. He’d appear at your door with a fish wrapped in newsprint and fry it up. He was inaccessible to a girl but I loved him anyway.

He camped in the Bunker with his typewriter, his shotgun, and his overcoat. From time to time he’d slip on his coat, saunter our way, and take his place at the table we reserved for him in front of the stage.

Just Kids remains a must-read. Pair Smith’s advice with more words of wisdom to the young (at heart) by Neil Gaiman, Andrei Tarkovsky, Charles Bukowski, and E. O. Wilson.

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30 JULY, 2013

David Ogilvy’s Timeless Principles of Creative Management

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“If you ever find a man who is better than you are — hire him. If necessary, pay him more than you pay yourself.”

Advertising legend David Ogilvy endures not only as the original Mad Man, but also as one of modern history’s most celebrated creative leaders in the communication arts. From The Unpublished David Ogilvy (public library) — the same compendium of his lectures, memos, and lists that also gave us Ogilvy’s 10 no-bullshit tips on writing, his endearing memo of praise to a veteran copywriter, and his list of the 10 qualities of creative leaders — comes a chapter titled “Principles of Management,” based on a 1968 paper Ogilvy wrote as a guide for Ogilvy & Mather managers worldwide.

In a section on morale, he admonishes that some companies “have been destroyed by internal politics” and offers seven ways to curtail them:

  1. Always be fair and honest in your own dealings; unfairness and dishonesty at the top can demoralize [a company].
  2. Never hire relatives or friends.
  3. Sack incurable politicians.
  4. Crusade against paper warfare*. Encourage your people to air their disagreements face-to-face.
  5. Discourage secrecy.
  6. Discourage poaching.
  7. Compose sibling rivalries.

* Though Ogilvy was writing decades before email, the same applies with equal urgency to today’s electronic warfare.

Echoing Dickens, who advised his son to “never be hard upon people who are in your power,” and presaging the modern science of autonomy, mastery, and purpose as the key to motivation at work, Ogilvy adds:

The best way to “install a generator” in a man is to give him the greatest possible responsibility. Treat your subordinates as grown-ups — and they will grow up. Help them when they are in difficulty. Be affectionate and human, not cold and impersonal.

Italo Calvino cautioned in his collected insights on writing that “one cannot say a priori that a writer just because he is a writer is more capable of handling ideas and of seeing what is essential than a journalist.” Similarly, Ogilvy notes the democratic nature of ideas and urges managers not to subscribe to siloed stereotypes:

Senior men and women have no monopoly on great ideas. Nor do Creative people. Some of the best ideas come from account executives, researchers, and others. Encourage this; you need all the ideas you can get.

Reflecting on mastering the pace of productivity, he argues:

I believe in the Scottish proverb: Hard work never killed a man. Men die of boredom, psychological conflict and disease. They do not die of hard work. The harder your people work, the happier and healthier they will be.

Writing shortly after Arthur Koestler’s famous treatise on the relationship between humor and creativity, Ogilvy affirms the importance of that link in cultivating a creative environment:

Kill grimness with laughter. Maintain an atmosphere of informality. Encourage exuberance. Get rid of sad dogs who spread gloom.

In a section on respect, he calls for creative integrity:

Our offices must always be headed by the kind of people who command respect. No phonies, zeros or bastards.

In a section on hiring, he offers the two essential criteria for recruiting talent:

The paramount problem you face is this: advertising is one of the most difficult functions in industry, and too few brilliant people want careers in advertising.

The challenge is to recruit people who are able to do the difficult work our clients require from us.

  1. Make a conscious effort to avoid recruiting dull, pedestrian hacks.
  2. Create an atmosphere of ferment, innovation and freedom. This will attract brilliant recruits.

If you ever find a man who is better than you are — hire him. If necessary, pay him more than you pay yourself.

He adds a note on equality in hiring (though, on the cusp of the second wave of feminism and shortly after the Equal Pay Act, he makes no mention of equal opportunity for women):

In recruitment and promotion we are fanatical in our hatred for all forms of prejudice. We have no prejudice for or against Roman Catholics, Protestants, Negroes, Aristocracy, Jews, Agnostics or foreigners.

In a section on partnership within the company, he offers four points of advice:

It is as difficult to sustain happy partnerships as to sustain happy marriages. The challenge can be met if those concerned practice these restraints:

  1. Have clear-cut division of responsibility.
  2. Don’t poach on the other fellow’s preserves.
  3. Live and let live; nobody is perfect.
  4. “Why beholdest thou the mote that is in thy brother’s eye, but considers not the beam that is in thine own eye?”

In a section on comers, exploring the management of talent, he reiterates some his 10 criteria for creative leaders and advises:

The management of manpower resources is one of the most important duties of our office heads. It is particularly important for them to spot people of unusual promise early in their careers, and to move them up the ladder as fast as they can handle increased responsibility.

There are five characteristics which suggest to me that a person has the potential for rapid promotion:

  1. He is ambitious.
  2. He works harder than his peers — and enjoys it.
  3. He has a brilliant brain — inventive and unorthodox.
  4. He has an engaging personality.
  5. He demonstrates respect for the creative function.

If you fail to recognize, promote and reward young people of exceptional promise, they will leave you; the loss of an exceptional man can be as damaging as the loss of an account.

The rest of his principles go on to explore such intricacies as the perils of leadership, the art of cat-herding creative people, and how to know when to resign a client. It’s worth reiterating just how excellent and timeless The Unpublished David Ogilvy is in its entirety.

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