Brain Pickings

Posts Tagged ‘africa’

01 OCTOBER, 2008

Deadliest Itch: Malaria Awareness Mosquito-Mosaic Posters

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Why the seat of privilege comes down to having OFF! on hand.

The other day, we established that we’re all African. Fitting, since today we’re looking at one of the coolest awareness campaigns we’ve seen in a long while, which happens to address Africa’s most serious malady: Mosquitoes.

And if you think we’re kidding, or making an awful joke that belittles the AIDS epidemic or genocide, we’re not — every year, mosquito-carried malaria takes more children’s lives in Africa than all other diseases combined. In Sub-Saharan Africa, 3,000 children die from malaria every day.

So African nonprofit África Directo unleashed a brilliant campaign to make this simple point so powerfully:

Mosquito PSA

Mosquito PSA

“Nothing and no one takes more lives than malaria”

Mosquito PSA

The portraits are, of course, composed entirely of mosquitoes — a stencil technique that puts Banksy to shame.

Mosquito PSA

Out of Spainish agency Sra. Rushmore.

via Arab Aquarius

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29 SEPTEMBER, 2008

The Genographic Project: DNA Testing Hits Home

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Why paleoanthropology is cooler than you think and how to find the missing link with a Q-tip.

GENEALOGY ON STEROIDS

We’re all African.

No, seriously — this isn’t some charity slogan, it’s an evolutionary fact. And our DNA — yours, ours, Chuck Norris’s — contains a historical record of it. The big question, really, is how we ended up so scattered across the globe and so incredibly diverse as a species — 6.5 billion of us, speaking 6,000 languages, sporting all sorts of shapes, sizes and colors.

Now, genographer Spencer Wells is closer than ever to building a family tree for all of humanity. For the past couple of years, he’s toured dozens of countries tackling that great big question of origins in order to explain our amazing diversity.

And it all comes down to mitochonodrial DNA — the maternal ancestry component you get from your mother and your grandmother and so forth. Turns out, a single African woman, “Mitochondrial Eve,” gave rise to all of today’s mitochondrial diversity about 200,000 years ago. And just to prove your mother right when she told you boys were “late bloomers,” turns out “Y-Chromosome Adam” — the source of the Y-chromosome, the male side of the ancestry story — only lived about 60,000 years ago, a mere 2,000 human generations ago. Which, of course, is measely in evolutionary terms.

Watch Wells’ fascinating yet easily digestible TED Talk on it all.

In 2005, Spencer Wells partnered with National Geographic on a film version of his book, The Journey of Man. The NG folks became so interested in the concept that they offered Wells a 5-year partnership, dubbed The Genographic Project, with the goal of studying millions of people’s DNA in order to trace humanity’s migration patterns over history.

Here comes the cool part: You can order a kit and test your own DNA. At home. Then submit the results to the National Geographic database for analysis, not only finding out your own geneticgenetic journey but also becoming a little flag on the great big map of human geneaology.

So far, they’ve received results from nearly 300,000 people and raised over $8 million.

The whole thing is, of course, a non-profit and any money they raise, after covering the cost of the kit and the data processing, gets funnelled back into the project, mostly into The Legacy Fund — a grant-giving charity that gives money to indigenous groups around the world for various sustainability, educational, philanthropic and otherwise awesome projects they’ve applied for.

So go ahead, order the kit — it costs less than our college Biology textbook back in the day, and it goes towards greater things than the Barnes & Noble bottom line.

05 SEPTEMBER, 2008

New York, New York

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We’re back — with gifts from the Jersey mob, 33 reasons why birthdays are overrated, and music legends who can bend power-coated steel.

That’s right, we’re back — with a spankin’ new site domain. (Cue in glance at browser’s URL field.) And because right now we’re in the most un-New-York-like place in the world — Sofia, Bulgaria — we’re focusing on the random, smart, bizarre stuff that makes New York New York. Welcome to the New York, New York issue.

JERSEY MOB SAYS “THANKS”

Let’s face it, this is the age of extreme consumerism. We define ourselves by what we buy, eat, watch, and otherwise consume. And now, we can define ourselves by the stuff leftover from our consumption.

New York-based artist Justin Gignac is selling fresh-picked NYC garbage. That’s right, junk. He scours the streets of the world’s most conspicuous-consumption-driven city for leftovers — metro cards, plastic cups, cigarette buds, newspaper, receipts, gum wrappers, you name it — then carefully arranges them in small (non-leaky, non-smelly) plastic cubes, each unlike any other.

For homesick New Yorkers and randomness-seeking hipsters alike, the cubes are anything from a sentimental piece of home to an artsy-fartsy piece of self-expression. (For us, they’re just garbage-filled plastic boxes, but we dig the idea nonetheless.)

The cubes even come in special limited-edition varieties: you can reminisce with junk from the last opening day at Yankee Stadium, New Years’ Eve ’08 at Times Square, and the final day at Shea.

Here’s to trashy taste.

BETTER THAN A CHAMPAGNE TOAST

And if you just realized you take garbage for granted, just wait until we consider tap water. Sure, NYC’s may not be the finest, but it’s drinkable — which is more than what a huge chunk of the world can claim. That’s why New Yorker Scott Harrison founded Charity Water, a — you guessed it — charity aiming to bring clean drinking water to people in the developing world.

The nonprofit was Scott’s version of a midlife crisis — after trading in his glitzy life as an NYC nightclub and fashion promoter for a humanitarian gig in West Africa, he came to appreciate the far-reaching (and often underestimated by the priviliged) power of driniking water, from basic convenience to serious disease prevention.

This week, Scott turns 33, so he’s out on a month-long birthday campaign: he launched Boring September, an effort to build 333 drinking wells in 33 villages across Ethiopia.

The idea: Scott is asking everyone born in September to do away with birthday presents and ask their friends and family for $33 donations instead. The goal is to raise $1.5 million for the 333 wells, which will greatly improve 150,000 people’s health and quality of life.

The best part: a few do-good companies are supporting the campaign and matching donations, making our regular contributions twice as powerful. Which is good news, since 1,100 regular Virgos and Libras have joined the movement so far — each contirbutor gets an individual birthday page, where friends can donate in their name.

So if you’re a water-spoiled September baby, suck it up and ask your mom not to give you that inevitable sweater you’ll never wear anyway — poor people score drinking water, you score one less dent in your street cred courtesy of mom.

BYRNE THE COMPETITION

Ok, ok, so we can’t get enough of David Byrne these days. So sue us. But the Renaissance man just keeps churning out the good stuff.

His latest: design work for New York’s CityRacks Design Competition. Besides submitting 9 designs of his own — among them “The Coffee Cup” in Brooklyn, “The Hipster” in Williamsburg, shaped like an electric guitar, and “The MoMA” right outside the eponymous museum — he was also recruited to be on the jury. (Come on now, fairness is overrated.)

Byrne, a die-hard cyclist himself, got down with the powder-coated steel like a pro, but didn’t make it as a finalist in the competition. Granted, some of those top designs are mad cool — we love Andrew Lang and Harry Dobbs’ “I heart NY” and the Kubrick-like geometric sculptures by Stephan Jaklitsch Architects.

Sure beats the way we do it in Philly.

via PSFK