Tea cups, cavemen and why consumer research is doing design a disservice.
We have a soft spot for documentaries about design — from Gary Hustwit’s Objectified to the BBC’s The Genius of Design. And while industrial design may seem like a relatively newfound cultural obsession, the design of “things” has been on the minds of filmmakers for a long time.
Today, we look at an uncovered gem from the archive of the Design Council of Australia — One Designer, Two Designer, a wonderful animated short film circa 1978 comically exploring what makes good and bad design.
Style can be very easily confused with design and is very often substituted for that. A trendy hook to a product may be just that. To serve a popular style today is often to perform a disservice to the customer. The real function of the designer is to understand the function of the thing he is designing.
Despite the humorous tone, the film delves into the important misconceptions about design and designers’ role in society, emphasizing the need for developing a design sensibility to better and more critically evaluate the value of objects beyond what advertising slogans may promise.