Brain Pickings

Posts Tagged ‘Apple’

18 NOVEMBER, 2008

Mac in the Produce Aisle

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Why Steve Jobs is bigger in Japan than the Hollywood A-list combined.

Apple on Apple It’s no secret we’re huge (HUGE) Mac fans. But if there’s one place were fanboy culture is at its most extreme, it has to be Japan.

Case in point: One Japanese Mac fan decided to take both his love of Apple and the term “branding” to literal levels by “tattooing” a crop of Fiji apples with the Apple and iPod logos.

How?

Pretty much the same way sun tattoos work — you slap a sticker before the skin pigments and the shape gets imprinted on it. Because apples get their pigment from sunlight as they ripen, the Apple enthusiast just stickered them a month before the harvest…

… and just waited for nature to run its due course.

Well, it seems like Steve Jobs has out-big-in-Japanned any Hollywood celebrity. Jack Bauer can endorse all the low-cal drinks he wants, but we don’t see his image and likeness on any produce, now do we?

via Gizmodo

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02 OCTOBER, 2008

Mac Guy Speaks Up

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Because nothing says “Mac Guy” better than a smartass passive-aggressive comment about PC Guy.

QUOTE OF THE WEEK

After last week’s rather scandalous exposé on the whole Mac vs. PC thing, we find out today that Mac OS market share has hit an all-time high at 8.28%, at the expense of Windows’ slow but steady fall from the 90.24% top.

Okay, no surprise, as we believe settling for the inferiority of a PC operating system is one of modern civilization’s most irrational and logic-devoid transgressions, right up there with Spandex, Hummers and George W.

But our quote of the week comes from our Swiss Mac brethren, specifically one CNN commenter unambiguously nicknamed “cynik”:

“A mac is a kitchen in your home, where you prepare your favourite delicacies.

A pc is a camp kitchen for a pack of grunts whose opinion doesn’t matter to their management.”

So much for neutrality.