14 OCTOBER, 2014
By: Maria Popova
“More isn’t always better: no more in information design than in poetry…”
Once again this year, I was delighted to serve on the “Brain Trust” for an annual project by Pulitzer-Prize-winning journalist, New Yorker writer, and Scientific American neuroscience blog editor Gareth Cook, who culls the best, most thoughtful and illuminating infographics published each year, online and off, and invites the bearer of a sharp mind to contextualize both the individual selections and the premise of the project. Alongside the inaugural crop of infographic exemplars was David Byrne’s excellent essay on cultivating the ability to experience the “geeky rapture” of metaphorical thinking and pattern recognition. Now comes the second installment, The Best American Infographics 2014 (public library), with an introduction by master-statistician Nate Silver and fifty-eight examples of stellar information design shedding light on such diverse topics as the history of space exploration, the sleep habits of famous writers, the geography of where gay people stay in the closet, the comparative shapes and sizes of major baseball parks, and the social network of jazz musicians in the 1920s. (“American” is somewhat a misnomer, as many of the contributions come from artists, designers, and writers — myself included — who are not U.S. citizens and/or reside outside the country.)
Silver, the author of The Signal and the Noise, considers the two factors that make an infographic compelling — providing a window into its creator’s mind and telling a story that “couldn’t be told in any other way.” He writes:
Design has traditionally been seen as a field for “right-brained” types: those who think visually and spatially rather than with symbols like words and numbers. But modern information design is equal parts art and science, form and function, architecture and engineering. It combines the best of at least three fields of achievement: aesthetics, technology, and journalism.
By aesthetics, I mean all the usual things, but especially proportionality. For information designers, this quality is not so abstract as it might be in other mediums. Their goal is tangible: to convey as much information as possible given some set of constraints.
Silver points out that at the dawn of information design — as, for instance, in the heyday of the discipline’s little-known godfather, Fritz Kahn — these constraints were largely practical, imposed by factors like the cost of materials and the availability of physical space for printing the infographic. But with the rise of the internet, the chief constraint became the audience’s attention. Pointing to the legacy of anti-“chartjunk” crusader Edward Tufte, Silver writes:
Tufte and others have long spoken to the importance of minimalism in information design. But it proved to be more important as design was translated onto the web, where attention spans are measured in seconds and the next graphic is but a mouse-click or hand-swipe away. More isn’t always better: no more in information design than in poetry, or painting, or product design. A superfluous axis on a chart, an extra dimension of information, can distract from the focal point just as much as an extraneous word in a sonnet or an unnecessary button on a tablet. It can reduce the signal-to-noise ratio and leave the viewer less well informed.
Successful examples of information design can sometimes be highly intricate, but these cases usually involve a layered approach. The most essential elements of the graphic — the most essential parts of the story — jump out immediately.
The opening visualization, reminiscent of designer Toby Ng’s World of 100 project from several years ago, makes Silver’s point perfectly:
Who We Are
'When I was a boy in the '90s, my mother had a printout of a chain email pinned to the wall in our kitchen. It was called 'The World as 100 People,' and it was just a simple list. I never forgot it because it was a simple but clever idea—a child could understand it without knowing the concept of percentages. One day, I didn't have any other work to do and I was sitting in my studio. The idea and the method came to me very quickly. I knew that I wanted to make it round, like the world. I wanted to use colors that might remind people of flags. I made the first draft in the morning and it was on the Internet by the afternoon.' (Jack Hagley, graphic designer, London)
The storytelling aspect of the genre, meanwhile, shines brilliantly in this example from Wendy MacNaughton and Caroline Paul’s immeasurably soul-stretching Lost Cat: A True Story of Love, Desperation, and GPS Technology, one of the best books of 2013:
'Our cat Tibby disappeared suddenly, and we were devastated. Then, five weeks later he returned, fat and happy. We were overjoyed he was back, but where had he gone? We decided to strap a GPS unit to his collar and find out where he spent his days.' (Caroline Paul, writer, and Wendy MacNaughton, illustrator)
Silver also speaks to the importance of editorial point of view in infographics and outlines the three essential advantages of visual storytelling over the strictly verbal:
Great works of information design are also great works of journalism.
At the core of journalism is the mission of making sense of our complex world to a broad audience. Newsrooms … place emphasis on gathering information. But they’re also in the business of organizing that information into forms like stories. Visual approaches to organizing information also tell stories, but have a number of potential advantages against purely verbal ones:
- Approachability. Human beings have strong visual acuity. Furthermore, our visual language is often more universal than our words. Data presented in the form of an infographic can transcend barriers of class and culture. This is just as important for experts as for laypersons: a 2012 study of academic economists found that they made much more accurate statistical inferences from a graphic presentation of data than when the same information was in tabular form.
- Transparency. The community of information designers has an ethos toward sharing their data and their code — both with one another and with readers. Well-executed examples of information design show the viewer something rather than telling her something. They can peel away the onion, build trust, and let the reader see how the conclusions are drawn.
- Efficiency. I will not attempt to tell you how many words a picture is worth. But surely visualization is the superior medium in some cases. In trying to figure out how to get from King’s Cross to Heathrow Airport on the London Tube, would you rather listen to a fifteen-minute soliloquy from the bloke at the pub — or take a fifteen-second glance at Beck’s map?
But alongside the tremendous power of information design in making sense of the world is also a dark side of potentially equal magnitude, which Silver captures elegantly:
That information design is part and parcel of journalism also means that it inherits journalism’s burdens. If it’s sometimes easier to reveal information by means of data visualization, that can make it easier to deceive… What one journalist thinks of as organizing information, the next one might call censorship.
But it’s long past time to give information designers their place at the journalistic table. The ones you’ll see in this book are pointing the way forward and helping the rest of us see the world a little more clearly.
To my great delight, included in the volume as a large fold-out spread is also my homegrown collaboration with Italian information design team Accurat and San Francisco-based artist extraordinaire Wendy MacNaughton, visualizing the relationship between famous writers’ sleep habits and their literary productivity — a labor of love project years in the brewing and months in the making:
Writers, Sleep, and Productivity
An exploration of whether authors' sleep habits might affect their creative output, based on my highlights from a decade's worth of reading the diaries, letters, and autobiographies of celebrated writers. (Concept and direction by Maria Popova. Design by Accurat: Giorgia Lupi, Simone Quadri, and Gabriele Rossi with Davide Ciufi, Federica Fragapane, and Francesco Majno. Illustrations by Wendy MacNaughton.)
In fact, Accurat is the only team with multiple entries in the volume — deservingly so. Also included is their visualization of the 100 “geniuses” of language and literature, based on Harold Bloom’s book Genius and originally published in English right here on Brain Pickings:
The Varieties of Genius
Great minds from Harold Bloom's 'Genius,' visualized according to Jewish esoteric thought. (Davide Ciufi, Federica Fragapane, and Francesco Majno, Giorgia Lupi, Simone Quadri, Gabriele Rossi)
As both a lover of unusual twists on Harry Beck’s classic London Tube map and someone infinitely fascinated by synesthesia, I was particularly taken with this synesthetic taste map of London:
Underground Taste Map
A synesthesia tour of London: 'This map is a graphic representation of each of the tastes and textures I experience as I travel around deep beneath the streets of London. I have synesthesia, a neurological trait that blends or mixes my sense of sound and sight with my sense of taste. Every time I stop at or pass through a Tube station on the London Underground subway system, I experience an involuntary taste and texture, a real mouthfeel, specific to that particular station name. Over five decades I visited every station on the network and made a note of the tastes and textures specific to each station name. The journey began in January 1964 at Dollis Hill, and reached the end of the line at Woolwich Arsenal in August 2013.' (James Wannerton, president of the UK Synesthesia Association)
One piece calls to mind, rather viscerally, C.S. Lewis’s prescient assertion that “it is essential of the happy life that a man would have almost no mail.”
Email: Not Dead, Evolving
Accompanying a Harvard Business Review article, this infographic visualizes survey data indicating that three-quarters of all email is junk, and that we're wasting a great deal of time answering minutia. (Bonnie Scranton, artist, James de Vries, creative director, Scott Berinato, senior editor, and Christina Bortz, articles editor, at the Harvard Business Review)
Another favorite comes from Taschen’s altogether excellent book Jazz: New York in the Roaring Twenties:
Social Network of Jazz in 1920s New York City
For each of these 24 leading jazz musicians working in New York during the Roaring Twenties, the size of the silhouette depicts the number of recording sessions by that musician during his or her lifetime. The connecting lines show joint recording sessions — a sort of sociogram of Gotham's jazz scene. (Idea, research, illustration and design by Robert Nippoldt; additional design by Christine Goppel and Tobias Glasmacher; research by the Bavarian Jazz Institute's Sylke Mehrbold.)
One of the most quietly piercing visualizations in the volume juxtaposes its soft, elegant imagery with its hard, ghastly subject. London-based multidisciplinary artist and author Valentina D’Efilippo explores the casualties of twentieth-century via poppies — a flower used to commemorate soldiers who perished at war — in a breath-stopping piece titled Fields of Commemoration, part of her book The Infographic History of the World:
Fields of Commemoration
Each poppy depicts a war in the 20th century, growing from the year the war started and blooming above the year it ended. The size of the blossom reflects the number of deaths—95 million in total over the course of the century. (Valentina D'Efilippo)
Among the most fiercely original contributions is designer Kelli Anderson’s ingenious Existential Calculator:
'A hand-held interactive infographic decision-making tool that helps the reader decide whether or not to take a job. It organizes the spectrum of possible work outcomes—from pleasurable to spiritually degrading, from well-paying to debt-enhancing, from exciting to 'meh'—and shows where the reader is likely to land, based on what they tell it about the potential job.' (Kelli Anderson)
Many more masterworks of information design, as well as a broader lens of what makes them so, can be found in The Best American Infographics 2014. Complement it with David Byrne on how to be an educated consumer of infographics, then take a trip back to 1930s Germany, where it all began.
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