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Posts Tagged ‘creativity’

07 JUNE, 2012

Remembering Ray Bradbury with 11 Timeless Quotes on Joy, Failure, Writing, Creativity, and Purpose


The literary hero in his own words.

What a tragic season it’s been for literary heroes who defined generations of readers and creators. Last month, we lost Maurice Sendak, and this week, Ray Bradbury — beloved author, champion of curiosity, relentless advocate of libraries — passed way at the age of 91. To celebrate his life and legacy, here are eleven of his most timeless insights on writing, culture, creativity, failure, happiness, and more.

On doing what you love, in this wonderful 2008 video interview from the National Endowment for the Arts:

Love what you do and do what you love. Don’t listen to anyone else who tells you not to do it. You do what you want, what you love. Imagination should be the center of your life.

On art, in Zen in the Art of Writing: Releasing the Creative Genius Within You:

We have our Arts so we won’t die of Truth.

UPDATE: Reader Dr. Karen Funt writes: “‘We have our Arts so we don’t die of the truth’ is really Nietzsche… [W]hether Bradbury realized that he was quoting Nietzsche, I don’t know, but it isn’t fair to Nietzsche to have the attribution of one of his greatest thoughts, given over to another, especially at that person’s death. I’m glad that Bradbury liked the idea, but that does not make it his.”

On reading as a prerequisite for democracy, from the same 2008 NEA interview:

If you know how to read, you have a complete education about life, then you know how to vote within a democracy. But if you don’t know how to read, you don’t know how to decide. That’s the great thing about our country — we’re a democracy of readers, and we should keep it that way.

On creativity and the myth of the muse, in Zen in the Art of Writing:

That’s the great secret of creativity. You treat ideas like cats: you make them follow you.

On creative purpose and perseverance in the face of rejection, in Snoopy’s Guide to the Writing Life:

[S]tarting when I was fifteen I began to send short stories to magazines like Esquire, and they, very promptly, sent them back two days before they got them! I have several walls in several rooms of my house covered with the snowstorm of rejections, but they didn’t realize what a strong person I was; I persevered and wrote a thousand more dreadful short stories, which were rejected in turn. Then, during the late forties, I actually began to sell short stories and accomplished some sort of deliverance from snowstorms in my fourth decade. But even today, my latest books of short stories contain at least seven stories that were rejected by every magazine in the United States and also in Sweden! So … take heart from this. The blizzard doesn’t last forever; it just seems so.

On signal and noise, in Zen in the Art of Writing:

Ours is a culture and a time immensely rich in trash as it is in treasures.

On curiosity and stimulating work, in his fantastic 2001 speech at The Sixth Annual Writer’s Symposium by the Sea:

I want your loves to be multiple. I don’t want you to be a snob about anything. Anything you love, you do it. It’s got to be with a great sense of fun. Writing is not a serious business. It’s a joy and a celebration. You should be having fun with it. Ignore the authors who say ‘Oh, my God, what word? Oh, Jesus Christ…,’ you know. Now, to hell with that. It’s not work. If it’s work, stop and do something else.

On joy in one’s work, in the same 2001 speech:

I’ve never worked a day in my life. I’ve never worked a day in my life. The joy of writing has propelled me from day to day and year to year. I want you to envy me, my joy. Get out of here tonight and say: ‘Am I being joyful?’ And if you’ve got a writer’s block, you can cure it this evening by stopping whatever you’re writing and doing something else. You picked the wrong subject.

On symbolism and self-consciousness, in a lovely 1963 project by a high school student asking famous writers to weigh in on symbolism:

I never consciously place symbolism in my writing. That would be a self-conscious exercise and self-consciousness is defeating to any creative act. Better to get the subconscious to do the work for you, and get out of the way. The best symbolism is always unsuspected and natural. During a lifetime, one saves up information which collects itself around centers in the mind; these automatically become symbols on a subliminal level and need only be summoned in the heat of writing.

On the beauty of life’s ephemeral nature, in his final piece in the New Yorker:

Even at [age eleven], I was beginning to perceive the endings of things, like this lovely paper light. I had already lost my grandfather, who went away for good when I was five. I remember him so well: the two of us on the lawn in front of the porch, with twenty relatives for an audience, and the paper balloon held between us for a final moment, filled with warm exhalations, ready to go.

On legacy, through a character in Fahrenheit 451:

Everyone must leave something behind when he dies, my grandfather said. A child or a book or a painting or a house or a wall built or a pair of shoes made. Or a garden planted. Something your hand touched some way so your soul has somewhere to go when you die, and when people look at that tree or that flower you planted, you’re there.

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01 JUNE, 2012

How Intuition and the Imagination Fuel “Rational” Scientific Discovery and Creativity: A 1957 Guide


“Those who do not know the torment of the unknown cannot have the joy of discovery.”

Last week, we took in some timeless vintage wisdom on the role of serendipity and chance-opportunism in creativity and scientific discovery, culled from the 1957 gem The Art of Scientific Investigation (public library; public domain) by Cambridge University animal pathology professor W. I. B. Beveridge — a brilliant treatise on creativity in science and, by extension, in all endeavors of the mind. Beveridge constructs what’s essentially a florilegium of quotes by famous scientists and case studies of watershed discoveries to synthesize insights on what makes successful science — and successful creative thinking in general, exploring subjects like serendipity, intuition, and imagination to reveal the habits of mind that produce good ideas.

Today, as promised, we revisit Beveridge’s hefty tome to examine his ideas on the role of intuition and the imagination.

Beveridge cites philosopher, psychologist, and educational reformer John Dewey‘s seminal 1933 book, How We Think, outlining Dewey’s model for conscious thinking: First we become aware of the difficulty or problem, which provides the stimulus; then, a suggested solution pops into the conscious mind; finally, a reason evaluates the idea to reject or accept it — if the idea is rejected, the mind goes back to the previous step and repeats. Beveridge offers a brilliant articulation of the combinatorial creativity that underlies what we often call intuition:

The important thing to realize is that the conjuring up of the idea is not a deliberate, voluntary act. It is something that happens to us rather than something we do.

In ordinary thinking ideas continually ‘occur’ to us in this fashion to bridge over the steps in reasoning and we are so accustomed to the process that we are hardly aware of it. Usually the new ideas and combinations result from the immediately preceding thought calling up associations that have been developed in the mind by past experience and education.

In allowing for these magic moments to occur, Beveridge stresses the importance of embracing uncertainty and doubt:

Many people will not tolerate a state of doubt, either because they will not endure the mental discomfort of it or because they regard it as evidence of inferiority.

He once again quotes Dewey, who advocated what he called “reflective thinking”:

To be genuinely thoughtful, we must be willing to sustain and protract that state of doubt which is the stimulus to thorough enquiry, so as not to accept an idea or make a positive assertion of a belief, until justifying reasons have been found.

Further synthesizing Dewey, Beveridge captures the heart of how I, too, believe creativity works:

It is not possible deliberately to create ideas or to control their creation. When a difficulty stimulates the mind, suggested solutions just automatically spring into the consciousness. The variety and quality of the suggestions are functions of how well prepared our mind is by past experience and education pertinent to the particular problem. What we can do deliberately is to prepare our minds in this way, voluntarily direct our thoughts to a certain problem, hold attention on that problem and appraise the various suggestions thrown up by the subconscious mind. The intellectual element in thinking is, Dewey says, what we do with the suggestions after they arise.

Other things being equal, the greater our store of knowledge, the more likely it is that significant combinations will be thrown up. Furthermore, original combinations are more likely to come into being if there is available a breadth of knowledge extending into related or even distant branches of knowledge.

I frequently use LEGO as a metaphor for combinatorial creativity — if we only have bricks of one shape, size, and color, what we build with them remains limited; but if we build with pieces of various shapes, sizes, and colors, our creations will be infinitely more interesting. Beveridge corroborates this by citing Dr. E. L. Taylor:

New associations and fresh ideas are more likely to come out of a varied store of memories and experience than out of a collection that is all of one kind.

Further confirming what Einstein, Anne Lamott, and Steve Jobs have said about rationality and intuition, Beveridge cites iconic physicist Max Planck, father of quantum physics:

Again and again the imaginary plan on which one attempts to build up order breaks down and then we must try another. This imaginative vision and faith in the ultimate success are indispensable. The pure rationalist has no place here.

Indeed, Einstein himself put it thusly:

There is no logical way to the discovery of these elemental laws. There is only the way of intuition, which is helped by a feeling for the order lying behind the appearance.

Beveridge goes on to argue that intuition is really a pattern of ideas that forms as we accumulate experiences and education, and even relates this to our well-documented fear of being wrong:

The instinctive sense of irritation we feel when someone disagrees with us or when some fact arises which is contrary to our beliefs may be due to the break in the pattern we have formed.

Writing about the importance of imagination in science, the prominent 19th-century physicist John Tyndall insisted:

Newton’s passage from a falling apple to a falling moon was an act of the prepared imagination. Out of the facts of chemistry the constructive imagination of Dalton formed the atomic theory. Davy was richly endowed with the imaginative faculty, while with Faraday its exercise was incessant, preceding, accompanying and guiding all his experiments. His strength and fertility as a discoverer are to be referred in great part to the stimulus of the imagination.

Beveridge sums it up beautifully:

Facts and ideas are dead in themselves and it is the imagination that gives life to them. But dreams and speculations are idle fantasies unless reason turns them to useful purpose. Vague ideas captured on flights of fancy have to be reduced to specific propositions and hypotheses.

Echoing Carl Sagan’s wisdom on the balance between skepticism and open-mindedness, he continues:

While imagination is the source of inspiration in seeking new knowledge, it can also be dangerous if not subjected to discipline; a fertile imagination needs to be balanced by criticism and judgment. This is, of course, quite different from saying it should be repressed or crushed. The imagination merely enables us to wander into the darkness of the unknown where, by the dim light of the knowledge that we carry, we may glimpse something that seems of interest. But when we bring it out and examine it more closely it usually proves to be only trash whose glitter had caught our attention. Things not clearly seen often take on grotesque forms. Imagination is at once the source of all hope and inspiration but also of frustration. To forget this is to court despair.

Returning once again to the pivotal role of embracing failure, Beveridge writes:

The scientist who is excessively cautious is not likely to make either errors or discoveries… Humphry Davy said: ‘The most important of my discoveries have been suggested to me by my failures.’ The trained thinker shows to great advantage over the untrained person in his reaction to finding his idea to be wrong. The former profits from his mistakes as much as from his successes.

Dewey says: ‘What merely annoys and discourages a person not accustomed to thinking … is a stimulus and guide to the trained enquirer… It either brings to light a new problem or helps to define and clarify the problem.

To that effect, upon receiving the Nobel Prize in physics, Max Planck remarked:

Looking back … over the long and labyrinthine path which finally led to the discovery [of the quantum theory], I am vividly reminded of Goethe’s saying that men will always be making mistakes as long as they are striving after something.

Beveridge cautions that the most important element in harnessing the power of the imagination is avoiding the trap of conditioned thinking:

Psychologists have observed that once we have made an error, as for example in adding up a column of figures, we have a tendency to repeat it again and again. This phenomenon is known as the persistent error. The same thing happens when we ponder over a problem; each time our thoughts take a certain course, the more likely is that course to be followed the next time. Associations form between the ideas in the chain of thoughts and become firmer each time they are used, until finally the connections are so well established that the chain is very difficult to break. Thinking becomes conditioned just as conditioned reflexes are formed. We may have enough data to arrive at a solution to the problem, but, once we have adopted an unprofitable line of thought, the oftener we pursue it, the harder it is for us to adopt the profitable line.

After offering several first-hand accounts of discovery by prominent scientists, Berveridge summarizes the gist of intuition:

The most characteristic circumstances of an intuition are a period of intense work on the problem accompanied by a desire for its solution, abandonment of the work perhaps with attention to something else, then the appearance of the idea with dramatic suddenness and often a sense of certainty. Often there is a feeling of exhilaration and perhaps surprise that the idea had not been thought of previously.

The psychology of the phenomenon is not thoroughly understood. There is a fairly general, though not universal, agreement that intuitions arise from the subconscious activities of the mind which has continued to turn over the problem even though perhaps consciously the mind is no longer giving it attention.

(Of course, though the exact mechanisms of ideation remain, and possibly always will, not fully understood, in the half-century since Beveridge’s work psychology and neuroscience have done a great deal to shed some light on how creativity works and what happens backstage in the brain.)

Beveridge outlines the process thusly:

Ideas spring straight into the conscious mind without our having deliberately formed them. Evidently they originate from the subconscious activities of the mind which, when directed at a problem, immediately brings together various ideas which have been associated with that particular subject before. When a possibly significant combination is found it is presented to the conscious mind for appraisal. Intuitions coming when we are consciously thinking about a problem are merely ideas that are more startling than usual. But some further explanation is needed to account for intuitions coming when our conscious mind is no longer dwelling on that subject. The subconscious mind has probably continued to be occupied with the problem and has suddenly found a significant combination. Now, a new idea arriving during conscious thinking often produces a certain emotional reaction — we feel pleased about it and perhaps somewhat excited. Perhaps the subconscious mind is also capable of reacting in this way and this has the effect of bringing the idea into the conscious mind.

Because such intuitive ideas often vanish quickly after their appearance, Beveridge recommends a “valuable device” for capturing them: the habit of carrying pencil and paper to note down original ideas. (Or, fifty years later, Evernote, my preferred alternative.) He advises:

Ideas often make their appearance in the fringe of consciousness when one is reading, writing or otherwise engaged mentally on a theme which it is not desirable to interrupt. These ideas should be roughly jotted down as quickly as possible; this not only preserves them but also serves the useful purpose of getting them ‘off your mind’ with the minimum interruption to the main interest. Concentration requires that the mind should not be distracted by retaining ideas on the fringe of consciousness.

To underline the role of the intuition, Beveridge quotes German-British philosopher F. C. S. Schiller:

It is not too much to say that the more deference men of science have paid to logic, the worse it has been for the scientific value of their reasoning… Fortunately for the world, however, the great men of science have usually been kept in salutary ignorance of the logical tradition.

Beveridge circles back to the importance of developing a comfort level with the unknown, citing the celebrated French physiologist Claude Bernard:

Those who do not know the torment of the unknown cannot have the joy of discovery.

The Art of Scientific Investigation is available as a free download in multiple formats from The Internet Archive, but be aware the text was digitized poorly using optical character recognition and is plagued with legibility errors.

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25 MAY, 2012

The Art of Chance-Opportunism in Creativity and Scientific Discovery: A 1957 Guide


“To be perfectly original one should think much and read little, and this is impossible, for one must have read before one has learnt to think.”

What a magical Rube Goldberg machine of discovery literature is — the original “inter-net,” if you will, with the allusions, citations, and references in one work opening doors to countless others. One such Rube Goldberg chain reaction began in last month’s Dancing About Architecture: A Little Book of Creativity, which first led me to the 1939 gem A Technique for Producing Ideas, and then to The Art of Scientific Investigation (public library; public domain) — an absolutely fantastic treatise on creativity in science and, by extension, in all endeavors of the mind, originally written by Cambridge University animal pathology professor W. I. B. Beveridge in 1957. Using a wealth of anecdotes and case studies of legendary scientists and watershed discoveries, Beveridge synthesizes insights on what makes successful science. But with entire chapters exploring subjects like serendipity, intuition, and the imagination, he goes far beyond the scope of science to deliver a potent prescription for the mental techniques that best prepare us for discovery and creativity in any discipline — because, after all, as John Cleese once put it, “Creativity is not a talent. It is a way of operating.”

One recurring emphasis by Beveridge is the eclecticism of influence necessary for true originality and the idea that creativity is combining and connecting things:

Successful scientists have often been people with wide interests. Their originality may have derived from their diverse knowledge … Originality often consists in linking up ideas whose connection was not previously suspected.


Therefore reading ought not to be confined to the problem under investigation nor even to one’s own field of science, nor, indeed, to science alone.

Beveridge also repeatedly insists on method, on process over product, illustrating his point by citing a number of famous scientists. For instance, the great French physiologist Claude Bernard observed:

Good methods can teach us to develop and use to better purpose the faculties with which nature has endowed us, while poor methods may prevent us from turning them to good account. Thus the genius of inventiveness, so precious in the sciences, may be diminished or even smothered by a poor method, while a good method may increase and develop it … In biological sciences, the role of method is even more important than in the other sciences because of the complexity of the phenomena and countless sources of error.

Bernard offers validation for the idea that ignorance fuels science by observing:

It is that which we do know which is the great hindrance to our learning, not that which we do not know.

Henry Bessemer, who discovered the method of producing cheap steel, corroborated this:

I had an immense advantage over many others dealing with the problem inasmuch as I had no fixed ideas derived from long established practice to control and bias my mind, and did not suffer from the general belief that whatever is, is right.

This osmotic balance of influence — “what’s been done before” — and original thought is, as Beveridge illustrates, the central paradox of creativity. To those who deny the combinatorial nature of creativity, the poet Lord Byron quipped:

To be perfectly original one should think much and read little, and this is impossible, for one must have read before one has learnt to think.

In a chapter titled “Preparation,” Beveridge offers a solution:

The best way of meeting this dilemma is to read critically, striving to maintain independence of mind and avoid becoming conventionalized. Too much reading is a handicap mainly to people who have the wrong attitude of mind. Freshness of outlook and originality need not suffer greatly if reading is used as a stimulus to thinking and if the scientist is at the same time engaged in active research. In any case, most scientists consider that it is a more serious handicap to investigate a problem in ignorance of what is already known about it.

(Cue in Carl Sagan’s wisdom on balancing skepticism and open-mindedness.)

Francis Bacon, pioneer of the scientific method, phrased it thusly:

Read not to contradict and confute, nor to believe and take for granted … but to weigh and consider.

One particularly interesting technique Beveridge recommends in preparing the mind for originality involves index cards to create florilegia of reading materials:

Most scientists find it useful to keep a card index with brief abstracts of articles of special interest for their work. Also the preparation of these abstracts helps to impress the salient features of an article in the memory. After reading quickly through the article to get a picture of the whole, one can go back to certain parts, whose full significance is then apparent, re-read these and make notes.

Bear in mind, this is the 1950s. Yet the description and function of this method bears a striking resemblance to using a platform like Tumblr today, which lets us “clip” excerpted information onto “index cards.” To say, then, that every scientist should have a Tumblr isn’t such a terrible idea after all.

Beveridge opens a chapter on “Chance” with some timeless wisdom by Nobel-winning French bacteriologist Charles Nicolle:

Chance favors only those who know how to court her.

This, of course, is a play on Pasteur’s famous maxim, “Chance favors the prepared mind,” which Steven Johnson modified to “chance favors the connected mind” more than half a century later, in his study of where good ideas come from.

Beveridge argues that although the role of chance in discovery appears to be common knowledge, the exact magnitude of its importance is rarely realized or fully understood. He offers the following advice on reaping the benefits of chance in pursuing discovery:

Although we cannot deliberately evoke that will-o’-the-wisp, chance, we can be on the alert for it, prepare ourselves to recognize it and profit by it when it comes. Merely realizing the importance of chance may be of some help to the beginner. We need to train our powers of observation, to cultivate that attitude of mind of being constantly on the look-out for the unexpected and make a habit of examining every clue that chance presents. Discoveries are made by giving attention to the slightest clue. That aspect of the scientist’s mind which demands convincing evidence should be reserved for the proof stage of the investigation. In research, an attitude of mind is required for discovery which is different from that required for proof, for discovery and proof are distinct processes.


A good maxim for the research man is ‘look out for the unexpected.’

(And, one might argue, for the artist as well.)

Beveridge makes the case for cultivating this serendipity-opportunism through the stories of famous scientists. The influential medical educator and researcher Alan Gregg wrote:

One wonders whether the rare ability to be completely attentive to, and to profit by, Nature’s slightest deviation from the conduct expected of her is not the secret of the best research minds and one that explains why some men turn to most remarkably good advantage seemingly trivial accidents. Behind such attention lies an unremitting sensitivity.

And writing of his father, Charles Darwin’s son put it thusly:

Everybody notices as a fact an exception when it is striking and frequent, but he had a special instinct for arresting an exception. A point apparently slight and unconnected with his present work is passed over by many a man almost unconsciously with some half considered explanation, which is in fact no explanation. It was just these things that he seized on to make a start from.

(Cue in legendary graphic designer Paul Rand, who knew that the “role of the imagination is to create new meanings and to discover connections that, even if obvious, seem to escape detection.”)

Citing polymath-surgeon Sir Henry Souttar, Beveridge captures the single most important condition for cultivating a capacity for chance discovery:

It is the content of the observer’s brain, accumulated by years of work, that makes possible the moment of triumph.

(Celebrated designer Paula Scher can attest to this.)

Beveridge dives deeper:

The scientist who has an independent mind and is able to judge the evidence on its merits rather than in light of prevailing conceptions is the one most likely to be able to realize the potentialities in something really new. He also needs imagination and a good fund of knowledge, to know whether or not his observation is new and to enable him to see the possible implications.

He offers compelling historical evidence for the additive, combinatorial nature of creativity, countering the genius-myth of how creativity works:

[M]any of the classic discoveries were anticipated in this way but were not properly developed until the right man came along. Edward Jenner was not the first to inoculate people with cowpox to protect them against smallpox, William Harvey was not the first to postulate circulation of the blood, Darwin was by no means the first to suggest evolution, Columbus was not the first European to go to America, Pasteur was not the first to propound the germ theory of disease, Lister was not the first to use carbolic acid as a wound antiseptic. But these men were the ones who fully developed these ideas and forced them on a reluctant world, and most credit rightly goes to them for bringing the discoveries to fruition. It is not only new ideas that lead to discoveries. Indeed few ideas are entirely original. Usually on close study of the origin of an idea, one finds that others had suggested it or something very like it previously.

(Mark Twain spoke to this in his brilliant letter on originality to Helen Keller.)

Beveridge summarizes his insights on chance:

Interpreting the clue and realizing its possible significance requires knowledge without fixed ideas, imagination, scientific taste, and a habit of contemplating all unexplained observations.

Next week, we’ll be taking a look at Beveridge’s ideas on intuition and the imagination — stay tuned.

The Art of Scientific Investigation is available as a free download in multiple formats from The Internet Archive, but be aware the text was digitized poorly using optical character recognition and is plagued with legibility errors.

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11 MAY, 2012

Henry Miller on Originality


“And your way, is it really your way?”

In response to yesterday’s brilliant letter from Mark Twain to Helen Keller, addressing the myth of originality, reader Skip Zilla flags this beautiful passage by Henry Miller, from the anthology Stand Still Like the Hummingbird.

Miller eloquently encapsulates the combinatorial nature of creativity and the constant borrowing and repurposing that takes place as we build upon what came before and recombine existing bits of knowledge and ideas to create what we call “our” ideas.

And your way, is it really your way?


What, moreover, can you call your own? The house you live in, the food you swallow, the clothes you wear — you neither built the house nor raised the food nor made the clothes.


The same goes for your ideas. You moved into them ready-made.

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