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Posts Tagged ‘Dan Ariely’

17 SEPTEMBER, 2012

Dan Ariely on the Truth About Dishonesty, Animated

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“It’s all about rationalization.”

From the fantastic RSA Animate series comes an illustrated distillation of behavioral economist Dan Ariely’s new book, The (Honest) Truth About Dishonesty: How We Lie to Everyone — Especially Ourselves, which you might recall. Here, Ariely highlights some of the fascinating psychological mechanisms that steer our moral compass — and often do so in directions different from our self-conception as righteous people — explaining everything from why we cheat on our diets to how the world ended up in a massive financial crisis, and offering lab-tested behavioral insights on what we can do about it all.

If you think about the whole financial crisis, we’ve taken people and we’ve put them in situations which basically are guaranteed to blind or, at least, to distort their vision. And we expect people to overcome that.

We all have a tendency to think of people as good or bad. And, we say, as long as we kick the bad people, everything would be fine. But the reality is that we all have the capacity to be quite bad, under the right circumstances, and I think in banking we’ve created the right circumstances for everybody to misbehave. And, because of that, it’s not such a matter of kicking some people and getting new people in — it’s about changing the incentive structure. Because, unless we change that, we’re not going to get forward.

For a closer look at The (Honest) Truth About Dishonesty, see these annotated excerpts from a chapter on the relationship between creativity and dishonesty.

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11 JUNE, 2012

Summer Reading List 2012: 10 Essential Books for Cognitive Sunshine

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The science of creativity, the creativity of science, and what your internal clock has to do with Saudi Arabia.

Summer, with its steady supply of barbecues, picnics, parties, and other heavy doses of sociality, makes the need for a well-timed antidote of solitude more urgent than any other season, and what better solitary escape than a good book? It’s time for the annual Brain Pickings summer reading list for cognitive sunshine. Gathered here, in no particular order, are 10 recent and forthcoming books to infuse your season’s well-measured you-moments with a wealth of cross-disciplinary stimulation.

MAGIC HOURS

From McSweeney’s and Tom Bissell, one of today’s finest essayists, comes Magic Hours: Essays on Creators and Creation (public library) — a collection of fourteen essays originally published in arbiters of literary culture such as The New Yorker, Believer, and Harper’s Magazine, spanning a decade of Bissell’s best writing and dissecting the creative process through such diverse subjects as Werner Herzog’s films, video game voiceovers, Iraq war documentaries, sitcoms, and David Foster Wallace. Underpinning them is a somewhat uncomfortable reality to which just about any creator can attest — that no matter how meticulously we trace creativity’s history, dissect its neuroscience, flowcharting our way to it, and itemize it into a 5-point plan, the essence of creation remains subject to a great deal of uncontrollable chance and serendipity.

To create anything — whether a short story or a magazine profile or a film or a sitcom — is to believe, if only momentarily, you are capable of magic. These essays are about that magic — which is sometimes perilous, sometimes infectious, sometimes fragile, sometimes failed, sometimes infuriating, sometimes triumphant, and sometimes tragic. I went up there. I wrote. I tried to see.

A closer look, along with excerpts from some of the essays, here.

INTERNAL TIME

“Six hours’ sleep for a man, seven for a woman, and eight for a fool,” Napoleon famously prescribed. (He would have scoffed at Einstein, then, who was known to require ten hours of sleep for optimal performance.) This perceived superiority of those who can get by on less sleep isn’t just something Napoleon shared with dictators like Hitler and Stalin, it’s an enduring attitude woven into our social norms and expectations, from proverbs about early birds to the basic scheduling structure of education and the workplace. But in Internal Time: Chronotypes, Social Jet Lag, and Why You’re So Tired (public library), a fine addition to these 7 essential books on time, German chronobiologist Till Roenneberg demonstrates through a wealth of research that our sleep patterns have little to do with laziness and other such scorned character flaws, and everything to do with biology.

In fact, each of us possesses a different chronotype — an internal timing type best defined by your midpoint of sleep, or midsleep, which you can calculate by dividing your average sleep duration by two and adding the resulting number to your average bedtime on free days, meaning days when your sleep and waking times are not dictated by the demands of your work or school schedule. For instance, if you go to bed at 11 P.M. and wake up at 7 A.M., add four hours to 11pm and you get 3 A.M. as your midsleep.

Sleep duration shows a bell-shaped distribution within a population, but there are more short sleepers (on the left) than long sleepers (on the right).

This myth that early risers are good people and that late risers are lazy has its reasons and merits in rural societies but becomes questionable in a modern 24/7 society. The old moral is so prevalent, however, that it still dominates our beliefs, even in modern times. The postman doesn’t think for a second that the young man might have worked until the early morning hours because he is a night-shift worker or for other reasons. He labels healthy young people who sleep into the day as lazy — as long sleepers. This attitude is reflected in the frequent use of the word-pair early birds and long sleepers [in the media]. Yet this pair is nothing but apples and oranges, because the opposite of early is late and the opposite of long is short.

Roenneberg goes on to explore how the disconnect between our internal, biological time and social time — defined by our work schedules and social engagements — leads to what he calls social jet lag, a kind of chronic exhaustion resembling the symptoms of jet lag and comparable to having to work for a company a few time zones to the east of your home. From unreasonably early school and work start times to shift work to the invention of Daylight Savings Time, he examines a number of sociocultural structures that impede, rather than harness, our biological clocks, and offers strategies for countering social jet lag.

An in-depth look, with infographics and video, here.

100 IDEAS THAT CHANGED GRAPHIC DESIGN

Design history books abound, but they tend to be organized by chronology and focused on concrete -isms. From publisher Laurence King, who brought us the epic Saul Bass monograph, and the prolific design writer Steven Heller with design critic Veronique Vienne comes 100 Ideas that Changed Graphic Design (public library) — a thoughtfully curated inventory of abstract concepts that defined and shaped the art and craft of graphic design, each illustrated with exemplary images and historical context.

From concepts like manifestos (#25), pictograms (#45), propaganda (#22), found typography (#38), and the Dieter-Rams-coined philosophy that “less is more” (#73) to favorite creators like Alex Steinweiss, Noma Bar, Saul Bass, Paula Scher, and Stefan Sagmeister, the sum of these carefully constructed parts amounts to an astute lens not only on what design is and does, but also on what it should be and do.

Idea # 16: METAPHORIC LETTERING

Trying to Look Good Limits My Life (2004), part of Stefan Sagmeister’s typographic project '20 Things I Have Learned in My Life So Far.' Words are formed from natural and industrial materials and composed in situ.

Idea # 19: VISUAL PUNS

Gun Crime (2010), illustrated by Noma Bar, is a commentary on the tragic toll of gun-related violence in the UK. The trigger serves as the mechanism and outcome of gun attacks.

Idea # 48: TRIANGULATION

The Best of Jazz (1979), a typographical masterpiece by Paula Scher, was done when she was discovering Aleksander Rodchenko and El Lissitsky. She recalls her work being acclaimed as 'new wave' and 'postmodern' when in fact it was a private homage to the pioneers of the Russian avant garde.

Idea # 83: PSYCHEDELIA

Gebrauchsgraphik (1968). The youth style influenced by drugs and rock and roll quickly became a commercial visual vocabulary. Founded in San Francisco, this German version smoothed out some of the rough edges.

A recent closer look, with many more visual examples, here.

TRUE BELIEVERS

Having spent far longer than acceptable in a self-inflicted moratorium on fiction, I thought there was hardly anything more apt to get me back on the bandwagon than a galley from Studio360‘s Kurt Andersen. True Believers: A Novel (July 10) tells the story of 65-year-old Karen Hollander, an enormously successful attorney who has just recused herself from consideration for a U.S. Supreme Court position because of a secret she has kept for the past 40 years, since an unsettling event that took place in 1968, when Hollander was only 18. As she readies her memoir, in which she plans to reveal all, she sets out to tie some loose ends and find the answers to some vital last questions. Andersen takes us back to the 1960s to weave a timely story about counterculture and intellectual rebellion. But, as absorbing as the story is, what makes the novel spellbinding is Hollander’s fascinating, layered character — at once brilliant and irreverent, brimming with equal parts intelligence and humor.

And don’t be fooled by the eyeroll-inducing publisher synopsis (which features the phrase “kaleidoscopic tour de force of cultural observation and seductive storytelling”) — Andersen’s style is anything but self-important or clichéd; a master of simple yet tremendously evocative narrative, he moves swiftly between well-timed wit, without a hint of smugness, and (I’ll give Random House that) keen cultural observation.

See for yourself — you can read the first chapter here.

SEX AND PUNISHMENT

In Sex and Punishment: Four Thousand Years of Judging Desire (public library), writer and lawyer Eric Berkowitz explores the millennia-long quest to regulate and mandate one of the strongest drivers of human behavior, and the tragic deformities that result from the dictatorship of external authority over the most intimate of inner realities. (A subject all the timelier as we’re finally beginning to extinguish one of the most regrettable institutionally endorsed violations of basic human rights.) Tracing how we went from the male bonding ceremonies commonly performed in medieval Mediterranean churches to the lesbian executions in 18th-century Germany, along the entire spectrum of cultural attitudes towards mistresses, goat-lovers, prostitutes, medieval transvestites, adulterers, and other sexual-norm nonconformists, Berkowitz brings an eye-opening lens to one of the most mercilessly judged yet universal aspects of being human.

In the period up to roughly the thirteenth century, male bonding ceremonies were performed in churches all over the Mediterranean. These unions were sanctified by priests with many of the same prayers and rituals used to join men and women in marriage. The ceremonies stressed love and personal commitment over procreation, but surely not everyone was fooled. Couples who joined themselves in such rituals most likely had sex as much (or as little) as their heterosexual counterparts. In any event, the close association of male-marriage ceremonies with forbidden sex eventually became too much to overlook as even more severe sodomy laws were put into place.

A closer look here.

LITTLE BIRD

Children’s picture books — the best of them, at least — have this magical quality of speaking to young hearts with expressive simplicity, but also engaging grown-up minds with subtle reflections on the human condition. Such is the case of Little Bird (public library) by Swiss author-illustrator duo Germano Zullo and Albertine, published by the wonderful Enchanted Lion Books. Illustrated in Albertine’s signature style of soft, colorful minimalism, this little gem is like a beautiful silent film, only in vibrant hues and on paper — and if you’re reading to or with a little one this summer, it’s promised to induce many little oohs and ahhs.

It tells the tender story of a big-hearted man who halts his truck at a cliff’s edge. Unable to go any further, he opens the back door of his truck and a flock of birds spills out into the air, leaving behind a tiny, timid black bird. Surprised and delighted by the little loyalist, the man befriends the bird.

The two have lunch together and, eventually, the man tries to encourage the bird to fly off and join the others by attempting a comic demonstration of flight himself.

The humorous situation deepens the tenderness between the two creatures and soon the bird departs, the man drives away, and the story seems to end — but! — just as the truck trails off into the distance, we see the little black bird come back after it, followed by his colorful friends in a lyrical moment of belonging lost and found. “The small things are treasures,” writes Zullo. “True treasures.”

Take a closer look, with more beautiful artwork from the book, here.

THE HOUSEHOLD TIPS OF THE GREAT WRITERS

Household chores. We dread them, we put them off indefinitely, we think of them as anything but entertainment. But here comes The Household Tips of the Great Writers (public library) — an imaginative and impossibly humorous omnibus of literary impersonation by parodist extraordinaire Mark Crick, who guides us through the art and craft of cooking, gardening, and fixing up the house with the help of some of modern history’s most celebrated literary icons. The real joy of the book, of course, isn’t so much the specific recipes and tips — though who could resist a quick miso soup à la Kafka? — as the comedic precision with which Crick caricatures, lovingly, each writer’s voice.

From boarding the attic with Edgar Allan Poe (“Working from the corner furthest from the feeble light source, which scarce illuminated my labours, I began to lay the boards. Those dark recesses, unlooked upon since the cloak of slate first enveloped them in eternal night, resisted my intrusion like the densest thicket.”) to putting up a garden fence with Hunter S. Thompson (“He lifted a size-eleven foot onto the spade, his leg peeking coquettishly through the slit trouser leg, and the blade sank into the ground. There was a lot to do.”) to burying bulbs in autumn with Sylvia Plath (“I swallowed trying again to clear the bitter taste from my mouth then I tipped the bulbs from the bag and watched as their fat little bodies rolled around on the garden path.”), Crick has all your household and gardening needs and emergencies covered.

Sample some of the recipes and all too delightful instructions here.

THE (HONEST) TRUTH ABOUT DISHONESTY

Behavioral economist Dan Ariely belongs to the rare breed of scientists who are both actively engaged in empirical research, running all kinds of fascinating experiments in the lab, and keenly skilled in synthesizing those findings into equally fascinating insights into human nature, then communicating those articulately and engagingly to a non-scientist reader. That’s precisely what he has previously done in Predictably Irrational, in which he demonstrates through clever experiments that even our most “rational” decisions are driven by our hopelessly emotional selves, and The Upside of Irrationality, where he explores the unexpected benefits of defying logic. Now comes The (Honest) Truth About Dishonesty: How We Lie to Everyone — Especially Ourselves (public library), in which Ariely asks himself a seemingly simple question — “is dishonesty largely restricted to a few bad apples, or is it a more widespread problem?” — and goes on to reveal the surprising, illuminating, often unsettling truths that underpin the uncomfortable answer. Like cruelty, dishonesty turns out to be a remarkably prevalent phenomenon better explained by circumstances and cognitive processes than by concepts like character.

We may not always know exactly why we do what we do, choose what we choose, or feel what we feel. But the obscurity of our real motivations doesn’t stop us from creating perfectly logical-sounding reasons for our actions, decisions, and feelings.

[…]

We all want explanations for why we behave as we do and for the ways the world around us functions. Even when our feeble explanations have little to do with reality. We’re storytelling creatures by nature, and we tell ourselves story after story until we come up with an explanation that we like and that sounds reasonable enough to believe. And when the story portrays us in a more glowing and positive light, so much the better.

A closer look, with a focus on the relationship between creativity and dishonesty, here.

IGNORANCE: HOW IT FUELS SCIENCE

“Science is always wrong,” George Bernard Shaw famously proclaimed in a toast to Albert Einstein. “It never solves a problem without creating 10 more.”

In the fifth century BC, long before science as we know it existed, Socrates, the very first philosopher, famously observed, “I know one thing, that I know nothing.” Some 21 centuries later, while inventing calculus in 1687, Sir Isaac Newton likely knew all there was to know in science at the time — a time when it was possible for a single human brain to hold all of mankind’s scientific knowledge. Fast-forward 40 generations to today, and the average high school student has more scientific knowledge than Newton did at the end of his life. But somewhere along that superhighway of progress, we seem to have developed a kind of fact-fetishism that shackles us to the allure of the known and makes us indifferent to the unknown knowable. Yet it’s the latter — the unanswered questions — that makes science, and life, interesting. That’s the eloquently argued case at the heart of Ignorance: How It Drives Science (public library), in which Stuart Firestein sets out to debunk the popular idea that knowledge follows ignorance, demonstrating instead that it’s the other way around and, in the process, laying out a powerful manifesto for getting the public engaged with science — a public to whom, as Neil deGrasse Tyson recently reminded Senate, the government is accountable in making the very decisions that shape the course of science.

The tools and currencies of our information economy, Firestein points out, are doing little in the way of fostering the kind of question-literacy essential to cultivating curiosity:

Are we too enthralled with the answers these days? Are we afraid of questions, especially those that linger too long? We seem to have come to a phase in civilization marked by a voracious appetite for knowledge, in which the growth of information is exponential and, perhaps more important, its availability easier and faster than ever.

What emerges is an elegant definition of science:

Real science is a revision in progress, always. It proceeds in fits and starts of ignorance.

In highlighting this commonality science holds with other domains of creative and intellectual labor, Firestein turns to the poet John Keats, who described the ideal state of the literary psyche as Negative Capability — “that is when a man is capable of being in uncertainties, Mysteries, doubts without any irritable reaching after fact & reason.” Firestein translates this to science:

Being a scientist requires having faith in uncertainty, finding pleasure in mystery, and learning to cultivate doubt. There is no surer way to screw up an experiment than to be certain of its outcome.

An in-depth look, with a number of insightful quotes, here.

A HOLOGRAM FOR THE KING

Already on the slippery slope to fiction (see above), I slid right into A Hologram for the King (June 19) by Dave Eggers — the story of a struggling middle-aged American salesman named Alan Clay, who makes one last attempt to extinguish his deep debt and save his family by setting out to entice the king of Saudi Arabia into buying bleeding-edge telecommunication technology. He goes from selling very tangible things like Schwinn bicycles to selling very ephemeral, virtual things like holograms, caught between the urgency of his situation and the discomfort of not really knowing what he’s doing. Like all great fiction, the novel becomes about all-too-real modern maladies — fraud syndrome, the friction of analog and digital, the painful disconnect between ambition and purpose.

In an altogether excellent interview on The Rumpus, Eggers ties the plot back to a particularly pressing aspect of socioeconomic reality:

Alan is like a lot of people who rightly or wrongly feel the current system is suffocating a lot of non-digital business ideas. A guy like Alan has knowledge and experience and maybe even a good idea, but can’t get a loan to save his life. He proposes making bikes in the U.S. again, but he gets laughed out of every bank, every venture capital firm. That’s a reality for a lot of guys like him, especially if they’re trying to do small-to-midscale manufacturing in the U.S. — meanwhile, some very dubious digital ideas have money thrown at them without hesitation.

As a lover of the exquisite physicality of print books, I also couldn’t help but gasp at the thick, stunning foil-stamped typographic cover with a blind-deboss in gold ink, designed by none other than Jessica Hische:

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05 JUNE, 2012

Behavioral Economist Dan Ariely on the Relationship Between Creativity and Dishonesty

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“Creativity can help us tell better stories — stories that allow us to be even more dishonest but still think of ourselves as wonderfully honest people.”

The first use of the U.S. Postal Service was to sell products that didn’t exist. Spam dominates global email volume today. Hoaxes and pranks have been ritualized in everyday culture. And yet, we tend to believe that dishonesty and fraud are confined to “bad people,” of whom there are far fewer than the rest of us “good people” — that immoral behavior, as social psychologist Philip Zimbardo puts it, is a case of a few bad apples in an otherwise good barrel.

Behavioral economist Dan Ariely belongs to the rare breed of scientists who are both actively engaged in empirical research, running all kinds of fascinating experiments in the lab, and keenly skilled in synthesizing those findings into equally fascinating insights into human nature, then communicating those articulately and engagingly to a non-scientist reader. That’s precisely what he has previously done in Predictably Irrational, in which he demonstrates through clever experiments that even our most “rational” decisions are driven by our hopelessly emotional selves, and The Upside of Irrationality, where he explores the unexpected benefits of defying logic. Now comes The (Honest) Truth About Dishonesty: How We Lie to Everyone — Especially Ourselves (public library), in which Ariely asks himself a seemingly simple question — “is dishonesty largely restricted to a few bad apples, or is it a more widespread problem?” — and goes on to reveal the surprising, illuminating, often unsettling truths that underpin the uncomfortable answer. Like cruelty, dishonesty turns out to be a remarkably prevalent phenomenon better explained by circumstances and cognitive processes than by concepts like character.

Ariely writes in the introduction:

In addition to exploring the forces that shape dishonesty, one of the main practical benefits of the behavioral economics approach is that it shows us the internal and environmental influences on our behavior. Once we more clearly understand the forces that really drive us, we discover that we are not helpless in the face of our human follies (dishonesty included), that we can restructure our environment, and that by doing so we can achieve better behaviors and outcomes.

(Of course, one is tempted to counter that we still need moral philosophy to account for the gap between awareness and action, because simply becoming aware of a tendency hardly guarantees there will be the will or desire to change it for the better.)

Particularly interesting is a chapter on the relationship between creativity and dishonesty. The same habits of mind that allow us to create elaborate ideas turn out to also be responsible for enabling dishonesty and the subsequent rationalizations justifying our immoral behavior.

We may not always know exactly why we do what we do, choose what we choose, or feel what we feel. But the obscurity of our real motivations doesn’t stop us from creating perfectly logical-sounding reasons for our actions, decisions, and feelings.

[…]

We all want explanations for why we behave as we do and for the ways the world around us functions. Even when our feeble explanations have little to do with reality. We’re storytelling creatures by nature, and we tell ourselves story after story until we come up with an explanation that we like and that sounds reasonable enough to believe. And when the story portrays us in a more glowing and positive light, so much the better.

That penchant for justification, in fact — which Ariely places at the “control tower of thinking, reasoning, and morality” — is a powerful driver of how we make decisions towards what we want to do and reverse-engineer them towards what we believe the right thing to do is.

[S]ometimes (perhaps often) we don’t make choices based on our explicit preferences. Instead, we have a gut feeling about what we want, and we go through a process of mental gymnastics, applying all kinds of justifications to manipulate the criteria. That way, we can get what we really want, but at the same time keep up the appearance — to ourselves and to others — that we are acting in accordance with our rational and well-reasoned preferences.

Here’s where it gets interesting:

[T]he difference between creative and less creative individuals comes into play mostly when there is ambiguity in the situation at hand and, with it, more room for justification… Put simply, the link between creativity and dishonesty seems related to the ability to tell ourselves stories about how we are doing the right thing, even when we are not. The more creative we are, the more we are able to come up with good stories that help us justify our selfish interests.

But could it be, Ariely wondered, greater intelligence was responsible for better stories? One experiment measured the brain structure of pathological liars, and compared it to normal controls — more specifically, the ratio of gray matter (the neural tissue that makes up the bulk of our brains) to white matter (the wiring that connects those brain cells). Liars, it turned out, had 14% less gray matter than the controls but had 22-26% more white matter in the prefrontal cortex, suggesting that they were more likely to make connections between different memories and ideas as increased connectivity means greater access to the reserve of associations and memories stored in gray matter. “Intelligence,” it turned out, wasn’t correlated with dishonesty — but creativity, which we already know is all about connecting things, was.

In another experiment, Ariely tested how “moral flexibility” was related to the level of creativity required in different jobs by visiting an ad agency and studying the capacity for dishonesty in representatives of its various departments:

[T]he level of moral flexibility was highly related to the level of creativity required in their department and by their job. Designers and copy-writers were at the top of the moral flexibility scale, and the accountants ranked at the bottom. It seems that when ‘creativity’ is in our job description, we are more likely to say ‘Go for it’ when it comes to dishonest behavior.

Ultimately, Ariely explains the osmotic balance between creativity and dishonestly through our capacity for storytelling:

Just as creativity enables us to envision novel solutions to tough problems, it can also enable us to develop original paths around rules, all the while allowing us to reinterpret information in a self-serving way… [C]reativity can help us tell better stories — stories that allow us to be even more dishonest but still think of ourselves as wonderfully honest people.

The (Honest) Truth About Dishonesty goes on to explore such fascinating subjects as why we cheat on our diets despite our most earnest resolve, how favors affect our choices, what companies and politicians do to pave the way for dishonesty, and a wealth more.

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15 DECEMBER, 2010

The Best Books of 2010: Business, Life & Mind

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Time thieves, irrational pragmatists, and what bike-sharing has to do with coming out in science.

We reviewed a lot of books this year and here are our 10 nonfiction favorites in Business, Life and Mind, a continuation of our end-of-year best-of series. (Earlier this week, we covered the best albums and the most compelling long reads published online this year.) Tomorrow, we’ll be complementing with the best books in Art, Design and Photography, so be sure to check back.

WHERE GOOD IDEAS COME FROM

Steven Johnson is one of our favorite cultural synthesizers, the prolific author of some of the best nonfiction of the past decade. Where Good Ideas Come From: The Natural History of Innovation is practically a manifesto for the founding belief of Brain Pickings — that creativity is a combinatorial force — and traces the building blocks of innovation throughout all of human history. Where Good Ideas Come From was one of our 7 must-read books by TED speakers and you can sample it visually here.

COGNITIVE SURPLUS

Clay Shirky may just be the Marshall McLuhan of our day, only with saner vocabulary and less of a penchant for LSD. (At least as far as we know.)

Cognitive Surplus: Creativity and Generosity in a Connected Age, one of our 5 curated summer readings, takes a fascinating look at how new media and technology are transforming us from consumers to collaborators, harnessing the vast amounts of free-floating human potential.

WHAT TECHNOLOGY WANTS

Futurist Kevin Kelly may be best-known as the founder of Wired, but he’s also one of the most compelling big-picture thinkers of our time. What Technology Wants begins with a brilliantly broad definition of “technology” — encompassing everything from language itself to augmented reality — and unfolds into ten insightful universal tendencies that give technology direction.

Kelly and Johnson (see above) discussed the role of technology in innovation and the origin of good ideas in this excellent Wired article — we highly recommend it.

WHAT’S MINE IS YOURS

We’re big proponents of de-ownership. Or, as we called it in one of this year’s most-read articles, having more by owning less. The lovely and brilliant Rachel Botsman went ahead and wrote a book about it: What’s Mine Is Yours: The Rise of Collaborative Consumption — a compelling investigation of the emergent cultural shift from consumerism to community. From bike-sharing to house-swapping to book exchanges, the book concocts a potent antidote to the modern maladies of wastefulness and access, a bold and hopeful constitution for a new era of relating to the world and one another.

I LIVE IN THE FUTURE & HERE’S HOW IT WORKS

From New York Times columnist Nick Bilton comes an ambitious exploration of where the media landscape is going and how our brains are adapting to it. I Live in the Future & Here’s How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted dissects our analog past to find the roots of our digital future and our ambivalent present, illustrating with meticulously curated historical anecdotes that new technology has always been met with resistance but has inevitably effected progress that betters human life. People didn’t resort to never leaving their homes again when the telephone came out, as the front page of The New York Times declared that year, nor did the invention of the phonograph lead to mass illiteracy at the abandonment of books. These fears, Bilton argues, were natural but unfounded, as are their contemporary counterparts.

It’s the necessary antidote to Nicholas Carr’s decidedly techno-dystopian (and, we dare add after years of neuroscience studies, largely misinformed) The Shallows: What the Internet Is Doing to Our Brains

THE UPSIDE OF IRRATIONALITY

After the Predictably Irrational slam-dunk, behavioral economist Dan Ariely outdid himself in The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home — not only a powerful research-driven look at the practical applications of irrationality, but also a personal story of the youthful accident that left Ariely scarred and sent him into years of painful physical therapy. We featured the book as one of our favorite 5 perspectives on the psychology of choice.

THIS IS NPR

Since its inception in 1970, NPR has “always put the listener first” — a mission not always friction-free at times of political turmoil, government overregulation and divided public opinion. This year, the iconic public broadcaster celebrates its 40th anniversary with This Is NPR: The First Forty Years, a beautifully designed anthology of behind-the-scenes photos, essays and original reporting, and NPR: The First Forty Years, a companion 4-CD compilation featuring some of the most memorable moments from 40 years of news, culture, conversation and commentary. We reviewed it in full, complete with a video trailer, here.

A LAB OF MY OWN

Dr. Neena Schwartz is one of the world’s most influential reproductive biologists, whose seminal work in endocrinology has changed the way science thinks about the relationship between the brain and the reproductive system. A Lab of My Own, is cultural landmark not only as a fascinating look at the feminist plight in science, but also as Schwartz’s deeply personal, powerful and graceful coming out story, with six decades of secrecy revealed for the first time on the pages of the book. We reviewed it in full here.

THE THIEF OF TIME

The Thief of Time: Philosophical Essays on Procrastination is an absorbing anthology featuring essays by a wide range of scholars and writers spanning from the entire spectrum between theoretical and empirical. From the morality of it (is procrastination a vice?) to its possible antidotes (what are the best coping strategies?), the book is an essential piece of psychosocial insight. We first featured in one of this year’s most popular Brain Pickings posts, spotlighting 5 perspectives on procrastination, where you can find it reviewed in full.

PORTRAITS OF THE MIND

A remarkable intersection of art and science, Portraits of the Mind: Visualizing the Brain from Antiquity to the 21st Century takes us on a gripping visual journey through humanity’s understanding of the brain, from Medieval sketches to Victorian medical engravings to today’s most elaborate 3D brain mapping. Author Carl Schoonover delivers a book that sources its material in solid science, roots its aesthetic in art, and reads like an ambitious literary anthology. Our full review, complete with stunning images from the book, can be found here.

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05 NOVEMBER, 2010

5 Essential Books and Talks on the Psychology of Choice

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The psychology of spaghetti sauce and why too many jams make you lose your appetite.

Why are you reading this? How did you decide to click the link, load the page and stay? How do we decide to do anything at all and, out of the myriad choices we face each day, what makes one option more preferable over another? This is one of the most fundamental questions of the social sciences, from consumer psychology to economic theory to behavioral science.

Today, at the risk of meta-irony, we look at not one but five fantastic books and talks that explore the subject. Take your pick(s) — if you can, that is.

BARRY SCHWARTZ THE PARADOX OF CHOICE

Barry Schwartz studies the relationship between economics and psychology. In The Paradox of Choice: Why More Is Less, he debunks one of the great myths of modern civilization: That abundance makes us happier and greater choice equals greater good. Through solid behavioral economics, cognitive psychology and neuroscience, Schwartz makes a compelling case that abundance exhausts the human psyche, sprouts unreasonable expectations and ultimately makes us feel unfulfilled. Alongside the research, he offers simple yet effective strategies for curbing the disappointment consumerism has set us up for and living lives that feel more complete.

MALCOLM GLADWELL BLINK

We may have had our public disagreements with the king of pop psychology, but Malcolm Gladwell does have a penchant for synthesizing diverse research, connecting the dots, and distilling the gist for the laymen of the land. In Blink: The Power of Thinking Without Thinking, he does just that, translating research on snap judgements into captivating storytelling about our “adaptive unconscious” — the always-on mental system the processes danger and reacts to new information. From assessing a stranger’s trustworthiness to choosing a mate during speed-dating to orchestrating military maneuvers, the book explores the deeper science of what’s commonly known as “first impressions,” kindling a new level of awareness of our own behavior and that of others.

JONAH LEHRER HOW WE DECIDE

Among other things, Jonah Lehrer writes the excellent Frontal Cortex blog for Wired, one of our favorites. He is the Malcolm Gladwell of science writing — only with better hair and more meticulous fact-checking — distilling for the common man the complexities and fascinations of university labs and obscure research papers. In his latest book, How We Decide, Lehrer explores how the unexpected discoveries of neuroscience can help us make better everyday decisions.

Amazon has a nice Q&A with Lehrer on the book page, in which he addresses everything from neuroscience to how he handles the cereal aisle.

DAN ARIELY PREDICTABLY IRRATIONAL

Behavioral economist Dan Ariely has dedicated his career to expoloring the curious ways in which people make choices through odd, unorthodox and often amusing experiments. Predictably Irrational: The Hidden Forces That Shape Our Decisions is a densely insightful yet entertaining read, recounting Ariely’s ingenious experiments in how irrational impulses drive our economic behavior and substantiating them with additional evidence for what we all suspect but don’t want to hear: We’re emotional beings swayed by the winds of irrationality even as we attempt to make the most logical and rational of chocies. Intelligent and accessible, the book will change the way you think of yourself and the world around you.

The book’s sequel, The Upside of Irrationality, is also a fascinating read and highly recommended.

SHEENA IYENGAR THE ART OF CHOOSING

Columbia Business School social psychologist Sheena Iyengar. The Art of Choosing begins with the story of a man who survived stranded in the middle of the ocean for 76 days because he chose to live, just as Iyengar herself has chosen not to let her blindness prevent her from being a fierce researcher and acclaimed academic. This fascinating piece of pop-psychology offers a fascinating journey into the web of consumerism, woven out of our biological need for choice and control, drawing on everything from the pensées of Albert Camus to The Matrix.

In this compelling BigThink interview, Iyengar reveals how she came to study choice and how her own biological limits affect the way she makes choices.

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