Brain Pickings

Posts Tagged ‘design’

11 AUGUST, 2009

Design-Off: Top 3 Live Design Competitions


Cardboard monsters, digital marathons, and why design is just like tennis.

Geeks may be the new rock stars, but designers are the new jocks. Live, real-time design competitions are springing up as gauntlets of creative prowess. Here are the top 3 live design-offs, where seasoned designers and rising stars alike get to hash it out for honor and glory.


Every year, 10 artist duos from all around Europe get invited to Zurich’s Art Clash — a live art battle, where teams compete against each other in 3 rigorous rounds of painting and drawing on different objects, from a cardboard box to the back door of a car.

The competition is a super-condensed version of the creative life, reduced to the bare bones of a design career: deadlines and ego.

In June, Austria’s Permanent Unit, took home the 2009 title.

See more of the work, impressive in its own right but even more so in light of the adrenaline-inducing time constraints.


We love Coudal and their numerous incarnations. One of them is the cleverly conceived Layer Tennis — a series of live design events, held over a “season” of Fridays, where players from all over the world face off with with video, animation, sound, photos, typography and more.

The format is part competition, part collaboration — two players swap a file back and forth in real-time, adding to and embellishing the work. Each artist gets fifteen minutes to complete a “volley,” after which the artwork gets posted to the website. A third participant, a writer, provides play-by-play commentary on the action during each ten-volley match. In the end, the 9,000+ Season Ticket Holders — that’s how seriously they take the tennis metaphor — vote on the winner.

Chattanooga-based designer and developer Shaun Inman took the Second Season title in July.

Sign up for next season’s tickets — it’s free — and join in this glorious work/leisure intersection for creatives. Once you do, you’ll have the opportunity to nominate yourself or a friend to actually compete — they’re now accepting nominations for next season.


We’ve featured Cut&Paste before, so we won’t overelaborate. Suffice it to say the global digital design tournament has only been getting more intense over the years, drawing high-profile designers and animators from all over the world, backed by an army of heavyweight sponsors.

The competition includes three divisions — 2D Design, 3D Design and Motion Design. Each round is a grueling 8-hour face-off, where four competitors go head-to-head, frame by frame, to render their way to victory.

After a series of qualifying events in 16 cities worldwide, this year’s global championship will be held on October 16 in New York, where the 48 finalists will battle it out for the grand title. The event will be broadcast via live webcast, so stay tuned.

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10 AUGUST, 2009

Subway Personality: The MBTI Map


What your subway station has to do with your propensity for extroversion.

We love psychology. We love data visualization. So we’re all over the MBTI Map, a visualization showing the relationships between human personality descriptors from the Myers-Briggs Type Indicator test — a tool designed to make iconic Swiss psychologist Carl Jung’s theory of psychological types more digestible — using subway lines as a metaphor for the connections between the different representative words and personality types.

A product of the Integrated Design Laboratory at Korea’s Ajou University, the map is a rare application of information design to the fields of psychology and sociology — and a brave effort to capture something as vague and abstract as personality visually and concretely.

Using the 161 words in the MBTI test, the team conducted a survey asking the relative closeness between pairs of words. Using cluster analysis, they extracted a total of 39 representative words. These were then arranged spatially using multidimensional scaling (MDS), which explores the similarities and dissimilarities of data, and wrapped in a subway metaphor.

Each subway line represents one of the 16 MBTI personality types, with subway stations arranged based on the semantic distance of the 39 word descriptors based on the MDS analysis. The outer circle contains the 161 original word descriptors from the test, grouped in 8 layers based on their hierarchical order. Finally, the colors of the words intuitively represent their meaning — so “calm” is in the blue spectrum and “passionate” in the red.

Pore over the brilliantly crafted map in this high-res PDF. And why not kill a few hours by taking one of these Jung-inspired tests, each resulting in a four-letter personality type, then finding yourself on the map? They aren’t the real MBTI deal, but they’re free and a ton of fun.

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28 JULY, 2009

Exclusive Interview with Designer Twan Verdonck


Numbers, socially conscious consumption, and how to improve your sex life.

Last month, we featured 3 extraordinary designers who design for the physically and mentally disabled. One of them was Dutch wunderkind Twan Verdonck.

Today, we’re picking his brains in an exclusive interview about his socially conscious approach to design and his latest project, the brilliant We Are Numbers.


Hey Twan, good to have you. Tell us a bit about yourself, your background and your brand of curiosity.

Hello Brain Pickings! Thank you for having me here!

I’m a 30-year-old Dutch designer. And I’m very much interested in the areas of open design, the nature of things and the internet (especially the concepts of open source, free services, web 2.0 and 3.0.)

Besides many things, I work for my own company, where I self-initiate design projects. I love to do the research and share my experiences with others during seminars, lectures, collaborations, etc.


In the past, you’ve shown at the MoMA. How did this connection happen, and what did you take away from the experience?

In 2005 my Boezels project was selected for the MoMA exhibition Safe: Design Takes On Risk. I just wrote a letter to Paola Antonelli and explained why my project is a metaphor of how we should deal with design, social care and industry. The Boezels are furry animals developed for snoezelen therapy. They are not only made for mentally challenged people, but they are also produced by a workshop for mentally challenged people.

Paola emailed me back telling me that she loved the project. Later on, the Boezels were purchased for the permanent collection. And they are currently on display in the Rough Cut: Design Takes a Sharp Edge show ’till October.

Of course, I was very happy and flattered when the MoMA was enthusiastic. But the most important thing for me was that now many people had the chance to see the project and get inspired to design for a good social cause. And that was the reason I started the project in the first place.


What was the original spark of inspiration behind your latest project, We Are Numbers?

We Are Numbers is an art project to stimulate the fact that, even though everyone is different, we are all equal. And to show that we are beautiful as we are!

For €30, you’ll receive a tee that’s hand-painted by me (Number 1) with your own unique number. You are then asked to submit a photo or video of yourself in the numbered tee. The first 1,000 participants will appear in an art book. So far, more than 300 people have joined the We Are Numbers art project. Besides the photos and videos, the website also shows the world map and personal links, so Numbers can track down other Numbers and meet each other.

My first inspiration started when I was visiting the Bread & Butter fashion fair a few years ago. I saw all these global fashion brands creating all these new styles every season and thought that it was not logical.

Why are we creating new things even though there’s no real reason for it? Just for the sake of commercialism and hyper consumption? Or for the sake of showing status or superiority to others by buying as many new things as possible?

Even many “eco” brands could not comfort my unease. Since they are still producing things that we don’t really need. Maybe in a slightly better way, but they still stimulate the hunger to buy, buy, buy.

So instead of developing another “hyper consumption” tee, (or an organically produced “hyper consumption” tee), I decided to make uniquely numbered tees consisting of only one simple graphic. The longer you keep the shirt, the lower your number gets in comparison to the majority of the group. An early number, such as 500, may be cooler than a later number like 10,000. And number 10,000 may be cooler than a number 100,000. So instead of going out of style, the shirts become even more stylish with time. The older, the cooler.

I think that a We Are Numbers t-shirt should be an interesting object for life. One should be able to wear and feel great in it as long as it is physically possible. One may even see it as a personal investment that becomes more valuable over time!

I ask people to submit a photo or video of themselves and a personal link, so the whole Numbers family can meet each other and start doing nice things together. We’ve already organised a mini-concert, expo and I’m sure more will follow!


What’s the project’s ultimate goal?

The ultimate goal is to number everyone around the world. Since I think it will help to bring people together and will stop unnecessary consumption and inequality.


There seems to be an interesting duality in your work, with the quest for innovation on the one hand and the outrage at disposable everything on the other. And that’s a bit of a paradox — one needs to get rid of the old in order to make room for the new, it’s the natural cycle of innovation. Is there a happy medium?

Yes, but it’s not a very difficult duality, since I always ask myself if there is a need for this new thing.

Is it a physically better thing than the things that already exist? Or, when the thing is not physically better: is the intention/nature/soul of the thing better than the things that are already there? Because then it will teach people to understand their world in a more meaningful way.

When one of the answers is yes, then I’ll go for it!

For example: The We Are Numbers shirt is physically not much better than any other t-shirt in the same price range. However, if people buy this shirt they will experience that owning just one We Are Numbers t-shirt may be cooler than buying many new t-shirts every year. It will bring creativity, new friendships, access to events, you can advertise your skills, etc.

Many people even claim to have a better sex life since they have been wearing the We Are Numbers t-shirt! ;)


Regardless of how we may feel about it, we live in a commercial culture. Are personality and self-expression even possible without consumerism? How does We Are Numbers approach this?

I have nothing against consumerism. I think it’s great when people can afford the things they need. I only think that people should buy wisely and very consciously.

I think that buying and wearing the latest fashion trends is just overmarketed and overrated as a perfect mean of self-expression and individuality. I think there are more interesting things for people to show than their latest pair of Nike sneakers. You are not what you wear.

The We Are Numbers t-shirts are at once the same (the numbers constructed from a digital matrix) and yet every number is unique. You look at the individual, not the message, or the design, or the attempt to influence through fashion signifiers linked to individious marketing.


A hat-tip from Paola Antonelli is probably every designer’s dream. But achievement in art is subjective — what do you feel is the ultimate acclaim for an artist?

I don’t know and I don’t think it’s very important.

I just think that the most important thing is to be happy with what you are doing. If others like what you do, than that’s great. But happiness is not caused by external factors. No one but yourself can make you happy.


Well, thanks for letting us pick your brains, Twan. Any last thoughts left unpicked?

Thank you very much for the interview and your time!

Please take a few moments to visit the We Are Numbers website. There are some super clever and funny photo and video submissions from Numbered people from all around the world! And you can check who is already numbered in your neighbourhood.