Brain Pickings

Posts Tagged ‘documentary’

05 AUGUST, 2011

Typography in 7 Minutes: A PBS Micro-Documentary

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Visibility, invisibility, and what the spirit of letters has to do with the meaning of text.

On Monday, we featured 10 essential books on typography. Today, we turn to this fantastic short documentary on, you guessed it, typography from the excellent Off Book series by PBS Arts. In just 7 minutes, the film explores type — ubiquitous yet often unnoticed and misunderstood — through the work of some of today’s most iconic type designers and freshest voices, from Brain Pickings favorite Paula Scher to our friends at Hyperakt, masters of the infographic form, as well as legendary duo Jonathan Hoefler and Tobias Frere-Jones, and Pentagram prodigy Eddie Opara.

Words have meaning and type has spirit, and the combination is spectacular.” ~ Paula Scher

From the selection and sometimes bespoke creation of fitting typefaces for every print publication, website, movie, ad and public message, to how computers have liberated and democratized typography, to the design decisions behind creating compelling infographics, the microdocumentary offers a succinct case for the power of typography as a communication medium and a storytelling device.

The most challenging part of working on an infographic is taking all the available data and deciding what is the most important bit of information that we need to communicate. Infographics are about typography getting out of the way of the message.” ~ Deroy Peraza

I determine how I design something based on the audience and what the audience would bear. Evoke the response you want while pushing the audience to see something perhaps in a new way.” ~ Paula Scher

For more, feast your type-loving heart on these 10 timeless books about typography.

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03 AUGUST, 2011

Paleo-Pundit: 1963 Educational Film about Lasers

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What microwave oscillators have to do with ray guns and the fundamentals of creativity.

Archival footage can be an endless source of paleofuture edutainment. We’ve previously enjoyed vintage educational documentaries on everything from the art of bookbinding to the dawn of computer music. Today, we turn to a 1963 educational film from Bell Laboratories. Titled Principles of the Optical Maser, it introduces the “optical maser” — the device that came to be known as “laser,” or Light Amplification by Stimulated Emission of Radiation, the first functioning Bell prototype of which made its debut in 1960. (A laser, in most basic terms, is merely a maser that works with photons in the light spectrum.)

More than anything, delightfully dorky as the footage may be, it’s also an illuminating glimpse of incremental innovation at work — a reminder that even the most advanced technologies of our time built upon the work of those who came before, as Steven Johnson keenly argues in his excellent Where Good Ideas Come From

via Laughing Squid

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22 JULY, 2011

Milton Glaser: To Inform & Delight

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What Bob Dylan has to do with civic pride and Ancient Rome’s views on the purpose of art.

Milton Glaser is one of the greatest graphic designers alive today, and a longtime favorite around here. From his iconic I ♥ NY logo to his prolific newspaper and magazine designs, logos, brand identities, posters and other celebrated visual ephemera, Glaser is as revered for his exceptional visual output as he is for his thoughtful reflections on the role of design at large. His work, equal parts playful and poignant, explores the intersection of form and light to inform and delight, these being the purpose of art as defined by Ancient Roman poet Horace.

That’s the inspiration behind the title of the fantastic 2008 documentary Milton Glaser: To Inform & Delight, a remarkable debut by first-time filmmaker Wendy Keys. The film, now out on DVD, iTunes and Amazon Instant Video (free for Amazon Prime members, bless), offers an unprecedented glimpse of the ordinary moments of Glaser’s personal life, his creative process and the cross-pollination between the two, revealing the genuine humility, warmth and extraordinary intelligence of a modern-day Renaissance man.

I have made nothing on I [heart] New York, ever. There’ve been no cash rewards as a consequence of doing it. On the other hand, it really makes me feel very, very proud to have taken part in that shift in the city’s consciousness from being indifferent to itself to realizing, ‘We love this place.'” ~ Milton Glaser

As the creator of I ♥ NY and the moving sequel that followed 9/11, he may be the best-known graphic designer in the world. But they don’t begin to even hint at the impact and significance of Milton Glaser’s work. He’s taken the gifts he had to start with and developed them along a dazzling variety of lines that have influenced every serious designer I can think of, and that have materially affected the way we get information, the way we buy things and, in fact, the things that we buy.” ~ Ralph Caplan, Design Writer

With reflections from some of today’s most acclaimed design critics and direct footage of Glaser himself talking about everything from humorous anecdotes pf the 1960s to the problem-solving capacity of the brain to the profound impact music has had on his life and process, To Inform & Delight is an essential piece of creative history and will inform and will delight. (Amazon also has the beautiful poster for the film, based on Glaser’s iconic 1967 Bob Dylan poster, at 90% off.)

I [internalized] this idea that it didn’t matter whether I was called an artist or a designer or an illustrator or whatever else it was. The core value was always the act of making things, and the transformation of an idea that you hold in your mind that becomes real or material. That, to me, still is the glory of any creative activity.” ~ Milton Glaser

Thanks, Ruth Ann

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