Brain Pickings

Posts Tagged ‘guerrilla’

16 JULY, 2009

Neighborhood Design Watch: Cardon Copy

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What an exotic cat and a stellar cleaning lady have to do with visual aestheticism.

Imagine, if you will, the days before Craigslist. Local business was done mostly through neighborhood flyers announcing anything from a yard sale to a lost cat. Today, these dinosaurs of communication still exist, although much rarer, and remain the same visual atrocities they always were.

Enter Cardon Copy — designer Cardon Webb‘s bold mission to hijack these unseemly pieces, redesign them with a powerful visual message, and replace the original with its aesthetically upgraded version.

Part neighborhood Banksy, part Pixelator, part utterly original, the project is pure conceptual genius.

Besides being a noble crusade for everyday visual literacy, Cardon Copy is also the most brilliant self-promotion by a designer we’ve ever encountered.

And we love the extraordinary lengths Cardon has gone to with this, indiscriminately and cleverly redesigning even the most illegible to make it, well, just as illegible but oh-so-much easier on the eyes.

We can’t wait until someone (psst, Cardon, need a new project?) hijacks Craigslist listings, no less visually atrocious than your typical neighborhood flyer, and embarks upon a similar digital mission.

Dev-design geeks, start your engines.

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24 JUNE, 2009

Street Art: From All Sides & Five Continents

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The urban anthropology of creativity, or why copyright law is a sad case study in swimming against the cultural current.

In 2008, Beautiful Losers — a documentary about contemporary street art culture from director Aaron Rose — made serious waves at SXSW. This year, the film is finally making its full-blown national screening tour — and we think it’s a must-see.

Based on the eponymous and equally excellent book, the film explores the creative process and cultural influences of iconic artists like Barry McGee, Jo Jackson, Mike Mills, Brain Pickings darling Shepard Fairey, and many more.

The greatest cultural accomplishments in history have never been the result of the brainstorms of marketing men, corporate focus groups, or any homogenized methods; they have always happened organically. More often than not, these manifestations have been the result of a few like-minded people coming together to create something new and original for no other purpose than a common love of doing it.

We think Beautiful Losers is important for two reasons: For one, it’s a genuine piece of cultural anthropology that captures some of the rawest, most powerful creative genius of our time.

But, more importantly, it’s a brilliant testament to the importance of the cross-pollination of ideas — you begin to see the influences of various subcultures, from skateboarding to street fashion to graffiti to indie music, on these artists’ original creative output. And this matters, because it’s real-life proof for the power of remix culture — something essential to the ability to harness our collective creativity, yet unfortunately hindered by current copyright law.

For an even deeper perspective on the global, cross-cultural influences in street art, check out Street World: Urban Culture and Art from Five Continents — another excellent book, exploring the emergence of a new global creative culture driven by the advent of the Internet as a cross-pollination platform for wildly diverse subcultures and modes of self expression.

Thanks, Amy!

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31 DECEMBER, 2008

Catch of the Day

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Preservation the surfer way, or why farmers’ markets are now selling condoms.

We’re suckers for clever guerrilla campaigns. We’re also suckers for sustainability. So, naturally, we’re all over this campaign for environmental nonprofit Surfrider Foundation.

Catch of the Day: Condoms Fillets

From condom “fillets” to styrofoam “bites” packaged like something you’d find at Whole Foods, the Catch of the Day campaign is a visceral reminder of how pollution both stifles wildlife and ultimately ends up on our plates.

Catch of the Day: Styrofoam Bites

The junk is all 100% authentic, hand-picked from various beaches across America, from Galveston to South Padre Island to Venice Beach.

Yep, the condoms too.

Catch of the Day: Plastic

The campaign positions littering as the antithesis of the true surfer spirit of bonding with nature, respecting it, and appreciating its raw beauty. Because nothing puts as big a damper on that appreciation as having a cigarette bud stick between your toes while walking on a wild beach.

Catch of the Day: Butts & Bits

Best part: Packaged in (we hope post-consumer) plastic to look like seafood, the stuff is offered at real farmers’ markets across the coasts. Talk about authenticity and stride-stopping impact. Genius.

Catch of the Day: Aerosol

Out of Saatchi & Saatchi, LA.

via TreeHugger (Thanks, Teddy)

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10 OCTOBER, 2008

Banksy’s Pet Project

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Street art, sausage and social commentary.

DO YOU WANT FRIES WITH THAT?

We’re known here for our love/hate relationship with Banksy. (That, and our sometimes-excessive-always-obsessive hyphenation.) We’ve followed the legendary guerrilla artist through his greatest feats, his most questionable street-cred-dampening moves, and his alleged outing.

But today, we find him in the limbo between all these things, on his first official show in NYC — a part-pet-shop, part-meat-store Frankenstein.

The Village Petstore and Charcoal Grill offers anything from pet supplies to packaged meats to animatronic foodstuffs to monkeys watching primate porn on the Discovery Channel.

We suspect the intentionally paradoxical project is intended as critical commentary on humanity’s extreme egocentricity and our toxic tendency to use the rest of the natural world as props in the grand production of our vanity-driven civilization.

Or, you know, it’s just for shits and giggles.

The most compelling piece in the show has to be the stunningly convincing jaguar napping lazily in the storefront window, swinging its tail oh-so-drowsily. But when the camera turns the corner, it reveals the “jaguar” is actually a fur coat lined with blood-red silk, its “tail” nothing more than a coat belt.

If you find yourself in the Village sometime between now and October 31, stop by 89 Seventh Avenue for an existential reality check or, you know, some monkey porn.

>>> via Creativity