Brain Pickings

Posts Tagged ‘innovation’

27 SEPTEMBER, 2011

Today Yesterday: 5 Vintage Visions for the Future of Technology

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Instapaper circa 1981, or what medical wonderlands have to do with making cash entirely obsolete.

One of the things that sets our species apart from others is our ability to imagine the future in remarkable detail. We do this every day on a personal level and have been doing it since time immemorial on a cultural level, and do it across the entire spectrum of ludicrous misguidedness and uncanny accuracy. Revisiting these predictions in retrospect can be a source of both fascination and humor. After last week’s vintage versions of modern social media, today we revisit five such predictions for the future of technology, envisioning — with varying degrees of correctness and comedy — everything from the workplace to the wardrobe.

THE OFFICE (1969)

In this fantastic compilation of BBC clips from 1969, James Burke — who brought us the iconic Connections series on the history of innovation — experiences the automated office of the future and what it might mean for the evolution of work culture.

The great thing about machines is that they do what they’re told. They leave you to get on with it. Never late, they’re obedient, they’re never sick, they never disturb you or argue or paint their nails or talk or smile at you or say ‘good morning’ or keep you company. They just leave you alone.”

(I guess Burke never had a brush with push notifications.)

What’s curious about the segment is that even in 1969, long before today’s digital distractions and always-on telecommunication lifestyle were, Burke expresses a frustration with the overwhelming pace of the traditional office and romanticizes the quiet, efficient focus of unitasking, which he laments as a thing of the past.

ELECTRONIC JOURNALISM (1981)

In 1981, long before the Internet as we know it had come of age, early adopters of the home computer were reading their morning newspapers online — kind of. This story by journalist Steve Newman, originally broadcast on San Francisco’s KRON network, expolores what the then-future of digital publishing and electronic journalism could hold.

On the telephone connection between these two terminals is made the newest form of electronic journalism lights up Mr. Howard’s television with just about everything The Examiner prints in its regular edition — that is, with the exception of pictures, ads and the comics.”

(Look familiar?)

CLOTHING (1930s)

In the 1930s, Pathetone Weekly asked leading fashion designers to imagine women’s clothing in the year 2000. From an electric belt that adapts the body to climatic changes to a wedding dress made of glass to an electric headlight “to help her find an honest man,” the Eve of tomorrow has an awful lot in common with Lady Gaga.

As for [the man], if he matters at all, there won’t be any shaving, colors, ties or pockets. He’ll be fitted with a telephone, a radio, and containers for coins, keys and candy for cuties.”

Just about describes your average Brooklyn hipster.

THE HOSPITAL (1950s)

In the 1950s, industrialist Henry Kaiser (of Kaiser Foundation fame) and architect Sydney Garfield partnered on a $2 million project bringing to life a vision for the hospital of the future. From babies sliding through walls to remote-controlled walls, the hospital was “a medical dream come true.”

From the admissions office on, everything is streamlined and expedited. The patient’s record reaches the doctor before he does.”

BANKING (1969)

In 1969, reporter Derek Cooper examined the computing innovations that could revolutionize banking, from credit card machines that would enable the transfer of funds directly from the customer’s account to that of the shop to computerized banks that would reap the benefits of shorter lines and more flexible opening times as customers had their basic needs answered by technology rather than tellers, with a twinge of fear about technology making these mundane jobs obsolete. (Cue in the Orson-Welles-narrated Future Shock.)

The system could eventually make cash entirely redundant, thus eliminating the elaborate security arrangements that are needed to protect it.”

Implicit to this sentiment so laughably naive in light of today’s hacking scandals is history’s proof that we can never anticipate the capacity for evil in the technological good we envision.

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14 SEPTEMBER, 2011

Culture: Leading Scientists Explore Societies, Art, Power & Technology

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What 14th-century cathedrals have to do with Google, Darwin and the purpose of art’s existence.

Yesterday, we devoured The Mind — the first in a series of anthologies by Edge.org editor John Brockman, curating 15 years’ worth of the most provocative thinking on major facets of science, culture, and intellectual life. On its heels comes Culture: Leading Scientists Explore Societies, Art, Power, and Technology — a treasure chest of insight true to the promise of its title, featuring essays and interviews by and with (alas, all-male) icons such as Brian Eno, George Dyson and Douglas Rushkoff, as well as Brain Pickings favorites like Denis Dutton, Stewart Brand, Clay Shirky and Dan Dennett. From the origin and social purpose of art to how technology shapes civilization to the Internet as a force of democracy and despotism, the 17 pieces exude the kind of intellectual inquiry and cultural curiosity that give progress its wings.

Here’s a modest sampling of the lavish cerebral feast you’ll find between the book’s covers.

In his 1997 meditation “A Big Theory of Culture”, music icon and deep-thinker Brian Eno explores what constitutes cultural value and how it comes about:

Nearly all of art history is about trying to identify the source of value in cultural objects. Color theories and dimension theories, golden means, all those sort of ideas, assume that some objects are intrinsically more beautify and meaningful than others. New cultural thinking isn’t like that. It says that we confer value on things. We create the value in things. It’s the act of conferring that makes things valuable. Now this is very important, because so many, in fact all fundamentalist ideas, rest on the assumption that some things have intrinsic value and resonance and meaning. All pragmatists work from another assumption: No, it’s us. It’s us who make those meanings.”

In “Art and Human Reality” (2009), the late and great Arts & Letters Daily editor Dennis Dutton made an early case for provocative Darwinian theory of beauty:

[It] is not some kind of ironclad doctrine that it is supposed to replace a heavy post-structuralism with something just as oppressive. What surprises me about the resistance to the application of Darwin to psychology is the vociferous way in which people want to dismiss it, not even to consider it.”

In “Social Networks Are Like the Eye” (2008), Harvard physician and sociologist Nicholas Christakis examines why networks form and how they operate:

The amazing thing about social networks, unlike other networks that are almost as interesting — networks of neurons or genes or stars or computers or all kinds of other things one can imagine — is that the nodes of a social network — the entities, the components — are themselves sentient, acting individuals who can respond to the network and actually form it themselves.”

In “Turing’s Cathedral” (2005), science historian George Dyson recalls his visit to the Google headquarters in the context of H. G. Wells’s 1938 prophecy:

I felt I was entering a 14th-century cathedral — not in the 14th century but in the 12th century, while it was being built […] The whole human memory can be, and probably in a short time will be, made accessible to every individual […] Wells foresaw not only the distributed intelligence of the World Wide Web, but the inevitability that this intelligence would coalesce, and that power, as well as knowledge, would fall under its domain.”

Thoughtfully curated to stimulate your keenest critical thinking — like, for instance, the juxtaposition of Jaron Lanier’s digital dystopianism and Clay Shirky’s optimistic retort — Culture is on par with The Mind as one of this year’s most significant time-capsules of contemporary thought.

Images via Flickr Commons

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10 AUGUST, 2011

Future Science: Essays from the Cutting Edge

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Going beyond biology’s limits, or how laboratory advances will change the way we think about the law.

What consumes the best and brightest minds working in science today? With the brand-new anthology Future Science: Essays from the Cutting Edge, literary agent Max Brockman poses (and provides a spectrum of answers to) the question. From astronomy to virology to computer science, 19 first-rate researchers contributed short pieces to this collection, intended for the curious layperson. Their participation isn’t without risk since, as Brockman notes in his introduction, “if you’re an academic who writes about your work for a general audience, you’re thought by some of your colleagues to be wasting your time and perhaps endangering your academic career. For younger scientists (i.e., those without tenure), this is almost universally true.”

Given our optimism for the future and soft spot for intellectual anthologies, we’re certainly glad the contributors to Future Science took the chance. The result is a fascinating tour of academy’s advanced guard on, among other topics, why stress causes some people to crumble even as it spurs others on, what sense computer science can make of social media’s vast digital data, and how infinity has entered the realm of testable science. The breadth of subjects and their authors’ ability to make them accessible is thrilling — it’s like TED in book form.

Here’s just a small sampling from Future Science‘s contents:

For much of human history, we have been explorers of other continents — examiners of rocks and regions ripe for habitation, the culmination being the Heroic Age of Antarctic exploration and the capstone being our flags and footprints on the surface of the Moon. But in the decades and centuries to come, exploration — both human and robotic — will increasingly focus on the ocean depths, of both our own ocean and the subsurface oceans believed to exist on at least five moons of the outer Solar System: Jupiter’s Europa, Ganymede, and Callisto and Saturn’s Titan and Enceladus. The total volume of liquid water on those worlds is estimated to be more than a hundred times the volume of liquid water on Earth.” ~ Kevin P. Hand, “On the Coming Age of Ocean Exploration”

If humans are to succeed as a species, our collective shame over destroying other life-forms should grow in proportion to our understanding of their various ecological roles. Maybe the same attention to one another that promoted our own evolutionary success will keep us from failing the other species in life’s fabric and, in the end, ourselves.” ~ Jennifer Jacquet, “Is Shame Necessary”

This afternoon I received in the post a slim FedEx envelope containing four small vials of DNA. The DNA had been synthesized according to my instructions in under three weeks, at a cost of 39 U.S. cents per base pair (the rungs adenine-thymine or guanine-cytosine in the DNA ladder). The 10 micrograms I ordered are dried, flaky, and barely visible to the naked eye, yet once I have restored them in water and made an RNA copy of this template, they will encode a virus I have designed.” ~ William McEwan, “Molecular Cut and Paste: The New Generation of Biological Tools”

We were particularly excited about Future Science given Brockman’s own pedigree — his father, John Brockman, has spent a lifetime investigating audacious intellectual inquiries as founder of the EDGE Foundation. (In fact, prior to this new volume, the younger Brockman also edited a 2009 book for EDGE’s own imprint as a kind of prequel to Future Science called What’s Next? Dispatches on the Future of Science.)

For a provocative survey of the ever-expanding scientific frontier, you’ll find much to enjoy among the big ideas, probing techniques, and intriguing insights of Future Science.

Kirstin Butler is writing an adaptation of Gogol for the Google era called Dead SULs, but when not working spends far, far too much time on Twitter. She currently lives in Cambridge, MA.

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09 AUGUST, 2011

In The Plex: How Google Changed Our Lives and Everything Else

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What red gym balls have to do with censorship, privacy and organizing all the world’s information.

Earlier this year, we looked at 7 essential books on the future of the Internet, how the iPhone changed everything and why Google’s algorithms might be stunting our intellectual growth. But there’s hardly a better way to understand the future of information and the web than by understanding how Google — the algorithm, the company, the ethos — changed everything. That’s exactly what beloved technology writer Steven Levy, he of Hackers fame, does in In The Plex: How Google Thinks, Works, and Shapes Our Lives — a sweeping look at how Google went from a startup headquartered above a Palo Alto bike shop to a global brand bigger than GE.

Levy, who has been covering the computing revolution for the past 30 years for titles like Newsweek and Wired, had developed a personal relationship with Larry Page and Sergey Brin, which granted him unprecedented access to the inner workings of the Big G, a company notorious for its caution with journalists. The result is a fascinating journey into the soul, culture and technology of our silent second brain, from Page and Brin’s legendary eccentricities that shaped the company’s creative culture to the uncompromising engineering genius that underpins its services. But most fascinating of all is the grace and insight with which Levy examines not only how Google has changed, but also how it has changed us and how, in the face of all these interconnected metamorphoses, it hopes to preserve its soul — all the while touching on timely topics like privacy, copyright law and censorship.

Levy, who calls himself “an outsider with an insider’s view,” recounts the mysteries he saw in Google, despite a decade of covering the company, which inspired his book:

Google was a company built on the values of its founders, who harbored ambitions to build a powerful corporation that would impact the entire world, at the same time loathing the bureaucracy and commitments that running such a company would entail. Google professed a sense of moral purity — as exemplified by its informal motto, ‘Don’t be evil’ — but it seemed to have a blind spot regarding the consequences of its own technology on privacy and property rights. A bedrock principle of Google was serving its users — but a goal was building a giant artificial intelligence learning machine that would bring uncertain consequences to the way all of us live. From the very beginning, its founders said that they wanted to change the world. But who were they, and what did they envision this new world order to be?” ~ Steven Levy

Levy’s intimate account of Google’s inner tensions offers a sober look delivered with a kind of stern fatherly tenderness, brimming with its own opposing forces of his clear affection for Page and Brin coupled with his, at times begrudging, fairness in writing about Google’s shortcomings.

What I discovered was a company exulting in creative disorganization, even if the creativity was not always as substantial as hoped for. Google had massive goals, and the entire company channeled its values from the founders. Its mission was collecting and organizing all the world’s information — and that’s only the beginning. From the very start, its founders saw Google as a vehicle to realize the dream of artificial intelligence in augmenting humanity. To realize their dreams, Page an Brin had to build a huge company. At the same time, they attempted to maintain as much as possible the nimble, irreverent, answer-to-no-one freedom of a small start-up. In the two years I researched this book, the clash between those goals reached a peak, as David had become a Goliath.” ~ Steven Levy

For a taste, here’s Levy on what Google does and doesn’t know about you:

(For a more worrisome take, see Eli Pariser’s The Filter Bubble.)

Besides the uncommon history of Google, Levy reveals a parallel history of the evolution of information technology itself, a sobering invitation to look at the many technologies we’ve come to take for granted with new eyes. (Do you remember the days when you plugged a word into your search engine and it spat back a wildly unordered selection of results, most of which completely irrelevant to your query? Or when the most generous free web mail offered you the magnanimous storage space of four megabytes?)

James Gleick writes in the New York Review of Books:

Most people have already forgotten how dark and unsignposted the Internet once was. A user in 1996, when the Web comprised hundreds of thousands of ‘sites’ with millions of ‘pages,’ did not expect to be able to search for ‘Olympics’ and automatically find the official site of the Atlanta games. That was too hard a problem. And what was a search supposed to produce for a word like ‘university’? AltaVista, then the leading search engine, offered up a seemingly unordered list of academic institutions, topped by the Oregon Center for Optics.” ~ James Gleick

(Gleick should know — he is the author of The Information: A History, A Theory, A Flood, easily the most important book on media history and information theory to come by in decades.)

More than an ambitious — and often entertaining — profile of one of today’s most powerful companies, In The Plex captures a priceless piece of cultural history, one that has shaped and continues to shape how we interact with information, the world and each other.

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