Brain Pickings

Posts Tagged ‘innovation’

20 OCTOBER, 2008

Bell’s Underdog: Elisha Gray and the Telephone

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A lesson in entrepreneurship from history’s little-known scandals.

By common knowledge, Alexander Graham Bell invented the telephone. It’s in the history books. There’s a medal in his name honoring outstanding contributions in telecommunications. The man even has a museum.

It may be, however, that Bell’s claim to the invention could come down to a great performance at a fair, a very pushy lawyer, and some good ol’ bureaucracy.

Elisha Gray You see, another inventor, Elisha Gray, had been working on a similar device at the same time. Gray, who had partnered with Western Union and Thomas Edison, developed his own telephone and filed for patent on a very fateful day indeed: February 14, 1876. Fateful not because it was Valentine’s Day, but because it was the exact same day Bell filed his own patent for the telephone. That morning, Gray arrived at the Patent Office a few hours before Bell’s lawyer. So his application (a.k.a. “patent caveat”) was filed first. However, upon getting to the Patent Office, Bell’s lawyer — being a, well, lawyer — demanded Bell’s filing fee be entered immediately. Gray’s fee, however, was entered with the usual pace of governmental bureaucracy and was not taken to the examiner until the following morning.

So began the greatest controversy in telecommunications. (Malcolm Gladwell calls it “simultaneous invention,” but we think there’s no room for gray in the black-and-white world of history.)

Simultaneous Invention

The how’s and the why’s of this race are subject to a number of conspiracy theories. But what complicated things further was that Bell was first to claim the spotlight. In June of the same year, both Bell and Gray took their inventions to the World’s Fair in Philadelphia. Gray, once again, was first to present. But Bell, a true entertainer and showman, staged a presentation for some of the era’s greatest A-listers, including the emperor of Brazil.

The rest is, literally, history.

But we mostly like the story because it’s such a great allegory for today’s entrepreneurship and startup culture. Coming up with the big idea first has little to do with making it big. Everything comes down to impressing the right people, paying the right lawyers, and giving a hell of a presentation.

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10 JULY, 2008

Artist Spotlight: Alice Wang

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What Isaac Asimov has to do with your body image and why your friends would rather you got 8 hours of sleep.

Every once in a while, we come across an artist so innovative and conceptually brilliant that we have the compulsion to stalk them. This, however, gets kinda hard if they’re halfway across the world, which in most cases they are. So we just spotlight them instead.

Today, we take a stalker’s stare at Alice Wang, a Taipei-born, London-educated, is-gonna-be-big-take-our-word-for-it product designer. We’re obsessed with Alice because her work isn’t just an aesthetic: it’s informed and inspired by genuine insight into human behavior, cultural taboos and sociological patterns. In other words, the Brain Pickings mission materialized.

Her Audio Sticks project explores how digitization will change our complex relationship with music. In Pet Plus, Alice projects the way we treat our pets as human surrogates onto products like the pet wineglass set that live in the extremities of the human-pet relationship.

She looks at the complex issue of body image through the prism of Asimov’s First Law — the idea that artificial intelligence can never harm a human — and the weight we place on that number on the bathroom scale.

Three different scales challenge the absolutism with which we think about body image.

White lies allows you to manipulate the weight reading depending on where you stand on the scale’s surface. Half-truth shows the weight reading to your friend or partner, who can choose the level of truthiness in relaying the number to you. Open secrets texts your weight reading to a friend’s mobile phone, binding said friend to share the results next time the two of you hang out. (“Hey, Anna, you brought suntan lotion, right? Oh and by the way, you’ve gained 5 pounds.”)

And then there’s the tyrant alarm clock. It hijacks your phone and starts randomly dialing one of your contacts every three minutes until you get out of bed and make it stop before your social circle has shrunk to the size of a sleeping pill.

Wang’s work is sometimes serious, sometimes tongue-in-cheeck, and always thoughtful. Just the way we like it.

05 JUNE, 2008

Customization Gone Wild

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70% fabulous, respecting your inseam, how to add a 29th bone to your foot, and why a bear is missing an “e” but has plenty of nuts.

MY WAY OR THE HIGHWAY

In this I-me-mine age, customization is already the expected norm. But what happens when it all runs rampant with made-to-order stuff offering OCD-worthy precision? Freud would sure have a field day with the anal-retentive nature of today’s consumerism, and who are we to stand in Freud’s way? Welcome to the Customization Gone Wild issue.

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Since we last featured Freddy&Ma, the design-your-own-handbag getup (named after founder siblings Anthony and Amy Pigliacampo’s childhood partners-in-crime nicknames) has branched out into more cool design-your-own stuff: plates and pillows, to be exact.

The concept is still all about rebelling against the mass-marketed fashions of today and takes a simple approach: to design your own handbag, you get to pick the bag style (tote, pouch, bowler, hobo, clutch and more), the leather trimmings (black, white, tan, brown, maroon) and one of the thousands of patterns (retro, geometric abstract, minimalist, flashy, you name it).

Then they make it for you.

Prices are based on the “canvas” you pick and range from $65 for the wallet-like metro clutch to $295 for the bowler. Or, if you’re feeling lazy and generous at the same time, just pick one of their Carry for a Cause Bags — 30% of your bag money goes towards Art Start or Crate Now, and 70% goes towards making you feel like a good person who just happens to be fabulous.

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Back in the day, you went to the tailor to get your custom-fitted suit, made from a fabric of your liking and with those buttons you inherited from your grandmother. Today, you are the tailor.

At least at MakeYourOwnJeans.com, where you get to do just that: make your own jeans. You simply submit your precise measurements and pick a denim wash. Then, these guys (who we’re pretty sure are Santa’s little helpers moonlighting those other 51 weeks of the year) stitch your unique pair together and enzyme-wash it so it’s all pre-shrunken and even-colored. The rest is between you and FedEx guy.

We dig the concept not only because the big O gave it a nod-off, and not merely because non-cookie-cutter style makes us feel special, but also because we believe everyone’s inseam is a very, very special place and should only be clad in something very, very special.

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Fact: there are 28 bones in each of your feet. Another fact: feet are ugly, especially the really bony ones. But guess what: now, you can have 29 bones and killer foot style.

We’re taking about Skins Footwear, the tech- meets-design hybrid that features a two-part shoe structure consisting of an orthopedic “bone” core and an outer collapsible “skin.” The idea is you get yourself a perfectly fitting, super comfortable bone and then pick a number of skins so you can mix up the look and keep the comfort.

These guys launched less than a year ago, and they’ve already been featured in The New York Times. (Which is almost as good a nod-off by Oprah.) Not bad for a skin-and-bones concept.

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We’re not quite sure if this next über-customizer is the result of dyslexia or pure genius, but YouBar is one “e” short of the Build-a-Bear concept: it’s a fresh-baked, handmade nutrition bar that you build yourself by picking the exact ingredients and even naming your concoction.

And you do it all online.

Here’s how it works: you choose one or two nut butter “bases,” up to 3 different protein sources, some nuts and seeds to add, throw in your choice of dried fruits and berries, add the sweetener you prefer (they even have Stevia!), stir in your favorite seasonings or a bit of chocolate, and add some grains and cereals if you’re so inclined. You can even infuse it all with a shot of vitamins, greens and/or fiber.

Many of the ingredients come in organic version and you can manipulate the proportions of all your choosings within a category (say, 1/3 soy protein + 2/3 whey protein) as well as the levels (not too sweet, extra nuts, etc.) It even calculates the bar’s nutritional value for you — talk about full control.

Then you give your Frankenfood a name and get 12 of your very own lovable, edible monsters for $40 plus shipping.

We, needless to say, absolutely love the concept — it indulges both our health-nutness and our control-freakness. And to think people settle for PowerBars.

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02 JUNE, 2008

RFID vs. Honor

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What third world children have to do with NYC commuting and why RFID beats honor systems every time.

YOU BE CYCLIST

Remember when the One Laptop Per Child program first made waves and everyone thought a $100 laptop for the third world was anywhere from laughable to plain undoable? Well, two years later OLPC has had the last laugh with its world-changing success, and the design team behind it is after a brand new revolutionary initiative.

ubicycle

The guys at Continuum have just concepted Ubicycle: a high-tech yet brilliantly user-friendly public bike-share system. It’s simple: you “rent” a bike using the same funds-loaded Smart card you use on trains and buses. It’s RFID-enabled, so whenever you use it to unlock a bike from the rack, the system knows who’s taking the goodie. (Sure beats a may-or-may-not-honor honor system.)

And speaking of the rack, each nifty modular station holds 2 bikes and the racks can be stacked horizontally. Seven of them (that’s 14 bikes for the mathematically- challenged) take as much space as a single parked car. The lock mechanisms are powered by the solar panels coating the kiosks for the ultimate cherry on top.

(Meanwhile, Philly is still trying to get the very, very 1.0 Philly BikeShare program off the ground. Hey, at least we’re trying.)

via PSFK