SwiftRiver: Intelligence for the Information Age

What humanitarian crisis management has to do with brand monitoring and natural language.

Information management is easily the greatest challenge of the digital age, only intensifying as we go forth. While most of us make do with a careful selection of tools and a handful of trusted content curators, a holistic solution to information overload has been largely missing. Until now. Enter SwiftRiver, a brand new open-source intelligence gathering platform for managing real-time streams of data.

Developed by our friends at Ushahidi, whose platform of crowdsourced crisis information was the single most effective data management platform during the Haiti earthquake, SwiftRiver offers five different web services for validating and filtering real-time information:

• SiLCC is a natural-language processing tool that extracts semantic value from text — essentially, figuring out the human meaning of digital bits
• SULSa adds location context to content, which can be a life-or-death factor when responding to crisis information
• SiCDS reduces the number of duplicates, such as RT’s on Twitter that relay identical information without adding semantic value
• Reverberations measures the influence of content by weighing its popularity as it propagates across the social graph
• River ID scans the other four services to determine what and who is of value to different communities

Swift isn’t about replacing humans — it’s about maximizing their time.” ~ Jon Gosier

What makes SwiftRiver particularly noteworthy is its incredible range applications — from humanitarian crisis management to brand monitoring to political intelligence and beyond. What’s even more valuable is the multi-dimensional, relational way in which it approaches content — because the value of information is rarely absolute but, rather, relative to the context of who we are, what we do, where we live, and what else we know.

We have high hopes for SwiftRiver as the first tangible ray of hope for “curaggregation” — the holy-grail intersection of curation and aggregation. Give it a try.

via White African

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Breaking: YouTube Clicks Into Retail

What peer pressure has to do with revolutionizing social media monetization.

THIS JUST IN

YouTube just announced its first move into retail land: click-to-buy links in music videos. Like most Google initiatives, the move is informed by pure organic consumer demand — Google folks noticed that the comment area below vides is fertile ground for consumer discussion of the music used in a video, so they jumped on the opportunity with an e-commerce platform that provides the answer in a direct click-to-buy format.

Currently available to U.S. users only, the platform links to iTunes and Amazon downloads from the EMI Music catalog, but is said to eventually expand into other media like TV, film and print.

We, of course, are not surprised — if it were any other company, Google would be doing this mainly as a reaction to the monetize-YouTube-already peer pressure, but because it’s Google, we know that no action is ever a reaction. There are greater forces at play, and we’re here to tug at their toys.

>>> More at the Official Google Blog

Mac Guy Speaks Up

Because nothing says “Mac Guy” better than a smartass passive-aggressive comment about PC Guy.

QUOTE OF THE WEEK

After last week’s rather scandalous exposé on the whole Mac vs. PC thing, we find out today that Mac OS market share has hit an all-time high at 8.28%, at the expense of Windows’ slow but steady fall from the 90.24% top.

Okay, no surprise, as we believe settling for the inferiority of a PC operating system is one of modern civilization’s most irrational and logic-devoid transgressions, right up there with Spandex, Hummers and George W.

But our quote of the week comes from our Swiss Mac brethren, specifically one CNN commenter unambiguously nicknamed “cynik”:

“A mac is a kitchen in your home, where you prepare your favourite delicacies.

A pc is a camp kitchen for a pack of grunts whose opinion doesn’t matter to their management.”

So much for neutrality.

Scrabulous Down, Scrabble Downer

Why the if-I-can’t-have-it-you-can’t-have-it mentality produces nothing but a generous serving of loser.

SCRABULOUS DOWN, SCRABBLE DOWNER

What a week for the vocabulary-obsessed. Scrabulous fans are 32 hours into the offline jitters as Hasbro has finally pulled the legal plug on the lovable impostor. This time, it seems like all the group-joining, petition-signing, general bitching-and-moaning in the world will help.

Meanwhile, Hasbro has launched their own Facebook Scrabble application.

Or, erm, tried to.

Does anyone else see the utter irony and hypocrisy of it all? Here’s Hasbro‘s largely flawed logic: they can take down Scrabulous because it’s a rip-off of Scrabble, but Scrabble can go ahead and rip off Scrabulous on Facebook.

Because, really, who are we kidding? The true innovation at stake here isn’t in the age-old game itself, it’s in engaging with people where they are and how they choose to engage. And Scrabulous came up with that part — a true testament to the medium being the message. We bet a number of kids picked up the game of Scrabble from their experience with the Scrabulous application — good news for Hasbro, one would think.

Instead, Scrabulous fans are left bitter and disgruntled, possible converts to the Scrabble app are left high and dry, and we’re left thinking no one — not Hasbro, not Scrabulous, and certainly not us users — will get to put down a bingo in the end.

Here’s to another marketer grossly, severely, chronically not getting it.