Brain Pickings

Posts Tagged ‘omnibus’

21 OCTOBER, 2008

Creative Clockwork

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What Flavor Flav, wildlife preservation and Dali have in common.

We love clocks. And we love creative communication that technically falls within the advertising industry, but is actually oh-so-much-more. Today, we look at five supremely creative executions involving clocks.

UNIVERSITY OF GENT: DARE TO THINK

Agency: Saatchi & Saatchi, Brussels
Creative Director: Jan Teulingkx

University of Gent: Dare to Think

Brilliantly captures the very point of a liberal arts education: Studying the traditional and universal, then challenging it.

HAMBURG DALI EXHIBITION

Agency: Jung von Matt, Hamburg
Creative Director:
Deneke von Weltzien

Dali Clock

To bring the great artist to life, Hamburg agency Jung von Matt replaced a number of public clocks with the iconic melted Dali clock for the duration of the exhibition.

WWF: IT’S TIME TO SAVE THEM

Agency: Asatsu Thailand, Bangkok
Art Director: Romerun Chueawongprom

The recognizable WWF logo, reconceived with a new sense of urgency. So simple, but it gets the point across so powerfully

LG TIME MACHINE TV

Agency: Y&R, Dubai
Creative Directors: Shahir Ahmed, Guilherme Rangel

LG Time Machine TV

Creative visual translation of the basic product proposition: 24-hour live recording that makes TV run on your own time.

VOLKSWAGEN: CUCKOO CLOCK

Agency: DDB, Berlin
Creative Directors: Bert Peulecke, Amir Kassaei, Stefan Schulte


Knocking down knock-off culture one hum-drum old couple at a time. Winner at the New York Television & Radio Advertising Festival.

24 JUNE, 2008

The Reel Stuff: Top 3 Sites for Harcore Film Buffs

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Hitchcock vs. Jason Reitman, the laserdisc’s most valuable heritage, and why David Caruso is now more quotable than ever.

You were that kid in film class. Or you never even took film class and still wish you had. Just so you could be that kid. You can quote any Sundance film on cue and name-drop obscure directors like a top-40 rapper does bling brands. Your knowledge of German Expressionism and Soviet Montage is directly proportionate to your contempt for IMDB, so it’s only fitting that we bring you the top 3 gems by film geeks, for film geeks.

ART OF THE TITLE

In our line of work, we know every touchpoint with a brand is important, every detail of the package matters and needs to work with the contents. And because every film is its own mini-brand, the best of them pay special attention to one very special element of the package: the opening credits.

Which is why we’re head over reels with Art of the Title — a project dedicated entirely to the coolest, the smartest, the most visually engaging of movie title sequences.

You’ll find anything from the colossally classic like Vertigo, to the excruciating bio-realism of Fight Club, to the uncomplicated playfulness of Napoleon Dynamite.

We’d love to see them add some more of our favorites: like the opening credits of Mad Men and Weeds, and the end credits of Superbad. Now here’s a final project for your next film class.

MOVIE TITLE SCREENS

Wanna get even more specific and anal about opening sequences? Zoom in solely on the movie’s title. For 11 years now, mega film buff Steven Hill has been doing just that. His Movie Title Screens Page is as far from a mere page as it gets: it’s a fascinating library of 5,301 movie title slides encompassing more than 7 decades of film.

You can see the evolution of title design over the years, compare title screens of alternate releases of the same film, or just gawk at the amount of work that went into this. And to think it all started almost by fluke, thanks to a crappy laserdisc.

WAXY

A true film buff is nothing if not obsessive. And when they’re compulsive about being obsessive, well, it could either result in institutionalization, or yield a brilliant project. Luckily, Andy Baio over at WAXY has decided to skew brilliant with his Fanboy Supercuts collection of “obsessive video montages” stringing together every utterance of a specific word or phrase in a specific film, TV show or video game.

The collection ranges from the expected yet delightful (like every uttrance of “dude” in Big Lebowski), to the inside-jokish (like every “lupus” reference in House), to the unhelpably smile-inducing (like every sound of a door, button or explosion in The Incredibles), to the indulgently absurd (like David Caruso’s each-more-laughable-than-the-next one-liners on CSI: Miami.)


If you’ve got some of your own, go ahead and post them in the comments to be added to the collection. We’re waiting for someone with more free time than us to finally splice together every “mothafucka” in every Samuel L. Jackson movie.

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16 JUNE, 2008

Mobile Madness

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iPhone insurance, s’mores, and why the numbers 1 and 2 are more important than anything else in your address book.

Call it the iPhone syndrome, call it life, but we’ve all grown increasingly dependent on our mobile devices. Heck, we even have a hard time calling them “phones” — it seems to belittle their pivotal role as irreplaceable lifestyle hubs. And if a fresh mobile service comes along to make keeping it all together even a little bit easier, well, we’re all over.

MOBYKO

If you’ve ever lost a cell phone, you know the connectedness nightmare that ensues — contacts lost, calls missed, photos gone. If only you had backed it all up. Enter Mobyko — a UK-based service that lets you back it all up on your computer and on the web, making all your precious mobile info not only safe but also accessible from anywhere.

The service is completely free, does everything wirelessly with no software to install, works with non-UK cellular providers as well, and even lets you send text messages from your computer. You can view, manage, and save all your texts, photos and videos — and if you get the premium version, you get an extra 250MB of storage.

Smart, simple, shit-happens-resistant.

JOTT FEEDS

Remember Jott?

We slapped our claim of approval on the nifty voice transcription service very early on, and they have more than lived up to it. After their BlackBerry platform a couple of months ago, which was received to great critical acclaim and has probably saved many a relationship by swapping normal sentences for curt one-liners, Jott has just released Jott Feeds: a simple way to stay on top of your web dwellings (Facebook, Twitter, RSS feeds)…by listening to them.

Yep, Jott Feeds is part personal assistant, part private broadcast station, and wholly awesome. You simply add your favorite RSS feeds to your Jott account and you’re good to go: Jott converts the feeds into audio using text-to-voice technology and sends them to your phone.

And we think anything that lets us find out about the latest Campfire event while having s’mores around an actual campfire is a winner.

MIZPEE

Listen ye of small bladders: rescue cometh.

We’re serious: we’re huge proponents of hydration, but that goes hand in hand with…um…an exit strategy. Luckily, your trusty cell phone can now help you with two very important numbers not found in your address book: number one and number two.

MizPee is a mobile social network for the small-bladdered city dweller. It finds the coolest, cleanest public restrooms in any area you specify — you can look ’em up online, or hook up your cell phone for easy access when you need it the most: when you’re on the go and really gotta go.

Not only that, but these guys have also started hooking up with local establishments that offer special deals for MizPee members: like, say, a free truffle at Michael Mischer Chocolates in Oakland when you go in to drop your own…truffle…in their loo.

And if you were to calculate just how much time you spend in the loo over your lifetime, cross-tabulate it with the time you spend roaming the city, and divide that by… You know what? Let’s just say this rocks and leave it at that.

06 MAY, 2008

Reclaiming Urban Landscape: Graffiti Subversion

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Ideas that claim our urban space back from the gruesome grip of commercialization, concrete and the general ugly of the city, or what manholes and Stanley Kubrick have in common.

What bigger mark of a city’s self-expression than its graffiti culture? The tricky thing is that much of urban graffiti has become contrived, sliding by our attention as expected graphic clichès. The ones that break the norm manage to leave a cultural mark bigger than the physical paint-on-concrete one, and here is our curation of the top 5 unconventional urban graffiti executions.

BRAZILIAN RUIN GRAFFITI

Ruins. Landslides. Demolitions. To the average pedestrian, these are the most brutal architectural scars and open sores of a city. But to one Brazilian artist, they are a canvas of the imagination, an opportunity to imagine and re-imagine — the graffiti equivalent of looking at clouds and seeing magical shapes.

And, not unlike the great art of yore, these contemporary urban masterpieces remain unsigned and unclaimed. The images popped up randomly with the plain descriptor “Brazilian Graffiti,” leaving us with nothing less than utter awe and respect for the anonymous artist.

via Best Pics Around

JULIAN BEEVER OPTICAL ILLUSIONS

From graffiti art on the remains of what once was, to graffiti art on what has never been and will never be. Confused? That’s usually the first reaction to Julian Beever‘s chalk drawings anyway. “The Pavement Picasso” creates trompe-l’Å“il drawings (2D images designed to create an extremely realistic 3D optical illusion) using anamorphosis projection — a technique requiring the viewer to look at the drawing from a designated vantage point in order for the illusion to work. Too much fancy talk for saying the guy’s art extracts more holy-shit’s from passersby than a 5-legged purple elephant.

Watching him work his magic is even more fascinating:

The Pavement Picasso finds inspiration in a wide range of niches — from the art of the great masters, to nature, to famous people, to low-brow pop culture currency. (Spiderman, we’re looking at you.)

Since the early 90’s, the artist has anamorphosized the streets of England, Germany, Australia, the U.S., and Belgium, using nothing but chalk, a camera and buckets of patience to transform our magicless urban sidewalks into fantasy scenes that truly suspend disbelief.

6EMEIA STROM DRAIN COVERS

It’s official, the best street art does come from Brazil. What a culture of seeing a canvas where no one else does. Case in point: storm drain graffiti by Brazilian duo 6emeia — artists Leonardo Delafuente (a.k.a. “D lafuen T”) and August Anderson (a.k.a. “SÃO”).

The team also decks out fire hydrants, manholes and various other urban hydraulics standbys. Their projects are inspired by the need for change and color in urban landscape, driven by the idea that artistic tradition has always inspired the greatest social change. They aim to create a new language between art objects and art audiences, calling their art “drops of color in an immense gray bucket.” Eggg-zactly.

BULGARIAN GRAFFITI

At a superficial glance, the following street art may appear to be just another not-all-that-exceptional piece of graffiti. But what makes it exceptional is its cultural context: it’s situated around one of the largest surviving monuments of Communism left untouched in Bulgaria as sombre reminders of life before democracy.

And what makes it so powerful is that it truly takes graffiti culture to its roots of anti-authority rebellion: under Communism, free expression and the artists who practiced it were severely oppressed, if not persecuted, their creative vision squeezed tight in the crushing fist of the regime. Today, this graffiti fence is how artists have symbolically and physically confined Communism to its tiny and uncomfortable compartment in culture’s collective memory, where it slouches gray and demolished in the grip of free creative expression.

TOYNBEE TILES

Some of the most successful graffiti and guerrilla work has an element of mystery to it. (No, we’re not talking about Banksy here — the dude now has a website, we think he’s got about as much mystery left as a Red District “exotic dancer.”) We’re talking about what could easily be one of the largest guerrilla art mysteries of our time.

It all began sometime in the 80’s when the cryptic Toynbee tiles first started appearing on sidewalks, inscribed with some variation of the semi-articulate phrase “TOYNBEE IDEA IN KUBRICK’S 2001 RESURRECT DEAD ON PLANET JUPITER.” Since then, more than 250 plaques have appeared in a number of major U.S. cities and a few South American capitals.

Like in this one spotted on Juniper and Filbert streets in Philadelphia, the main inscription is sometimes accompanied by other cryptic messages and political allusions.

The tiles have expectedly attracted an enormous amount of attention from conspiracy theorists and mass media channels alike, but the only widely agreed upon interpretation has to do with references to 19th century religious historian Arnold J. Toynbee and Stanley Kubrick’s 2001: A Space Odyssey. Even the material used in the plaques was a mystery until recently, when it was finally confirmed to be layered linoleum and an asphalt filler compound.

The leading theory suggests the movement was started by Philadelphia carpenter James Morasco, in his 70’s at the time, who claimed in a 1983 newspaper interview that Jupiter could be colonized by bringing dead humans there to have them resurrected. Although Morasco died in 2003, new tiles have since been appearing consistently, particularly in the Greater Philadelphia area (with the latest reported sighting as recent as a week ago), leading some to speculate that the entire endeavor is the work of a single person and Morasco was only responsible for the first few.

At the same time, plaque size and styling vary greatly across locations, suggesting there may be a multitude of artists involved — in which case we have to wonder what kind of Mason-like secret subculture is so cohesively mum about such a large-scale public space movement.

To this day, the phenomenon is a complete urban mystery that, despite prolific coverage in thousands of newspapers, blogs, local TV specials and even a feature-length documentary, remains unsolved.

Left you high and dry? Thank you, thank you, we’ll be here all week.

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