Brain Pickings

Posts Tagged ‘psychology’

08 JUNE, 2009

Ordering The Chaos: The Internet Mapping Project

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Dissecting the interwebs, or what digital toddlers have to do with infinite loops.

You know we’re in dire straits when Tim Berners-Lee, father of the World Wide Web, says we no longer fully understand the Internet.

But Wired magazine founder and chronic digital culture explorer Kevin Kelly has set out to dissect the fabric of the web. His Internet Mapping Project is an effort to understand how people conceive of the Internet through a series of user-submitted hand-drawn maps.

The internet is intangible, like spirits and angels. The web is an immense ghost land of disembodied places. Who knows if you are even there, there. Yet everyday we navigate through this ethereal realm for hours on end and return alive. We must have some map in our head.

So far, there are close to 80 submissions by people of all ages, nationalities and expertise levels, ranging from the concrete to the conceptual to the comic.

The project has also sprouted further analysis of people’s understanding — Argentinean psychology professor Mara Vanina Oses has distilled a fascinating taxonomy of the maps themselves.

Our favorite submission is a visceral stride-stopper that manages to communicate the nature of the Internet with brilliant simplicity, capturing the sea of interestingness that surrounds our homebase of curiosity.

Each submission asks for the person’s age, occupation and average daily hours on the web. And while the diversity of entries is astounding — from an art student to a jazz musician moonlighting as an IT consultant to the manager of the 10,000 Year Clock project — we did notice some interesting correlations.

Those who spend the most time online, for instance, have the most abstract of drawings — perhaps an indication that a truly rich understanding lives in the realm of the abstract and conceptual, not the concrete, providing a big-picture view not of what the Internet does or offers, but of what it is: An infinite loop of possibility.

At the same time, those who spend the least amount of time tend to put themselves at the center of the Internet — a sign of the “developmental psychology” of the web, wherein “web toddlers,” just like real 1-4-year-olds, adopt an egocentric worldview, while “web adults” are better able to shift perspectives and see the collective context of it all.

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04 JUNE, 2009

Emotional Cartography: Technologies of the Self

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What hacking has to do with art, technology and being human.

If you enjoyed last week’s BioMapping project, it’s time we took it to the major leagues — of biometric visualization, art, and sociology, that is.

Emotional Cartography is an excellent, free book on emotion mapping, featuring a collection of essays by artists, designers, psychologists, cultural researchers, futurists and neuroscientists. Together, they explore the political, social and cultural implications of dissecting the private world of human emotion with bleeding-edge technology.

Greenwich Emotional Map

From art projects to hi-tech gadgets, the collection looks at emotion in its social context. It’s an experiment in cultural hacking — a way to bridge the individual with the collective through experiential interconnectedness.

Hacking is an idea, as well as a social movement, which is about subverting and reclaiming the tools and metaphors that we’re given. Hacking is a DIY culture of action — a very individualistic community, but still a community with a vision of shared benefits.

Download the book in PDF here, for 53 glorious pages of technology, art and cultural insight.

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26 MAY, 2009

Heart of a City: BioMapping

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Why skin is the new heart and how your neighbors can change the way your feel about your street.

On the trails of yesterday’s fascinating exploration of cities as living organisms, today we look at another piece of high-concept urban portraiture that harnesses the power of art, sociology and technology to a brilliant end.

Since 2004, Christian Nold has been orchestrating Bio Mapping — a crowdsourced community mapping project, which wires people up to Galvanic Skin Response (GSR) devices, detecting their emotional arousal, and sends them on their merry way around the neighborhood. These states are then mapped onto people’s geographic location, creating a visualization of communal emotion.

Participants — over 1,500 of them to date — also annotate the data with personal observations, memories and thoughts they associate with each location, painting a rich emotional portrait of the social space of a community.

Perhaps most fascinating about the project isn’t the mere documentation of collective emotion, but how that awareness would change our perception of our community and environment.

Those who have been with Brain Pickings for some time may find Bio Mapping reminiscent of Swedish artist Erik Krikortz’s Emotional Cities project. But, as researchers, we love the idea of measuring emotional states via biofeedback rather than self-reporting.

After all, there’s often a gaping disconnect between how we publicly broadcast emotion and how we privately experience it.

via Very Short List

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29 APRIL, 2009

Pure Process: Picking the Creative Brain

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What coffee, ironing and crying newborns have to do with the birth of an idea.

UPDATED: The Creative Process Illustrated: How Advertising’s Big Ideas Are Born is now out and we highly recommend it.

What if we knew how great ideas were born? Do great minds really think alike, or is the creative process as unique as our DNA? Can insight into another person’s process help you enrich and polish your own?

Creative academics and researchers Glenn Griffin, PhD and Deborah Morrison, PhD set out to answer these questions and more in an exploratory project-turned-book-deal dubbed Pure Process — an investigation into the minds of the advertising industry’s greatest creative thinkers. In a series of experiments, the researchers analyzed the “process drawings” of these top creative professionals — a visual answer to the question:

 What does your creative process look like?

Illustrated with a Sharpie on what Griffin and Morrison call a “process canvas,” the creatives revealed the routes they take to finding and catching ideas. The results: Just as incredibly diverse, wild and, yes, messy as you’d expect them to be.

So far, the lineup includes all-stars like Alex Bogusky, David Kennedy, Luke Sullivan, Kevin Roddy, Nancy Rice, and David Baldwin, among others. But they’re still looking for submissions — so if you live and work in the larger world of ideas, and you’d like your own creative process dissected and shared with the world, shoot them an email to be considered for inclusion.

It’s important to spend time NOT thinking of ideas. It often comes together when I’m neutral and quiet like in the shower or sound asleep. ~ Danny Gregory, ECD of McGarry Bowen

Pure Process is set for publication next summer by How Books. You can follow Glenn and Deborah on Twitter for updates on the project.

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