Brain Pickings

Posts Tagged ‘psychology’

30 MAY, 2008

Friday FYI: Auditory Freedom

By:

We’re starting a new thing: every Friday, you get a quick everyday good-to-know. So go ahead, know.

GET A SONG UNSTUCK FROM YOUR HEAD

Blame your brain for that horrid Britney track stuck in your head since Monday’s morning drive — a glitch in your auditory cortex is causing the record to spin round’n’round endlessly.

Two ways to get it out:

1. Listen to the song in its entirety

2. Do some math

No joke, folks. This stuff works like magic.

>>> via Wired

29 FEBRUARY, 2008

Living Design

By:

Ornithology is the new Adobe, happy misers, Satan, Art Deco geeks, Kenneth Cole, what Whitney Houston and monsters have in common besides Bobby Brown, how the sun can save Africa, and why inflation is a good thing.

NEST OF ART

Until recently, the main criticism of the Internet’s capabilities was that it was didn’t allow for fast and precise image editing online, at least not at a beyond-red-eye-removal professional level. No more.

AviaryEnter Aviary, a brand new suite of high-level Internet applications “for people who create” — smart, useful stuff for pretty much any kind of artist. All the tools are free, aim to inspire collaboration among artists, and come with cool bird names. Although still in Beta and invite-only, you can request an invitation — we got ours pretty quickly, and we’ll just say it was more than worth the wait.

The tools span the uber-creative, the geeky and the biz-minded, making for a comprehensive suite that helps create, distribute, manage and sell creative products. The creative side alone is impressive enough: there’s Phoenix, the image editor; color swatches and palette creator Toucan; algorithm-based pattern generator Peacock; Raven for vector editing; Hummingbird, the 3D modeller and skinner; Myna, an audio editor; music generator Roc; Starling, for video editing; Owl, the desktop publishing layout editor; Penguin, a word processor for creative writers; painting simulator Pigeon; Tern, the terrain generating minitool; font editor Horus; and Woodpecker, a smart image resizing minitool.

Geeks will have a field day with Eagle, a smart online app that reads the pixel patterns in an image and is able to identifies complex data about it, like which specific camera it originally came from.

ToucanAnd because 2.0 creativistas want nothing to do with the “starving artist” stereotype that haunts their traditional brethren, Aviary provides just the right kind of tools to propagate the business of creativity: Rookery is a free, unlimited-traffic file system network accessible to anyone for data storage and management. It’s also what powers Aviary‘s file search engine. Hawk is a marketplace for digital content, allowing artists to showcase and sell their work. And Crane is a custom image product creator.

Here’s the biggie: unlike other online image editing tools, Aviary is layer-based (like Photoshop), far more powerful than any image-processing web software, supports limitless revision, and has an entire suite of apps that communicate with each other.

Something else huge for artists: Aviary helps with copyright and royalties, tracking — forever — all sources used in a work and where a work is used by others. And that’s something even Creative Commons can’t claim. Which, come to think of it, is not surprising given Aviary is the brain child of 12 international top-notch artists who know all the joys and perils of creativity inside and out.

Phoenix screenshot

Once you get invited, you can access Phoenix — the first of the tools being made available to Beta testers. All the rest, though, are flying in soon. We’re still pinching ourselves, but it does seem to all be real — you can find out more about the individual tools on the product blog. And, speaking of blogs, we love their Idea Blog where different members of Aviary‘s team get to dish on various design and creativity topics — like this particularly refreshing take on the foundations of good design.

Enough from us, just go experience the instinctive self-pinching for yourself.

UNTRIVIA

brainiac.gif

Here’s a blast from our psych class past: the “misery is not miserly” phenomenon — the tendency to spend more money in negative emotional states, particularly sadness — is now confirmed by a new study. Powered by researchers from four academia big-wigs (Harvard, Carnegie Mellon, Stanford and Pittsburgh University), the study exposed some participants to a sadness-inducing video and others to a “neutral” nature video. They then asked the subjects to spend any amount of their $10 participation incentive on a reusable sports water bottle. Here’s what they found:

  • The sad group spent an average of $2.11
  • The neutrals spent $0.56
  • The sad group used significantly more self-referential expressions (“I,” “me,” “my,” “myself,” etc.) when writing a brief essay on the seen video

What explains the glaring difference? Turns out, sadness makes people enter a “self-focus” state: an insecurity-driven self conception that leads us to believe we and the stuff we own are worth little. So, we’re willing to spend more to make our stuff appear more valuable, thereby making ourselves feel better.

Even more interestingly, this phenomenon occurs with pretty much zero awareness — subjects, despite the clear data suggesting otherwise, vigorously denied the video-induced sad emotions had anything to do with their spending amount. So it’s something different from retail therapy altogether, wherein we consciously try to make ourselves feel better with a, say, Mac Air. (Yes, we do have a tendency to go overboard — we must be watching all the sad sap of the cinematic world.)

What’s our point? Stay happy, stay rich. Meh, easier said than done — who are we kidding, it’s back to the Apple Store tonight…

THE DEVIL’S IN THE RETAIL

If you do anything online, you’ve come to appreciate the importance of tags — all those coveted keywords and labels can make or break your content’s success. “Tags” actually take their name from the eponymous little things that hang off various types of merchandise in the offline world. Fashion retail, in particular, is one place where offline tags are nearly as important as the 2.0 kind in selling stuff.

We’ve long been fascinated with label-tags on clothing, ranging from the plain bad to the plain to the mediocre to the brilliant. So we’ve been collecting ones that are exceptional in some way — a good design, a clever use of materials, an unexpected touch, you name it. And here are a few of our favorites, in no particular order of preference, plus the reasons we heart them. (Click the image to magnify.)

Tags

  1. adidas — call us geeks, but when we buy performance apparel we like to know exactly what makes it…well… perform. This little 6-page booklet managed to crunch in all the geeky info while keeping the design super sleek and adidasey. The free 3-week trial for professional online training was just the cherry on top.
  2. Hydraulic Jeans — they may not believe in search optimization, but their tags have that grungy-cool feel of hard cardboard, twine and old-school type. Bonus points for the feather-filled sampler bubble on a down jacket.
  3. Buffalo Jeans — with an edgy delicacy you can expect from a European designer, this tag for David Bitton’s denim line says it all. Too bad you can’t feel the canvas-meets-paper texture.
  4. Tyte Jeans — some of the boldest use of colors we’ve seen in a while, plus we’re suckers for non-plastic tag strings.
  5. GLO Jeans — not quite our taste here, but we have to give them props for doing something that speaks to their target of bubbly teenage girls and 35-year-olds who like to think of themselves as bubbly teenage girls in lieu of better aspirations.
  6. 7 for all mankind — boring colors, sure, but the design is clean and the texture is its own beast: a fascinating contrast between the soft matte canvas of the tag and the glossy satin string.
  7. Cosmopolitan — what better way to play off the brand name than by paying tribute to the ultimate cosmopolitan accessory, the credit card? The plastic tag, complete with those vibrant colors, is just the kind of thing a girl would have a really hard time throwing out.
  8. Jou Jou — despite the contrived and illegible type, the tag challenges the conventions of size, shape and material. The hard-canvas texture and the thick string are a refreshing touch.
  9. Tapemeasure — never mind being sold off by Liz Claiborne, never mind being unfindable online. These guys are certainly not never-minding tag design. Easily our favorite here, there’s something intangibly French about the red-white-and-black, super-clean design. Also of note: the matte texture embossed with tiny matte circles. Best touch: the miniature tapemeasure tag string. Genius.
  10. GAP — say what you will of the (RED) project, but we love the oversized metal hoop on this otherwise slim, soft tag and the understated color design. More street c(red) than the usual blah GAP tags.
  11. BONGO — neat play of space and borders, complete with a super-hard, metallic red surface that feels strangely glam-rock.
  12. Industry — yep, those are real stitches right on the cardboard and that’s real fabric. We have to respect a break from the conventions of materials segregation, but then again they’re French — it’s a whole nother conventions ballpark anyway.
  13. Levi’s — ah, the mother of all denim. There’s something strangely comforting about a pair of Levi’s, so it’s only natural the tag would exude that same vibe of approachable timelessness. A soft fabric tag with just the right amount of fringe, complete with subtle graphics, clean type, and a hung with a delicate string.
  14. YUKA Paris — we’re not crazy about the serif font, but the round black tag with silver type has a luxurious feel that really captures the brand’s signature heavy woven-silk fabrics.
  15. HOLDEN Outerwear — another favorite, and another shameful underestimation by image. The beauty of this tag is in the tactile experience of etched graphics on hard matte cardboard, although the color choice is elegant enough to be its own delight.
  16. Ymi Jean Co. — again, not exactly our taste, but we have to respect the bold use of dark denim and white lace, and in a tag of all places. Fresh. Young. Like the brand’s product.

So next time you go shopping or get a gift, stop and smell the…tag. We don’t care much about the Devil, but we do know the good stuff is always in the details.

HIGH-CONCEPT DESIGN GEEKERY

Design Museum If retail is too low-brow for you, you’ll love the Design Library at the London Design Museum. It’s a tremendous, get-lost-in- it-for-hours resource on architects, technologies and designers featured in the museum. There’s a lengthy profile on each designer, complete with images, interviews and biographies that can put both Wikipedia and your fashion textbook to shame.

You can find designers ranging from the obscure but great to the vaguely familiar to the ultra-famous, from product designer Tord Boontje to Eileen Gray, the mother of Art Deco, to the needs-no-introduction Christian Dior.

Go, dig in, brag.

SOCIAL DESIGN

And while we’re dabbling in fashion design, let us simultaneously dabble in what we call “thought design.” Take Kenneth Cole’s new Awareness Blog — a long-time-coming forum for the same issues the socially-conscious designer has stood for in the past 25 years. Out of Kenneth Cole Productions and Electric Artists, the blog churns out compelling daily takes on issues like politics, human rights, well-being, sustainability and more. Through them all runs a thread of being just the right amount of uncomfortable to really make you think.

The contributors are all big thinkers from various industries and walks of life, including the designer himself and the founder of our favorite magazine, GOOD. And it’s not just talk — it urges readers to get involved with one (or more) of 20 organizations that span everything from AIDS research to disaster relief to mentoring.

There’s also a YouTube channel chock-full of teaser videos united by the tagline-turned-platform “We all walk in different shoes.” Words that scream “word.” Refreshing to see this kind of initiative in society, and especially refreshing to see it coming from one of the most unscrupulous, whatever-it-takes industries: fashion.

THE JOY OF UGLY

Daily MonsterIf you find yourself overwhelmed by the monstrosities of the real world, why not take a break with monsters more likely to delight than derail? That’s exactly what you’ll find on Daily Monster — the talent-child of German-born, California-based graphic designer Stefan G. Bucher.

Each daily stop-motion film shows Stefan creating a new monster — he starts with a paint-dipped toothbrush, swashes a bit on a blank page, then squirts some high-pressure air on it to create a shape-defining splatter. Then, he attacks it with various drawing tools — pencil, Sharpie, fine-point pen, color marker — and draws his monster out of that shape.

Daily Monster #161Currently on monster # 161, he’s been going at it since November 2006 when Monster # 01 emerged from the fun-meets-darkness abyss of creativity.

It’s the kind of cool stuff you end up doing only after having done stuff across all levels of coolness: lived in Oregon, worked in advertising, designed album covers for Whitney Houston and Sting. And he must be doing something right — there’s a book coming out, plus the monsters have had cameos in Business Week and Wired. And, of course, Brain Pickings.

Update: The book, 100 Days of Monsters, is out — and it’s just as fantastic as we expected it to be.

SUN SNATCHER

When gadget design meets lifestyle design meets the design of Earth’s future, it’s a beautiful thing. Which is why we dig SOLIO — the universal “hybrid” charger. “Hybrid” because its powerful internal battery can be charged by plugging in the conventional socket way or by exposing the 3 glorious solar panels to the sun. And universal because it can charge anything — an iPod, a GPS, a digital camera, a cell phone, a game device, a BlackBerry and more.

Sure, it’s an enormous lifestyle treat — pop it in your hiking backpack, in your beach bag, in your carry-on to really take advantage of that window seat, in your city-dwelling purse…the possibilities are oh-so-indulgent.

But where SOLIO can really make a difference, we think, is in the third world. In poverty-ridden, infrastructure-deprived areas with no electricity, where the ability to boil water alone can save thousands of lives by preventing many an infectious disease. Where the presence of a single lightbulb could increase quality of life tremendously, help stave off crime, and extend agricultural and manufacturing productivity beyond the limits of daylight.

The simplest models run under $100, which is significantly less than many questionably effective humanitarian aid efforts spend per piece.

Then, of course, there’s the environmental angle. It’s pretty obvious — more solar power means less electricity means Al Gore likes us — so we no need to preach to the choir. Point is, SOLIO is as nifty a gadget — and lifestyle aid — as they get. We diggidy dig big time.

HIPS AHOY

Our product pick of the week — form (and boy oh boy what form it is) meets function. Salute the inflatable bikini life jacket — beyond its obvious drown-prevention capacity, it also ensures you’re the first one saved by that hunky lifeguard trampling children and little old ladies as he beelines for you.

‘Nuff said.

11 JANUARY, 2008

Feeling Thoughts, Playing Visions

By:

Public display of emotion, world-saving vocabulary, the new jet set, David Lynch, the animal in us, what Mike Gravel and Moby have in common, why parting with our miniature sheep collection finally seems doable, and how everything begins with music.

HEART OF A CITY

The Nordic countries, always the beacon of design and innovation, are bringing yet another refreshing new project to the cultural table. Emotional Cities is the work of Swedish artist Erik Krikortz and is a multilayer, concrete, visual reflection of the world’s emotional pulse as it changes in real time.

emotionalcities.png

The concept is both simple and elaborate. First, there’s the website where you pick your current emotional state on a seven-level scale by clicking the visual representation of your mood. Then there’s the elaborate part that turns it into a public art installation of an emotional snapshot.

mood.pngThe project aspires to calculate and plot the average values for cities, countries and the world in real time. You can also create custom groups by using the Emotional Cities Facebook app and mood-track your workplace, your posse or your roommate. The idea is to make us more aware of our own emotions and those of others, and hopefully to help us understand them better — after you’re asked the “how?” question about your emotional state, you can also choose to answer the “why?” in a private diary on the website, encouraging you to deal with emotion in a healthy, intelligent way.

usa.png

Here’s the elaborate part: in some cities, the city’s current emotional state is projected onto a light installation in a public space. So if you were flying into Stockholm, you’d be able to instantly get a feel for the city’s cumulative emotional state at that time.

And to say the concept has gigantic social potential would be an understatement. Emotional transference or mimicry is a tremendously powerful, primal force that we humans are neurologically wired for. For details on the back-end, read up on mirror neurons and indulge in Daniel Goleman’s brilliant book “Emotional Intelligence.” But, meanwhile, let’s just say that the Emotional Cities project has the potential to virally infect real people and entire cities with positive emotion, improving everything from the stress level of the daily grind to our overall standard of living.

How are you today?

SYMBIOTIC BETTERMENT

Ask Chaucer, and he would’ve probably told you literature can save the world. And you would’ve probably laughed. Possibly pointed. Well, put that finger down because FreeRice, a smart new sister site to aspirational poverty-assassin Poverty.com, is feeding the hungry while enhancing your vocabulary.freerice1.png

Here’s how it works: you play a web game that tests your knowledge of fancy words (remember those SAT questionnaires?) and for every word you get right, FreeRice donates 20 grains of rice through the United Nations World Food Program to help end world hunger.

And that’s not all. These are serious folks — the “game” is built by professional lexicographers to ensure maximum benefits for your vocabulary. So you’re helping the world while helping yourself sound smarter, formulate ideas better, make greater impact with your speech, score better on tests, nail job interviews…you get the idea.

To kick up the challenge, you can set your computer to remember your vocabulary level as you play, so the game pushes you to make actual progress. There are 50 levels total, but getting above 48 is Shakespearean.

We dig the idea — it sounds like symbiotic quality-of-life improvement: for the world’s poor, relieving hunger clearly improves their lives; and in the world of capitalism, improving vocabulary, which is integral to your image and therefore a “self-marketing” currency, will ultimately improve your life.

freerice2.png

The site is entirely ad-supported, which allowed the project to double its impact — it actually started out with a 10-grains-per-word contribution, but it got a tremendous response. And because more traffic means more advertising revenue for the program, they were able to double the donation in November. Still, it may seem like tiny chip at the world poverty problem — eliminating which, along with all its related diseases, the UN estimates will cost $195 billion a year.

So scurry off to FreeRice and make yourself a better person in more ways than one. Heck, let’s go crazy — bookmark it and spend a minute on it every day. It may save a life.

Word.

BIG BIRDS, BIG EGOS

dopplr.pngWhat happens when you combine business networking, social networking, travel, and real-life fun get-togethers? Dopplr happens, a brand new service for the city-hopping business elite. It lets frequent biz travelers share plans with their friends and colleagues so that if they happen to be in the same city as a buddy at any given time, they can swap the boring staring-at-my-hotel-wall evening for a night on the town in good company. Trade in the pay-per-view for, you know, actual humans.

Seems like we’re running a Nordic theme here — Finland-based Dopplr (the country seems to be on an innovation spree lately) is the brainchild of several business geniuses, media executives and designers with extensive upmarket experience — the same crowd that embodies the site’s average user.

But with the success, smarts and talent of this set also comes some networking snobbery — right now, Dopplr is invite-only (just like uber-exclusive luxury social net darling aSmallWorld.net.) The folks behind it say the main reason is that they’re focusing on the business clientele and want to maintain maximum security, but they also admit they like to maintain an air of exclusivity. Yep, someone’s gotta cradle all those big egos. Plus, replicating people’s real-life relationships to lend the service some word-of-mouth credibility wouldn’t exactly hurt.

Do check it out — it may sound like a niche project, but we think it’s a sign of a powerful trend that’s starting to emerge. These same new-age business execs may well be the hot new commodity, a lucrative demo driving both culture and economy forward. Watch out.

NO ELABORATION NEEDED

Why we love David Lynch and simple parody.

Download it and watch it on your iPhone here.

UNTRIVIA

brainiac.gif

Okay, let’s do nerd-talk for a second: Goal-Gradient Hypothesis. (Man up, you can take it.) It’s the behaviorist idea that animals expend more effort when there’s an imminent reward. And because we’re all just animals (no, not like that, you dirtball), our behavior is shaped by the same patterns.

Case in point: an interesting study by a bunch of Columbia and Fordham researchers substantiated the “duh” knowledge we already have by backing it up with numbers. They looked at exactly how and by how much the prospect of a reward changes everyday human behavior. And they found that when folks joined the reward program at their local coffee shop (you know, the buy-10-get-1-free kinda thing), their interpurchase times dropped by 20%. That’s a lot. The pattern was also projected onto online behaviors, like rating a certain number of songs on a music-rating site to redeem an Amazon gift certificate. The idea is that once people have a tangible reward at the end of a task, they accelerate towards that goal beyond how they would normally complete the task. Yeah, we know, “D’oh!”

But even more interestingly, they also found that people who joined the reward program were also…

  • 19% more likely to chat with cafe employees
  • 12% more likely to say smile
  • 8% more likely to say “thank you”
  • 18% more likely to leave a tip.

So besides being numbers-based evidence for the obvious loyalty and incentive programs many companies already use, we think there’s a bigger human truth behind it — we all appreciate feeling appreciated. We want tangible proof that we matter — whether it’s to a cafe or to our bosses or to our friends — and it all becomes a loop of reciprocity.

The point here is, tangible appreciation does’t just make better customers: it makes better people. So go ahead and send that old-school thank-you note to your great aunt, even though you were so not feeling that reindeer sweater. You’ll feel better, as will she. And, who knows, maybe she’ll get you a Modbook next year.

THINKTUBE

And while we’re being brainy, the big news on that front this week is BigThink — a brand new online video network that aims to empower the “citizen-consumer” by providing access to the brains of today’s greatest thinkers and a venue for those absorbing the ideas to respond.

The army of experts spans an enormous range, from faith to science to politics to art, and everything in between. And the idea people are as diverse as former Viacom CEO Tom Freston, presidential candidate Mike Gravel, Overstock.com founder Patrick Byrne, University of Pennysilvania President and political theorist Amy Guttman, iconic entrepreneur Richard Branson, and time-changing artist Moby. Plus a ton more.

Currently, the site is in private beta. But the idea is that once people immerse themselves in the world of ideas, they’d be inspired to respond and contribute, uploading their own videos. Right now, BigThink is simply an amazing and rare library of ideas, professionally organized and neatly gathered in one place. Which is great. But whether or not the project truly succeeds (and we sincerely hope it does) depends entirely on the willingness of that same “citizen-consumer” to shift from the passive lean-back comfort that current web video has become and lean forward into the active world of thought.

Time to quit watching other people’s cats do funny things and maybe think about the nature of humor.

CLUTTERBOARD

Lately, it seems like stop motion has been having a field day with award shows, YouTube popularity and the sorta-indie-but-skewing-mainstream set. And, sure, the most recognized representatives of the genre are often the most elaborate, big-budget productions backed by a corporate merchant of cool. (Hey there, Sony and Guinness.)

But it’s neat to see a fresh stop-motion spot from an unexpected, even traditionally “boring” category. Let’s face it, it’s a little easier to get excited and inspired by plasma TV’s and beer than it is by, say, storage. Which is why we dig “Tide.”

Out of London-based agency CHI & Partners, by director Dougal Wilson, this Bronze-Lion-winning spot is visually indulgent, yet short and to-the-point: it really makes us think about the pack-rattish clutter in our own lives that we’re drowning in — heck, nothing’s come this close before to making us feel like it’s time to stash our miniature sheep collection away.

MEDIUM/MESSAGE

frame_davis.jpgThere’s no question that music has ignited some of the greatest fires in civilization’s belly. Still, it’s rare that the artistic vision music inspires uses both music’s medium and its content to craft new kinds of art. But that’s exactly what SoCal mixed media artist Daniel Edlen has done in vinyl art, using white acrylic and vinyl records to create portraits of the artists right on the physical canvas of their music.

Although the artist says his “payoff is people’s reaction when they see the pieces for the first time,” you can help support his work and vision with a more tangible payoff by buying one of the few yet-unsold pieces, framed in a clean black metal LP frame with the original album sleeve as background.