Brain Pickings

Posts Tagged ‘remix’

09 MARCH, 2012

Introducing The Curator’s Code: A Standard for Honoring Attribution of Discovery Across the Web


UPDATE: Some thoughts on some of the responses, by way of Einstein.

UPDATE 2: This segment from NPR’s On the Media articulates the project well — give it a listen.

Ours is a culture and a time immensely rich in trash as it is in treasures.” ~ Ray Bradbury

You are a mashup of what you let into your life.” ~ Austin Kleon

Chance favors the connected mind.” ~ Steven Johnson

As both a consumer and curator of information, I spend a great deal of time thinking about the architecture of knowledge. Over the past year, I’ve grown increasingly concerned about a fundamental disconnect in the “information economy”: In an age of information overload, information discovery — the service of bringing to the public’s attention that which is interesting, meaningful, important, and otherwise worthy of our time and thought — is a form of creative and intellectual labor, and one of increasing importance and urgency. A form of authorship, if you will. Yet we don’t have a standardized system for honoring discovery the way we honor other forms of authorship and other modalities of creative and intellectual investment, from literary citations to Creative Commons image rights.

Until today.

I’m thrilled to introduce The Curator’s Code — a movement to honor and standardize attribution of discovery across the web.

One of the most magical things about the Internet is that it’s a whimsical rabbit hole of discovery — we start somewhere familiar and click our way to a wonderland of curiosity and fascination we never knew existed. What makes this contagion of semi-serendipity possible is an intricate ecosystem of “link love” — a via-chain of attribution that allows us to discover new wonderlands through those we already know and trust.

The Curator’s Code is an effort to keep this whimsical rabbit hole open by honoring discovery through an actionable code of ethics — first, understanding why attribution matters, and then, implementing it across the web in a codified common standard, doing for attribution of discovery what Creative Commons has done for image attribution. It’s a suggested system for honoring the creative and intellectual labor of information discovery by making attribution consistent and codified, celebrating authors and creators, and also respecting those who discover and amplify their work. It’s an effort to make the rabbit hole open, fair, and ever-alluring. This not about policing the Internet from a place of top-down authority, it’s about encouraging respect and kindness among the community.

Together with my design and thought partner on the project, the infinitely brilliant and hard-working Kelli Anderson, and with invaluable input from my wonderful studiomate Tina of Swiss Miss fame, we’ve devised a simple system that any publisher and curator of information can use across the social web and on any publishing platform.

The system is based on two basic types of attribution, each shorthanded by a special unicode character, much like ™ for “trademark” and for © “copyright.” And while the symbols are a cleaner way to do it, you may still choose to credit the “old-fashioned” way, using “via” and “HT” — the message here is not about how to credit but simply to credit.

stands for “via” and signifies a direct link of discovery, to be used when you simply repost a piece of content you found elsewhere, with little or no modification or addition. This type of attribution looks something like this:

stands for the common “HT” or “hat tip,” signifying an indirect link of discovery, to be used for content you significantly modify or expand upon compared to your source, for story leads, or for indirect inspiration encountered elsewhere that led you to create your own original content. For example:

In both cases, just like the words “via” and “HT,” the respective unicode character would be followed by the actual hotlink to your source. For example:

Brain Pickings

One reason we’re using unicode characters is that we we wanted the symbols themselves to be a kind of messenger for the ethos of the code — the character is hotlinked to the Curator’s Code site, which allows the ethos of attribution to spread as curious readers click the symbol to find out what it stands for.

This is where it gets interesting. With generous help from my studiomates Cameron and Jonnie, we’re offering a bookmarklet that lets you easily copy-paste the unicode characters for use in any text field, from a tweet to your blog CMS. Just drag the bookmarklet to your bookmarks bar and click it every time you want to attribute discovery, then click your preferred type of attribution and watch the unicode magically appear wherever your cursor is in a text field. Add the actual hotlink to your source after it like you normally would.

See it in action:

If you’re a publisher, you can also grab the Curator’s Code badge pack to display your support, and sign the public pledge to join the ranks of supporting sites.

As for the design, Kelli — as much a designer as a visual philosopher — came up with this beautifully meta concept, where we display famous quotes related to attribution in a parallax rabbit hole of sites on which they actually occur, layered in the order of source attribution. Hovering over the hole makes the parallax shift before your eyes, as if the Internet is burning a hole of discovery through your very screen. In Kelli’s words:

Maria spoke about attribution less as an obligation and more as an enabler of deep, surprising (and perhaps infinite) voyages through information. Through linking, the Internet connects disparate sources in a way that no other medium has before — effectively creating these meta-narratives of discovery. Maria called them ‘rabbit holes.’ With that one phrase, I knew that the site should demonstrate pathways of attribution by (literally) poking a hole in the Internet to glimpse the pathways of attribution beyond.”

Here’s to a new dawn of keeping the Internet’s whimsical rabbit hole of information open by honoring discovery like the creative and intellectual labor that it is.

Questions? See the FAQ section.

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08 MARCH, 2012

Austin Kleon on 10 Things Every Creative Person Should Remember But We Often Forget


What T.S. Eliot has to do with genetics and the optimal investment theory for your intellectual life.

Much has been said about the secrets of creativity and where good ideas come from, but most of that wisdom can be lost on young minds just dipping their toes in the vast and tumultuous ocean of self-initiated creation. Some time ago, artist and writer Austin Kleon — one of my favorite thinkers, a keen observer of and participant in the creative economy of the digital age — was invited to give a talk to students, the backbone for which was a list of 10 things he wished he’d heard as a young creator:

So widely did the talk resonate that Kleon decided to deepen and enrich its message in Steal Like an Artist — an intelligent and articulate manifesto for the era of combinatorial creativity and remix culture that’s part 344 Questions, part Everything is a Remix, part The Gift, at once borrowed and entirely original.

(This piece of truth is available as a print from 20×200, one of the best places for affordable art.)

The book opens with a timeless T.S. Eliot endorsement of remix culture:

Immature poets imitate; mature poets steal; bad poets deface what they take, and good poets make it into something better, or at least something different.”

Kleon goes on to delineate the qualities you’ll need to cultivate for the creative life — things like kindness, curiosity, “productive procrastination,” “a willingness to look stupid” — demonstrating that “creativity” isn’t some abstract phenomenon bestowed upon the fortunate few but, rather, a deliberate mindset and pragmatic ethos we can architect for ourselves. As he puts it, “you are a mashup of what you let into your life.”

Kleon writes in the introduction:

It’s one of my theories that when people give advice, they’re really just talking to themselves in the past.

This book is me talking to a previous version of myself.

These are things I’ve learned over almost a decade of trying to figure out how to make art, but a funny thing happened when I started sharing them with others — I realized that they aren’t just for artists. They’re for everyone.

These ideas are for everyone who’s trying to inject some creativity into their life and their work. (That should describe all of us.)

On doing what you love, Kleon urges:

Draw the art you want to see, start the business you want to run, play the music you want to hear, write the books you want to read, build the products you want to use — do the work you want to see done.

On engineering creative and intellectual stimulation:

There’s an economic theory out there that if you take the incomes of your five closest friends and average them, the resulting number will be pretty close to your own income.

I think the same thing is true of idea incomes. You’re only going to be as good as the stuff you surround yourself with.

And on that note, immersing yourself in Steal Like an Artist is as fine an investment in the life of your mind as you can hope to make.

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06 MARCH, 2012

Neil deGrasse Tyson on Space, Politics, and the Most Important Thing to Know About the Universe


What our sense connectedness has to do with NASA’s budget and the osmosis of rationality and intuition.

Neil deGrasse Tyson might be one of today’s most prominent astrophysicists, but he’s also a kind of existential philosopher, bringing his insights from science into the broader realm of the human condition — a kind of modern-day Carl Sagan with a rare gift for blending science and storytelling to both rub neurons with his fellow scientists and engage a popular-interest audience.

Nowhere does this gift shine more brilliantly than this chill-giving mashup by Max Schlickenmeyer, remixing images of nature at its most inspiring with the narration of Tyson’s answer to a TIME magazine reader, who asked, “What is the most astounding fact you can share with us about the Universe?”

When I look up at the night sky and I know that, yes, we are part of this Universe, we are in this Universe, but perhaps more important than most of those facts is that the Universe is in us. When I reflect on that fact, I look up — many people feel small, because they’re small, the Universe is big — but I feel big, because my atoms came from those stars. There’s a level of connectivity — that’s really what you want in life. You want to feel connected, you want to feel relevant. You want to feel like you’re a participant in the goings on and activities and events around you. That’s precisely what we are, just by being alive.”

Tyson’s book, Space Chronicles: Facing the Ultimate Frontier, explores the future of space travel in the wake of NASA’s decision to put human space flight essentially on hold, using his signature wit and scientific prowess to lay out an urgent manifesto for the economic, social, moral, and cultural importance of space exploration. This excerpt from the introduction captures Tyson’s underlying ethos and echoes other great thinkers’ ideas about intuition and rationality, blending the psychosocial with the political:

Some of the most creative leaps ever taken by the human mind are decidedly irrational, even primal. Emotive forces are what drive the greatest artistic and inventive expressions of our species. How else could the sentence ‘He’s either a madman or a genius’ be understood?

It’s okay to be entirely rational, provided everybody else is too. But apparently this state of existence has been achieved only in fiction [where] societal decisions get made with efficiency and dispatch, devoid of pomp, passion, and pretense.

To govern a society shared by people of emotion, people of reason, and everybody in between — as well as people who think their actions are shaped by logic but in fact are shaped by feelings and nonempirical philosophies — you need politics. At its best, politics navigates all the minds-states for the sake of the greater good, alert to the rocky shoals of community, identity, and the economy. At its worst, politics thrives on the incomplete disclosure or misrepresentation of data required by an electorate to make informed decisions, whether arrived at logically or emotionally.

Complement Space Chronicles with Tyson’s selections for the eight books every intelligent person should read.

Donating = Loving

Bringing you (ad-free) Brain Pickings takes hundreds of hours each month. If you find any joy and stimulation here, please consider becoming a Supporting Member with a recurring monthly donation of your choosing, between a cup of tea and a good dinner:

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Brain Pickings has a free weekly newsletter. It comes out on Sundays and offers the week’s best articles. Here’s what to expect. Like? Sign up.

28 FEBRUARY, 2012

Wired for Culture: How Language Enabled “Visual Theft,” Sparked Innovation, and Helped Us Evolve


Why remix culture and collaborative creativity are an evolutionary advantage.

Much has been said about what makes us human and what it means to be human. Language, which we’ve previously seen co-evolved with music to separate us from our primal ancestors, is not only one of the defining differentiators of our species, but also a key to our evolutionary success, responsible for the hallmarks of humanity, from art to technology to morality. So argues evolutionary biologist Mark Pagel in Wired for Culture: Origins of the Human Social Mind — a fascinating new addition to these 5 essential books on language, tracing 80,000 years of evolutionary history to explore how and why we developed a mind hard-wired for culture.

Our cultural inheritance is something we take for granted today, but its invention forever altered the course of evolution and our world. This is because knowledge could accumulate as good ideas were retained, combined, and improved upon, and others were discarded. And, being able to jump from mind to mind granted the elements of culture a pace of change that stood in relation to genetical evolution something like an animal’s behavior does to the more leisurely movement of a plant.


Having culture means we are the only species that acquires the rules of its daily living from the accumulated knowledge of our ancestors rather than from the genes they pass to us. Our cultures and not our genes supply the solutions we use to survive and prosper in the society of our birth; they provide the instructions for what we eat, how we live, the gods we believe in, the tools we make and use, the language we speak, the people we cooperate with and marry, and whom we fight or even kill in a war.”

But how did “culture” develop, exactly? Language, says Pagel, was instrumental in enabling social learning — our ability to acquire evolutionarily beneficial new behaviors by watching and imitating others, which in turn accelerated our species on a trajectory of what anthropologists call “cumulative cultural evolution,” a bustling of ideas successively building and improving on others. (How’s that for bio-anthropological evidence that everything is indeed a remix?) It enabled what Pagel calls “visual theft” — the practice of stealing the best ideas of others without having to invest the energy and time they did in developing those.

It might seem, then, that protecting our ideas would have been the best evolutionary strategy. Yet that’s not what happened — instead, we embraced this “theft,” a cornerstone of remix culture, and propelled ourselves into a collaboratively crafted future of exponential innovation. Pagel explains:

Social learning is really visual theft, and in a species that has it, it would become positively advantageous for you to hide your best ideas from others, lest they steal them. This not only would bring cumulative cultural adaptation to a halt, but our societies might have collapsed as we strained under the weight of suspicion and rancor.

So, beginning about 200,000 years ago, our fledgling species, newly equipped with the capacity for social learning had to confront two options for managing the conflicts of interest social learning would bring. One is that these new human societies could have fragmented into small family groups so that the benefits of any knowledge would flow only to one’s relatives. Had we adopted this solution we might still be living like the Neanderthals, and the world might not be so different from the way it was 40,000 years ago, when our species first entered Europe. This is because these smaller family groups would have produced fewer ideas to copy and they would have been more vulnerable to chance and bad luck.

The other option was for our species to acquire a system of cooperation that could make our knowledge available to other members of our tribe or society even though they might be people we are not closely related to — in short, to work out the rules that made it possible for us to share goods and ideas cooperatively. Taking this option would mean that a vastly greater fund of accumulated wisdom and talent would become available than any one individual or even family could ever hope to produce. That is the option we followed, and our cultural survival vehicles that we traveled around the the world in were the result.”

“Steal like an artist” might then become “Steal like an early Homo sapiens,” and, as Pagel suggests, it is precisely this “theft” that enabled the origination of art itself.

Sample Wired for Culture with Pagel’s excellent talk from TEDGlobal 2011:

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