Brain Pickings

Posts Tagged ‘remix’

06 MARCH, 2012

Neil deGrasse Tyson on Space, Politics, and the Most Important Thing to Know About the Universe

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What our sense connectedness has to do with NASA’s budget and the osmosis of rationality and intuition.

Neil deGrasse Tyson might be one of today’s most prominent astrophysicists, but he’s also a kind of existential philosopher, bringing his insights from science into the broader realm of the human condition — a kind of modern-day Carl Sagan with a rare gift for blending science and storytelling to both rub neurons with his fellow scientists and engage a popular-interest audience.

Nowhere does this gift shine more brilliantly than this chill-giving mashup by Max Schlickenmeyer, remixing images of nature at its most inspiring with the narration of Tyson’s answer to a TIME magazine reader, who asked, “What is the most astounding fact you can share with us about the Universe?”

When I look up at the night sky and I know that, yes, we are part of this Universe, we are in this Universe, but perhaps more important than most of those facts is that the Universe is in us. When I reflect on that fact, I look up — many people feel small, because they’re small, the Universe is big — but I feel big, because my atoms came from those stars. There’s a level of connectivity — that’s really what you want in life. You want to feel connected, you want to feel relevant. You want to feel like you’re a participant in the goings on and activities and events around you. That’s precisely what we are, just by being alive.

Tyson’s book, Space Chronicles: Facing the Ultimate Frontier, explores the future of space travel in the wake of NASA’s decision to put human space flight essentially on hold, using his signature wit and scientific prowess to lay out an urgent manifesto for the economic, social, moral, and cultural importance of space exploration. This excerpt from the introduction captures Tyson’s underlying ethos and echoes other great thinkers’ ideas about intuition and rationality, blending the psychosocial with the political:

Some of the most creative leaps ever taken by the human mind are decidedly irrational, even primal. Emotive forces are what drive the greatest artistic and inventive expressions of our species. How else could the sentence ‘He’s either a madman or a genius’ be understood?

It’s okay to be entirely rational, provided everybody else is too. But apparently this state of existence has been achieved only in fiction [where] societal decisions get made with efficiency and dispatch, devoid of pomp, passion, and pretense.

To govern a society shared by people of emotion, people of reason, and everybody in between — as well as people who think their actions are shaped by logic but in fact are shaped by feelings and nonempirical philosophies — you need politics. At its best, politics navigates all the minds-states for the sake of the greater good, alert to the rocky shoals of community, identity, and the economy. At its worst, politics thrives on the incomplete disclosure or misrepresentation of data required by an electorate to make informed decisions, whether arrived at logically or emotionally.

Complement Space Chronicles with Tyson’s selections for the eight books every intelligent person should read.

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28 FEBRUARY, 2012

Wired for Culture: How Language Enabled “Visual Theft,” Sparked Innovation, and Helped Us Evolve

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Why remix culture and collaborative creativity are an evolutionary advantage.

Much has been said about what makes us human and what it means to be human. Language, which we’ve previously seen co-evolved with music to separate us from our primal ancestors, is not only one of the defining differentiators of our species, but also a key to our evolutionary success, responsible for the hallmarks of humanity, from art to technology to morality. So argues evolutionary biologist Mark Pagel in Wired for Culture: Origins of the Human Social Mind — a fascinating new addition to these 5 essential books on language, tracing 80,000 years of evolutionary history to explore how and why we developed a mind hard-wired for culture.

Our cultural inheritance is something we take for granted today, but its invention forever altered the course of evolution and our world. This is because knowledge could accumulate as good ideas were retained, combined, and improved upon, and others were discarded. And, being able to jump from mind to mind granted the elements of culture a pace of change that stood in relation to genetical evolution something like an animal’s behavior does to the more leisurely movement of a plant.

[…]

Having culture means we are the only species that acquires the rules of its daily living from the accumulated knowledge of our ancestors rather than from the genes they pass to us. Our cultures and not our genes supply the solutions we use to survive and prosper in the society of our birth; they provide the instructions for what we eat, how we live, the gods we believe in, the tools we make and use, the language we speak, the people we cooperate with and marry, and whom we fight or even kill in a war.”

But how did “culture” develop, exactly? Language, says Pagel, was instrumental in enabling social learning — our ability to acquire evolutionarily beneficial new behaviors by watching and imitating others, which in turn accelerated our species on a trajectory of what anthropologists call “cumulative cultural evolution,” a bustling of ideas successively building and improving on others. (How’s that for bio-anthropological evidence that everything is indeed a remix?) It enabled what Pagel calls “visual theft” — the practice of stealing the best ideas of others without having to invest the energy and time they did in developing those.

It might seem, then, that protecting our ideas would have been the best evolutionary strategy. Yet that’s not what happened — instead, we embraced this “theft,” a cornerstone of remix culture, and propelled ourselves into a collaboratively crafted future of exponential innovation. Pagel explains:

Social learning is really visual theft, and in a species that has it, it would become positively advantageous for you to hide your best ideas from others, lest they steal them. This not only would bring cumulative cultural adaptation to a halt, but our societies might have collapsed as we strained under the weight of suspicion and rancor.

So, beginning about 200,000 years ago, our fledgling species, newly equipped with the capacity for social learning had to confront two options for managing the conflicts of interest social learning would bring. One is that these new human societies could have fragmented into small family groups so that the benefits of any knowledge would flow only to one’s relatives. Had we adopted this solution we might still be living like the Neanderthals, and the world might not be so different from the way it was 40,000 years ago, when our species first entered Europe. This is because these smaller family groups would have produced fewer ideas to copy and they would have been more vulnerable to chance and bad luck.

The other option was for our species to acquire a system of cooperation that could make our knowledge available to other members of our tribe or society even though they might be people we are not closely related to — in short, to work out the rules that made it possible for us to share goods and ideas cooperatively. Taking this option would mean that a vastly greater fund of accumulated wisdom and talent would become available than any one individual or even family could ever hope to produce. That is the option we followed, and our cultural survival vehicles that we traveled around the the world in were the result.”

“Steal like an artist” might then become “Steal like an early Homo sapiens,” and, as Pagel suggests, it is precisely this “theft” that enabled the origination of art itself.

Sample Wired for Culture with Pagel’s excellent talk from TEDGlobal 2011:

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27 FEBRUARY, 2012

From Rapunzel to The Little Red Riding Hood, Beloved Children’s Classics as Minimalist Posters

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Visual hyper-distillation of iconic storytelling.

As a lover of children’s books, especially classic ones with timeless wisdom for grown-ups, and an admirer of minimalist posters that distill complex stories or ideas in clean graphic elements, I am infinitely delighted by these hyper-minimalist takes on beloved children’s classics by designer Christian Jackson.

Positively the most delightful children’s classic remix since The Little Red Riding Hood infographic animation.

via Quipsologies

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17 FEBRUARY, 2012

Design Legend David Carson Brings Marshall McLuhan’s “Probes” to Life

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One of today’s greatest graphic designers reframes yesteryear’s greatest media prophet.

“McLuhan searches for semiotics beneath semiotics, levels of meaning beyond the messenger’s intent or the recipient’s awareness,” Philip B. Meggs once wrote. Though his most famous concept-catchphrases remain “the global village” and “the medium is the message,” Marshall McLuhan originated hundreds of other “probes” — cryptic aphorisms designed to push the reader or recipient into completing a thought process.

In The Book of Probes (public library), Eric McLuhan, Marshall’s son, partners with media theorist William Kuhns and David Carson, considered by some the most influential graphic designer working today, to bring to life McLuhan’s sharpest probes culled from his books, speeches, classes, and various writings published between 1945 and 1980. Since McLuhan was as much a master of textual provocation as he was a co-conspirer in a new visual vernacular for the Information Age, Carson’s bold, thoughtful visual metaphors — all 400 gripping pages of them — present a powerful lens on McLuhan’s legacy that is at once completely fresh and completely befitting.

Terrance Gordon, author of the authorized biography Marshall Mcluhan: Escape Into Understanding, writes of the McLuhan-Carson pairing in one of the featured essays:

McLuhan’s words are about words, and Carson responds with a map about maps.

[…]

Unlike the spines of a cactus in their tidy rows, McLuhan’s prickly probes zigzag across a vast thoughtscape. Following him, keeping up with him, we have no time to rest or recognize a new location before he beckons us to move on. David Carson comes to our rescue. As translation into the local idiom and bearings for our current whereabouts, his art work roots us for a moment, even as McLuhan pulls us ahead. But Carson does not deliver comforting postcard views; his visual mosaics can leave us just as breathless as the punches of McLuhan’s prose. Snap and shoot, but no snapshots from either artist or writer.

The McLuhan-Carson partnership works constantly to turn symbiosis into synergy.

The probes themselves, wrapped in Carson’s equally provocative and thought-provoking visual micro-narratives, reveal not one McLuhan but many — the social psychologist (“The content of new situations, both private and corporate, is typically the preceding situation.”), the linguist (“Languages are environments to which the child relates synesthetically.”), the artist (“Color is not so much a visual as a tactile medium.”), the scholar (“The content of new situations, both private and corporate, is typically the preceding situation.”), and a near-infinite number more

(Cue in Paola Antonelli on humanized technology.)

Kuhns points to four recurring keywords that define McLuhan’s probes: conditions (the idea that understanding hinges on the ability to remove oneself from a situation just enough to see the connections between various elements at play), space (the question of the human family’s confines and whether escape is even possible), resonant (the inescapability of our sound environment, which is a prison if we let it but an escape mechanism if we know what to listen for), and tribal drums (the concept of the resonant utterance, inspired by James Joyce’s vision for a western world retribalized by electric technology).

Other critical terms and themes also recur throughout McLuhan’s thinking and writing — the relationship between perception and conception (“Effects are perceived, whereas causes are conceived”), the interplay of figure and ground (“Ground cannot be dealt with conceptually or abstractly — it is ceaselessly changing, dynamic, discontinuous, and heterogeneous, a mosaic of intervals and contours”), semiotics and language (“The right word is not the one that names the thing but the word that gives the effect of the thing”).

Gordon observes in a featured essay:

All media of communications are clichés serving to enlarge man’s scope of actions, his patterns of association and awareness.

(A note is due here on Gordon’s disappointing use of “man” and “his” to connote all of humanity — while the politics and semantic landscape of McLuhan’s era may have made such gender-skewed umbrella terms culturally acceptable, one would hope half a century of progress might demand a more balanced relationship with pronouns.)

The end of the book features 100 pages of selected precepts, fragments, and probes by McLuhan, including themes of intense timeliness and urgency:

The trouble with a cheap, specialized education is that you never stop paying for it.*

The print-made split between head and heart is the trauma that affects Europe from Machiavelli to the present.**

The media tycoons have a huge stake in old media by which they monopolize the new media.***

The amateur can afford to lose. The expert is the man who stays put.****

Symbolism consists in pulling out connections.*****

Candidates are now aware that all policies and objectives are obsolete. Perhaps there is some comfort to be derived from the fact that NASA scientists are in the same dilemma. While pursuing the Newtonian goals of outer space, they are quite aware that the inner dimensions of the atom are very much greater and more relevant to our century.”

Ultimately, The Book of Probes offers a prescient perspective on the present through the cerebral alchemy of McLuhan’s past-future. Kuhn concludes:

We cannot avoid being inundated by the powerful forces of the culture and technology that make up our environment, but we can look at their different effects and form strategies for controlling our destiny in the midst of the electric maelstrom. When we are faced with information overload, McLuhan tells us, the key to understanding is pattern recognition. The Book of Probes offers us that key.”

* See A New Culture of Learning: Cultivating the Imagination for a World of Constant Change.

** See David Brooks on the dangerous and artificial divide between reason and emotion and Einstein, Steve Jobs, and Anne Lamott on intuition vs. rationality.

*** See this 1923 critique of everything that’s wrong with modern media in a media equation where the “circulation manager” (once of newspapers, now of pageviews) has replaced the editor.

**** See Steve Jobs and other famous creators on the fear of failure.

***** See famous authors on the power and meaning of symbolism.

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