Moss, whose formal background is in aerospace engineering and who became an early tech entrepreneur before taking over the lab, pulls the curtain on what Google’s Eric Schmidt calls “the creative chaos” behind the remarkable inner workings of this hub of human genius.
The book really is about people and their passion, how they go about inventing. So often today people write books and talk about innovation as if it were a business process. True creativity and invention, which are the seed of innovation, come from people and they come from the stories of people. They come from their backgrounds, their passions, what moves them, the things that worry them, the things that are their dreams.” ~ Frank Moss
For a taste of the kind of astonishing, jaw-dropping, all-inspiring brilliance that emanates from the lab and its projects, look no further than the incredible Sixth Sense wearable gestural interface project by Patti Maes and Pranav Mistry, demoed at TED in 2009:
The Wall Street Journal has an excellent review and Amazon has a fascinating (but ironically un-embeddable) video tour of the lab as Moss talks about the book.
More than anything, The Sorcerers and Their Apprentices is a fresh breath of optimism amidst a culture of techno-dystopia 30 years in the making, offering a surprisingly believable blueprint for the kind of innovation that maybe, just maybe, can abate our worst nightmares and materialize our greatest dreams for the future.
Brain Pickings has a free weekly newsletter and people say it’s cool. It comes out on Sundays and offers the week’s best articles. Here’s an example. Like? Sign up.
What the pursuit of pleasure has to do with lie-detection, the history of money and the sorrows of work.
TED is among the highlights of my year and, every time before the big event, I like to prepare by reading or re-reading books by that TED season’s roster of speakers. (Previously: Long Beach 2011 in twoparts and TED Global 2010.) Last week, TED revealed next month’s TED Global speakers and I was delighted to find, as always, some of my favorite thinkers, writers and doers on the list. Here are five fantastic books by some of them.
HOW PLEASURE WORKS
We’ve previously looked closely at the art and science of happiness, and one of the simplest ways in which we humans grasp after happiness is through the pursuit of pleasure. What is pleasure, exactly, and is it really just a simplistic, false substitute for happiness? That’s exactly what Yale psychologist Paul Bloom explores in How Pleasure Works: The New Science of Why We Like What We Like — a fascinating look at the complex cognitive and sociological elements of what we find pleasurable. Bloom looks at common pleasure sources across the entire spectrum of social conduct — food, sex, art, video games, drugs, saunas, crossword puzzles, reality TV — through a hybrid lens of developmental psychology, evolutionary science, philosophy, neuroscience, behavioral economics and sociology to examine the mechanisms and ultimate function of pleasure.
Bloom explores the prevalent theory of “essentialism” — the idea that things in the world, including other people, have invisible, distinct essences that make them what they are, and we are born with a predilection for subscribing to this worldview. Bloom uses essentialism to explain the mysterious pleasures of everyday life, from our attachments to objects like celebrity memorabilia to our hunger for art to the pleasures of the imagination to the appeal of science and religion, examining pleasure through both its developmental origin in us as individuals and its evolutionary roots in our species.
If you look through a psychology textbook, you will find little or nothing about sports, art, music, drama, literature, play, and religion. These are central to what makes us human, and we won’t understand any of them until we understand pleasure.” ~ Paul Bloom
What makes Bloom’s argument most interesting, perhaps, is that it centers around two seemingly conflicting claims: That pleasure is deep and transcendent, which implies it must be socialized, cultured and learned, and that pleasure is a byproduct of evolution, which implies that it should be simple, superficial and a knee-jerk response to environmental stimuli. The truth, however, is a marriage of the two — we have evolved essentialism to help us make sense of the world, but it now pushes us to desire things that have nothing to do with survival and reproduction. (Pornography, for instance, is enjoyed by a great deal of people, and while we’re biologically inclined to have an interest in real-life attractive naked people, there’s absolutely no reproductive advantage associated with watching attractive naked people get it on on the screen.)
Gracefully dancing across everything from Shakespeare to cannibalism to IKEA furniture, Bloom more than lives up to his reputation as one of modern psychology’s deepest thinkers, crispest writers and most eloquent storytellers. Besides, as Newsweek‘s Mary Carmichael put it, “Is there anyone who could resist a book about sex, food, art, and fun?”
THE ASCENT OF MONEY
Historian Niall Ferguson is a prolific and relentlessly fascinating author, so choosing just one of his excellent books is no easy task. His most recent masterpiece, The Ascent of Money: A Financial History of the World, makes a compelling case for banking and the development of currency as a central force behind how civilization has evolved. As we’re just beginning to barely emerge from the financial crisis that swept the Western world four summers ago, Ferguson offers a timely and timeless reminder of one of the greatest truths in financial history and, I would add, human psychology at large: Sooner or later, every bubble bursts. What makes the book even more interesting is that Ferguson completed his research for it prior to the actual economic recession in the U.S., yet many of his insights and conclusions presage what was about to happen with uncanny accuracy.
Behind each great historical phenomenon there lies a financial secret, and this book sets out to illuminate the most important of these. For example, the Renaissance created such a boom in the market for art and architecture because Italian bankers like theMedici mad fortunes by applying Oriental mathematics to money. The Dutch Republic prevailed over the Habsburg Empire because having the world’s first modern stock market was financially preferable to having the world’s biggest silver mine. The problems of the French monarchy could not be resolved without a revolution because a convicted Scots murderer had wrecked the French financial system by unleashing the first stock market bubble and bust.” ~ Niall Ferguson
Above all, the book is an admirable effort to break down what Ferguson calls “the dangerous barrier which has arisen between financial knowledge and other kinds of knowledge,” a celebration of the holistic, cross-disciplinary curiosity I so firmly believe is the key to a richer, more creative, more intelligent life.
Years ago, I did a thesis largely on the work of psychologist Paul Ekman, who pioneered the study of emotion through facial expression. He devised a system for coding and interpreting facial “microexpressions,” which has since been used by everyone from the FBI to financial loan officers to actors, and has become instrumental in assisting lie detection. My longstanding fascination with the field led me to the work of Pamela Meyer, who uses visual cues and psychology to detect deception. In Liespotting: Proven Techniques to Detect Deception, Meyer reveals some of the most reliable techniques for detecting and, in turn, protecting ourselves against dishonesty.
Calling myself a liespotter — a human lie detector — might suggest that I live in anticipation of being deceived, wary and suspicious of everyone with whom I come into contact. Actually, becoming a trained liespotter allows you to do the opposite. You’ll know you have the tools you need to protect yourself in situations in which you might encounter falsehood or obfuscation. Becoming a liespotter doesn’t inspire paranoia — it frees you from it.” ~ Pamela Meyer
Though Meyer’s work isn’t nearly as rigorously scientific as Ekman’s and at times calls for a grain of salt, it nonetheless offers the foundation of a skill few of us have and most of us desire.
Liespotting will introduce the [basic] method, which combines facial recognition with advanced interrogation techniques. It will show you how to read the map of the human face and body, as well as how to decode human language and vocal tone, exposing the myriad signs people inadvertently leave behind when they are working to hide the truth about something that really matters.” ~ Pamela Meyer
While the techniques in Liespotting can be tremendously valuable in an ideal, neutral scenario, the thing I find most important to remember — and most difficult to accept — is that even if we worked ourselves into the perfect, most accurate human lie detectors, when it comes to the dishonesty of those we care about the most about the things that most matter to us, we have a remarkable ability to ignore, dismiss and disregard any intuitive or factual evidence of deception. In order for Meyer’s techniques to be of practical value in those most crucial situations, we need to couple them with a keen awareness of this bigger, fundamental human bias and an actionable desire to change.
THE PLEASURES AND SORROWS OF WORK
Sure, I’ll take any excuse to sing the praises of Alain de Botton, dubbed the creator of the “literary self-help genre” and a master of philosophical social criticism through an eloquent blend of wit and wisdom. (His How Proust Can Change Your Lifewill change your life.) There’s no better way to celebrate his second TED Global appearance than with The Pleasures and Sorrows of Work, about which he spoke in his first:
One of the interesting things about success is that we think we know what it means. A lot of the time our ideas about what it would mean to live successfully are not our own. They’re sucked in from other people. And we also suck in messages from everything from the television to advertising to marketing, etcetera. These are hugely powerful forces that define what we want and how we view ourselves. What I want to argue for is not that we should give up on our ideas of success, but that we should make sure that they are our own. We should focus in on our ideas and make sure that we own them, that we’re truly the authors of our own ambitions. Because it’s bad enough not getting what you want, but it’s even worse to have an idea of what it is you want and find out at the end of the journey that it isn’t, in fact, what you wanted all along.” ~ Alain de Botton
One of the reasons we might be suffering is that we are surrounded by snobs. A snob is anybody who takes a small part of you and uses it to come to a complete vision of who you are. That is snobbery. And the dominant form of snobbery that exists today is job snobbery — you encounter it within minutes at a party when you get asked that famous, iconic question of the 21st century: ‘What do you do?’ The opposite of a snob is your mother.” ~ Alain de Botton
THE PHILOSOPHICAL BABY
Children are at once profound and enigmatic vessels of the human mind, and yet the first 2,500 years of philosophy contain almost no reference to or study of children. But the scientific revolution of the past 30 years has led philosophers and scientists to take children seriously for the first time. That’s exactly what psychologist and philosopher Alison Gopnik addresses in The Philosophical Baby: What Children’s Minds Tell Us About Truth, Love, and the Meaning of Life — an ambitious look at how babies, in many ways, are more conscious than adults in that they don’t operate on the kind of autopilot that often drives us. In the process, Gopnik explores philosophical questions about the nature of love, the relativity of truth, and various facets of the human condition.
Childhood is a profound part of the human condition. But it is also a largely unexamined part of that condition — so taken for granted that most of the time we hardly notice it at all. Childhood is a universal fact, but when we do think about it, it is almost always in individual first-person terms: What should i do, now, about my child? What did my parents do that led me to be the way I am? Most books about children are like this, from memoirs and novels to the ubiquitous parenting advice books. But childhood is not just a particular plot complication of Irish autobiographies or a particular problem to be solved by American self-help programs. It is not even just something that all human being share. It is, I’ll argue, what makes all human beings human.” ~ Alison Gopnik
What zero-gravity intercourse has to do with the future of information and the fate of the printed page.
We have a soft spot for brilliant book trailers here at Brain Pickings, so it was a delight to stumble upon the 2011 Moby Awards for best and worst book trailers, who revealed the winners last week. Zany rather than brainy, and yet uniquely illuminating, the Moby winners — selected by a panel of judges from literary tastemakers like Slate, Flavorpill, GoodReads and The Millions — are a treat of creativity, humor and an occasional profound human truth. Drumroll please…
GRAND JURY AWARD
Subtitled “We’re Giving You This Award Because Otherwise You’d Win Too Many Other Awards,” the quasi-epic mega-award was bestowed upon Gary Shteyngart for his Super Sad True Love Story — a dystopian, profane and, in its own twisted way, relentlessly entertaining vision for the future. (This, friends, is no Optimist’s Tour of the Future, mind you.) Veiled in the love story between a middle-aged man obsessed with eternal life and a 20-something Korean American oppressed by her overbearing parents is a faceted commentary on the obsessions and catastrophes of the information age, adding to the ongoing conversation on what the future of information and the internet may hold.
The James Franco cameo also landed the trailer the award in the Most Celebtastic Performance category.
BEST SMALL HOUSE
Jonathan Safran Foer‘s Tree of Codes, dubbed the “impossible book” for its ambitious production vision, landed atop our list of the best art, design and photography books of 2010 — a remarkable literary remix created by cutting out chunks of text from Foer’s favorite novel, The Street of Crocodiles by Polish author Bruno Schulz, and rearranging the text to form an entirely different story. Its trailer, just as meta as the book itself, scored the Moby Award for Best Small House.
BEST BIG HOUSE
After twoexcellent books at the intersection of the curious and the macabre, and a controversial TED talk, Mary Roach has done it again with Packing for Mars: The Curious Science of Life in the Void, in which she explores the psychology, physiology, technology and politics of sending humans into space. Roach looks beyond the shiny techno-luster of space travel to explore its most fundamental human concerns — eating, having sex and bathing, going to the bathroom, not dying when reentering Earth’s atmosphere — in her signature style of irreverent curiosity, wry humor and irresistible science writing.
The Book Trailers as Stand-Alone Art Object award went to How Did You Get This Number — a collection of nine thoughtful essays by Sloane Crosley exploring the delights and distresses of youth, from foreign travel to social awkwardness to heartbreak, complete with ten quasi-innocuous federal offenses Crosley has consciously broken in the past 10 years of being, well, a young person with a restless mind and a creative itch.
WORST PERFORMANCE BY AN AUTHOR
Though Jonathan Franzen recently delivered one of the smartest, timeliest, most poignant graduation addresses I’ve ever had the joy of hearing, he didn’t fare so well on the book trailers front, where he scored the Worst Performance by an Author.
And that’s quite unfortunate, because the book the trailer is for — Freedom: A Novel — is commonly considered some of the best fiction to come by in years.
WHAT ARE WE DOING TO OUR CHILDREN?
It’s a Book by award-winning children’s book author Lane Smith is part playful pastime for your favorite tiny human, part poignant manifesto for the printed page in the digital age.
What seeing rainbows has to do with artificial intelligence and the biology of infidelity.
Sum: Forty Tales from the Afterlives by neuroscientist David Eagleman is one of my favorite books of the past few years. So, as a proper neuro-nut, it’s no surprise I was thrilled for this week’s release of his latest gem, Incognito: The Secret Lives of the Brain — a fascinating, dynamic, faceted look under the hood of the conscious mind to reveal the complex machinery of our subconscious.
Bringing a storyteller’s articulate and fluid narrative to a scientist’s quest, Eagleman dances across an incredible spectrum of issues — brain damage, dating, drugs, beauty, synesthesia, criminal justice, artificial intelligence, optical illusions and much more — to reveal that things we take as passive givens, from our capacity for seeing a rainbow to our ability to overhear our name in a conversation we weren’t paying attention to, are the function of remarkable neural circuitry, biological wiring and cognitive conditioning.
The three-pound organ in your skull — with its pink consistency of Jell-o — is an alien kind of computational material. It is composed of miniaturized, self-configuring parts, and it vastly outstrips anything we’ve dreamt of building. So if you ever feel lazy or dull, take heart: you’re the busiest, brightest thing on the planet.” ~ David Eagleman
Sample some of Eagleman’s fascinating areas of study with this excellent talk from TEDxAlamo:
Equal parts entertaining and illuminating, the case studies, examples and insights in Incognito are more than mere talking points to impressed at the next dinner party, poised instead to radically shift your understanding of the world, other people, and your own mind.
Brain Pickings has a free weekly interestingness digest. It comes out on Sundays and offers the week's best articles. Here's an example. Like? Sign up.
donating = loving
Brain Pickings remains free (and ad-free) and takes me hundreds of hours a month to research and write, and thousands of dollars to sustain. If you find any joy and value in what I do, please consider becoming a Member and supporting with a recurring monthly donation of your choosing, between a cup of tea and a good dinner:
You can also become a one-time patron with a single donation in any amount:
Brain Pickings participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn commissions by linking to Amazon. In more human terms, this means that whenever you buy a book on Amazon from a link on here, I get a small percentage of its price. That helps supportBrain Pickings by offsetting a fraction of what it takes to maintain the site, and is very much appreciated.