Brain Pickings

Posts Tagged ‘sustainability’

30 JUNE, 2009

The Open_Sailing Project

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Drifting villages, or what the Apocalypse has to do with your social life.

Here’s a little-thought-about fact: Oceans cover 71% of Earth’s surface, yet 6.7 billion of us cram into the other 29%, elbowing our way through pollution, overpopulation and various other delights of contemporary civilization.

Enter Open_Sailing, a visionary initiative pioneering an entirely new form of marine architecture.

The project aims to reinvent our habitat by designing a sustainable, technologically sound sea-based lifestyle, shielded from potential natural and man-induced disasters. An “International Ocean Station” to the International Space Station, if you will.

In practical terms, this translates into a drifting, inflatable “village” of modular shelters surrounded by ocean farming units and energy pods. All components are fully flexible — fluid, pre-broken, reconfigurable, pluggable and intuitive — and powered by innovative technologies that maximize energy efficiency and ensure a sustainable, self-sufficient model.

Initiated by Royal College of Art designer Cesar Harada, the project has drawn an international, multidisciplinary team of 15 designers and engineers working under the mentorship of various marine experts.

We want to live at sea. And we want to do it well: comfortably, sustainably and safely. We want delicious food, a great social life, space to work and play. We’ve come together; a diverse team from all walks of life to design our future on the ocean. With our combined skills, we’re pioneering innovative architecture, navigation and sea farming techniques.

The first Open_Sailing prototype is 50 meters in diameter and fits 4 people. An inaugural test will set sail from London to Rotterdam, and results will be available in July.

While the project is very conceptual, the vision behind it is firmly grounded in reality (we’re underutilizing our natural habitat and overexploiting the parts we are using), urgency (where do we go next?) and visionary problem-solving — and that we can appreciate. With the right tools, thinkers and technologies, we think Open_Sailing can change the world — literally.

Thanks, Jake

18 JUNE, 2009

Independent Film Spotlight: Future Weather

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How a 13-year-old is giving Al Gore a run for his money, or why indie is alive and well.

Video week continues with something from the depths of indie: Future Weather, a sweet coming-of-age film about the relationship between environmentalism and social hardship — a brilliant addition to our earth-centric essential viewing recommendations.

Laduree is a 13-year-old girl who, in the midst of a forestry experiment, realizes she has to take action to save her hometown from global warming. Except in the process of this epiphany, she gets abandoned by her mother. Tossed over to her grandmother, she is thrown into a depressed rural community.

As Laduree faces her uncertain future, she reimagines her life as a public service announcement, translating her own reality of family struggles into our collective one of environmental apocalypse — a compellingly fresh angle on the sustainability dialogue, if we ever saw one.

Future Weather, from Philadelphia-based duo Jenny Deller and Kristin Fairweather, is a finalist in the Netflix Find Your Voice competition. It is also the winner of Showtime’s Tony Cox Screenwriting Award. Production — sustainable by design — is slated for this fall, with the film set to hit theaters next year.

15 MAY, 2009

Life, Visually Dissected

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An owl, a worm and a lizard walk into a bar…

WWF logo The glorious thing about natural habitats is that one organism can house millions of others. And we often seem to forget that — when we stroll by a tree in the park, the only “organism” we’re likely to see in it is an 8-year-old scrambling for the next branch up.

But a recent campaign for WWF (that’s the World Wildlife Fund, not the World Wrestling Federation, ahem) visually dissected the fascinating microcosm of life that exists inside (and on, and under, and around) some of those our flora and fauna stand-bys.

WWF Tree

Of course, if you’ve been paying attention lately, the complexity of life inside a coral reef won’t surprise you. But it’s still a stride-stopping reminder of just how much we can lose by doing so little to preserve it.

WWF Reef

Not unlike Chris Jordan‘s work, the campaign borrows from the revelational capacity of data visualization to inspire deeper environmental awareness through an emotional understanding of an issue that would remain abstract and irrelevant if presented as dry statistics — a visceral bridge between left brain and right brain.

Out of DDB Brazil.

06 MAY, 2009

Running The Numbers: Oceanographic Visualization

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What 20,500 tuna have to do with your old toothbrush, or how a plastic comb ended up on top of Japan’s most iconic volcano.

We love TED. We love data visualization. We hate environmental demise.

Naturally, we love artist Chris Jordan‘s (remember him?) response to the overlooked but tremendously concerning issue exposed by legendary ocean researcher Sylvia Earle in her TED Prize wish — overfishing and the rapid decline of oceans’ natural vitality.


In Running The Numbers II, the second installment of his Portraits of Global Mass Culture series, Jordan looks at mass phenomena on a global scale. Again, each image portrays concrete data about a specific issue.

Depicts 270,000 fossilized shark teeth, equal to the estimated number of sharks of all species killed around the world every day for their fins.

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Finding meaning in global mass phenomena can be difficult because the phenomena themselves are invisible, spread across the earth in millions of separate places. There is no Mount Everest of waste that we can make a pilgrimage to and behold the sobering aggregate of our discarded stuff, seeing and feeling it viscerally with our senses.

Depicts 2.4 million pieces of plastic, equal to the estimated number of pounds of plastic pollution that enter the world's oceans every hour.

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Detail of the top of Mt. Fuji

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Jordan’s work is both a reminder of and an antidote to our individual sense of insignificance as we face these disturbing global issues with an increasing sense of urgency — we love the idea of juxtaposing the effect of our collective actions with the tiny individual contributions that make them up. It’s a new kind of call for personal responsibility — could that be your old toothbrush at the foot of Mt. Fuji?

We are stuck with trying to comprehend the gravity of these phenomena through the anaesthetizing and emotionally barren language of statistics. Sociologists tell us that the human mind cannot meaningfully grasp numbers higher than a few thousand; yet every day we read of mass phenomena characterized by numbers in the millions, billions, even trillions.

Depicts 20,500 tuna, the average number of tuna fished from the world

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For a deeper look at our collective individualism in its cultural context, be sure to check out Jordan’s absolutely brilliant book, Running the Numbers: An American Self-Portrait — it comes with our highest stamp of recommendation.

via @TEDchris

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