Brain Pickings

Posts Tagged ‘TED’

20 JANUARY, 2009

Famous Designers on Design: 5 Beautiful Book Covers

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What the hate of Helvetica has to do with Nine Inch Nails and a three-legged lemon juicer.

It’s often said that the true measure of how famous you are is how many books you’ve published in your area of expertise. Surely enough, when it comes to design, the most iconic designers have bookshelves worth of design wisdom they’ve bestowed upon us mere mortals.

Today, we look at how well they’ve put their money where their mouth is with our selection of the five best covers of books by the world’s most famous designers.

PAULA SCHER

For a designer whose career was shaped by the violent hate of the Helvetica typeface, Paula Scher has done quite well for herself, becoming one of the most iconic magazine and theater graphic designers of our time.

Make It Bigger, a much-detested client refrain for all graphic designers, is a delightful exercise in switching sides: A look at design from the vantage point of the business community it serves. The indisputable stride-stopping power of the cover, as we cringe at its intentionally awkward grotesqueness, makes the book’s point before we’ve even opened it.

(On a bit of an aside, we’re be remiss to talk about Scher without mentioning her phenomenal Maps project — do check it out.)

DAVID CARSON

David Carson is perhaps best known for his groundbreaking magazine design and his passionate affair with typography. In trek: david. carson. recent. werk, Carson does what he does best — he sweeps us up with unexpected typography and hurls us into nearly 500 pages of turbulent impact with graphics that tug at our most polarized gut reactions.

carson

The book also includes Carson’s work for Nine Inch Nails, whose design sensibility we’ve praised before, so we’re tres happy.

PHILIPPE STARCK

Philippe Starck is, in our subjective opinion, the designer who has made the most dramatic, convincing leap between greatness and genius. (In what’s easily our favorite TED talk to date, he shares profound insight about the distinction between the two.)

His self-titled book, Starck, captures every ounce of genius and quirk and revolutionary vision of the eccentric French, revealing over three decades of his groundbreaking work. The cover itself is brilliantly appropriate — personal and odd — as every piece of Starck’s design work is so loudly stamped with the designer’s quirky personality.

starck

From Starck’s infamous three-legged lemon press to the fast food shop in Nimes, Starck also includes architectural projects, furniture, and interior design. Mostly, it fully lives up to the promise of the cover design — to take us on a journey into the liberty of vision, to help us believe again that as designers, we’re bigger than the sum of our work because every piece of creativity we offer to the world is deeply and unmistakably infused with our own unique personas.

KARIM RASHID

Karim Rashid‘s prolific work in interiors, fashion, furniture, lighting, art and music has landed him multiple MoMA gigs and just about every cultural praise there is. But he is perhaps best known for his advocacy of “democratic design” — the idea that even the best of design should be accessible to the masses.

Driven by that conviction, his book Design Yourself is a brave exploration of design’s role as a social actor rather than a mere aesthetic feature.

rashid

From socialization to work to sex, Rashid dispenses radical advice on how to handle the self, all framed by the breadth of his user-centric work. Essentially, Design Yourself is a book about optimization — optimizing all areas of life, from the aesthetic to the spiritual, in a way that leaves our physical, emotional and cognitive environment in a better state than we found it in.

STEFAN SAGMEISTER

Stefan Sagmeister is often considered the most important living designer. His design has helped define some of music’s most iconic personal brands — Lou Reed, David Byrne, Aerosmith, The Rolling Stones.

Things I have learned in my life so far grew from a list in Sagmeister’s diary from his year-long commercial hiatus. The book is a reflection on life, being human, and the meaning of happiness, all communicated through the medium of design at its most powerful.

In Things I have learned in my life so far, the very medium is just as playful and enticing as the message — Sagmeister’s relationship with design doesn’t unfold on the first page, it begins at the book’s cover itself.


Things I have learned in my life so far invites us to come along for a rollercoaster ride of tongue-in-cheek facetiousness and profound human truth, all reflected on through deeply impactful imagery and brilliant typography.

On a final aside, more confirmation for Sagmeister’s brilliance: He is one of the few cultural icons who have spoken at TED not once, but twice — both talks are more than worth the watch.

Update: That’s thrice now — we had the pleasure of seeing his third TED talk at TEDGlobal in July 2009.

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30 DECEMBER, 2008

A Library of Human Imagination

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Human imagination, cataloged and numbered, or what James Bond and King James have in common besides the James.

If VH1 did a Fabulous Lives Of episode about the geektelligencia — today’s literati — it would no doubt include a grand tour of über-geek and web entrepreneur Jay Walker‘s private library. Because Jay Walker’s library is no ordinary lavish and gratuitous showcase of knowledge porn. (Although, OK, it is that too.)

It is a Library of Human Imagination.

Jay Walker's library

Fascinated by the breadth intellectual property, the infamous entrepreneur (of Walker Digital and Priceline.com fame) decided to build and curate a “library”of humanity’s intellectual and creative progress with all its artifacts — from an authentic Gutenberg Bible to an original Sputnik 1 satellite to the chandelier from Bond flick Die Another Day — hosting over 5,000 years of human imagination.

Jay Walker's library: Gadget Lab

Jay Walker's library

The library’s design, spearheaded by Walker’s wife, is a creative and intellectual feat of its own. The 3-story-high building, computer-controlled and brilliantly lit to change colors, is like the set of Charlie and the Chocolate Factory, only concerned with something much sweeter and more addictive than chocolate — pure imagination in all its scientific, artistic, technological and undefinable forms. A glass bridge, suspended in space, stretches across the library — so you can literally take a leap of human imagination as you marvel at the world-changing artifacts surrounding you. Even the floor layout is designed like an Escher print. Before the grand window lies a custom-commissioned, internally lit, 2.5-ton Clyde Lynds book sculpture with the mind on the right page and the universe on the left — the embodiment of the library’s spirit.

Jay Walker's library: Gadget Lab

And by “you,” of course, we mean Jay Walker himself an a small set of guests selected even more carefully than the objects in the library themselves — because the private library has remained just that. It was only unveiled to the world earlier this year through Jay Walker’s inspired TED talk, where the conference organizers somehow talked him into decorating the TED stage with objects from the library. A few months later, a Wired reporter became the first press member to enter the library while writing a must-read exposè on the cultural hallmark.

Ultimately, the library is Jay Walker’s attempt to answer the simple yet profoundly difficult question, “How do we create?” His stab at the answer:

We create by surrounding ourselves with stimuli, with history, with human achievement, with the things that drive us and make us human — the passionate discovery, the bones of dinosaurs long gone, the maps of space that we’ve experienced, and ultimately the hallways that stimulate our mind and our imagination.

While we love the idea of a centralized collection of human intelligence and imagination, we’re torn between loving what the library stands for and wondering whether or not it “stands” in all the right ways, being privately owned and pretty much the artifact antithesis of a Creative Commons license.

Doesn’t “human imagination” belong to everybody, the Ukrainian schoolchild as much as the TED elite? And isn’t the greatest gift of imagination the boundary-spanning, all-inclusive propagation of brilliant ideas?

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08 DECEMBER, 2008

Giving Design

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Why design will save the world and a potent remedy for your quarterlife crisis.

Yves Behar Design is at its best when it truly gives something back to the world. Which is why we love industrial design icon Yves Behar. And while his credits include a long list of brilliant products, today we’re focusing on one: the XO laptop of One Laptop Per Child fame — a (near) $100 laptop for children’s education in the developing world.

And while business strategy has certainly been one of the propelling forces behind the project’s success, OLPC would be nothing without the computer’s brilliant design, which makes all of the device’s technological and cultural feats possible.

(For more on the project, watch founder Nicholas Negroponte’s incredibly inspirational TED talk.)

About the size of a small textbook, the rugged learning tool has built-in WiFi that enables the XO to communicate with nearby peers. The unique screen, which rotates 360 degrees, is readable even under direct sunlight — for children who go to school outdoors. It’s extremely energy-efficient and resists high temperatures and high humidity.

The brilliant design extends to even the minutest of details, like the logo — the “X” and “O” on the back of the screen each come in 20 color options, making for 400 possible combinations so that each kid in a large classroom gets a distinctive XO laptop — both a way for kids to connect with their laptop better and a clever tactic for avoiding mix-ups.

Yves Behar reveals the inspiration, the technology, and the meticulous thought behind the design process:

Some say the notion that design will save the world is a stretch. But the XO laptop is a testament to the fact that design will certainly play a strong part. Because we believe that the real epidemic drowning the third world is ignorance and the lack of access to information — deadly yet preventable diseases like malaria and AIDS can be halted through simple education about their mechanisms; poverty and armed conflict over resources can both be ameliorated by educating citizens about simple business models that enable them to lead self-sufficient, self-reliant lives.

And it has to start with children’s education, laying the foundations for a more economically sustainable society of tomorrow.

So why are we bringing this up now, when OLPC has been around for quite a while?

Let’s face it, the holidays are pretty much upon us — a time for giving, a time for getting. And we’re all about efficiency here, so we like the idea of a two-birds-one-stone approach to the whole giving/getting thing. Especially if it means “giving” in the true, altruistic, make-yourself-feel-like-a-better-person kind of way. Case in point: OLPC’s Give 1 Get 1 program.

Initially a two-week experiment in raising donations, G1G1 launched in November 2007 under the premise that anyone donating $399 to OLPC would not only get a laptop sent on their behalf to a child in the developing world, but would also get one of their very own. G1G1 was so wildly successful that it got extended beyond the two weeks into the entire holiday season and well into the spring of this year.

OLPC logo This year, G1G1 is back for seconds. So if you’re a fan of world-changing design and are feeling altruisic this holiday season, or you’re looking for a perfect gift for your kid relative, or you’re simply undergoing a severe quarterlife crisis and need to feel like you’re giving back to the world, consider G1G1.

20 NOVEMBER, 2008

Tidying Up Art: Ursus Wehrli Deconstructs Iconic Paintings

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How a neat freak with a penchant for humor retells the art history of the world.

Ursus Wehrli TED TalkWhen an art critic talks about deconstructing a painting, they’re normally talking figuratively — pick the concept apart, dissect the symbolism, analyze the message. Not the case with comedian-slash-experimental-artist Ursus Wehrli, who’s on a quest to deconstruct and tidy up art — literally.

The quirky Swiss takes famous artwork, deconstructs the elements it’s composed of — brush strokes, shapes, lines — and stacks them up neatly, altering nothing but the original’s spatial arrangement of those elements.

Ursus Wehrli: Keith Haring Deconstructed

The product, of course, is nothing like the original — and completely original at the same time.

The idea came to him after observing a hotel’s meticulous room service, which would transform his stuff-scattered room into a tidiness mecca every day, sometimes multiple times a day. Like any artist, this pushed him towards an unusual association as he asked himself how Van Gogh’s famous “Bedroom” would look if the room service crew could get their hands on it.

That first moment of inspiration drove him to explore the unusual approach further. His book, Tidying Up Art, does just that with dozens of masterpieces, humorously and innovatively deconstructed.

Watch his TED talk as he elaborates, rather entertainingly and with a true gift for comedy, on the project.

Our favorite: The Jackson Pollock one, which was such a mess to clean up that Wehrli went all the way to the bare bones, simply putting the paint back in the can.

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