What vintage computers have to do with unrealized TV series and the future of humanity.
We love iconic science fiction author and futurist Isaac Asimov, whose keen insights on creativity in education were a favorite last month. Two years before his death, Asimov recorded a pilot for a TV series synthesizing his visionary ideas about where humanity is going. When he passed away in 1992, the pilot for the series was adapted into a tribute documentary titled Visions of the Future, now available on YouTube in four parts, totaling 40 minutes of rare footage and biographical background on the great thinker.
The series was intended to cover new breakthroughs in science and technology, preparing people for the coming future — essentially, the antithesis to the Future Shock series narrated by Orson Welles.
Most fascinating of all are Asimov’s thoughts on computers, which may seem like common sense today but in fact presage the modern applications of computing, from mobile technology to consumer electronics to artificial intelligence, by two decades.
Perhaps the most revolutionary development of recent years has been that of the computer. Because for the first time we’ve discovered a machine that can substitute, at least in part, the human brain. Before that, it was just a matter of saving human muscles, of using machinery to spare what human muscles couldn’t do very well.” ~ Isaac Asimov
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Last month, we rejoiced in the news that Mad Men‘s Roger Sterling is publishing a fictional memoir to be sold on the very real Amazon — pure genius by AMC. Today, Sterling’s Gold: Wit and Wisdom of an Ad Man hits the virtual bookstore in a very non-virtual way. In 176 pages, the fictional Sterling keeps it real on everything from the business consequences of his divorce settlement to juicy details on his longtime affair with Joan Holloway.
Divided into chapters on women, clients, drinking and other essentials of the Mad Men lifestyle, the book is full of Sterlingisms, many of which remain surprisingly timeless truisms about life in the Madison world.
The day you sign a client is the day you start losing him.” ~ Roger Sterling
Even the Amazon product description is written in complete biographical seriousness, treating Sterling as an actual pioneer from the golden age of advertising.
Being with a client is like being in a marriage. Sometimes you get into it for the wrong reasons, and eventually they hit you in the face.” ~ Roger Sterling
Also abundant are the era-appropriate chauvinism’s we’ve come to expect and welcome with anthropological bemusement in the Mad Men universe.
When God closes a door, he opens a dress.” ~ Roger Sterling
Sterling’s Gold is without a doubt the most brilliant piece of cross-platform entertainment we’ve seen this year. What makes it all the more special is the stark contrast to the majority of try-hard transmedia storytelling efforts, which immediately jump to the flashy stuntsmanship of digital platforms. Yet here we have something as analog as it gets that adds a rich and engaging layer to some of our favorite “traditional” entertainment. Well played, AMC, well played.
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If Guy Ritchie’s rendition of Sherlock Holmes let you down — let’s face it, juicy as Robert Downey Jr. may be, the effects-driven blockbusternes of it all robbed the Arthur Conan Doyle classic of some of its original edge — the BBC have your back. Sherlock is a fantastic three-part adaptation by directors Paul McGuigan and co-creator Steven Moffat of Doctor Who fame, recasting the classic detective series in modern-day London, where Sherlock roams as a brilliant yet socially abrasive “high-functioning sociopath” and sidekick Dr. Watson is an introspective injured Afghanistan war veteran. Through a mutual friend, the two become roommates — or, to use the proper Brit-speak, flatmates — at the iconic 221B Baker Street.
Modern Holmes trades in traditional Holmes’ famous deerstalker caps for a fine selection of borderline-hipster scarves and modern Watson tends labors over a blog rather than a journal, but the signature qualities of Arthur Conan Doyle’s classic — quick wit, dynamic dialogue, fast-paced adventure — remain intact and come to life in ever more brilliant detail. From McGuigan’s superb visual storytelling to the captivating costumes and cinematography to the keen casting of Benedict Cumberbatch (Amazing Grace, Hawking) as Sherlock and Martin Freeman (Love Actually, The Office original) as Dr. Watson, the series is an absolutely treat.
I’m not a psychopath, Anderson, I’m a high-functioning sociopath. Do your research.” ~ Sherlock
What makes the modernization all the greater a feat is the difficulty of believably translating the original concept into a contemporary setting, where forensic science and advances in technology necessitate even more superhuman a level of intelligence and logical deduction to make Sherlock the one-man detective show Arthur Conan Doyle designed him to be.
The series airs on PBS in the US and, for a limited time, you can watch it in its entirety online. The DVD, featuring the original pilot and a fascinating making-of featurette, is out this week and we highly recommend it.
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In the 1950’s, the popular TV gameshow What’s My Line? cemented America’s relationship with television as an entertainment medium and a voyeuristic window into celebrity culture. The premise of the show was simple: In each episode, a contestant would appear in front of a panel of blindfolded culture pundits — with few exceptions, a regular lineup of columnist Dorothy Kilgallen, actress Arlene Francis, Random House founder Bennett Cerf, and a fourth guest panelist — who would try to guess his or her “line” of work or, in the case of famous “mystery guests,” the person’s identity, by asking exactly 10 yes-or-no questions. A contestant won if he or she presented the panel with 10 “no” answers.
Over the 17-year run of the show, nearly every iconic cultural luminary of the era, from presidents to pop stars, appeared as a mystery guest. Today, we’ve curated 7 must-see What’s My Line? appearances by some of history’s sharpest minds and most compelling creators.
SALVADOR DALI
In a WML episode that aired on January 20, 1952, Salvador Dalí is assigned the line “artist” and identified as “self-employed.” But the real comedic genius of the footage is that the great creative cross-pollinator answers nearly all questions in the affirmative, to the audience’s exponential amusement, not with the intention of misleading the panelists but merely as a reflection of his vast intellectual curiosity and creative output — our kind of character.
There’s nothing this man doesn’t do! What we have to guess is an all-around man.”
WALT DISNEY
On November 11, 1956 — just a few months after the grand opening of Disneyland — Walt Disney appeared as the mystery guest on WML. One particularly interesting piece of the conversation unfolds when Daly asks Disney’s opinion of television, which he had just recently begun dabbling in.
Well, it’s wonderful. You get to reach people in a sort of an immediate way. With pictures, you work for years and then it’s quite a while before you know how what you’re working on is going to come out, how it’s going to be received, but with television you know, well, in a very short time.”
We’re left wondering what Disney would make of the Internet, with its even more instant gratification yet ever-harder to decipher impact.
ALFRED HITCHCOCK
From the impressive pretend-accents and speech impediments to the priceless facial expressions to the facetious disregard for the show’s rules by dodging yes/no questions with lengthy, Yoda-esque answers, Hitchcock’s performance on WML is just that — a performance, and an outstanding one at that.
I was hoping to see Marilyn Monroe here tonight, but I didn’t hear any ooh’s and ahh’s, so I take it you are not Marilyn Monroe. Is this correct?” Hitchcock: “It is impossible.”
Hitchcock’s humor is unparalleled and particularly fascinating in contrast with the dark, often grim undertones of his films.
Daly: “Did you ever make a picture in which you haven’t appeared, in one time or another?” Hitchcock: “The indignity of being a ham is thrust upon me.”
ELEANOR ROOSEVELT
In 1954, an elderly yet razor-sharp Eleanor Roosevelt took her seat at WML for a near-silent performance.
Are you now or have you ever been associated with politics?” “The answer to that would have to be a ‘yes’ … but that is also to advise you that, in one way or another, almost every good citizen in this country is associated with politics.”
Well said, Mr. Daly, well said. A powerful statement on civic engagement, delivered with a wink, is just the kind of commentary that made WML as much an entertainment brand as it was a pipeline for the social, political and cultural ideas that moved the era forward.
JEAN DESMOND, GIRDLE TESTER
To step away from the celebrity focus of WML for a moment, let’s return to the show’s original roots — having panelists guess an ordinary person’s occupation, or “line.” To keep things interesting, WML would invite contestants with unusual, bizarre and downright wildcard occupations, from Marilyn Monroe’s calendar salesman to this professional girdle-tester, who actually wins the game by getting all 10 “no” answers.
Judging by that answer, may I assume that this product is not edible?” Desmond: “You’re right, not edible.”
Oh, dear sir, if only you had lived to see the advances in… materials innovation.
LUCILLE BALL
Lucille Ball, the woman who arguably single-handedly catapulted the sitcom genre into its pop culture pedestal, is both witty and charming in her
Perhaps the most priceless moment of this clip, however, is a subtle one that becomes a living hallmark of the medium’s technological deficiency: The telling question, which exposes Ball’s identity, asked on black-and-white national television:
Are you a dazzling redhead?”
JOHN DALY
The final episode of WML aired on September 3, 1967. Besides its grand-finale status, what makes is particularly notable is that on it, host John Daly himself is the mystery guest, an exercise in meta-comedy long before meta was the hottest hipster humor.
The heritage of WML poses one interesting question: In its heyday, the show was essentially the only media property that could “have” any celebrity or cultural figure. The one entity no one said “no” to. And much of this was due to the involvement of Random House founder Bennett Cerf who, through his deep connections in the journalism and media world, was within a few degrees of separation from just about any public figure.
Nearly half a century later, after an epidemic of media fragmentation and audience erosion, we’re left wondering what contemporary culture’s version of WML is, this can’t-say-no-to platform for ideas. The closest thing that comes to mind is TED, spearheaded by Chris Anderson who also rose to status as a publishing entrepreneur. So is TED this generation’s WML, the potent mix of cultural commentary and smart entertainment that frames for its audience the people and ideas that matter in the world? If not, who is? Or are those shoes even fillable in today’s fragmented media landscape? We’d love your thoughts.
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Brain Pickings has a free weekly newsletter and people say it’s cool. It comes out on Sundays and offers the week’s best articles. Here’s an example. Like? Sign up.
In the 1950’s, the popular TV gameshow 
SALVADOR DALI
WALT DISNEY
ALFRED HITCHCOCK
ELEANOR ROOSEVELT
JEAN DESMOND, GIRDLE TESTER
LUCILLE BALL
JOHN DALY
Nearly half a century later, after an epidemic of media fragmentation and audience erosion, we’re left wondering what contemporary culture’s version of WML is, this can’t-say-no-to platform for ideas. The closest thing that comes to mind is TED, spearheaded by Chris Anderson who also rose to status as a publishing entrepreneur. So is TED this generation’s WML, the potent mix of cultural commentary and smart entertainment that frames for its audience the people and ideas that matter in the world? If not, who is? Or are those shoes even fillable in today’s fragmented media landscape? We’d love your thoughts.
