Brain Pickings

Posts Tagged ‘web’

29 DECEMBER, 2008

A Little Awkward

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How to socialize the hipster way and get a discount at Starbucks along the way.

iPod earbuds on, passing people by without eye contact, drifting through the metropolitan maze in your own little bubble. Sound familiar? It’s the Large City Syndrome, and we’ve all got it to some extent. So how do you de-strangerize and rekindle that “social being” side of your existence?

A Little Awkward logo A little awkward is a quirky, inspired, distinctly hipster project that aims to encourage interaction between strangers in the city, coordinating low-key meetings between those who want to meet new people in urban environments.

The project is the work of two students at NYU’s Tisch School of the Arts, Alex Abreu and Stella Kim, for the annual students’ ITP (Interactive Telecommunications Program) show.

The way it works is brilliantly simple: To create a meet-up event, you specify the expiration time — could be 30 minutes, could be 3 days — and give a quick clothing description. Then, the system matches you up with someone else in your area who’s looking for an encounter at that time and each of you gets a text message with the nearby location of the meet-up (which the system picks out for you), the time you have to get there, and the other person’s clothing description so you can spot them right away.

How It Works

Besides the undeniable cool factor and good times potential of the project, the founders are also contemplating some interesting marketing partnerships — namely, hooking up with specific venues in an area to sponsor the project. In return, A little awkward would push people to those venues for meet-ups, offering users perks like coupons or other exclusive discounts at the local partner hangouts.

50% off a Starbucks Chai Latte in good company doesn’t sound like a bad plan for a Sunday afternoon.

We just dig the idea of jolting people out of their urban routine and allowing them to surrender to chance and uncomplicated fun and all those things that somehow gave way the grown-up reality of work and rent and mandatory Friday night dinner parties.

via 3-Minute AdAge

04 DECEMBER, 2008

RSS Minimalism

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What Google, minimalism and the world’s most celebrated font have in common.

We love Google Reader. We also love minimalism. So we’re all over Helvetireader, a brilliantly minimalist userscript for GR by Oxford-based duo Hicksdesign that takes the “real simple” of RSS to the design front.

Helvetireader screenshot

The interface, inspired by the highly acclaimed Helvetica font, uses Google Reader’s nifty keyboard shortcuts, eliminating on-screen buttons to present feeds in expanded view. It’s available for Firefox, Opera, Google Chrome, and any Webkit browser with Greasekit installed. And if your browser doesn’t support userscripts or you’d like to further customize the interface, you can download just the CSS file.

You can follow Helvetireader on Twitter for updates on tweaks and answers to troubleshooting questions.

Compared to Google’s recent themes for Gmail, which we must say left us underwhelmed, Helvetireader hits the sweet spot.

03 DECEMBER, 2008

Geek Wednesdays: The Ephemeral Web

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A modern time machine for data and what we can learn about the web from Victorian toys.

Kevin Kelly: The One Machine With the constant proliferation of data and its spread across the social web, we’re closer than we think to what Kevin Kelly has dubbed the One Machine. The final leap in information systems lies not in accumulating more and more data, but it in making sense of the information that does exist — which, of course, is increasingly hard the more of it there is out there.

That’s why we’re digging Zoetrope, a breakthrough development by four University of Washington students in partnership with Adobe Systems. It’s a revolutionary visualization system that allows interaction with the evolution of data as it changes across the ephemeral web — a set of operations that analyze content stream and extract temporal data.

And when you think about it, that’s pretty damn novel — after all, we’re used to looking at web pages that are nothing but static snapshots that stay a certain way for a given period of time, then update into another static snapshot.

Zoetrope lets you create a “lens” — a dynamic filter that tracks something you’re interested in as it fluctuates over time.

You can set up a lens for a specific topic, bind two lenses together to explore the correlation between two topics, anchor a lens to a specific portion of a web page and track how it changes over time, or even create a lens for the price point of that shiny new gadget you’ve been dying to get your hands on so you can pick the best time to buy it.

Zoetrope is also brilliantly extensible and data extracted by it is usable in many other information services, like the wonderful Swivel (which we’ve featured before) and IBM’s Many Eyes — systems whose forte lies in representing data in slick ways, but not necessarily in tracking the information in the first place, which is where Zoetrope steps in.

Victorian Zoetrope The system’s name is an allusion to the Victorian zoetrope device — a cylinder that creates the illusion of action by spinning static images in rapid succession.

Ironic, since the web is actually the complete opposite — action taking place faster than we can process, forcing us to artificially create static safe spots so we can keep up.

No word yet on when we’re to expect Zoetrope in public beta, but something tells us this one won’t have trouble on the VC circuits.

17 NOVEMBER, 2008

Playing Nice: 5 Pro-Social Web Games

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Rice from Shakespeare, how to help cure cancer, 60 million ways spam helps literature, a first-person snooper, and solid proof you may be the wrong gender.

In their quest for a share of our increasingly strained attention capacity, many charities and nonprofits have resorted to some rather atypical methods. Including online games, which let people contribute to a good cause simply by playing. Here’s our pick of the 5 coolest, smartest and funnest charity-benefiting games.

FREE RICE

You may recall this project from a while back. You may even have a slight FreeRice problem — the thing is positively addictive.

“The thing” being a neat little web game that tests your knowledge of various “advanced vocabulary” words SAT-style and donates 20 grains of rice to third-world countries for every right answer you get. Just yesterday, 72,724,400 grains were donated thanks to vocab junkies like ourselves, with over 50 million grains donated since the game’s inception a little over a year ago.

And the “game” is no joke either. Composed by professional lexicographers, it ensures maximum benefits for your vocabulary and aims to benefit people in the developed world as well by helping us sound smarter, formulate ideas better, make greater impact with our speech, score better on tests, and give better job interviews. The game even remembers your vocab level as you play, so it automatically adjusts the difficulty level to ensure you’re making tangible progress. There are 50 levels total, but getting above 48 is Shakespearean.

Help end world hunger FreeRice is a sister site to Poverty.com and donations go through the UN World Food Program. And while 20 grains of rice may not seem like much, there are millions of people playing. Together, it’s a chip at the world’s enormous hunger problem that causes 25,000 deaths per day, most of them children.

The idea, needless to say, is pure genius. Talk about symbiotic benefit. Not to mention it’s certainly a better (as in funner and gooder) timesuck than watching random people’s cats fall into toilets on YouTube.

Go, be all smart and humanitarian. And check out FreeRice’s extended web presence on Facebook, MySpace and Think MTV.

Word up.

FOLD.IT

Hooked on House, Scrubs or Grey’s Anatomy? Here’s your chance to make your contribution to medicine without the drama.

fold.it fold.It is a brilliant game that lets your inner puzzle geek help advance key scientific research. How? You’re given a cool 3D model (which happens to be an actual protein structure) and you have to figure out the most compact way to fold it, competing against other players. That 3D model is actually scientists’ best guess as to how that protein may be shaped. Because proteins naturally take the most compact shape possible, finding an even more compact way to fold one completely changes any previous understanding of that protein.

Protein Structure Model

Why is this important? A protein’s shape determines its function. So by helping discover the shape, you’re essentially helping scientist understand how a protein works, which enables them to target it with drugs.

Plus, it sure beats poring over grandma’s Manhattan skyline puzzle.

via GOOD

RECAPTCHA

Okay, so this one isn’t really a game. CAPTCHA, the ubiquitous anti-spam human filter, is more of an annoyance, really — spammers get annoyed that they can’t get their bots past it, and non-spammers get annoyed because, well, we’re not spammers and we have to waste time on it.

reCAPTCHA That’s exactly what inspired the guys at Carnegie Mellon University and the Internet Archive to put that colossal waste of humanity’s time — 150,000 hours of work each day, to be exact — to use. reCAPTCHA was born, a project that capitalizes on this human effort by helping digitize books written in the pre-computer (yikes!) age.

Here’s the tricky part about digitizing books the usual way — they’re first scanned, which turns each page into an image, and computer software attempts to turn the shapes of the letters into actual digital text. That’s called “Optical Character Recognition.” Which is cool, but it’s incredibly inaccurate.

OCR error

That’s where reCAPTCHA comes in. It takes words that can’t be read by a computer and places them in those annoying little spam puzzles, so that actual humans help decode the text. It’s called human computation, and it’s absolutely awesome.

Like any large-scale wisdom-of-the-crowds approach, the average of millions of people’s guesses amounts to a virtually error-free result. (There are, after all, 60 million CAPTCHAs solved by humans around the world every day, just in the normal course of web-dwelling.)

The project is currently helping digitize books from the Internet Archive and old editions of the New York Times.

So if you run a website, especially a blog, grab reCAPTCHA for your site. And check out this interview with reCAPTCHA founder Luis von Ahn on Wired.

HOMELAND GITMO

When Boubacar Bah, a Guinean tailor detained for overstaying his visa, died in a New Jersey jail last year, human rights organization Break Through jumped on it with a rather unusual effort to raise awareness about the inhumane conditions of immigrant detention in the U.S. (We’re talking pregnant women being forced to give birth in shackles and HIV-positive patients being denied medication.)

Homeland Gitmo, a web-based video game, casts the player as a reporter seeking clues in the death of Mr. Bah.

It may sound hum-drum, but the investigation, the plot and the interface actually make for a pretty thrilling game. The reporter takes an undercover job as a detention guard and discovers things backed by links to real newspaper articles, court documents and other factual material.

This kind of first-person appeal brilliantly taps basic psychological principles for impact much greater than a mere article about the incident could have. To take it a step further, the site offers multiple ways to take action — finding your local Gitmo, speaking up online, and donating.

via The New York Times

GWAP

The web has its fair share of funny-sounding names (Squidoo and Google, we’re looking at you), but GWAP actually stands for something, literally: Games With A Purpose.

The outfit, out of Carnegie Mellon University, designs games for humans that help make computers a little more intelligent. It’s like that “human computation” thing we mentioned about reCAPTCHA, which is no surprise since reCAPTCHA mastermind Louis von Ahn is actually one of GWAP’s founders.

Currently, they offer 5 different games, all based on a pairing principle that randomly matches players up and gives each partner various tasks. Check them out:

  • The ESP Game, which shows both partners the same image and asks each to guess what words the other is using to describe the image. Players win points for correct guesses. It’s essentially an image tagging effort, designed to make image search richer and more efficient.
  • Tag a Tune, which is similar to ESP in structure, but obviously uses tunes instead of images and asks players to decide whether their partner is listening to the same tune based on words he or she is using to describe it.
  • Verbosity, a Taboo-style game in which one partner, the Describer, has to describe a word giving clues to its meaning and the other, the Guesser, has to — duh — guess it. The game, surprisingly fun and addictive, aims to collect common-sense facts about words, stuff that’s strongly associated with a certain concept but wouldn’t be found in the word’s dictionary definition.
  • Squigl, another image-based initiative, in which players are shown the same image and each holds down the mouse to trace an object their partner is describing. They get points if their traces match. It’s a genius concept that aims to help computers recognize objects more easily by their shape.
  • Matchin, which simply shows players two images and asks them which one they like better. This one was the foundation of GWAP’s Gender Test, which promises to correctly guess your gender based on images you pick out of image pairs. (We regret to say it failed miserably on us, telling us with 70% certainty that we were the other gender.)

Tag a Tune is probably our favorite, party because we consider ourselves rather the musicologist types, and partly because music search is the least developed of the tag-based search genres and needs the most grassroots help.

So start playing nice and pick up a new favorite timesuck that scores you some karma points to offset the should-be-working guilt.

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